12.5.09

CelebratingCompassion .com

Sponsorship Information

Chicago

12.4.09Columbus New York City

1.23.10

P.O. Box 363Columbus, OH 43216

MercyForAnimals.org866-632-6446

3712 N. Broadway, Ste 560Chicago, IL 60613

Thank you for your interest in supporting the crucial work of Mercy For Animals through a special corporate sponsorship of our upcoming Celebrating Compassion Galas. I hope you will join hundreds of valued supporters in celebrating compassion toward animals and the vital efforts of those working to build a kinder tomorrow at our unforgettable Gala events.

The inspiring Galas will honor celebrities, elected officials, volunteers and supporters who have made an outstanding contribution to the animal advocacy movement. To view photographs from last year’s Gala events, please visit www.CelebratingCompassion.com.

This year we will hold three incredible events. Held in Chicago at the Chicago Cultural Center on December 4, in Columbus at the Landmark Gateway Theatre on December 5, and in New York City at the Prince George Ballroom on January 23, these formal Galas will exemplify the outstanding work of advocates and raise funds to support the important work of Mercy For Animals. Each Gala will feature an award ceremony, high-ticket silent auction, extraordinary live entertainment, music and dancing, superb wine and spirits, decadent vegan hors d’oeuvres and much more.

I am contacting you today to offer your company the opportunity to support the Galas as a special corporate sponsor.

Celebrating Compassion Gala sponsors are the backbone of these momentous events and your support is crucial to the life-saving work of our organization. In becoming a sponsor you are extending compassion to abused and neglected farmed animals that are all too often forgotten victims. As a sponsor, you will show that you are a progressive business that shares the goals and values of our supporters - ending needless cruelty to animals.

In addition to supporting MFA’s mission, sponsorship comes with great benefits that allow your company to promote itself not only to animal advocates, but to a large base of health-conscious and environmentally-conscious consumers. This mutually beneficial opportunity will further establish your company as an admirable company of conscience.

In this packet you will find information about the work of MFA, our breathtaking Gala venues, our audience and various sponsorship packages. We hope that your company will join us in honoring those individuals working to build a kinder future for all animals.

Thank you for your time and consideration. If you have any questions, or would like additional information, please contact Alicia Boemi, MFA’s Director of Membership Development, at (847) 917-3660 or by email at AliciaB@MercyForAnimals.org.

Sincerely,

Nathan Runkle

Executive Director

About Mercy For AnimalsAbout Mercy For Animals

About Mercy For Animals

Mercy For Animals is a national 501(c)(3) nonprofit animal advocacy organization. Founded in 1999 and over 35,000 members strong, MFA works to create a society where animals are treated with the respect and compassion they so rightly deserve.

non-human animals are irreplaceable individuals with morally significant interests and hence rights. These include the right to live free from unnecessary suffering and exploitation.

to establishing and defending the rights of all animals. Over 99% of cruelty to animals in the United States occurs at the hands of the meat, dairy, and egg industries - which confine, mutilate, and slaughter over 9 billion animals each year. Due to the enormous scale of farmed animal cruelty, MFA primarily focuses on farmed animal advocacy and promoting cruelty-free food choices.

to be a voice for animals through proactive consumer education and advertising campaigns, research and undercover investigations, rescues, working with news media, and grassroots activism.

I MFA Believes

I MFA Works

I MFA is Dedicated

Nonprofit of the Year

What People Say About MFAWhat People Say About MFA

“One of today’s most effective advocacy groups.”– VegNews Magazine

“MFA is one of the most passionate, effective, and outspoken voices in the movement. I’m a proud member and supporter; you should be, too.”

– Rory Freedman, co-author of the #1 New York Times best-selling book, Skinny Bitch

“Mercy For Animals is one of the most effective grassroots animal protection organizations in the country.”

– Dr. Michael Greger, Director of Public Health and Animal Agriculture at The Humane Society of the United States

“Mercy For Animals continually demonstrates that it’s possible for a grassroots animal protection group to produce big-time results. Their campaigns have been some of the most effective I’ve ever witnessed.”

– Erik Marcus, Publisher of Vegan.com andauthor of The Ultimate Vegan Guide

“Mercy For Animals is, hands down, one of the most tireless, dedicated, and effective organizations working to protect animals.”

– Erin Williams, co-author of Why Animals Matter

MFA’s AudienceMFA’s Audience

MFA would like to ensure that sponsors know our audience is their audience. As an MFA sponsor, our audience recognizes your compassionate gift as one that enhances the mission of many individuals and groups. Therefore, we wish to provide you with everything you need in order to expand and strengthen your customer base through MFA.

Promotional materials for our sponsors will reach over 45,000 people through emails, Gala invitations, web traffic and more. MFA’s audience is comprised of rapidly expanding markets, such as earth-friendly, health-conscious and humane. As a sponsor your company will be associated with the compassionate ethics of many of today’s consumers.

Mercy For Animals Membership Statistics

85% Female 15% Male

32% Vegetarian 59% Vegan

13.6% 18 or Younger 39.6% 19-26 22.3% 27-35 24.5% 36 or Older

Our audience’s broad age range means that your company will have the opportunity to establish itself with younger advocates while further establishing itself with older advocates. Your logo, website and mission will be viewed by groups and individuals across the nation who value companies that align with their interests and ideals.

Our Audience is Your Audience

Gala VenuesGala Venues

Held at the Landmark’s Gateway Theatre in the Columbus Short North art district, this trendy space features elegant floor-to-ceiling windows. The space is complete with a 25-foot multimedia screen, cash bar, dance floor, stage, and other modern amenities.

Landmark’s Gateway Theatre

Chicago Cultural CenterOverlooking Grant Park and Michigan Avenue in the heart of downtown Chicago, the Chicago Cultural Center’s G.A.R. Rotunda and Memorial Hall establish the elegance of the Celebrating Compassion Gala. The Renaissance design of the stained glass dome creates a stunning rotunda. This exquisite space is decorated with two encased Tiffany glass windows and offers a breathtaking view of Chicago’s Millennium Park.

Chicago, Illinois

Columbus, Ohio

Gala VenuesGala Venues

The Prince George Ballroom New York, New York

Designed at the beginning of the 20th century, The Prince George Ballroom is rich with intricate neo-Renaissance details and historical architectural details. Located in a landmark building in Manhattan’s Madison Square North Historic District, and lovingly restored to its original architectural splendor, the 4,800 square-foot Ballroom provides a beautiful setting for the New York Celebrating Compassion Gala.

The Ballroom’s herringbone oak floor, enormous marble mantelpiece, and heavily ornamented ceiling add to its spectacular effect. Once one of New York City’s largest and grandest gathering spaces, the Ballroom affords guests the unparalleled experience of stepping back into Manhattan’s glamorous past.

Guests of HonorGuests of Honor

Nellie McKay is a famed musician, actress and animal advocate known for her critically acclaimed albums: Get Away From Me, Pretty Little Head, Obligatory Villagers and her role of Polly Peachum in the Broadway production of The Threepenny Opera, which won her a Theatre World Award. McKay has opened for Bo Diddley and Sting, dueted with Eartha Kitt, Trey Anastasio and Taj Mahal, shared the stage with Gloria Steinem, Odetta, Lou Reed, Elvis Costello, Cyndi Lauper, and other notable musicians. McKay is also the recipient of the Humane Society’s 2005 Doris Day Music Award for her dedication to animal rights.

Victoria Moran has been changing the world one attitude at a time since 1968 when she stopped eating meat and started on the adventure of compassionate living. She is the author of ten books, including the bestselling Creating a Charmed Life (in 29 languages and quoted on Celestial Seasoning tea boxes), its brand new sequel, Living a Charmed Life, and her newly republished vegan classic, The Love-Powered Diet: Eating for Freedom, Health, and Joy. Moran has appeared on Oprah, Good Morning America, and NPR’s All Things Considered. She writes the popular “Your Charmed Life” blog on beliefnet.com and hosts a show on HealthyLife.net radio.

Jane Velez-Mitchell hosts HLN’s Issues with Jane Velez-Mitchell, a topical, event-driven show with a wide range of viewpoints. As a commentator on high-profile cases, Velez-Mitchell has reported for Celebrity Justice and appeared on CNN, MSNBC, Fox News, Nancy Grace and other national cable television programs. Velez-Mitchell is the recipient of a Los Angeles Emmy Award, New York Emmy Award, two Genesis Awards from the Humane Society of the United States, three Golden Mike Awards and an Emmy for her KCAL-TV

newscasts. She also wrote, directed and produced Dancing Through Life, an award-winning documentary.

Peter Max is one of the most successful artists in America today. It was his psychedelic style that first launched his career as an art icon in the ‘60s and landed him on the cover of Life magazine. Since then, Max has enjoyed an exciting career as a painter for U.S. presidents Carter, Ford, Bush, Reagan and Clinton. He is the Official Artist of the Grammys, the World Cup Soccer Tournament, five Super Bowls, the U.S. Tennis Open and the NHL All-Star Game. Max has produced vibrant posters for many international events, including the Summit of the Americas, Gorbachev’s State of the World Forum, and the United Nations Earth Summit, for which he designed a series

of twelve stamps that became the best-selling stamps in U.N. history.

Peter Max

Nellie McKay

Jane Velez-Mitchell

Victoria Moran

Premier - $10,000

• Full-page advertisement in Gala program with priority placement.

• 14 free tickets to the event, VIP seating. Tickets may be used at any Gala.

• Vocal recognition during all three Galas.

• Website recognition on CelebratingCompassion.com, consisting of your logo

and link to company’s website.

• Logo on all Gala mail materials for all three Galas, including Gala invites and

emails that will go out to over 45,000 members and supporters.

• Logo has priority placement and size on all Gala promotional materials

(posters, fliers, advertisments, etc).

Major - $5,000

• Half-page advertisement in Gala program.

• 8 free tickets to the event. Tickets may be used at any Gala.

• Website recognition on CelebratingCompassion.com, consisting of your logo

and link to company’s website.

• Logo has second priority placement and size on Gala all promotional materials.

Associate - $2,500

• Quarter-page advertisement in Gala program.

• 6 free tickets to the event. Tickets may be used at any Gala.

• Website recognition on CelebratingCompassion.com, consisting of your logo

and link to company’s website.

• Logo has third priority placement and size on all Gala promotional materials.

Supporting - $1,000

• Business card-sized advertisement in Gala program.

• Website recognition.

• 4 free tickets to the event. Tickets may be used at any Gala.

Friend - $500

• Recognition in Gala program.

• 2 free tickets to the event. Tickets may be used at any Gala.

•

Ally - $250

• Recognition in Gala program.

• 1 free ticket to the event. Ticket may be used at any Gala.

Sponsorship LevelsSponsorship Levels

Sponsorship Deadline: October 16, 2009

We ask that you let MFA know if you would like to sponsor the Celebrating Compassion Galas by October 16. Advanced payment is requested in the form of a check.

Please contact Alicia Boemi to confirm your sponsorship.

Alicia BoemiDirector of Membership Development(847) 917.3660AliciaB@MercyForAnimals.org

Please make checks payable to:

Mercy For Animals3712 N Broadway, Ste 560Chicago, IL 60613

For additional information please do not hesitate to call or email Alicia Boemi. We hope that you will partner with us to make the Galas a grand success for Mercy For Animals, the greater animal advocacy movement, and your company.

Finally, MFA would like to thank you for your time and consideration in creating this mutually beneficial event that will open hearts and minds to the billions of abused and neglected farmed animals who are counting on their human advocates to end their suffering.

Sponsorship InformationSponsorship Information

CelebratingCompassion .com