Sports and Twitter : What social media means to America’s Athletes By Chris DeBellis.
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Transcript of Sports and Twitter : What social media means to America’s Athletes By Chris DeBellis.
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Sports and Twitter: What social media means to
America’s Athletes
By Chris DeBellis
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INDEX
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Visual map
inform
Other media
privateInteractive
(Click the white ones!)
websites
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User meaning• Athletes are able to show their fans that they
aren’t that much different than the average person through interactions, pictures, and links
• Fans have a chance to communicate with their favorite athletes in a way that they were never able to before
http://www.youtube.com/watch?v=j4ojy4YDrFE&feature=SeriesPlayList&p=F36085B3F7077B0B
learn more about the meaning behind twitter in sports!!!
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Value
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valueAthletes who have become avid Tweeters such as Bengals WR Chad Ochocinco are extremely passionate about being able to connect with those outside of their immediate environment. Fan interaction is something that is taking on a new level of importance with these athletes. This has become very evident recently and is highlighted even more so through Ochocinco's tone in the video. He was distrought when he was forced to temporarily silence his Twitter. These athletes place a great deal of value in the number of followers they have, knowing that the majority of them are fans. Many have started to go above and beyond for their fans, and Chad Ochocinco is quoted as saying that he will never be too busy to let his fans know what he is doing.
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Twitter united• Shaquille O’Neal of the Cleveland Cavaliers is over 2 million followers on
his Twitter
• Chad Ochocinco of the Cincinnati Bengals have recently eclipsed 400,000 followers
• Terrell Owens of the Buffalo Bills is approaching a quarter million followers
• ESPN TV show, SportsNation, allows viewers to talk sports on Twitter and chooses the very best Tweets to air on national television… The show’s Twitter has over 450,000 followers
• Interested? Check out all your favorites on Twitter-Athletes.com
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Social objectstweet
respond
connect
follow
illuminate
share
inform
message
update
react
vent
learn
communicate
speak out
debate
show
contact
express
relate
bond
question
congratulate
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share
Dwight Howard of the Orlando Magic has shared 6 consecutive links to other sites, including a site that allows his fans to vote for
him for the 2010 NBA All-Star game
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tweets
Shane Victorino of the Philadelphia Phillies tweets his fans an apology after being ejected in an Aug. 9th game
this past season
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twitpicsPicture uploaded by Reggie Bush himself… caption reads “Red Bull really gives you wings! Lol!”
Dinner of Bengals WR Chad Ochocinco 11/16/09… “Chicken, rice, Jupinà, sweet plantain , cafe conleche, n a cigar “
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follow
Twitter allows fans to stay up on the latest sports news and connect with their favorite athletes in ways they were previously unable to
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Direct messages
Private inbox to send personal messages just like everyone is used to on Facebook!
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trends
Stay current and see what everyone else is talking about whether its updates on your favorite sports team, or a major global event
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Images • http://sports.popcrunch.com/wp-content/uploads/2008/10/chad-ocho-
cinco-johnson-things-bengals-are-good.jpg
• http://3.bp.blogspot.com/_5HGoV-KZ8LQ/SkjRnhjCg6I/AAAAAAAAAZM/GoRI0_hS-7I/s400/shaq_cavs.jpg
• http://images.fanpop.com/images/image_uploads/Serena-Williams-tennis-247737_400_510.jpg
• http://www.cbc.ca/sports/indepth/gfx/baseball-justin-morneau_392.jpg
• http://scottnolansmith.files.wordpress.com/2009/07/twitter_bird.jpg