Sport BC’s Game Plan Post Olympics –

Why a Strengthened Provincial SportOrganization (PSO) Leads to aStrengthened BC Sport Sector

Contents

• Sport BC– where it’s come from, where it is now

• Sustainability– what is it and why is it important?– what has Sport BC done to drive it?

• Provincial Sport Organisations– why a strong PSO means a strong sustainable sport system

• Sport In BC Post-2010– where will Sport BC focus its efforts and why?

• Summary and questions

Sport BCWhere its come from and where it is now

• Established in 1966, independent not-for-profit federation for amateur sport

• Roots in advocacy and representation of PSOs• Provision of a variety of core services to PSOs• Last 20 years – expanded breadth of activities and functions

aimed at providing value-add to PSO membership• Mixed revenue base• Overall goal of developing amateur sport in BC through support of

the province’s PSO collective remains the fundamental raison d’etre underpinning Sport BC

SustainabilityWhat is it and why is it important?

• Sustainability: A system’s ability to generate the resources it needs to work through its very operations

• Sport Sector’s fundamental resources:– Human capital– Funding

SustainabilityWhat is it and why is it important?

Within the context of sustainability, two paradigms:

• ‘Getting more’• ‘Doing more’

SustainabilityWhat has Sport BC done to drive it?

Advocating for sport’s ability to execute public policy in a variety of key areas:

• Advocacy activities targeted to key bureaucrats and political leadership• Participation in the BC Sport Alliance

Exploration into possible development of sport philanthropy• Possibility of a BC amateur sport foundation• Continued development of the National Sport Trust Fund• Development of KidSport as effective means to capture philanthropic

dollars into sport in BC

Exploration of corporate partnership development in BC sport• Establishing eight affinity partnerships• Attempts to establish sport-wide value proposition to corporate

sector

Exploration into sport volunteer development in BC• Considerable research carried out in 2008/09 in feasibility of volunteer

development programs• Continuation of professional development courseware for Sport BC

membership

SustainabilityWhat has Sport BC done to drive it?

The Importance Of a Strong PSO Collective

PSOs are the only organizations:• With provincial mandate to develop sport on an individual sport-by-sport basis• With tacit knowledge of their sport in BC to develop it effectively• That can run provincial-level competition and athlete development programs

The Importance Of a Strong PSO Collective

•Many sports couldn’t be administered across a country the size of Canada without PSOs

• The overall health of PSOs is integral to the development of an effective sport system in BC

• An investment in sustainability in PSOs helps stabilise the sector and build sustainability across the system at large

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

Drive value to PSOs through development of resources and capabilities that enhance their sustainability

• Inherently strengthens the sport system• Provides an umbrella of province-wide support for community sport

across the entire province• Ensures sport programs are run safely, equitably and strong technically

strong

Funding – User fees• Embark on broad sport promotion campaign

– Encouraging people to adopt organized sport as their choice for enhancing their physical fitness– Targeting development of most important funder of sport – the user

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

Funding – philanthropy• Establishment of fundraising

training program, targeted at community level

• Continued operation and expansion of the National Sport Trust Fund

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

Funding – Government• PSO representative in discussions with government

regarding funding• Link sport to key, sustainable sources of government

revenue • Greater involvement of PSOs directly where appropriate

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

Funding – corporate partnerships

• Training in sponsorship and corporate engagement

• Continue exploration of corporate affinity deals

• Continue to develop external business ventures

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

Human Capital Development• Expansion of Sport BC’s training and development program• Expansion of other HR functions

―payroll, HR consulting and advice, recruitment job board, etc• Volunteers as well as professional staff

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

• ‘Doing more’ – getting the most from every buck and every man hour

• Aligning organizations with their core business– ‘Blue suits’ vs. ‘Track suits’

• Sport BC in ‘blue suit’ service delivery– NOT in the business of technical sport programming– IS in the business of business support service delivery

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

Removal of administrative burden from sport organizations, to allow them to focus on sport delivery:

• Provision of targeted, non-sport business services

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

Other Sport System Development• Specific development projects that it may

be appropriate for Sport BC to co-ordinate

• Undertaken on the basis of being a genuine value-add to PSOs and their members

―e.g. KidSport

Sport In BC Post-2010Where will Sport BC focus its efforts and why?

In Summary …

• Support the Sport Sector by strengthening the PSO collective

• Sport BC tightening its mandate around supporting PSO sustainability

• Must take a new, collective view to some functions in sport to leverage the power and weight of the sector and drive full sustainability

• Need to identify core business and outsource what is not to other organizations

• Need to broaden the lens away from a singular relationship with the provincial government

Questions?