Sponsorship in Sports Events - An NFL Perspective
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Transcript of Sponsorship in Sports Events - An NFL Perspective
Sport Sponsorship
Lindsey EckhouseDirector Sponsorship, NFL UK
Where Sponsorship Fits
Sponsorship continues to maintain a legitimate and strong position within the overall marketing mix
Global Sponsorship Spending 2009 to 2016 (in Billions, USD)
TRENDS
Branded Content and Brand Owned Content
Continued push on social activation
Virtual Reality and Closer to the Action
From Ambassador to Partner to Designer
Rights holders assisting with activation
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Largest Spending Sectors
NFL’s Approach
NFL (UK/ EU) Business Objective
1. Drive League Initiatives
2. Partner with Strong Brands to market the NFL
3. Grow the NFL Fan base
4. Grow NFL Revenue
What We Sell
NFL Shield Events & Initiatives Clubs Marks
What We Sell – Sponsorship Assets
Presenting Sponsorship of the UK Games
Event/ Content Integrations
Areas of Proprietary Ownership
What We Sell – Media Assets
Why Brands Sponsor Properties?
Business Showcase
Sell Products & Services
Humanize a Brand
Drive Awareness
Drive Differentiation
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