SPONSORSHIP +EXHIBITION PROSPECTUS Our food story · more people in your target market. All...

the horticulture conference

/18

Our food story23-25 July 2018 / Airforce Museum, Christchurch

SPONSORSHIP + EXHIBITIONPROSPECTUS

Your Invitation

HORTICULTURE – A $5.6 BILLION INDUSTRY

Horticulture is the primary industries’ quiet achiever - expanding, growing and meeting global consumer demands for healthy food.

Growers play a valuable role in the New Zealand economy, both at a local level as producers, employers and food suppliers to New Zealanders, and with exports, which have increased by 40 percent in the two years from June 2014 to 2016. Today, 60 percent of what we grow in New Zealand is exported to more than 120 countries and horticulture is New Zealand’s fourth largest exporter.

This makes horticulture in New Zealand a $5.6 billion industry and on target to meet our ambitious industry goal of being a $10 billion industry by 2020.

The horticulture conference is the annual opportunity for industry to get together and share ideas, learn about innovation to improve their business, hear inspirational and influential speakers, connect and socialise. It is the place to be.

ENABLING, PROMOTING AND ADVOCATING

To create an enduring environment where growers continue to prosper, Horticulture New Zealand, with the individual product groups, works on:

» Leadership – uniting industry under a single banner

» Having a voice in Wellington – across governmentdepartments and political parties

» Protecting the right to grow and farm –advocacy, land and water use, law and policy

» Workforce – seasonal and skilled workers, healthand safety, future workforce via education

» Biosecurity protection – including GovernmentIndustry Agreements

» Trade – access to markets

» Promoting – telling the overarching story abouthorticulture to connect urban with ruralcommunities

We are focused on delivering growers value and we represent 5,500 commercial fruit and vegetable growers.

WHO WILL BE THERE

GROWERS FROM OUR 23 AFFILIATED PRODUCT GROUPS

Asparagus

Avocado

Blackcurrant

Blueberry

Boysenberry

Buttercup Squash

Citrus

Feijoas

Fresh Tomato

Fresh Vegetable

Kiwiberry

Kiwifruit

Nashi

Onions

Organics Aotearoa New Zealand

Passionfruit

Persimmons

Pipfruit

Potato

Process Vegetables

Strawberry

Summerfruit

Tamarillo

ASSOCIATE MEMBERS

Independent operators and suppliers to the horticulture industry in New Zealand.

GROWERS FROM OUR OTHER AFFILIATED GROWER ASSOCIATIONS

Which operate independently but are affiliated to Horticulture New Zealand.



/18

Fast facts

DATES

23-25 July 2018

LOCATION

Airforce Museum, Christchurch

EXPECTED NUMBERS

350+ Delegates

HISTORY

This will be the 13th Annual Conference for Horticulture New Zealand

COST FOR AN ATTENDEE TO ATTEND

Grower members will be able to register at a rate of $350 per person and non-members at $570. Your support is invaluable in helping us keep the registration fees at an affordable price for everyone to attend.

CONTACT DETAILS

Conference Secretariat

Address: PO Box 24078, Manners Street, Wellington

Telephone: + 64 4 384 1511

Contact: Amy Abel

Email: [email protected]

Website: www.confer.co.nz/hortnz2018

Timeline/important dates

TIMELINE DATE

Online exhibition stand booking live

March 2018

Sponsor/Stand payment due Within 7 days of booking

Deadline for all Exhibition Staff Registrations

15th June 2018

Deadline for Company Profiles

15th June 2018

Exhibitor Manual Available 1st June 2018

Exhibitor Pack-In Monday 23rd July 12pm – 5pm

Welcome Reception Monday 23rd July 5pm – 7.30pm

Vegetable Industry Dinner Monday 23rd July 7.30pm – late

Horticulture New Zealand Conference

Tuesday 24th and Wednesday 25th July

Exhibitor Pack-Out Wednesday 25th July 4pm – 6pm



/18

A unique opportunity

HORTICULTURE NEW ZEALAND MARKETING TIMELINE 2018

The Horticulture Conference offers a unique opportunity to:

» Promote goods and services

» Raise the national profile of your organisation

» Demonstrate your commitment to the industry

» Increase brand awareness

» Develop and build new partnerships

This conference gives you the opportunity to have a higher profile within the industry and reach even more people in your target market.

All sponsorship and exhibitor opportunities are available on a first in – first served basis. Benefits to sponsors are commensurate with the level of investment. The earlier the sponsorship commitment is made, the greater the exposure through all pre-conference publicity and advertising.

You will receive a high level of exposure directly with this target audience throughout the conference as well as being included in all the conference promotion.

We are flexible and are willing to work with you to achieve the best promotion combination for your organisation.

Sponsorship packages are aimed at providing sponsors with a worthwhile return on investments. This conference offers a unique opportunity to increase your company’s exposure to a diverse cross-section of those working in the horticulture industry.

We are confident that the benefits of sponsorship will offer effective exposure of your company not only over the period of the conference but in the years ahead.

WHERE THE CONFERENCE IS PROMOTED

» NZGrower Magazine – NZGrower is published11 times a year for Horticulture New Zealand’svegetable growers. NZGrower has been the voiceof New Zealand’s $2 billion vegetable growingand berryfruit industries for more than six decades.

» The Orchardist Magazine – The Orchardist ispublished by Horticulture New Zealand forcommercial fruit growers. It is the only monthlypublication in New Zealand reaching all levy-paying fruit growers.

» Email Newsletter to Members – Sent weekly

» HorticultureNZ Twitter Account – follow us@HorticultureNZ to see our conference promotionvia social media. Feel free to join in and help uspromote the conference using #HortNZ18

» You! – promote the conference to your networks!We can provide you with an image to include onyour website and as an email footer to let yournetworks know you’ve invested in supporting theeducation and growth of growers working in thehorticulture industry in New Zealand.

» Via media – media releases from HorticultureNew Zealand about the conference, announcingspeakers etc.

Mar Conference Website Launched

Apr Conference Registration Opened

Apr Conference Speakers and Programme Announced

Jun Early Registration Deadline – Friday 2nd June 2017



/18

Sponsorship benefits

Sponsorship is cost-effective direct marketing to a guaranteed captive audience. Be there to:

If any of the above points resonate with your marketing goals then you should be there!

Can you afford not to be?

HORT CONFERENCE

Have face to face interaction with your current and potential

client base

Establish your position as a market leader in

the minds of your existing and potential

customers

Stand out from your competitors

Establish new relationships and build on existing ones

Generate new business

Entice people away from the competition

because you’re attending and

they’re not!

Meet with people in a stimulating and welcoming

environment

Maintain and reinforce loyalty

with existing customers

Differentiate and establish your brand in the marketplace

Interact with a captive audience

who are your target market



/18

SUMMARY TABLE

PLATINUM $30,000 + GST

GOLD $25,000 + GST

SILVER $10,000 + GST

BRONZE $5,000 + GST

The opportunity to deliver a 5 minute presentation at the conference opening

Y

Recognition as a sponsor in all preconference material, registration material and conference handbook

Y Y Y Y

Exposure as a sponsor on conference banners in the main auditorium

Y Y Y Y

Your company logo on the main screen at the beginning of all plenary sessions acknowledging your sponsor status

Y Y Y Y

Complimentary registrations including the Conference Gala Award Dinner

8 6 4 2

Opportunity to insert promotional material in the conference satchels going directly into the hands of your target audience

Y Y Y Y

Your company logo hyperlinked to your website on the conference website which will drive traffic to your website before and after the conference.

Y Y Y Y

A premium exhibition display position within the catering area. Stands measure 3m x 1.8m SPACE ONLY

Y Y Y Y

Sponsorship packages



/18


As the Principal Sponsor you will stand out as a leader! You will receive the highest level of recognition throughout the conference and your organisation is able to demonstrate its support and commitment to the Social Sciences community as a whole.

» Advertising in all conference media;

» 8 complimentary full registrations for the fullthree days including catering;

» 8 complimentary conference dinner ticketson the Tuesday night;

» Opportunity to insert promotional material in theconference satchels going directly into the handsof your target audience;

» Your company logo hyperlinked to yourWebsite on our Conference Website(www.confer.co.nz/hortnz2018) which willdrive traffic to your website before and afterthe conference.

THE PLATINUM SPONSOR BENEFITS INCLUDE:

» The opportunity to deliver a 5 minutepresentation at the Conference Opening;

» Verbal recognition during the ConferenceOpening and Closing;

» A premium double stand within the Trade /Catering area for you to create an ExhibitionStand; the perfect location to enable you toengage directly with your audience;

» Recognition as the Platinum Sponsor in allprinted Conference materials;

» A freestanding company banner displayedin the Main Auditorium;

» Your company logo on the main screenat the start of all Conference Plenary Sessions;

PLATINUM SPONSOR

$30,000 + GSTSOLD



/18

As Gold Sponsor, you will have the opportunity to have the naming right to either the:

» Horticulture Conference 2018 Welcome Function

» Horticulture Conference 2018 Cocktail Function (Pre-Dinner Drinks)

» Horticulture Conference 2018 Conference Gala Award Dinner


WHEN BECOMING A GOLD SPONSOR, YOU WILL RECEIVE THE FOLLOWING BENEFITS:

» Opportunity to address the conference atyour sponsored event, either the WelcomeFunction, Cocktail Function or ConferenceGala Award Dinner;

» Verbal recognition at the conference at allopportune times including the ConferenceOpening and Closing;

» A premium single stand within the Trade /Catering area for you to create an ExhibitionStand; the perfect location to enable you toengage directly with your audience;

» Recognition as a Major Sponsor in all printedConference materials;

» Your company logo on the main screen at thebeginning of all Conference Plenary Sessionsacknowledging your Major Sponsor Status;


» 6 complimentary full conference registrationsfor the full three days including catering;


» Opportunity to insert promotional materialin the conference satchels going directlyinto the hands of your target audience;

» Your company logo hyperlinked to yourWebsite on our Conference Website(www.confer.co.nz/hortnz2018) whichwill drive traffic to your website beforeand after the conference.

GOLD SPONSOR

$25,000 + GST

SOLD



/18

WHEN BECOMING A SILVER SPONSOR, YOU WILL RECEIVE THE FOLLOWING BENEFITS:







» Opportunity to insert promotional materialin the conference satchels going directly intothe hands of your target audience;



SILVER SPONSOR

$10,000 + GST



/18


WHEN BECOMING A BRONZE SPONSOR, YOU WILL RECEIVE THE FOLLOWING BENEFITS:







» Opportunity to insert promotional materialin the conference satchels going directly intothe hands of your target audience;


BRONZE SPONSOR$5,000 + GST



/18


AS AN EXHIBITOR YOU WILL RECEIVE THE FOLLOWING:

» One exhibition stand located in the exhibitionhall where teas/coffees and lunches will beserved. The stand is 3m x 1.8m space only, a tableand chairs will be provided. Panels, power andlighting can be hired as an additional cost fromthe elected Exhibition Hire company.

» Your company logo hyperlinked to your websiteon the conference website which will drive trafficto your website before and after the conference.

» Exhibitor listing in the conference handbook.

» 1 Exhibitor registration. This does not includeaccess to the conference sessions and conferencedinner. Tickets must be purchased separately.

EXHIBITOR$2,500 + GST



/18

Other sponsorship options

OPTION COST

LUNCH & REFRESHMENT BREAKS $3,000 + GST

CONFERENCE SMARTPHONE APP $2,000 + GST

CONFERENCE LANYARDS $2,000 + GST

COFFEE CART $3,000 + GST

SATCHEL INSERT $500 + GST

VEGETABLE INDUSTRY DINNER $5,000 + GST

CONFERENCE NOTEPADS $500 + GST

CONFERENCE GALA AWARD DINNER PHOTOBOOTH $1,000 + GST

CONFERENCE PENS $500 + GST

CONFERENCE WIFI $2,000 + GST

WEB LOGO $500 + GST

CONFERENCE SATCHELS $4,000 + GST

CONFERENCE SESSION $2,000 + GST

We also have some other sponsorship options that are worth considering either on their own or as an add-on to one of the main sponsorship packages. Let us know if any are of interest and we’re happy to come up a package to best suit your needs.



/18

LUNCH AND REFRESHMENT BREAK SPONSOR

$3,000 + GST PER DAY

The conference lunches and refreshment breaks will take place in the Exhibition Hall at the Airforce Museum which is the main area for delegates to congregate during the conference.

» Your company banner (supplied by yourorganisation) in the Exhibition Hall duringthe lunch break of your choice

» Recognition in the Conference Handbook

» Recognition as the lunch sponsor in the day’sfirst plenary session on the day of sponsorship

» Acknowledgement on Conference websiteincluding name, logo and link to your website

» The opportunity to provide napkins(or alternative) bearing your company logo

» One complimentary full Conference registration

» Delegate Insert in the Conference Satchels

COFFEE CART $3,000 + GST

Very popular with the delegates! Good quality coffee is very important to our attendees and they love to see a coffee cart when they arrive at the conference. You can arrange to have branded sleeves put on the cups – we can give you the dimensions to pass on to a designer.

CONFERENCE LANYARDS

$2,000 + GST

As conference attendees are required to wear the conference name badges at all times, the conference lanyard provides unique exposure for such things as your company’s name, logo, or web address.

Your exposure continues after the conference through the photos taken of delegates during the event which can end up being shared on social media and used in future Horticulture New Zealand publications.

VEGETABLE INDUSTRY DINNER SPONSOR

$5,000 + GST

Monday 23rd July

The Vegetable Industry Dinner will be held at the ASB Baypark Arena and will provide a great opportunity to market yourself to the Vegetables NZ Inc, Tomatoes New Zealand and New Zealand Asparagus Council Members. The sponsorship includes:

» Naming rights for the dinner - Your company banner(supplied by your organisation) at the Dinner



» The opportunity to provide napkins(or alternative) bearing your company logo


» One Complimentary Dinner Registration

» Delegate Insert in the Conference Satchels

CONFERENCE GALA AWARD DINNER PHOTOBOOTH

$1,000 + GST

Photobooths are such fun and provide delegates with a great memento of the fabulous evening they had.

If you choose to sponsor the photobooth, your company logo will be printed on all photo strips that are provided to the delegates.


SOLDSOLD

SOLD



/18

CONFERENCE SESSION

$2,000 + GST

This would give you the opportunity to have more of a one-to-one connection with the delegates and lets them see you as a thought leader in the industry.

We would provide a room for this with standard AV set up and we can arrange the furniture up how you like. In the past, sponsors have found these successful when there has been a bit of demonstration/hands on activities and talking on a larger scale rather than just delivering a sales pitch.

CONFERENCE SATCHELS

$4,000 + GST

Each delegate attending the Conference will receive a satchel, which will include all Conference materials. As sponsor of the satchels, your organisation will receive the benefits listed below, as well as having your organisation logo printed (one colour) on the satchel.

Organisation logo (one colour only) included on delegate satchels (along with conference logo)




» One complimentary Dinner registration

» Delegate Insert in the Conference satchels

CONFERENCE SMARTPHONE APP

$2,000 + GST

The majority of delegates now have smartphones and the uptake of delegates using the event apps at conferences had increased significantly. We are generally seeing a 70% uptake at most recent events. The app is a great way for delegates to create their own personal programme. They can also view details of all the sponsors and exhibitors on the app and post to social media about the conference. Your branding will appear at the bottom of the screen on each page of the app.

SATCHEL INSERT $500 + GST

Your organisation may provide promotional material which will be included in all delegate satchels/ folders. A maximum of one A4 brochure or booklet up to 4 pages in length is allowed.

CONFERENCE NOTEPADS $500 + GST

Brand exposure to every delegate on a daily basis during and after conference. (Pads to be supplied by your company).

CONFERENCE PENS $500 + GST

Brand exposure to every delegate on a daily basis during and after conference. (Pens to be supplied by your company).

WEB LOGO $500 + GST

Hyperlinked to your website on the conference website.

SPONSORSHIP IN KIND

We also invite in-kind provision of certain conference requirements, which could either be branded or could be considered equivalent to a sponsor package in value.


SOLD

SOLD



/18

Sponsorship acceptance form

CONTACT DETAILS

Attention: Amy AbelCONFERENCE & EXHIBITION MANAGER

Conferences & Events Ltd

Address: PO Box 24 078, Wellington

Telephone: +64 (04) 384 1511 or

027 526 0337

Email: [email protected]

Please email [email protected] to confirm your booking.

Company name

Address

Contact name

Job title

Phone

Mobile

Email

SPONSORSHIP

Type of sponsorship requested (please tick):

Platinum Sponsor $30,000 + GST

Gold Sponsor $25,000 + GST

Silver Sponsor $10,000 + GST

Bronze Sponsor $5,000 + GST

Exhibitor $2,500 + GST

Other (please specify) $

On signing this form, you company commits to being a sponsor/exhibitor at the Horticulture 2018 conference.

Payment: The Conference Secretariat will send a tax invoice and letter of confirmation once the Sponsorship and Exhibition Acceptance Form has been completed. You are required to pay the invoice within 7 working days.

Cancellation Policy: Cancellations received in writing (email, fax or letter) up to 12 April 2018 will forfeit 50% of the total amount invoiced. No refund can be given for cancellations received after 12 April 2018.

Signed

Dated

Exhibition bookings are made on-line.Please use the link provided in the email sent with this document to complete your booking.

SPONSORSHIP +EXHIBITION PROSPECTUS Our food story · more people in your target market. All...

Documents

Transcript of SPONSORSHIP +EXHIBITION PROSPECTUS Our food story · more people in your target market. All...