Life FestFall 2012

Sponsorship Opportunities for the “Rock For Your Life” Music Festival

Introduction and Overview

The Rock For Your Life Music Festival is an Oneonta based festival to fundraise for the fight against cancer and other diseases. All profits go to a charity of choice; this year the charity is the Susan G. Komen Foundation.

Oneonta has a rich music scene and the Rock to Cure group at Oneonta has raised funds with similar events in the past. Life Fest is attempting this on a bigger scale for bigger results.

Life Fest plans to be in the town, reaching the market of the local townspeople and students at both SUNY Oneonta and Hartwick, reaching out to over 10,000 people, and hoping to see at least 1500 for the event.

Sponsors of similar events in the past who would be likely to rejoin this effort include Oneonta Auxiliary Services, Tino’s Pizzeria, Ruffino’s Pizzeria, and Wal-Mart, Hannaford, and other local organizations.

Life Fest plans to launch this year with backing of groups with similar aspirations and experiences

Testimonials

“As a group, we look to help with as many charitable donations as we can. We are looking forward to working with Life Fest to help make this event a success!” -Jane Smith, OAS Campus Relations Coordinator

“This is a great cause and I can’t wait to see what it will do! I’m excited to get behind this and help.”

-Joe Ruffino, Owner of Ruffino’s Pizzeria

Demographics

Life Fest: 16-25 years old Over 10,000 in area Born in the innovative 90s and raised

in the technology turn of the century Charitably driven Supporting new acts and startup

groups

Life Fest 2012

Samurai Pizza CatsCrisco Fist

Our Own RealityGalleriesChester

Lights on the Horizon

Life Fest 2012 Dates

September 15 Big Main Street Venue,

OneontaTickets $20

Life Fest 2012

Sponsorship PlatformsLevel 1 – LifesaverLevel 2 – Nurturer

Level 3 – Helping Hand

Life Fest: Lifesaver Sponsor

Exclusivity in category Official Product designation Prominent placement in print and signage VIP tags will feature your logo Prominent program Ads Mention on Facebook Pages Mention on Radio, TV and print spots PA announcements Main stage signage Booth with representative for information Prominent entrance signage Official Certificate presented on main stage

Life Fest: Nurturer Sponsor

Logo featured in selcect print and signage Mentions on Facebook page Mentions on TV, radio, and print spots PA announcement On stage recognition On site signage Program Ad Stage skirt signs Table with representative for information

Life Fest: Helping Hand Sponsor

Logo on select print and signage Mention on Facebook page PA Announcement On site signage Info table available

Life Fest: Marketing

Internet Marketing Facebook Page for information and updates Facebook event for hype and reminders Twitter account for further updates

Traditional Media Marketing College TV interviews College radio interviews Press releases and advertisement in print media Posters in town and on both local campuses

Word of Mouth Plugging through clubs and classes directly to

target market

Contact

For sponsorship opportunities or further information, Contact▪ Drew Ladew at:▪ Life Fest▪ 123B Huntington HallSUNY OneontaOneonta, NY 13820

drewladew@gmail.com(315) 558-3691