Sponsoring Sustainability
21
Sponsoring Sustainability Building Engagement, Innovation and Trust
-
Upload
pranav-sethaputra -
Category
Environment
-
view
32 -
download
0
Transcript of Sponsoring Sustainability
Sponsoring SustainabilityBuilding Engagement, Innovation and Trust
Author:Date:
The Status Quo
33
What Are We Sponsoring Now?
Pens? Wi-Fi?
Inserts? Coffee Breaks? Conference Bags?
Lanyards?
44
The Reality
Low Effort Low CreativityLow Impac
t
55
Also The Reality
Concept Driven
Involves Storytelling
High Engagement
Author:Date:
The Flip-Side
77
Why ordinary stationary/delegate gifts?
Solar Chargers (€38)Recycled Notebooks (€3) Bamboo USB (€9-13)
Financial Value ∙ Aesthetic Value ∙ Utilitarian Value ∙ Brand Value
88
Go where your
attendees are and
sponsor the Event App!
Another programme insert?
of time spent on mobile
phones are done in Apps
87%
(ComScore)
99
Or promote your brand somewhere a little different…
Another programme insert?
Dynamic LED Walls Living Green Walls
1010
Why the same old coffee break?
Recyclable Coffee Cups Sustainable F&B Options
START SIMPLE
1111
Why the same old coffee break?
Sponsor a Diversity Lunch… …or a Community Action Project
OR GO ALL OUT
Author:Date:
The Limitless Possibilities
1313
Bins with Info Panel
These recycling bins (or techno-pods) developed by
Renew Solutions feature LED screens that stream news and
information, including train delays and financial market
updates.
1414
Pedal Power
Promote Sustainability &
Wellness by sponsoring
pedal powered Juicers or Charging Stations
1515
3D Printing Stations
Sponsor 3D Printing stations where delegates can print out their own
merchandise.
Engaging, innovative, and will eliminate
financial (and environmental) risk of
sourcing too many give-aways
Wearable Technology
Sponsor Heart Rate Monitors/Pedometers (e.g., FitBit or Biovation) to promote Health & Wellness at your event, and add in Gamification Programmes to
promote the initiative.
Note: you can also use the heart rate monitors to gage delegate engagement
during speaker sessions!
Virtual Reality Devices
Virtual Reality Headsets are a good way to showcase many goods and services during an
exhibition or product launch that, traditionally, would take a lot of money and energy to transport.
Think: virtual tour of a venue/destination, the assembly of a new car or the creation of a
designer watch.
1818
Telepresence Robots
Companies like Double Robotics rent Droids so delegates can remotely
attend conferences with a smartphone or browser App.
This reduces emissions from travel AND provides access to
delegates facing time or monetary constraints.
1919
Mindfulness & Wellness Stations
The “downward dog” is in an upward trend – so capitalize on this by sponsoring massage
stations or a meditation room from companies
like Inner Sense
Pavegen Dancefloor
These tiles generate 5 watts of continuous energy from
footsteps (i.e., 30 tiles could power a 500L fridge).
This means sponsoring a Pavegen dancefloor (or
walkway) would increase engagement, create energy and
ultimately enhance brand reputation.
Contact usSustainability ReportShared MailboxSustainability Blog
[email protected] www.lessconversationmoreaction.com
Thank You
