Sports for Growth: An Initiative By Uflex Ltd.
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Transcript of Sports for Growth: An Initiative By Uflex Ltd.
Why Sports?Mr. Ashok Chaturvedi, Chairman & Managing Director Uflex Limited strongly believes that:
Nothing bonds people better than sports;
Besides being an effective vehicle for promoting national integration, sports are instrumental for a physically fit and mentally alert India
Like packaging establishes the identity of a product. Sports is an effective medium to package the personalities of the children – ‘Torchbearers of Tomorrow’
Much More Than Just A Responsibility
‘Sports for Growth’ is a focused social sustainability intervention by India’s largest global flexible packaging solution company Uflex Ltd. in association with STAIRS NGO
Initiative is aimed towards realizing the right of children to play freely irrespective of caste, creed, gender, religion, ethnicity, physical/cognitive abilities & socio-economic status
Right to Play is enshrined in the United Nations Convention on the Rights of the Child (UNCRC)
This scientifically planned social sustainability program has been rolled out in Delhi, Haryana, Uttar Pradesh, Himachal Pradesh and Gujarat
It emphasizes upon the inclusion of underprivileged children & youth particularly the girl child and the differently abled in the Sports Ecosystem of India
Creating A Meaningful Difference in the Community ‘Sports for Growth’ aims to
contribute towards empowerment of underprivileged children and youth who are at the risk of social exclusion
Apart from popular games like cricket, football and hockey, unsung sports like Sepak Takraw, Volleyball, kabaddi, wrestling, kho-kho among several others are strongly promoted
The program also address cross cutting issues of sensitization of children and youth against drugs and substance abuse besides empowering communities
Initiatives Under ‘SPORTS FOR GROWTH’Program comprises sub-interventions like:
o Uflex Khelo Dillio Uflex Cricket Championshipo Uflex Cricket Scholarshipo Uflex Khelo Haryanao Khelo Uttar Pradesho Khelo Himachal o Stairs School Football League (SSFL)o Stairs Against Drugs
After the astounding success of the Delhi Chapter of SSFL, Uflex has also pledged support to the Gujarat Chapter of SSFL till 2020
SSFL is being looked up to as the tournament for spotting talent for the Under 17 FIFA World Cup that will be hosted by India in 2017
Numbers Speak For Themselves
INTERVENTION NUMBER OF BENEFICIARIESTILL MAR 2016
Uflex Khelo Dilli 1.25,000Uflex Cricket Championship 24,000Uflex Cricket Scholarship Over 100 scholarships were
granted to promising cricketers until FY 2014-15
Uflex Khelo Haryana 1,27,000 Khelo Uttar Pradesh 25,000Khelo Himachal 1,00,000Stairs School Football League (SSFL)
60,000
Stairs Against Drugs 3,00,000
Accolades for the Initiative
Uflex was conferred with the Asia Responsible Entrepreneurship Award (A.R.E.A) 2016 at Singapore
Jury particularly noted organization’s endeavor to institutionalize sports for the benefit of the not-so-privileged children and youth of India by taking both state and non-state actors together
The inclusion of the girl child and differently-abled youth in the initiative was also highly appreciated
Asia’s top CSR experts, practitioners, speakers and leaders were present at the award ceremony
A.R.E.A. recognizes and honors Asian Businesses for championing sustainable and responsible entrepreneurship
Accolades for the Initiative
The event was presided over by
Shri Anant Geete, Union
Minister of Heavy Industries and
Public Enterprises,
Govt. of India
Uflex Ltd., was also conferred
with the Bureaucracy Today CSR
Excellence Award 2016 for
promotion of sports
In a tough competition with over 356 entries, Uflex made the final cut with 35
others
CMD’s Thoughts on ‘SPORTS FOR GROWTH’
“I am glad that our intervention ‘Sport for Growth’ is helping power-pack the personalities of the not so privileged children and youth, particularly that of girls and the differently-abled by infusing agility, confidence and self-esteem in them. Nothing bonds people better than Sports is what I strongly believe. ‘Sports for Growth’ is a definitive step for a physically fit and mentally alert India”.
- Mr. Ashok Chaturvedi, CMD, Uflex Ltd.
Uflex Limited is India’s largest global flexible packaging solution company enjoying a formidable market presence in more than 140 countries.
About Uflex Ltd.
Uflex Website