Sponsors & Exhibitors Opportunities 2018... · Ti Retail Intelligence informs the conversation...

ITF 2018Sponsors & ExhibitorsOpportunities

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render the doer liable under both civil and criminal law.

© 2018 |

Independent Trade Forum 2018 | Sponsors and Exhibitors

ITF 2018 I Sponsorship Proposal

1. Introduction to the Independent Trade Forum

The Trade Intelligence Independent Trade Forum (ITF) has become a pivotal event on the South African

annual consumer goods industry calendar. The event provides a unique platform for suppliers to (a) hear

directly from South Africa’s leading wholesalers, independent retailers and route-to-market operators, and

(b) understand the trends and shifting dynamics that are shaping the wholesale and informal independent

retail industries in South Africa.

Trade Intelligence : Promoting effective and

profitable trading relationships for the ultimate

benefit of our economy, our industry and the

South African shopper.

The ITF Sponsors & Exhibitors Opportunities document contains a snapshot view of the brand

building opportunities and what is available to you, to participate as a sponsor or exhibitor.

2. What does the Sponsors and Exhibitors Opportunity contain

3. Why Sponsor the Independent Trade Forum?

Sponsoring the Independent Trade Forum provides you with the valuable opportunity to gain exposure

for your brand – firstly with executive decision-makers across South Africa’s leading independent

wholesalers and retailers, as well as with the consumer goods manufacturers who supply them.

The independent wholesale and retail channel has undergone significant changes over the past six years

with the re-ignition of independent retail and the re-positioning of independent wholesale.

There is a resurgence of supplier interest and investment in the channel as a powerful route to reaching

the shopper – hence the continuation of last year’s theme for ITF 2018: ‘A Channel in Demand’.

Invest to grow your brand1. Showcase your company’s route-to-

market solution supported by the

insights that your business has to share

with the Consumer Goods retail supplier

community

2. Engage face-to-face with 250+

representative delegates

3. Brand exposure to over 10,000

consumer goods industry members via the

Trade Tatler and ITF Supplier Briefing

communication platforms

4. Be a part of a vibrant dialogue on

issues that affect your business and your

customers

5. Align your business with a game-

changing event designed to create shared

value for independent retailers and their

shoppers

© 2018 |

Excellent

Poor

Good

Fair

Average

OVERALL SPEAKER RATING

40%

1%

36%

4%

19%

Junior Management / Administration

Manager

Executive / Director

CEO

DELEGATE LEVELS OF SENIORITY

1%

67%

29%

3%

WHY SPONSOR ITF 2018?



223 attendees

across 50 companies

“Always great to get the

type of info shared here.

Thank you.”

“Very good and useful

event. Please keep up the

great work.”

“Great day, very

relevant topics and

speakers.”

“Loved presentation -

using data insights.”

“Great opportunity for

networking and

learning.”

Reach and engage with key

decision makers across the

CPG industry.

Very informative and great

value. Time well spent.

60%40%

40%60% % Service Providers

Consumer Good Suppliers / Manufactures

DELEGATE COMPANY PROFILE

51%

5%

36%

8%

1%

Sales / Customer Facing

Insights / Research

CEO / Managing Director / Executive

Marketing

Finance

DELEGATE JOB PROFILE

Excellent

Poor

Good

Fair

Average

85% of

evaluation

rating

OVERALL EVENT RATING

38%

1%

47%

2%

12%

ATTENDING COMPANIES

Arqaam Capital SA Little Green Beverages

Bakhresa SA Lucky Star Limited

Barrows MARS Consumer Products SA

Barloworld Logistics McCain Foods

Bidvest Panalpina Logistics Nando's

CHEP SA National Brands Limited

Coca-Cola Nestle

Coca-Cola Beverages Pack n Stack

Colgate Palmolive Pioneer Foods

Distell Premier FMCG

Dynamic Brands Process Sales

Edward Snell & Co RCL FOODS

Engen Petroleum Limited SILO

Fairacres Products Smollan Group SA

Field Marketing Group Spinnaker Software

Foodcorp Starke Ayres

Glenaire Tiger Brands

Golden Dice Foods Tongaat Hulett Sugar SA

Hirt and Carter Trade Kings SA

Home of Living Brands Twinsaver Group

Imperial Managed Solutions Unilever SA

IRi Vector Logistics

JTD Consulting Verigreen

Kelloggs Vitavon Life SA

Lee-Chem Laboratories Zapper

© 2018 |

A Powerful Agenda

The Supplier Briefing format is designed to provide delegates with

first-hand insights from Executives from South Africa’s major

Wholesale and Independent Retail players. Topics include trading

strategies, shopper understanding, ideas regarding how consumer

goods suppliers can best engage their commercial and retail

shoppers, identify the collaborative business opportunities (outside

of the buyers office), and understand their expectations and

strategic priorities ahead.

Why? To equip you to extract mutual value and drive profitable

growth through the alignment of business strategy, marketing,

supply chain and store operational plans.



4. What is different about the Independent Trade Forum?

• It is designed as a SUPPLIER BRIEFING

• It has a four-year history of success in the South African consumer goods landscape

• It has provided a solid platform for the leadership teams of the Independent Wholesale and Retail

players to address suppliers from across the functions (those people who do not get to hear “from the

horse’s mouth”)

Ti Retail Intelligence informs the conversation

between retailers and suppliers across the key functional touchpoints.

The role of Ti (and ITF) is to provide

delegates with the facts and the insights

regarding their retail and wholesale customers, allowing them to plan accordingly.

© 2018 |


5. Creating an Independent Trade Experience

Page | 5

Note : Once first round commitment form venue and lead sponsors in terms of material available, a full design

spec will be agreed an signed off. Venue floor plans included in this document are not to scale – final

technical drawings will be developed and signed off by Sandton Convention Centre to ensure compliance.

It is important to note that some limitations may apply as reflected in the SCC terms and conditions.


Ti is expecting 300 delegates at ITF 2018 at the Sandton Convention Centre. This

venue was selected for its central location, close proximity to the Gautrain and ability to be

transformed into a trade experience

The venue has allocated the below detailed areas for the event, with the opportunity for

additional display space dependent on sponsor requirements and appetite for further

investment:

• Main Plenary : Bill Gallagher

• Foyer and Exhibition Area : Boardrooms 1, 2 and 3

The wholesale and informal independent retail trading environment in South Africa is

vibrant, rich, dynamic, and in many respects, still largely misunderstood by manufacturers.

The intention of ITF 2018 is to recreate this richness and vibrance through providing a

visual representation of the unique wholesale cash & carry, retail hybrid and informal

independent retailer experience.

The event décor will be designed and executed in collaboration with the venue team and

relevant sponsors. From ‘meet the trader’ opportunities, to bringing a spaza shop to life, to

on-site learning and demonstration pods – we welcome your ideas and suggestions on

how we can create the optimal experience to showcase your business / service .

© 2018 |

LEAD SPONSOR | 1 opportunity available

PRE-EVENT

- Acknowledgement and recognition in all event marketing campaigns and communication

- Trade Intelligence Trade Tatler section header sponsorship

- X 5 Thought leadership article / case study posted on ITF and Trade Intelligence websites

- ITF website homepage and sponsorship page acknowledgement

- PREMIUM placement and acknowledgement as Lead Sponsor

ON THE DAY

- Keynote Address – Thought Leadership speaker (applicable to Option A)

- X 10 Complimentary tickets for full day attendance

- Full page company profile in ITF programme brochure

- ITF event banners, signage and registrations desks

- X 2 Pull-up banner in Plenary hall

- Marketplace exhibition stand located in primary sponsor location

- X 3 Promotional items included in delegate bags

Option A : ITF 2018 Lead Sponsorship Option B : ITF 2018 Lead Sponsorship

Including Keynote Speaker Address Excluding Keynote Speaker Address

Fee : R 250,000 excl. VAT Fee : R 175,000 excl. VAT

SUPPORT SPONSOR | 3 opportunity available

PRE-EVENT

- Acknowledgement and recognition in all event marketing campaigns and

communication

- X 3 Thought leadership article / case study posted on ITF and Trade

Intelligence websites


- PREMIUM placement and acknowledgement as Support Sponsor

ON THE DAY


- Half page company profile in ITF programme brochure

- ITF Registration desk sponsorship acknowledgement

- X 1 Pull-up banner in Plenary hall

- Marketplace exhibition stand located in support sponsor location

- X 1 Promotional item included in delegate bags

Fee : R 125,000 excl. VAT


6. What are the different Sponsorship & Exhibitor opportunities?

Innovative sponsorship opportunities have been developed. There is a choice between PREMIUM and SHOWCASE SPONSORSHIPS, allowing you to generate excitement around your company, services and brands.

Premium Sponsorship Opportunities


Notes: Banners branding for sponsor account and to fit with the type of branding material (floor to ceiling banners) and samples (where applicable) to be provided by the sponsor. Consignment deliveries to be arranged with event

coordinator 1 week prior to the event. Media content deadlines MUST be adhered to. Failure of which will result in sponsor forfeiture of the media exposure.

© 2018 |

VENUE SPONSOR | 1 opportunity available

Event limited to 250 delegates seated at mini-desks

PRE-EVENT

- Acknowledgement and recognition in all event marketing campaigns and communication

- X 3 Thought leadership article / case study posted on ITF and Trade Intelligence websites

- ITF website homepage, sponsorship page and venue page acknowledgement

- Placement and acknowledgement as Venue Sponsor

ON THE DAY


LUNCH SPONSOR | 1 opportunity availableBased on a maximum of 250 delegates

PRE-EVENT

- Acknowledgement and recognition in all event marketing campaigns and

communication


- Placement and acknowledgement as Lunch Sponsor

ON THE DAY

- ITF Registration desk sponsorship acknowledgement

- Branding of lunch menu at each cocktail table and/or menu placed in delegate

bags

- X 2 pull-up banners or ceiling banners interspersed with Ti industry

photographic expo banners

- X 2 Company branded lunch pull-up banners

- ITF programme brochure - Logo placement with acknowledgement and thanks

- Marketplace exhibition stand located in lunch sponsor location

- X 1 Promotional item / gift handed to delegates at lunch or included in

delegate bags



6. What are the different Sponsorship & Exhibitor opportunities? (cont)

Showcase Sponsorship Opportunities

Notes: Banners branding for sponsor account and to fit with the type of branding material (floor to ceiling banners) and samples (where applicable) to be provided by the sponsor. Consignment deliveries to be arranged with event

coordinator 1 week prior to the event. Media content deadlines MUST be adhered to. Failure of which will result in sponsor forfeiture of the media exposure.

- ITF Co-branded elements:

- Registration desk banners,

signage, décor

- Registration desk assistant

uniforms (x4)

- X 10 Plenary hall banners

- Lunch welcome signage


- Full page company profile in ITF programme brochure

- Company branded registration desk brochure stand

- X 2 Company branded registration desk pull-up banners

- Dedicated delegate welcome desk

- ITF programme brochure - Logo placement with

acknowledgement and thanks

- X 1 Company branded pull-up banner in lunch area

- Marketplace exhibition stand located in venue sponsor location

- X 1 Promotional items included in delegate bags


© 2018 |

PRODUCT GIVE-AWAYS | 6 opportunity available

Use the ITF as an opportunity to launch a new product / create a talking

point around your brand

ON THE DAY

- Product sampling / give-away during registration, tea breaks and lunch –

alternatively depending on give-away product inclusion of x1 item of

promotional material into delegate bags

Fee : no cost

EXHIBITORS | 6 opportunity available

The event will have a maximum of x10 exhibitors

- 1 Lead Sponsor exhibit

- 3 Support Sponsor exhibits

- 6 Forum Exhibitors

PRE-EVENT

- ITF website sponsorship & exhibitor page acknowledgement

ON THE DAY

- Marketplace exhibition stand as per ITF exhibitor specifications

- ITF programme brochure - logo placement and acknowledgement



6. What are the different Sponsorship & Exhibitor opportunities?

The Marketplace is located in Boardrooms 1, 2 and 3 with easy access to the Plenary Hall where the event sessions will take place will be used by delegates as a meeting and networking place during tea breaks and lunch. How sponsors and exhibitors invest in their stands is their decision but must tie into and enhance the experience of the independent trade created by the Ti and the venue sponsor who will ensure the marketplace décor will compliment the overall décor of the event. Additional display area is available in Boardrooms 6 and 7 pending market need.

Exhibition Opportunities

NOTE: Associated venue insurance costs depending on the type of product give-away will be charge for by

the venue. Food product give-away must be approved by the venue prior to the day and Sandton Convention Centre rules on sampling and giveaways must be adhered to at all times.


Product Give-Away Opportunities

NOTE: The above fee includes the exhibition area only. The exhibition stand design, production costa and associated venue insurance

costs are excluded from the above fee. Exhibitor stands should align to, and enhance, the independent trade experience

created by Trade Intelligence and the venue sponsor. Trade Intelligence offers an exhibition stand option which can viewed

within this document and discussed with the Trade Intelligence event coordinator. All exhibition stand designs must be signed

off by Trade Intelligence and final exhibition stand build plans must be submitted to Sandton Convention Centre for approval .

The above exhibition area limitations include the Sandton Convention Centre exhibition rules and must be adhered to at all

times. Exact stand size to be included in final spec document to be sent to the exhibitor on booking of stand

© 2018 |


7. ITF Sponsor and Exhibitor Expression of Interest


The Independent Trade Forum 2018 will be a significant gathering of leaders and thinkers from SA Independent Wholesale and Retail. They are committed to sharing their

experience and insights, working with consumer goods manufacturers to grow their respective businesses in this dynamic channel.

Trade Intelligence is offering you the opportunity to participate in the Independent Trade Forum 2018 (ITF) as a Sponsor or Exhibitor to showcase your business/services.

To secure your participation at the ITF 2018, complete and return this expression of interest, indicating your chosen sponsor and/or exhibitor option to

[email protected]. You will be contacted within 12-hours to follow up with the specifications and agreements.

Company Name

Sponsors / Exhibitors Opportunities

Sponsor /

Exhibition

Value

Order

Premium Sponsorship

LEAD

- Option A R250,000 Not available

- Option B R175,000 Not available

SUPPORT R125,000

Showcase Sponsorship

VENUE R230,000 Not available

LUNCH R 90,000

Exhibitor Opportunity EXHIBITOR R 15,500

Product Give-Away

OpportunityGIVE-AWAY R 15,500

Client Name

Signature

Purchase Order Number

Designation

Date

Note: All fees exclude VAT. 50% of the fee will be invoiced on receipt of final contracts. Final amount will be invoiced before the 25th of April and is payable in full before the event. On receipt of this order, Trade Intelligence will

collaborate with you to agree roles and responsibilities, confirm submission timelines, plan sponsor and/or exhibitor marketplace stand positioning

mailto:[email protected]

For further information

Contact us

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Note:

The Independent Trade Forum event identity and design remain the property of Trade Intelligence.

Venue draping, banner and any venue related design will be either designed by or signed off by Trade

Intelligence to ensure that the overall ITF experience is enhanced and maintained.

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