SponSored by - Content Marketing Institute 17 SponSored by Challenges that B2B Content Marketers...

download SponSored by - Content Marketing Institute 17 SponSored by Challenges that B2B Content Marketers Face

of 23

  • date post

    04-Jun-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of SponSored by - Content Marketing Institute 17 SponSored by Challenges that B2B Content Marketers...

  • SponSored by

    http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://www.brightcove.com http://www.marketingprofs.com?adref=cm2013report http://www.facebook.com/share.php?u=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://twitter.com/?status=2013+Benchmarks,+Budgets+and+Trends:+FREE+B2B+Content+Marketing+Research+from+@MarketingProfs+and+@CMIContent+http://bit.ly/b2b2013report http://www.linkedin.com/shareArticle?mini=true&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends&summary=Download this free research from CMI and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing for 2013.&source=http://mprofs.com/cm2013report" https://plusone.google.com/_/+1/confirm?hl=en&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends

  • 2 SponSored by

    Chief Content Officer MarketingProfs

    Founder & Executive Director Content Marketing Institute

    http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://www.brightcove.com http://www.facebook.com/share.php?u=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://twitter.com/?status=2013+Benchmarks,+Budgets+and+Trends:+FREE+B2B+Content+Marketing+Research+from+@MarketingProfs+and+@CMIContent+http://bit.ly/b2b2013report http://www.linkedin.com/shareArticle?mini=true&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends&summary=Download this free research from CMI and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing for 2013.&source=http://mprofs.com/cm2013report" https://plusone.google.com/_/+1/confirm?hl=en&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends http://www.brightcove.com http://www.marketingprofs.com?adref=cm2013report http://www.marketingprofs.com?adref=cm2013report http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/

  • 3 SponSored by

    Percentage of B2B Respondents Using Content Marketing

    91% use content marketing

    9% do not

    use content marketing

    2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs

    http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://www.brightcove.com http://www.facebook.com/share.php?u=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://twitter.com/?status=2013+Benchmarks,+Budgets+and+Trends:+FREE+B2B+Content+Marketing+Research+from+@MarketingProfs+and+@CMIContent+http://bit.ly/b2b2013report http://www.linkedin.com/shareArticle?mini=true&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends&summary=Download this free research from CMI and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing for 2013.&source=http://mprofs.com/cm2013report" https://plusone.google.com/_/+1/confirm?hl=en&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends http://www.brightcove.com http://www.marketingprofs.com?adref=cm2013report

  • 4 SponSored by

    B2B marketers use an average of 12 content marketing tactics.

    Average Number of Tactics B2B Marketers Use

    11%

    14% 19%

    28%

    0 10 20 30 40

    7%

    20+ Tactics

    16-19 Tactics

    13-15 Tactics

    20%10-12 Tactics 5-9 Tactics

    1-4 Tactics Average: 12

    2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs

    http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://www.facebook.com/share.php?u=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://twitter.com/?status=2013+Benchmarks,+Budgets+and+Trends:+FREE+B2B+Content+Marketing+Research+from+@MarketingProfs+and+@CMIContent+http://bit.ly/b2b2013report http://www.linkedin.com/shareArticle?mini=true&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends&summary=Download this free research from CMI and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing for 2013.&source=http://mprofs.com/cm2013report" https://plusone.google.com/_/+1/confirm?hl=en&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends http://www.brightcove.com http://www.marketingprofs.com?adref=cm2013report

  • 5 SponSored by

    B2B Content Marketing Usage (by Tactic)

    0

    20

    40

    60

    80

    100

    So cia

    l M ed

    ia –

    Ot he

    r t ha

    n B lo

    gs

    Ar tic

    le s o

    n Y ou

    r W eb

    sit e

    eN ew

    sle tte

    rs

    Bl og

    s

    Ca se

    St ud

    ies

    Vi de

    os

    Ar tic

    le s o

    n O th

    er W

    eb sit

    es

    In -p

    er so

    n E ve

    nt s

    W hi

    te Pa

    pe rs

    W eb

    in ar

    s/ W

    eb ca

    st s

    Re se

    ar ch

    R ep

    or ts

    Mi cr

    os ite

    s

    In fo

    gr ap

    hi cs

    Br an

    de d C

    on te

    nt To

    ol s

    Mo bi

    le C

    on te

    nt

    eB oo

    ks

    Pr in

    t M ag

    az in

    es

    Bo ok

    s

    Vi rtu

    al C

    on fe

    re nc

    es

    Po dc

    as ts

    Mo bi

    le Ap

    ps

    Di gi

    ta l M

    ag az

    in es

    Pr in

    t N ew

    sle tte

    rs

    An nu

    al Re

    po rts

    Lic en

    se d/

    Sy nd

    ica te

    d C on

    te nt

    Ga m

    es /G

    am ific

    at ion

    87% 83%

    77%78%

    70% 70%69%

    61%59%

    44% 40%38% 38%

    33% 32%31%29%28% 27% 26%

    26%25%24% 20%

    11%

    71%

    2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs

    http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://www.brightcove.com http://www.facebook.com/share.php?u=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://twitter.com/?status=2013+Benchmarks,+Budgets+and+Trends:+FREE+B2B+Content+Marketing+Research+from+@MarketingProfs+and+@CMIContent+http://bit.ly/b2b2013report http://www.linkedin.com/shareArticle?mini=true&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends&summary=Download this free research from CMI and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing for 2013.&source=http://mprofs.com/cm2013report" https://plusone.google.com/_/+1/confirm?hl=en&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends http://www.brightcove.com http://www.marketingprofs.com?adref=cm2013report

  • 6 SponSored by

    2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs

    The use of certain B2B content marketing tactics has risen greatly.

    http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://www.brightcove.com http://www.facebook.com/share.php?u=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://twitter.com/?status=2013+Benchmarks,+Budgets+and+Trends:+FREE+B2B+Content+Marketing+Research+from+@MarketingProfs+and+@CMIContent+http://bit.ly/b2b2013report http://www.linkedin.com/shareArticle?mini=true&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends&summary=Download this free research from CMI and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing for 2013.&source=http://mprofs.com/cm2013report" https://plusone.google.com/_/+1/confirm?hl=en&url=http://www.contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/&title=B2B+Content+Marketing:+2013+Benchmarks,+Budgets+and+Trends http://www.brightcove.com http://www.marketingprofs.com?adref=cm2013report

  • 7 SponSored by

    Confidence Gap Effectiveness Ratings of Tactics Among B2B Users

    67% 33% 36% 39% 41%

    42% 42%

    43% 43% 45%

    47% 50% 50%

    64% 61% 59% 58% 58% 57% 57% 55%

    53% 50% 50%

    Believe It’s Effective Believe It’s Less Effective

    100 90 80 70 60 50 40 30 20 10 10 20 30 40 50 60 70 80 90 100

    In-person Events

    Case Studies

    Webinars/Webcasts

    Blogs

    Videos

    eNew