Sport and the MediaLecture: 3.27.12

University of CincinnatiBy Jackie Reau

Class Introductions+

“Dream Job”

Review Syllabus

Class Participation

Assignments

Current Event Quizzes

Media Draft

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Sports Media Writing

*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Professional bio, third person, no opinion without quote

Column with opinion, quote or no quote

Game wrap, no opinion unless in quotes

Media statement for crisis management

Customer service communications

Social Media Communications

Next Week…

Week Two: 4/3

*Current Events Quiz #1*Sports Media class discussion*Class Project: Media Consumption Habits among U.S. College Students survey*Anatomy of a News Room discussion*In-class assignment: Design a Sports Section for a local newspaper*Assignment: Write and post a three-page sports feature on an athlete or team that your media representative would cover