Sport Magazine Media Pack - Dec 2009
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Transcript of Sport Magazine Media Pack - Dec 2009
Sport Magazine Media Pack
SPORT REJUVENATED
Source: ABC Jun – Dec 09/You Gov
Key audiencesABC1 profile 87% Male profile 75% 20-45 profile 85%
Average Income £44k+
ABC
306,435
Source: ABC Dec 09/You Gov
A UNIQUE OPPORTUNITY
• Unique readership– 71% do no read traditional men’s mags
– 32% do not read another newspaper
• Relevant editorial
• High production value
• Weekly targeted distribution– Every Friday morning, hitting consumers before
the weekend– Unique VIP network as well as commuters
• Over 150 London tube/rail stations
• Over 900 Gyms & sports/health clubs
• Over 130 office blocks including major banks, law firms and HQs
• Ad friendly re design
Source: Sport Magazine Readership Survey
THE MARKET
51
3,1
48
30
6,4
35
25
0,5
77
23
1,2
35
17
6,8
35
12
0,0
57
10
2,0
43
95
,69
5
71
,25
1
68
,03
7
59
,16
0
ShortList Sport MensHealth
FHM Nuts GQ Zoo Stuff Loaded MensFitness
Esquire
(Circ
ulat
ion/
dist
ribut
ion)
Source: ABC
Men’s Magazine’s Circulation/Distribution
UK’S 2ND BIGGEST MEN’S MAGAZINE
12th March - Cheltenham/Formula 1season
9th April - US masters
16th April - Technology in Sport
23rd April - London Marathon
7th May - Final Weekend of Premier League
14th May - FA Cup Final
21st May - Champions League Final
4th – 11th June World Cup issues
17th Sept - Autumn/Winter Fashion special
1st October - Ryder Cup special
12th Nov - Winter Sports Special
19th Nov - Fragrance special
SET PIECE SPECIALS
ADVERTISING FORMATS
CoversCovers
SponsorshipsSponsorships
TacticalTactical
DistributionDistributionDouble page spreadsDouble page spreads
SamplingSampling
Branded contentBranded content
Creative shapesCreative shapes
GatefoldGatefold
4 page Coverwrap
2 Page Coverwrap
Available on high gloss
Multi covers available
Front Cover Footer
Cover Corner
COVERS
SPONSORSHIPS
Sponsorship strips
Football sponsorship
BRANDED CONTENT
Branded Content Advertorials
TACTICAL
Contents Strip
Contents Ownership
Highly Tactical Ad Placement
DISTRIBUTION
Branded Hand Distribution on 250 hand distributers
Product sampling. Up to 150,000 products on one day
Tip on sample
Liquitouch fragrances
Scent Strips
SAMPLING
GATEFOLDS
Gatefolds
6 to 8 pages
Minimum 115gsm
CREATIVE SHAPES
U shaped ads (can be integrated) L Shaped ads(& integrated advertorials)
Bookends (can be integrated)
DOUBLE PAGE SPREADS
Half Page DPS
Double Page Spread