Sporting Trips 2012-2013
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Transcript of Sporting Trips 2012-2013
2012 – 2013 DW Dividends
• Brand• Recognition & Recall
• Message• Position & Differentiation
• Communication Strategy• Access to Market
• Process & Infrastructure• Conversion to Sales
Stats
Total < 750 750 < Total < 1,500
1,500 < Total < 2,750
2,750 < Total < 4,500
4,500 < Total < 5,595
# of Customers 74 35 20 10 5
Average Point Total 351 1,085 1,958 3,526 5,107
Sales Increase $295,200 $145,150 $158,400 $97,400 $48,825
Total $744,975
• Reasons for DW Dividends Program• Increase customer relationships• Thank customers for business• Increase loyalty• DRIVE SALES!
• Vacation Packages• Punta Cana, Dominican Republic• Alaskan Cruise
• Sporting Trips• ??
• Simplify Sporting Trips• Consider a Booking Agent• Determine 2012-2013 Sporting Trips
• Structure• Planning• Expectations• Consistency
• Color Code– Orange: Sporting– Green: Vacation– Blue: Delights
3 Year CycleYear 1 Year 2 Year 3
• Booking Agent Criteria• Offer Both U.S. and International Trips• Offer Both Hunting and Fishing Options• Provide Top Quality Service• Be Knowledge Center for Trends• Work with DW’s Best Interest at Heart• Great Communication with DW
• Riata Hunting Ranches – Mike Gardner• Best Possible Pricing• Solid/Quick Communication Channel• Over 500 Different Hunting/Fishing Packages• Deal Sweeteners• Delayed Deposits• Low to No Minimums
Dove Blast’n’Cast
Cost per Hunters DW Reps Fees Tips Total Cost Cost per Customer
Multiplier
/ .9Final
$1,650 9 1 $0 $150 $18,000 $2,000 2,222 2,500$1,650 15 2 $0 $150 $30,600 $2,040 2,267 2,500
Location 624 Ranch – Cotulla, TX (1.5 Hrs South of San Antonio)
Size 7,000 Acres
Days 4 Days (2 Hunting, 2 Fishing)
Includes Meals, Lodging, daily laundry, bass fishing, trucks and drivers, 5 stand sporting clays, adult beverages, swimming pool, boats, guides, tackle and bait.
Lodge 9000 sq ft. 5 bedrooms (3 with queen and twin beds, 2 with four twins. 2 large bunk rooms that sleep 6 guests each.
King Ranch
Cost per Hunters DW Reps Fees Tips Total Cost Cost per Customer
Multiplier
/ .9Final
$4,700 10 2 $125 $200 $60,300 $6,030 6,700 6,950
Location King Ranch
Size 1,250,000 Acres
Days 3 Days, 3 Nights
Includes Meals, Lodging, guides, and game care
Lodge On site
New Mexico Mule Deer/Elk
Cost per Hunters DW Reps Fees Tips Total Cost Cost per Customer
Multiplier
/ .9Final
$9,500 7 1 $0 $0 $76,000 $10,857 12,063 11,995$9,500 8 1 $0 $0 $85,500 $10,688 11,875 11,995$9,500 9 1 $0 $0 $95,000 $10,556 11,728 11,995
Location Chama, NM
Size 37,000 Acres
Days 5 Days, 4 Nights
Includes choice of Elk or Mule Deer, lodging on ranch, guides, game and trophy care, meals, tips, licenses (includes everything but taxidermy and transportation to and from ranch)
• Add Structure to Sporting Trips• More accurate planning for DW• Offer packages in all price ranges so everyone can
participate more• Target growth customers
Results
• Booking Agent• Better idea of what customers really want to do