Sport TNCCalifornia Fitness corporation

What is C.F ?

History

• A chain of fitness centers developed at US, by Eric Levine

• Expanded and stabilized in Hong Kong, opened several branches in China, Korea, Singapore, and Vietnam, to name a few

• The corporation also owns a fitness center, the world famous Planet Yoga.

• Get involved in producing Sport goods and foods

Brand NameCalifornia Fitness corporation has three main

companies:

Branches and Distribution

• California Fitness corporation has over 70 companies in America and more than 40 clubs in Asia.

• The majority of branches in America are concentrated in California State. Typical branches are:

A) CARMICHAELB) CARMICHAEL/ARDENC) MADISON/I-80D) SUNRISE/HWY 50E) MCCLELLAN SPORTS & FITNESSF) HOWE AVENUE CLUBG) CORPORATE OFFICEH) ORANGEVALEI) ITRUS HEIGHTSJ) ROSEVILLEK) NATOMASL) DOWNTOWN / J STM) FOLSOMN) ROCKLINO) ROCKLIN SPORTS & FITNESSP) ELK GROVEQ) LAGUNA

Corporate Offices (Orangevale, CA)

the branches in Asia are: China: BEIJING and SHANGHAI. Hong Kong: CAUSEWAY BAY and 9 clubs. Singapore: ORCHARD, RAFFLES and 2 additional clubs.

Thailand: CHIANGMAI, PATTAYA, SUKHUMVIT 23 and 7 other clubs.

• Vietnam: SKY CITY TOWER (Dong Da - Hanoi), QUEEN ANN (in District 1 – Ho Chi Minh City) and HUNG VUONG PLAZA (in District 5 – Ho Chi Minh City).

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California Fitness Center has opened in Hanoi on December 15th 2010.

• Besides, there are other centers in many countries such as

Administrator

• Chairman: Eric Levine - Currently executive director in California WoW Xperience in Thailand.

• Director-general (in Vietnam): Randy G. Dobson.

• Manager of Sales & Marketing (in Vietnam): Dane R. Fort.

• Managing director (in Vietnam): Kenda Johnson.

Products

• Besides exercise programs, California Fitness Centers has some specialized products for members.

Sugar free cakes

Sugar free cakes

Services• Group X is a dancing program. These are many

different kinds of dancing, from easy to difficult.

Body Combat Body Jam

Zumba Belly Dance

RPMBody Pump Body Balance

Personal Training

Kickfit

Yoga

• Hatha Yoga, Power Yoga, Detox Yoga, Yoga for Weight Loss, Hot Yoga.

• Members can hang out at the Califresh cafe with a cool healthy drink and chat with friends or use modern internet lounge to get in touch with people all around the world.

Califresh and Café

Spa & Aesthetics

People demands in “world economic geography change” and

CF supplys

Globalization

The growth of TNCs => Oversea assignments increase => Same-standard branches are available in all the world for international members

International standard demands => outsource the foreign exercises from native countries

Flexible time

Developement

• Lame incomes and development in developing countries => high quality service for high income areas

• Worldwide care about health development => international standard scientific trainning programs

Population and environment

Population explosion and city’s lame population => traffic jam => scientific branch-distribution

Pollution and noise => a better replacement for outdoor exercises

Job’s task increase => all spa, café shop, gym, etc, in the same place => save time

Food pollution and fake foods => creditable nutrient products

Why Asia ?

Potentials• Cheap labor price• The increase of living standard• The increase of city and new commercial

centers• The foreign investments in Asia• Outsource new native exercise

Advantage

• Supply jobs for Asians with higher income• Motivate the living-standard development in

Asia• Placeless fitness centers for TNCs’ staffs• Do not decrease jobs of US• Good for environment

weakness

• Although they have US directors for operation and standard guaranty, the bad management and services of local staff make a big effect

• Global standard statement but the local standard staff

• Do not make significant economic effect • Can’t prevent the social problems occur in

they fitness centers

suggestion

• The co-management with 1 US and 1 local manager

• More obvious prices for each countries• Flexibility to local culture• Direct feedback from customers

Is this model of TNC harmless or just another no-effect TNC ?