// SPONSOR PACKAGE //

US_letter_brochure1.indd 1 9/16/13 4:05 PM

01

// WELCOME //

In the fall of 2014, The City Official, LLC will launch a newtransportation service serving nightlife patrons of San Franciscoand San Jose. The service will attract hundreds of bar, nightclub,lounge and restaurant patrons eachweekend.The CityOfficial, LLCofferscustomerstheconvenienceofpickingthemupatadesignatedmetropolitan location, providing them with uninterrupted serviceto their favorite nightspots, while simultaneously offering a safe,social,lounge-likeatmosphere.ThistransportationsystemwillservetwoofthemostpopulatedcitiesinCaliforniaandbeidealforbothresidentsandvisitors,whileworkingtoeliminatedrunkdrivingarrestsandaccidents.TheCityOfficial, LLCwillfill thepublicnecessity forinexpensiveafter-hourstransportationwithintheSanFranciscoBayArea.

Our goal is to take the best qualities of current transportationservicessuchastaxis,citybussesandpartybussesandmergethemintooneaffordableservicetocreatetheultimatenightlifeexperience.Ourserviceoffersthefunatmosphereofapartybus,theconvenienceofa taxiandthe lowcostofpublic transportation, for theultimateafter-hourstransportation.TheCityOfficial,LLCwillbetheidealformofnightlifetransportationduetoitslowcost,convenience,safetyaswellasallowingourcustomerstomingleandmeetnewpeople.

Overview of the opportunity About us

US_letter_brochure1.indd 2 9/16/13 4:05 PM

02

TheCityOfficial, LLC customer basewill be diverse but have onecommonfactor,allareseekingagoodtime.Customerswillbecomprisedof18-35yearoldmaleandfemalenightlifeanddiningpatrons.OurCustomersenjoyexperiencingagoodtimebutdonotwanttodrivethemselvesandfriends96miles roundtrip toexperienceeitherorbothcities’nightlifeaswellastaketheriskofgettingaDUI.Customerswithineachcitywillhavetheoptionofdepartingtheshuttleatdesignatedstopswithinthecity, to avoidparking,walking, drivingor takinga cab toadifferentnightlifelocation.

Theprimarycustomerbasewillconsistof lowtomediumincomeconsumerswhoarefull-timeorpart-timeworkersand/orstudents.Forthesecustomers,theweekendisthehighlightoftheirweekinhopesofeliminatingstressandhavingagoodtime.Allattentionisnolongeronschoolorworkbutratherondrinks,music,friends,funanddancing.Theyarehighlyimpulsivebuyers,whichcanbeusedto24HourFitness’advantage.TheCityOfficial,LLCwillappeal to thosewhoare economically stable andunstablebecauseofourlowfaresandconvenience.

The Marketing Plan

ThesecondarymarketthatTheCityOfficial,LLCwillserveisSanFranciscoandSanJoseareatourists.ThisgroupwantstoenjoywhatSanFranciscoandSan Josehas tooffer,butmaynothavethetransportationavailabletotravel48milesanddonotwanttoriskendingupinabadareaoftown.Thiscustomersegmentenjoysindulginginavarietyofcuisinesandexploringeachcity’sartsandcultureassets.Thisuniquesegmentwillprovidetheopportunityfor24HourFitnesstoreachinternationalcustomers.

US_letter_brochure1.indd 3 9/16/13 4:05 PM

03

// TARGET AUDIENCE //

Who:Patronclubs,barsandloungesonaweeklybasis,Fridays,Saturdaysandpossiblyaweekday.Theytravelinlargeandsmallgroupsormeetupwithothersatdestination.Thisgroupconsistsofcollegestudents,part-timeworkersandyoungworkingprofessionals.

Economic Level: Lowertomiddleclass.

Psychological makeup: Gen Y,

collegestudent,collegeeducated,trendy, “Millennials,” internet savvy,

socialmediadriven.

Age:18to30

Gender: Male/Female

Income Level:$12,000-$55,000

Habits:Onlineshopping,patronofconcerts,movies.

Shop: Lowertomiddleprofileretailestablishments.

Location:SanJose,CA,SanFrancisco,CA.

Who: Restaurantpatronsgenerallyeatout3-5timesperweek.Theyenjoydiningatnewestablishmentsandsharingtheirexperienceswithothers.Enjoytrendyandnewplacesandvariousethnicfoods.

Economic Level: Lowertoupperclass.

Psychological makeup: Gen X and

GenY,collegeeducated,trendy,“Millennials,”internetsavvy,socialmediadriven,knowledgeableof popculture.

Age: 18to35

Gender: Male/Female

Income Level: $32,000-$100,000

Habits: Onlineshopping,patronoffinedining,trendyrestaurants,concerts,movies

Shop: Lowertoupperprofile retailestablishments.

Location: SanJose,CA,SanFrancisco,CA.

Who: Restaurantpatronsgenerallyeatout3-5timesperweek.Theyenjoydiningatnewestablishmentsandsharingtheirexperienceswithothers.Enjoytrendyandnewplacesandvariousethnicfoods.

Economic Level: Lowertoupperclass.

Psychological makeup: Gen X and

GenY,collegeeducated,trendy,“Millennials,”internetsavvy,socialmediadriven,knowledgeableof popculture.

Age: 18to35

Gender: Male/Female

Income Level: $32,000-$70,000

Habits: Onlineshopping,patronoffinedining,trendyrestaurants,concerts,movies

Shop: Lowertoupperprofile retailestablishments.

Location: SanJose,CA,SanFrancisco,CA.

Target #1 : “Party Goer” Target #2 : Restaurant Patron Target #3 : Bay Area Tourist

US_letter_brochure1.indd 4 9/16/13 4:05 PM

04

Date:Twomonthsbeforelaunch Target: “Partygoer,”RestaurantPatron,BayAreaTourist. Media: Facebook,Twitter,Instagram,Nightclubwebsites,SFGate,SFWeekly,localradiostations

Promotion Objectives: Generateadditionalrevenue

Generatebuzzandbrandawareness EstablishTheCityOfficial,LLCasthebestnightlifetransportation option

Social Media: Who -AllcurrentTheCityOfficialLLCFacebook,Twitter,andInstagramfollowers. What -Updatecompanyinformation,scheduleandroutespromotions,contests,affiliationsandSFandSJevents. Where -OnlineviaFacebook,Instagram,andTwitter. When -Amonthleadinguptolaunchweekendandthereafter.

Cost -None

Inadditiontotheabove,thefollowingprogramsarecreatedtotargetthespecifiedsegment

Target: RestaurantPatron Media: Restaurantwebsites,restaurantreviewwebsites,SanFrancisco&SanJoseCityGuides

Promotion Objectives: EstablishTheCityOfficial,LLCasthebesttransportationoptionalongthepeninsulatoenjoynewrestaurantsinSanFranciscoandSanJose

Media: Online and Print Ads

Who - OnlineMagazinereadersseekingdininginformation

Target: BayAreaTourist Media: TourismBrochuresandcouponbooksgivenoutbyhotels

Promotion Objectives: EstablishTheCityOfficialLLCasthebesttransportationoptionalongthepeninsulatotravelbetweenSanJoeandSanFranciscotoenjoyrestaurantsandclubsfortourists,safely.

Overarching Marketing Initiatives Segment-Specific Marketing Initiatives

Details of Individual Marketing Promotion

US_letter_brochure1.indd 5 9/16/13 4:05 PM

05

// LEVERAGE + BENEFITS //

Usingtheshuttlewraptoreachyourtargetmarketisonegreatbenefitbuttheuseoftheshuttleinternally is another thatpresentsbroaderopportunities.TheCityOfficial, LLCwill offer theuseofshuttlesanddriverstochaufferyourBayAreacorporateevents,charitiesandtoincreaseemployeemoralebyprovidingtransportationforanemployeedayoutorafreecommuteday.Thiscanmakeanimpressionnotonlyonyourtargetmarketbutemployeesandpartnersofyourbusinessaswell.

UseofTheCityOfficial,LLCshuttlein24HourFitnesspromotionalmaterialorinotherproductionstoincreaseyourreputationforpromotingagreattimewithresponsibledrinkingisanotherwayourshuttlescanbeutilizedbyyourcompany.

Inaddition,youmayincreaseawarenessof24HourFitnessproductsthroughtheuseofTheCityOfficial,LLCshuttle; forexample,promotingtheofficialpartnershipoftheUSABasketballMen’sandWomen’sNationalTeamsand24HourFitnessorthe“BestBodyEver”workoutclass.

TheCityOfficial, LLC isoffering24HourFitness an innovativeopportunity tohavedirect and immediateinfluence in their targetcustomers’nightlifeexperience.24HourFitnesswillbe theexclusivehealthclubindustry company representedwithTheCityOfficial LLC shuttleandwebsite. In addition tohaving shuttle“wrapped” in signage, in-shuttleadvertisementsandwebsiteads,24HourFitnesswillhave theopportunityto have promotion team member participation, in-shuttle contests, hand outs and signage. The followingopportunitiesarealsoavailable:

Comprehensive description of benefits

Creative ideas for leverage

• Use of the 24 Hour Fitness wrapped shuttle as well as our drivers, both insured by The City Official, LLC to chauffer corporate events, charities or to increase employee moral with employee incentives

with a day out or a free commute day.

• Use The City Official, LLC shuttle in company promotional videos and in other production to increase your reputation for promoting a great time with responsible drinking.

• Rights to use shuttle for giveaways (t-shirts, 24 Hour Fitness® guest pass) during operation.

• Mentions at The City Official, LLC launch party which will announce the transportation service and partnerships.

US_letter_brochure1.indd 6 9/16/13 4:05 PM

Our Future

Cost of Participation

$30,000, Annually.

US_letter_brochure1.indd 7 9/16/13 4:05 PM

The City Official

P.O.Box51928,SanJose,Ca.95151

Tel: 408-394-9047Email: TheCityOfficial@yahoo.com

US_letter_brochure1.indd 8 9/16/13 4:05 PM