Sponsorship 2017

Agile on the Beach is a 2 day conference run annually in Falmouth, Cornwall, UK. The conference in its

seventh year hosts 350 delegates including 50 speakers sharing their experiences and skills. As well as a

strong offering of workshops and seminars the conference hosts social events to facilitate discussions,

networking and collaboration amongst its guests, including a beach party on the local Gyllyngvase beach,

the pre-conference gathering and the retrospective dinner.

Mission: Agile on the Beach aims to provide space and expertise to enable delegates, both technical and

business-focused, to engage with agile practice and apply to their own organisations. The conference

also seeks to raise the profile of Cornwall as a positive and energetic centre for the IT industry.

Dates: 6&7 July 2017

Venue: Penryn Campus, Falmouth University

“it was awesome to be surrounded by supersmart people who all want the

same thing - to make the world a better place with better software and

products.”

Audience: In 2016 the conference sold out with 350 attending

The conference attracts a diverse audience (survey/attendee data 16):

35% of delegates being business owners, directors or in management roles

approximately 40% of delegates were developers, testers, coaches and project managers, with the

remaining coming from education and the wider business community

Over half of our attendees travelled to Cornwall from around the UK from locations including

London, Oxford, Reading, Bristol, Cambridge. Over a third were from the local tech and business

community in Cornwall. Around 10% of attendees came from Europe or International locations this

year including USA, Berlin & Dusseldorf, Sweden, Ireland and Australia.

Reach: 350 Attendees

Tweet Reach #agileotb (31Aug—3 Sept) 632,477Accounts Reached, 2,557,757 Impressions

1400+ Email Subscribers (+ 300 speakers), 30% open rate / 6% click

14,192 Users, 20,744 Sessions, 53,032 Page Views (Oct 15-Oct16) www.agileonthebeach.com

In 2014 Agile on the Beach was ranked 3rd of over 100 agile conferences from

across the world

Agile on the Beach Aims to: ● Bring together 350 experts, developers, managers and leaders to explore and share skills and knowledge

● Explore the latest developments within Agile Software Development - including the latest coding, testing and

delivery techniques and tools

● Learn how to create the perfect climate for productivity and performance in agile teams

● Develop new ways of learning, connect with education and enable opportunities for collaboration

● Create an open and inclusive culture that welcomes all to explore and learn in a positive environment

● Push the boundaries of agile and expand its adoption beyond that of software development into the wider

organisation and across an array of business sectors

● Raise the profile of Cornwall as a positive and energetic centre of excellence for software solutions

● Promote and represent the agile community regionally, nationally and globally

“And so it came to be that Agile on the Beach conference was born; a place where people

learn how to fashion systems that solve problems relevant to their own lives in a way that

makes everybody feel good about themselves. They do this over pasties, cider and a beach

party!”

Speakers: Speakers are being scheduled in February following our call for papers and will be announced shortly

after the schedule is drawn up. In previous years the conference has hosted 40-50 speakers from

USA, Canada and Europe as well as local and national UK speakers. Previous keynotes have included

Dan North, Jenni Jepson, Dave Farley, Linda Rising, Rebecca Parsons and Woody Zuill.

We operate an open submission process for our speakers and generous package which helps us to

attract a diverse and talented array of world leading speakers and organisations.

“Impeccable organisation, well thought out schedule/programme of talks,

good social activities to maximise the networking”

Themes: Agile on the Beach 2017 will focus on software creation and delivery, teams and practice, product and business agility.

Software Delivery: including programing, testing and operations, e.g. TDD, BDD, continuous delivery,

architecture, quality

Agile Practices, e.g. user story mapping, estimation

Product Design, e.g. user experience, front end design, Lean UX & Design

Product Management, e.g. requirements gathering, the product manager role, product

development, project & programme management

Team Working, e.g. culture, personnel management, self-organization, leadership and management,

team approaches, distributed working

Agile in Business e.g. agile organisations, agile business culture, lean enterprise, agile adoption

throughout a business e.g. Marketing, HR, Finance, extending TDD to business

“It was my favourite agile conference I've ever been to”

Reasons to sponsor Agile on the Beach 2017:

● Engage with the agile community: Promote your brand at the conference and gain regional, national and

international coverage through a range of active media channels

● Increase your reach: Network with customers, partners and educators in the agile marketplace and forge

collaborations, identify new business and opportunities for growth

● Promote an Agile Culture: Demonstrate your commitment to new and evolving approaches to business and

software development

● Support Continuous Learning and Development: Contribute to the development of the tech community and

its access to industry knowledge, experience and skills

“Mixture of business, product and engineers in the audience created great

sharing atmosphere.”

Sponsor Packages

We offer the following structured sponsorship packages but we are happy to customise

sponsorships for you. To discuss this in more detail, please contact Claire Eason-Bassett on

claire@mackerelskyevents.co.uk.

We offer a range of Conference Sponsorships as detailed below as well as unique

opportunities to sponsor specific aspects of the conference activity including our social

events.

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GOLD – Beach Party

• • • • • • 6 6m2 • • •

GOLD – Boat Party

• • • • • • 6 6m2 • • •

GOLD – Track Sponsor

• • • • • • 6 6m2 • • • •

GOLD – Pasty Night

• • • • • • 6 6m2 • • •

SILVER – Speak

• • • • • 4 4m2 • • •

SILVER – Share

• • • • • 8 4m2 • •

BRONZE

• • • • 2 4m2 •

BRONZE – Coffee Sponsor

• • • • 2 4m2 • •

BRONZE – Bag Sponsor

• • • • 2 4m2 • •

GOLD: Gold sponsorships are our headline supporters and all sponsors at this level receive:

● Cross conference brand exposure including:

● 5minute pitch in opening remarks

● Logo featured prominently on www.agileonthebeach.co.uk

● Logo featured in all email marketing

● Logo prominently on all delegate packs

● Description and Link from www.agileonthebeach.co.uk

● Sponsor credit in all press releases

● Profile feature in Conference social media activity

● Full headline GOLD Sponsor profile on our website and app including Logo, description,

LinkedIn, Facebook, Twitter, website and additional use of features including ‘call to action’

promotion and special offers highlighted on our app.

● Opportunity to include an insert in the delegate pack

● Premium location exhibition space of up to 6sqm in social spaces

● 6 full tickets for the AOTB Conference including the social events on Wednesday 5th July, the

Beach Party on 6th July and the Boat Party on 7th July, and 10% discount off additional delegate

tickets

In addition to this, Gold sponsors can select one of the following additional elements:

Beach Party sponsorship (1 available) Price: £8000 + VAT

The Beach Party is the perfect opportunity to relax, network and make the most of our wonderful Cornish

coastline. With locally produced food and drink, firepits, deckchairs, music and the glorious Gyllyngvase

Beach, the party is the central point of the conference. In addition to the benefits above, the Beach Party

sponsor also receives:

Title sponsorship of the party – “The XXX Beach Party” – which is included on all wristbands, online,

social media, in delegate pack and anywhere we refer to the Beach Party.

Banner branding on beach party marquee

Opportunity to speak at the opening of the party

Use of AOTB-commissioned photographs from the event, including sponsor team mini-photoshoot if

wanted

An extra bag of marshmallows for toasting on the fire pits

“The talks were excellent, the food was delicious and the beach party was good fun.”

Boat Party sponsorship (1 available) Price: £7000 + VAT

A tradition started in 2016, the Retrospective Boat Party is an ideal opportunity to reflect on the learnings

and conversations from the conference. The free bar and fresh, locally sourced buffet (created by our

private chef, Fiona Were) and the surroundings of the River Fal all create a perfect end to a busy few days

at the conference. The Boat Party sponsor also receives:

Title sponsorship of the evening – “The XXX Retrospective Boat Party” - which is included on all

wristbands, online, social media, in delegate pack and anywhere we refer to the Boat Party

Site branding on the boat

Opening speech at the Boat Party

Use of AOTB-commissioned photographs from the event

Track sponsorship (5 available) Price: £6500 + VAT

A great opportunity to share your expertise and practice in an area that is particularly relevant and

important to you. The 5 tracks are Software Craftsmanship, Business, Teams, Product Development and

the Bonus (usually technically focused) track. In sponsoring a track, you receive (as well as the benefits

above):

Lunchtime Speaker slot (30 mins), which is filmed and the footage is available for you to use in your

promotion

An invitation for a member of your team to host the room throughout the conference

Branding/exhibition in the designated track/seminar room throughout the conference

Pasty Night sponsorship (1 available) Price: £6500 + VAT

The whole conference starts at the Pasty Night with locally made pasties and ale (with veggie and

alternative options available too). As well as the benefits above, the Pasty Night sponsor receives:

Banner branding at the Pasty Night event

Promotional stand at the conference of up to 4sqm

Opening speech at the Pasty Night

Title sponsorship of the evening – “The XXX Pasty Night”

Use of AOTB-commissioned photographs from the event

“The networking: The Wednesday night social, Party on the beach and breaks during the

day. I was very impressed by the calibre of the speakers and delegates”

SILVER: Our Silver sponsorships focus on speaking and sharing and are priced at £3000 + VAT. All

Silver sponsors receive the following benefits:

● Cross conference brand exposure, including:

Logo featured on www.agileonthebeach.co.uk

Inclusion in email marketing

Silver Sponsor profile on our website and app including Logo, description, LinkedIn,

Facebook, Twitter, website and additional use of features including ‘call to action’

promotion and special offers highlighted on our app.

Logo on all delegate packs

Description and Link from www.agileonthebeach.co.uk

Sponsor credit on AOTB social media

Opportunity to include an insert in the delegate pack

● A promotional stand of up to 4sqm

● 4 full tickets for the AOTB Conference including the social events on Wednesday 5th July and

the Beach Party on 6th July

“I really enjoyed the holistic approach taken during the conference. It was about Agile

development but covered so much more, I have taken away a lot from the two days.”

In addition, Silver sponsors can choose either of the following options:

SPEAK (4 available) – a great opportunity to share your practice and experience in a field that is of interest

to you or perhaps even some active research….this option gives sponsors the following additional

benefits:

Lunchtime Speaker Slot (30 mins), which is filmed and the footage available for you to use in your

promotional activity

Company branding at front of the seminar room during speaker slot

Speaker biography and session synopsis in the delegate pack & profile on the conference app

SHARE (4 available) – Agile on the Beach offers a valuable opportunity to share practice with clients and

company partners and this option gives sponsors the opportunity to invite them:

Up to 4 additional full conference tickets including the social events

“The whole event was amazing!”

BRONZE: Bronze sponsorships are valued at £1250 + VAT and present a great opportunity to be

part of Agile on the Beach, gaining profile, networking and sharing practice. All Bronze sponsors receive:

● Cross conference brand exposure:

Logo featured on www.agileonthebeach.co.uk and email marketing

Description and Link from www.agileonthebeach.co.uk

Sponsor credit on AOTB social media

Bronze sponsor profile on our website and event app including logo, company description

and company website

Opportunity to purchase conference tickets at discounted rate

Opportunity to include an insert in the delegate pack

● 2 full conference tickets including the social events on Wednesday 5th July and the Beach Party

on 6th July

● Meeting point – a table and chairs for you to set up and host mini-meetings and conversations

If you want to take your Bronze sponsorship a bit further, you could take advantage of one of the following

options….

Coffee Points sponsorship (1 available) Price: £2500 + VAT

Using locally sourced tea and ground coffee, the three coffee and tea points around the venue are

always busy. This sponsorship offers a great opportunity to get your brand in front of every

delegate as well as enabling us to provide fantastic refreshments throughout the conference. In

addition to the standard Bronze benefits above, the coffee sponsor also receives:

Banner branding at each of the coffee points (to be provided by the sponsor)

Title sponsorship – “Refreshments supported by XXX”

Logo on cups

Bag sponsorship (1 available) Price: £1800 + VAT

A quick way to ensure your logo gets in front of all delegates! In addition to the standard benefits

above, the bag sponsor receives:

Logo on one side of the delegate bags

Opportunity to insert promotional materials or giveaways into the delegate bags

To secure your sponsorship of Agile on the Beach 2017, to get more information or to ask any queries, please contact

Claire Eason-Bassett on 01872 888 089 or email claire@mackerelskyevents.co.uk.

“Nice and friendly people, relaxed environment and talks focusing on real

market problems”

To secure your sponsorship of Agile on the Beach 2017, to get more information or to ask

any queries, please contact Claire Eason-Bassett on 01872 888 089 or email

claire@mackerelskyevents.co.uk

“The vibe. It's hard to put your finger on, but it was such a lovely conference,

in a 'not very conferency at all' kind of way”