Sports 2.0 spring 2010
32
Sports 2.0 Sport is social again Gijsbregt Brouwer Amsterdam, 21 april 2009
-
Upload
gijsbregt-brouwer -
Category
Sports
-
view
1.055 -
download
1
description
The 2010 version of my "famous" presentation. Many new examples including iPad & augmented reality(to be) held on April 21st 2010
Transcript of Sports 2.0 spring 2010
Sports 2.0Sport is social againGijsbregt Brouwer
Amsterdam, 21 april 2009
Gijsbregt BrouwerSports 2.0
www.brightguys.nl
Sports 2.0Improving sports thru internet &
mobile
Sponsoring 0.0Maecenate
Sponsoring 1.0Signage boarding
Sponsoring 1.5Hospitality
Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
Sponsoring 2.0digital ecosystem
Sports = experience
Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
Build lasting Build lasting platformsplatforms
Social sports Matrix
Passive Active
Active Active communitycommunity
Passive Passive communitycommunity
ActiveActivetoolstools
ActiveActivetoolstools
PassivePassivetoolstools
Passive Passive toolstools
Passive Passive toolstools
Passive Passive toolstools
Active Active newsnews
Active Active newsnews
Passive Passive newsnews
Active Active gaminggaming
Passive Passive gaminggaming
Social sports Matrix
The connected The connected cyclist…cyclist…
Twitter.com/gijsbregt
Linkedin.com/in/gijsbregt
Slideshare.net/gijsbregt
Delicious.com/gijsbregt
Brightguys.nl
