SPORTS AND DATA: IT’S ALL ABOUT THE STORY

ONLINE TUESDAY - DE NIEUWE LIEFDE 13 OCTOBER 2015

The transparant athlete

It takes people to tell a story It takes stories to build a brand

INTRODUCTION

Týrsday

The online (sports) content and activation agency.

http://www.tyrsday.com

We empower talent in creating value

INTRODUCTION

It’s a digital world

STORYTELLING

The power of talent

106. 894.346 likes

38.206.113 followers

STORYTELLING

Unfiltered communication

STORYTELLING

It’s a sharing world

INTRODUCTION

Everything is connected

INTRODUCTION

Number of runkeeper users

Today runkeeper has 38 million users

INTRODUCTION

Tracking

INTRODUCTION

Tracking

CURRENT USE OF DATA IN SPORTS

Talent: buying, educating and selling

CURRENT USE OF DATA IN SPORTS

Strategy and tactics: on the pitch

CURRENT USE OF DATA IN SPORTS

Training level and technique: do the right thing

CURRENT USE OF DATA IN SPORTS

Medicine: keep everybody fit

foto laboratorium Manchester United: meten 28 waarden

CURRENT USE OF DATA IN SPORTS

Analytics: data journalism

foto blog over voetbal

CURRENT USE OF DATA IN SPORTS

Economics: elastic prices in ticketing

foto van connected stadium

CURRENT USE OF DATA IN SPORTS

Economics: concessions and merchandise

foto amerikaans stadion met hotdog

SOMETHING IS AMISS

Data, messages and connections miss context

STORYTELLING

Talent is your guide in this digital world

STORYTELLING

Data and talent make the story work

foto Wilson en WR

STORYTELLING

Example: distance and speed

foto Vos en Strava

STORYTELLING

Example: food and drinks

foto Ellen en boek

STORYTELLING

Example: biometrics

foto doping test

STORYTELLING

Example: technique and training

foto NK hockey techniek

STORYTELLING

Example: psychology

foto relaxte atleet

STORYTELLING

Example: data rich Tag The Love

QUESTIONS

Want to know more?

Follow us: @teamtyrsday