Sports and Distribution

What is Distribution?

• Ability of consumers to gain access to products in a timely and convenient fashion

• Moving product from producer to consumer via the various channels of distribution

Sports Distribution Issues

• Stadium as “Place”

• Sports Retailing

• Sports Media

Stadium as “Place”• Factors include (in general):

– New Sports Venue– Large City (population)– Location (Downtown vs. Suburbs)– Atmospherics:– Transportation (Central location) – Local Supporting businesses (Hotels, Restaurants)– employees/sales personnel– clientele– merchandise assortment– promotional activities

Sports Retailing Mix

– Selling Tickets• Direct or through ticket wholesalers• Pricing

– Merchandise

Sports Media as Distribution

• Delivering the Sports Product to Consumers Via Media– TV/Cable– Radio– Newspaper/Magazines

• Rising Cost of Media Rights• Media as a Portion of the Revenue Mix• New Trends in Sports Media