Sponsorship Opportunities

2020 Sponsorship Opportunities

Connect with buyers at Coverings 2020 through a variety of unique sponsorship offerings.

Coverings is North America’s leading event for tile &

stone distributors, retailers, contractors, installers,

specifiers and fabricators. Coverings provides

opportunities to meet budgets of all sizes ranging from

digital to promotional branding to large-scale

activations. Our sales team is also happy to work with

you to create turnkey sponsorship packages in order

to meet your needs and connect with the right

audience at Coverings 2020, April 20-23 at the Ernest

N. Morial Convention Center in New Orleans.

Overview of Coverings 2019

26,800

Attendees

1,100 Exhibitors

90+ Countries Represented

47 Media Partners

Attendee Primary Business Activity

On-Site Signage Opportunities

Escalator Runners

$8,500

Attendees won’t be able to miss your company with

eye-catching escalator runner graphics. Span your

messaging along the upward and downward escalator

troughs in the convention center.

Convention Center Banners Starting at $4,000

With a variety of sizes available in prime locations

around the convention center, your brand will be top of

mind with Coverings attendees.

Three-Sided Standing Kiosk

$3,500

Be seen in the lobby from every angle as attendees

walk to get onto the show floor. With 26,000+

attendees expected to pass through the convention

center lobbies, these kiosks are a great way to

introduce your company to attendees and direct them

to your booth.

Column Wrap $3,500

Make an impact by wrapping a 10’ high column in

the convention center lobby near the registration

areas. It’s a great way to drive traffic to your booth

immediately as attendees head to the show floor.

Escalator Floor Cling

$3,000 | Exclusive

You can’t be missed at Coverings by having a giant

16’ x 4’ graphic at the base of the main escalator

leading up to the meeting rooms. Act soon – only

one opportunity available!

Two-Sided Meter Panel $2,500

The standalone panel will be placed in a high-traffic

area and is an outstanding way to increase brand

awareness while driving customers to your booth.

Digital Signage Call for pricing

Capture the attention of Coverings 2020 attendees

with highly visual digital signage at the convention

center. Call for available locations and additional

details!

Attendee Experiences & Activations

NEW! Tile Trivia

$2,000/each

Sponsor these new engaging trivia games at

Coverings. Trivia leaderboards will be placed

throughout the show floor to test attendees’ tile & stone

knowledge. Includes:

t Logo where trivia leaderboards are promoted

t Logo on leaderboard

t Opportunity to develop one trivia question

NEW! Volunteer Day

$7,500 | Two Available

Make a difference in the New Orleans community that

is still recovering from the devastating effects of

Hurricanes Katrina and Rita by sponsoring Coverings’

First Annual Volunteer Day on Sunday, April 19 (the

day before Coverings opens). Fifty Coverings

attendees will come together to volunteer with

lowernine.org, a 501(c)(3) non-profit organization

dedicated to the long-term recovery of the lower ninth

ward of New Orleans. The sponsor’s logo will appear

everywhere Volunteer Day is promoted, including on

the t-shirt all volunteers will wear.

NEW! DJ

$3,000 | Exclusive

If you love making attendees smile—and dance—

this opportunity is for you! A DJ will be located in the

main lobby to energize attendees as they enter and

exit the exhibit hall. The sponsor will receive signage

at the DJ booth, periodic shout-outs from the DJ

during the show, and the ability to provide company

apparel for the DJ to wear.

Rock Stars Luncheon – Title Sponsor $5,000 | Exclusive

The popular Rock Stars Luncheon is attended by

100+ of the industry’s brightest young talent and

their colleagues. You’ll also be reaching those

industry veterans supporting the vision of future

generations such as Coverings board members and

other industry leaders.

Includes:

t Ten (10) tickets to Rock Star Luncheon

t Opportunity to offer a welcome at the

luncheon and announce Rock Stars

t Opportunity to provide giveaways/materials

to luncheon attendees

t Signage at the event

t Sponsor listing in mobile app

t Logo on Coverings website

t Logo on luncheon invite

NEW! Rock Stars Luncheon – Table Sponsor $1,000

Support the future leaders of the tile & stone industry

by sponsoring a table at the Rock Stars Luncheon.

You will receive four (4) tickets to the luncheon, your

logo on your sponsored table, and recognition during

the luncheon remarks.

NEW! Young Professionals Networking Reception

$3,500 | Exclusive

All attendees 35 and younger are invited to attend the

NEW Young Professionals Networking Reception.

Guests will have the opportunity to meet and socialize

with other young tile & stone industry pros in a social

setting. The sponsor will receive their logo on signage

and cocktail napkins at the reception and have the

opportunity to distribute promotional materials as well

as offer a brief greeting to reception attendees.

NEW! Mosaic Wall $5,000 | Exclusive

Align your brand with this fun, interactive area at

Coverings! A live photo mosaic will be built picture-by-

picture and will gradually reveal the overall image,

encouraging attendees and onlookers to take part in

the creation process. Your branding will be included

within the overall image and/or around the mosaic wall

area. Be part of the social buzz and sponsor this

unique opportunity!

NEW! Beer in the Exhibit Hall $2,500

Be a hit with Coverings attendees by offering beer in

your booth! Sponsorship is for one afternoon (3:30 p.m.

- 5:30 p.m.) on Monday, Tuesday, or Wednesday

(sponsor chooses day) and includes one keg of beer,

bartender service, signage in your booth, and

promotion in the mobile app.

NEW! Second Line Parade $7,500 | Exclusive

Sign up as the exclusive sponsor of the New

Orleans Second Line Parade that will open the

Coverings 2020 show floor Monday morning! The

parade will lead attendees directly to the

sponsor's booth so be ready to be busy as soon as

the show opens. The sponsor can provide beads

and any other promo product that can be tossed

along the parade route. Sponsor will receive logo in

mobile app, website, and on parade signage.

NEW! Brand + Business Building Zone Call for pricing

New technology is emerging every day and it can be

a challenge to keep up with it all. The Brand +

Business Building Zone at Coverings 2020 is an

immersive learning experience where attendees can

focus on their company branding and technology

solutions which will improve their business and

increase their competitive edge. Whether attendees

want hands-on tech support, participate in live

demos, take a new headshot, or even create a short

“elevator pitch” video at the Video You Studio, the

Brand + Business Building Zone will allow them to

touch, see and be guided through practical solutions

for their business. Showcase your brand in this

powerful, interactive area!

CID Awards Reception – Title Sponsor $10,000 | Exclusive

The CID Awards Reception is a great opportunity to

reach 200+ residential and commercial interior design

firms, architects, installation and contracting

companies, as well as notable editors in the industry.

Includes:

t Introduction at the event

t Signage at the event

t Sponsor listing in mobile app

t Logo on Coverings website

t Logo in CID Awards program

NEW! CID Awards Reception – Bar Sponsor $5,000 | Exclusive

Be the real winner at the CID Awards Reception by

being the exclusive bar sponsor.

Includes:

t Recognition at the event

t Signage at the bar

t Sponsor listing in mobile app

t Ability to have a branded signature cocktail

t Logo on Coverings website

t Logo in CID Awards program

t Logo on cocktail napkins

VIP Press Reception & Dinner $15,000 | Exclusive

Attend one of the most coveted events at Coverings.

This dinner includes more than 50 key industry

publications with editors, writers and bloggers from

Interior Design, Contract, Floor Covering News and

many more. Plus, Coverings board members, social

media influencers, and specifiers from leading

agencies and associations will also be invited. This

is an exceptional opportunity to network with key

media contacts in an intimate setting.

Includes:

t Two (2) tickets to event

t Introduction at the event with speaking

opportunity

t Signage at the event

t Logo on dinner menus

t Ability to have a branded signature cocktail

t Sponsor listing in mobile app

t Logo on Coverings website

NEW! Walking Challenge $14,000 | Exclusive

Step ahead of the pack and become the leader in a

healthy step competition among attendees.

Participants can use their own activity tracker or

their smartphones to track their number of steps and

will have real-time access to their standings with

your branding always present in-app. The sponsor

will receive onsite signage and branding on the

walking challenge app. Plus, there are multiple

options to enhance the challenge and increase the

number of impressions your company receives.

Brand Promotion Opportunities

Press Room Sponsorship $5,000 | Exclusive

Showcase your brand in the Press Room where press

go to register and to enjoy breakfast and lunch. This is

a great opportunity to showcase your brand to key

media every day of the show!

Includes:

t Logo on table tent cards on the tables for

breakfast and lunch

t Signage in the room with your logo

t Logo featured in certain promotions where the

press room is mentioned

t Logo on Coverings website

NEW! Coverings Café $7,500

Sponsor the popular food area at Coverings located in

the Great Hall Foyer of the convention center. This

area will be buzzing with attendees looking for a place

to grab a bite to eat and rest. In addition to receiving 75

food vouchers to provide hospitality to their VIP guests,

the sponsors will receive branding in the food area

including their logo on napkins, signage and on a large

floor graphic.

Lanyards $10,000 Each | Two Available

Place your company’s name around every

attendee’s neck as the official lanyard sponsor. Just

provide the lanyards and let the attendees do your

advertising for you! Sponsor to provide minimum of

15,000 lanyards for distribution.

Includes:

t Distribution of lanyards at Coverings

t Sponsor listing in mobile app

t Logo on Coverings website

Convention Show Bags $10,000 Each | Two Available

Every registered attendee receives a tote bag as a

way to conveniently carry convention materials and

information collected in the exhibit hall and for the

rest of the year! This is a walking advertisement for

your company all year long! Sponsor provides a

minimum of 15,000 tote bags for distribution.

Includes:

t Distribution of tote bags at Coverings

t Sponsor listing in mobile app

t Logo on Coverings website

NEW! Transportation Sponsor $29,000 | Exclusive

Want attendees to notice your brand inside and outside

the convention center? Become the exclusive

transportation sponsor of the shuttle buses running

between Coverings and the official hotels and be the

brand attendees think of at the beginning and end of

each day.

Includes:

t 10 logo wrapped shuttle buses

t Logo signage at shuttle drop off areas at the

hotels and Coverings

t Logo included anywhere shuttle buses are

mentioned, including the website, mobile app,

and on all printed shuttle bus schedules

NEW! Water Station Sponsor Call for pricing | Exclusive

When there’s nine miles of tile & stone to explore,

hydration is key. Become the exclusive sponsor of the

water stations at Coverings 2020. Sponsor to provide

their own branded water bottles that attendees can use

to fill at the sponsor-branded water station. Call for

additional details and pricing!

Coverings 2020 Mobile App

Coverings Mobile App

$10,000 | Exclusive

Each year, Coverings

attendees rely on the

official Coverings mobile

app to guide them

through the show. With

no printed show directory

this year the mobile app

will be the top source of

information, including

powerful tools like an

interactive floor plan,

exhibitor and product

search, and a fully

searchable master

schedule of events, the

Coverings mobile app

gives attendees all the

information they need.

The official Coverings mobile app sponsor enjoys

branding exposure every time the app is accessed.

As the only sponsor of the app, you will receive:

t Your Logo on Intro Screen

Be the first thing attendees see when

opening the app.

t Rotating Banner Ad

Gain the maximum visibility on the

navigation and landing screens. May rotate

with banners promoting show features but

no other exhibitors.

t Clickable Navigation Item

Your logo can link to your website or your

online profile.

t Two (2) Promotional Push Notifications

Reach all mobile app users with one push

notification for each expo day.

t Brand Exposure

The mobile app will be promoted

everywhere, both pre-show and on-site. The

exclusive sponsor’s logo will be featured

everywhere the app is promoted.

Advertising & Online Opportunities

Expanded Booth Locator Map & Guide Call for pricing

Attendees will have no problem locating your booth

when you advertise in the official Coverings Booth

Locator Map & Guide. Your booth will be highlighted on

the map with an arrow pointing to your advertisement.

Includes:

t Your ad strategically placed next to the floor

plan with arrow pointing attendees to your

booth

t Your booth highlighted on floor plan map so

attendees can find you

t Your company name and booth highlighted onlist

Contact Jennifer Allen-Wise at 248-833-7347 or

allen-wisej@bnpmedia.com to reserve your space.

Digital Packages & Ads $395 - $1,495

Stand out online—and at Coverings—with wallet-

friendly digital packages and ads. Choose to enhance

your online Coverings directory listing or interactive

floor map listing with the addition of a video, press

release, show specials and more! Log in to your

exhibitor portal to learn more and choose your

promotion today.

Exhibitor Spotlight on Coverings Blog $500

Position your company as a subject matter expert

and a resource to tile & stone industry professionals

by contributing to the popular Coverings blog. The

blog is frequented by registered and prospective

attendees as a key source of show and industry

information. Your spotlight can be a maximum of

500 words, include one to five images, and must be

pre-approved by Coverings Show Management.

NEW! eNewsletter Banner Ads $1,500 | 2 banner ads per issue

Drive traffic to your website and booth by purchasing

a 650x125 .jpg or .gif banner ad with hyperlink in the

monthly Coverings Connection newsletter sent to

~75,000 tile & stone industry subscribers.

Videos $5,000 - $7,500

Video continues to be one of the most effective

elements in a digital marketing strategy. In fact,

video marketers get 66% more qualified leads per

year. Incorporate your video strategy with your

presence at Coverings 2020! Videos from the show

floor will be produced and shown daily on the

Coverings website, on the shuttle buses, Coverings’

social media channels and at the convention center.

You have two ways to participate:

t 30-Second Commercial - $5,000 – Include

your already produced 30-second video in

the Coverings video show daily and be seen

by attendees onsite, online, and post-show.

t Onsite Advertorial - $7,500 – Record a 2-3-

minute interview and product demonstration

in your booth that’s quickly edited and

distributed as part of the Coverings video

show daily. You will also receive a copy of

the video to use in your own marketing

during and after Coverings.

Ready to Promote Your Brand?

Contact Us

Whether you’re looking for something unique or want more details on any of the sponsorship opportunities listed in this brochure, the Coverings sales team will be happy to assist. Contact Tim Fearney today!

Tim Fearney

Director, Sales

tfearney@taffyevents.com

571-313-5791