Sports Freak is a company creating cutting edge content, tools & challenges for sports & fitness enthusiasts.

WEBSITE MOBILE APPPublication Influencers

Share Of Voice

Challenge & Compete User Generated

Owning Our Audience

MERCHANDISEOnline Store

Men & Women Apparel Building Loyalty

EVENTSLocal Events

Sport Workshops Large Conferences

TEAM

VAHE TASHJIANFOUNDER & CEO

SOCIAL ROCKFISHGROWTH

MARKETING

ROBYN BALLIETBUSINESS

DEVELOPMENT

LEN FREEMANCFO

CITRUS BITSAPPLICATION

DEVELOPMENT

SEE OUR COLLECTION

WEBSITE / PUBLICATION

SEE OUR COLLECTION

CREATE

SEARCH

PARTICIPATE

INVITE

FOLLOW ATHLETES

CONTESTS

MOBILE APP / CHALLENGE & COMPETE

OUR COLLECTION

TSHIRTS HOODIESHATS SWEATSSOCKSSHORTSMERCHANDISE / ONLINE STORE

APPAREL FOR MEN AND WOMEN

LOCALLY MAJOR CONFERENCESWORKSHOPSLocal Fitness Events

Bootcamps Brand Integrations

Celebrity Coachs Sports Specific

High/Colg Audience

Brand Sponsorships Sport/Fitness Challenge Activities

Sponsored Shows

EVENTS / CONFERENCES

DEVELOPING AMAZING SPORTS EVENTS AND CONFERENCES

MARKET VALIDATION

$78B2014 US market size forHealth & Fitness Clubs

Research firm: http://www.statista.com/topics/1141/health-and-fitness-clubs/

$63B2014 Consumer Purchases

of Sporting Goods

Research firm: http://www.statista.com/statistics/200773/sporting-goods-consumer-purchases-in-the-us-since-2004/

ALL DIGITAL STRATEGY

AUDIENCE DEVELOPMENT

APPLICATION INSTALLS

INFLUENCER REACH

CONTENT

Growing an audience on socialand developing engagingcontent to develop search

rankings.

Our screened athletes willpost their challenges on

social allowing sports freakto reach an extended audience

Developing informative written content & user generated videos

through the Sports Freakmobile application

Driving paid customer acquisition installs for the app and lowering costs

by engaging users within productsviral loop

Our digital strategy will allow us to reach and engage millions of online users within the next 12 months

HOW MUCH FUNDING WE REQUIRE $350k

FIRST YEAR BUSINESS MODEL

Publication Advertising-Banners

- Sponsored Content$15k Monthly

$15 CPM

Three platforms to monetize before expanding into events

Mobile Application CPC (cost per challenge)

$15k Monthly

$5K CPCMerchandise Sales1% of Audience at a

average sale price of $50

$1MIL

2 MILLION UNIQUE VISITS

500K ACTIVE USERS

1% CONVERSION RATE

FINANCIALS

2015 2016 2017Total SalesTotal Sales

Total Expenses

NET Revenue

$250,000 $1,200,000 $2,000,000

$350,000 $650,000 $900,000

-$100,000 $450,000 $1,550,000

$0

$750,000

$1,500,000

$2,250,000

$3,000,000

2015 2016 2017

EXPENSE vs SALES

STARTUP

vahe@thesportsfreak.com