SPONSORSHIP - proposal template

Title:Sponsor‘s brand and your brand

Sponsorship proposal, Date: _____________________Copyright: © Your brand. All rights reserved.

Sponsor‘s logo

Your logo

© Your brand. All rights reserved.

Grab the attention & set the mood with one amazing photo, statistic, user‘s / celebrity‘s quote or impressing fact

Opportunities the sponsorship brings *

* You can be more specific & creative in the titles, for example: Your brand is the best way to interact with the youth market; Your brand is the biggest mass event in your region …

Start with descriptive overview of your brand. Describe opportunities that sponsorship brings to the sponsors. Mention awards, relevant credits, special achievements. Describe emotional benefits of your brand – what do your target audiences say & think

about you.


Facts about your brand

If the slide before was a bit more emotional, you have to lay hard core facts on this side.

The information you should mention:o Dateo Locationo Estimated participationo Reacho Market shareo Total number of sponsorso etc. …


Describe your target markets

In this slide you should describe your target audiences. Make sure you put more stress to the audiences that are more relevant to your sponsor. For instance: If you organise a mass event and your perspective sponsors sales products for woman, describe female part of your target audience in details and don‘t bother much with irrelevant audiences.

Describe demographic structure of your target markets Segment your target audiences and put the most important markets to your sponsor

on the top Describe psychographic insights about the relevant segment(s): lifestyle, motivations,

priorities, social class, behavioural patterns, uses, attitudes …


Your brand‘s marketing plan

Outline marketing plan for your brand here. Make sure all the materials you present look professional enough.

Present the creative you will be using (messaging, visuals) Describe how you will target your audiences: what channels will you be using, what is

your overall marketing budget, any media partners you might have … Use words anticipated or wanted when you describe your communication goals Very important: don't exaggerate (marketing people can see through embellishments

of numbers very quickly)



You‘re moving to the second part of your proposal. Keep it interesting with another amazing fact / quote / picture

Creative ideas for sponsor

This is probably the most important part of your presentation. In this part you will describe specific opportunities and ides that the sponsor can get from sponsoring your brand. If you want your proposal to be successful you will have to do much better than just listing the materials where you can include the sponsor‘s logo.

Give 4 - 5 creative ideas for how the sponsor can use sponsorship to achieve their objectives

Show how your creativity follows strategic insights that will achieve wanted results You can read more about what sponsors are looking for on our blog:

http://www.noticetheelephant.com/what-do-sponsors-look-for/


http://www.noticetheelephant.com/what-do-sponsors-look-for/

List of all benefits for sponsor

Start from the Generic Inventory De-emphasise logos and put them in the middle

of the list Finish with what is exclusive for the specific

sponsor and / or what would be the most beneficial to them.

Summarise all the benefits for the sponsor in a very transparent way (table or some other more visual form that is also easy to read)


Financial proposal

At this point in your presentation, you start discussing money. Make sure you present your proposal as an investment rather than cost.

You have to describe how much will the sponsor have to invest, and what he receives for it.

If you can, put your sponsorship next to comparable marketing initiative and explain, why yours is better (For example: Sponsor will reach as much audience as through 2 weeks national TV campaign, but with much more potential for direct engagement with their target audience.)

Make a commitment to full support, so the sponsor knows the execution of the proposed activities will be hands on.

Outline payment schedule


Case studies

Present some past success stories or examples how other sponsors have benefited from sponsoring your brand (especially if it‘s a similar type of sponsorship).


Notice the Elephant has years of experiences crating effective sponsorship proposals. We believe, that sponsorship can produce some extremely creative practices and can make the formula 1+1=3 work for a sponsor and the sponsored brand. Contact us, If you want your sponsorship proposal to really shine: [email protected] more on sponsorships: www.noticetheelephant.com/category/sponsorship

© Notice the Elephant. All rights reserved.

Need more help with your proposal?

mailto:[email protected]

http://www.noticetheelephant.com/category/sponsorship

SPONSORSHIP - proposal template

Marketing

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