Sport Analytics Innovation Summit
-
Upload
eric-lewallen -
Category
Health & Medicine
-
view
1.091 -
download
1
description
Transcript of Sport Analytics Innovation Summit
![Page 1: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/1.jpg)
Sports Analytics Innovation SummitWinning in Sports Through Performance Analysis & Data Analytics September 12 & 13, Boston 2013
![Page 2: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/2.jpg)
Who went?Coaches, General Managers, Sports Analysts, Technologists
![Page 3: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/3.jpg)
Key questionsHow do you engage Coaches?How do you create value based on the Data?
![Page 4: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/4.jpg)
Two tracksOn Field AnalyticsOff Field Analytics
![Page 5: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/5.jpg)
![Page 6: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/6.jpg)
The pursuit of innovation in the English Premier LeagueTony StrudwickHead of Sports Science at Manchester United
![Page 7: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/7.jpg)
The pursuit of innovation in the English Premier LeagueTony StrudwickHead of Sports Science at Manchester United
![Page 8: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/8.jpg)
Psychology of Sport
![Page 9: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/9.jpg)
Analytics may not capture a player's main strengths or weaknesses
![Page 10: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/10.jpg)
For example ...One players greatest skill may be to motivate other players. If players are not physically or mentally ready to perform then data is a waste of time.
![Page 11: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/11.jpg)
Other Problems ...
![Page 12: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/12.jpg)
In the last 20 years, sport science has been oversubscribed yet has underdelivered.
![Page 13: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/13.jpg)
Most coaches feel sport science brings no value to their team.The problem is perceived as the inability of data practitioners to communicate actionable metrics.
![Page 14: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/14.jpg)
Analytics do not always explain human psychological principles because ...Humans are not rationalHumans are risk adverseUnder pressure humans will fail
![Page 15: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/15.jpg)
Analytics must drive decisions and actions or else they're worthless.Need more graphical representations, not excel spreadsheetsEmphasis on real time apps, real time data & analysis, real time decisionsCatapult Team Tracking System
![Page 17: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/17.jpg)
Decisions that are now well supported by analytics ...Managing training of new playersAnalytics & reports for chief execs
![Page 18: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/18.jpg)
Display relevant relationships between these variables:Age GroupPositionAve body MassCumulative minutes trained
![Page 19: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/19.jpg)
Example49% of squad is 29+ years oldHigher number of injuries coming from this groupDuring November, December, January intensity training goes down, injury goes up
![Page 20: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/20.jpg)
Goals of analysisIncrease player availability and individual performanceRemain injury freeMaintain high performance over 45 games per season, 4 games per week
Using social media to search for the next Olympic teamTroy FlanaganPerformance Director, US Ski & Snowbaord Assn.
![Page 21: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/21.jpg)
Questions?
Using social media to search for the next Olympic teamTroy FlanaganPerformance Director, US Ski & Snowbaord Assn.
![Page 22: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/22.jpg)
Using social media to search for the next Olympic teamTroy FlanaganPerformance Director, US Ski & Snowbaord Assn.
![Page 23: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/23.jpg)
![Page 24: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/24.jpg)
![Page 25: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/25.jpg)
![Page 26: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/26.jpg)
Goal of program is to transfer ex-gymnasts into aerial skiing for the 2018 Olympics3 years to reach the podium ...
![Page 27: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/27.jpg)
The US Ski Team created a Facebook app through create.it for finding talent
![Page 28: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/28.jpg)
Kids submit their best tricks to win an invitation to tryout camp If theres not a tangible reward people won't participate
![Page 29: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/29.jpg)
![Page 30: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/30.jpg)
Questions?Using Visual Analytics in Performance AnalysisKirk GoldsberyVisiting scholar at Harvard, now at ESPN
![Page 31: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/31.jpg)
Using Visual Analytics in Performance AnalysisKirk GoldsberyVisiting scholar at Harvard, now at ESPN
![Page 32: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/32.jpg)
What are Analytics?
![Page 33: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/33.jpg)
Analytics are Reasoning Artifacts … things we use to make decisions.New Data, New Analytics, Same reasoning
![Page 34: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/34.jpg)
Maps Maps show spatial structure and patterns Maps provoke spatial reasoningMaps work for all sports
![Page 35: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/35.jpg)
![Page 36: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/36.jpg)
![Page 37: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/37.jpg)
![Page 38: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/38.jpg)
We’re visual creaturesand when we see something attractive we want to consume it
It takes time to make something that people want to consume. If you were to ask Faulkner how he writes … he doesn't just write, he considers how to frame the story first
![Page 39: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/39.jpg)
How do you harness spatial science?Sports are spatialSports are visualAnalytics are not spatial or visual
![Page 40: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/40.jpg)
Spatial AnalysisVisualize patterns and quantify information
Visual AnalyticsTranslate raw game data into useful information
![Page 41: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/41.jpg)
![Page 42: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/42.jpg)
![Page 43: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/43.jpg)
![Page 44: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/44.jpg)
ExampleAll LeBron James shots for the last 5 seasonsSpatial map of shooting patternsGood for engaging the athleteGood for finding players that are similar or different
![Page 45: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/45.jpg)
![Page 46: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/46.jpg)
![Page 47: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/47.jpg)
Visualizations can handle big dataAs strategic devicesAs communicative devices
![Page 48: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/48.jpg)
Two different approaches to visualizationsExploratoryConfirmatoryDepends on audience
![Page 49: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/49.jpg)
Sensorslead to quantitative spatial research questions
However, provoking spatial reasoning may lead to more questions than it answers
Find a question to try to answer and attack it
![Page 50: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/50.jpg)
Questions?Staying Connected: The Rise in Fitness DataChris GlodeGM, MapMyFitness
![Page 51: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/51.jpg)
Staying Connected: The Rise in Fitness DataChris GlodeGM, MapMyFitness
![Page 52: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/52.jpg)
MapMyRunTeam of 100 split between Austin & DenverConnected Fitness - social, fun, simple, effective, and rewarding
![Page 53: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/53.jpg)
Users40% Aspirational 45% Recreational 15% Fanatical
![Page 54: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/54.jpg)
160 million workouts logged in 2013Team working toward less friction in the app experience
![Page 55: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/55.jpg)
Growth driven by Smart phonesWireless technology & reduced friction - seamless data downloadCloud computingWearables… reduction in hardware costsObesity epidemic in US
![Page 56: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/56.jpg)
People use MapMyRun to “outsource their willpower” Friends in the system keep other users more active via notifications
![Page 57: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/57.jpg)
Techniques for engagement:Games: people keep coming back for competitionGames are considered a “jedi mind trick” by MapMyRun, effectively manipulating users to returnRoute art: motivated users who were otherwise uninterested in social
![Page 58: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/58.jpg)
![Page 59: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/59.jpg)
Practical applications of fitness dataCorporate wellnessTrainer driven programming, tailored to the individual based on real, recent and new fitness data. Total accountability
![Page 60: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/60.jpg)
Opportunity via tons of information mined on the geospatial frontExample: advertising to women along certain routes, etc.
![Page 61: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/61.jpg)
FutureWoven wearablesAdvanced activity detectionUbiquity of incentives to track fitnessiOS7 - Support for passive all day activity tracking in background when app is inactive
![Page 62: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/62.jpg)
Questions?
Using GIS to study Spatio-Temporal Patterns in SportDamien DemajGeospatial Product Engineer at Esri
![Page 63: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/63.jpg)
Using GIS to study Spatio-Temporal Patterns in SportDamien DemajGeospatial Product Engineer at Esri
![Page 64: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/64.jpg)
Space and time go hand in hand in sport
![Page 65: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/65.jpg)
Mapping a tennis match
![Page 66: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/66.jpg)
ExampleWho: Federer v MurrayData: 1706 spatial points3D GIS & streaming video
![Page 67: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/67.jpg)
![Page 68: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/68.jpg)
![Page 69: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/69.jpg)
![Page 70: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/70.jpg)
![Page 71: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/71.jpg)
The serve: the most important shotSpeed & spin: the most important metricsVariation is key: mapping unpredictability is important
![Page 72: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/72.jpg)
Approach1. K Means algorithm - looks for natural clusters in the
data, balls that are close in space but also have a similar attribute
2. Create euclidean lines & calculate large mean distance
3. Tag the most important points in the match
4. Add a feature overlay – Pseudo Realism – putting players back in their environment
![Page 73: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/73.jpg)
![Page 74: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/74.jpg)
![Page 75: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/75.jpg)
Questions?Smart SoccerQaisar HassonjeeVP Innovation, adidas
Nelson RodriquezMLS EVP Competition & Game Operations
![Page 76: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/76.jpg)
Smart SoccerQaisar HassonjeeVP Innovation, adidas
Nelson RodriquezMLS EVP Competition & Game Operations
![Page 77: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/77.jpg)
How is technology enabling sports analytics?
![Page 78: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/78.jpg)
WearablesMultifunctions, always connected, smart/aware devices that measure me
Enabled by advances in sensor technology, algorithms, data science
Everyone from startups to established brands are developing tools
What are you looking for? What kind of sensors to develop, ease of use
![Page 79: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/79.jpg)
Lots of fear in the industry... but lots of copycats once something works
![Page 80: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/80.jpg)
The adidas Team SystemOpen platform… more sensors over time can be added to the platform
Measures Heart rate, Speed, Distance, Location, Acceleration
100 shirts
30 pods
4 ipads
![Page 81: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/81.jpg)
19 MLS clubs are now using the system - bell curve of adoption
![Page 82: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/82.jpg)
![Page 83: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/83.jpg)
![Page 84: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/84.jpg)
![Page 85: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/85.jpg)
![Page 86: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/86.jpg)
iPad App Most people don’t look at all 20-30 parameters, just the top 2-3How is the information actionable?How is pre-season trianing improving the fitness of my athletes?
![Page 87: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/87.jpg)
ResultsAthletes appreciate and want to use the technologyTool can extend careers and improve performanceInjuries are down 2% this year
![Page 88: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/88.jpg)
FutureDrop the tech into the academy programs & build a national data set of kids & analytics using the system
Commercial opportunities, super fan stuff, fantasy teams, etc.
![Page 89: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/89.jpg)
Questions?USA Volleyball
Anton WillertTechnical Coordinator/Tem ManagerUS Men’s National Team
![Page 90: Sport Analytics Innovation Summit](https://reader037.fdocuments.net/reader037/viewer/2022103016/554eb92cb4c905977e8b5441/html5/thumbnails/90.jpg)
Thanks for visualizing