Sponsor Outreach GAFMF General Info Updated 2.23.09
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Transcript of Sponsor Outreach GAFMF General Info Updated 2.23.09
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June 13, 2009June 13, 2009Shoreline AmphitheaterShoreline Amphitheater
MoutainviewMoutainview, CA, CA Hosted by: Bobby Flay
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• “The American Food and Music Revival” is a traveling taste of America tour that celebrates American food and its history with music and entertainment as a backdrop
– The festival brings together all foods uniquely American, as well as cuisine and specialties from the local region or city that the festival visits
• The show will also feature live music and culinary performances by some of the biggest names in American cuisine and music
– Food Network star Bobby Flay has been confirmed as this year’s host. Bobby is an “Iron Chef” as well as the host of “Throwdown! With Bobby Flay”
• American Food & Music Revival will showcase the talent of leading celebrity chefs to create broad audience appeal and entertainment value for each event.
• Possible talent:– Mario Batali – Cat Cora– Dave Lieberman – The Neely’s – Deen Boys – Ingrid Hoffman– Tyler Florence – Gary from Wine Library– Al Roker
* Talent list still in development
Tour Overview
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Festival Elements
• American Food and History – a variety of American foods and their history will be presented at every tour stop. Examples include:
– BBQ/Grilling– Stuff on Buns: hot dogs, brats, burgers, etc.– Pizza– Desserts – Kids Kitchen
• Local Chefs and Region Specific Produce and Foods:– Celebrity chefs will host competitions, events, and games in each market– Local organic produce in a farmers market fashion– Edible Inventors: attendees can learn how to create innovative cuisine using local foods
• Food Demonstrations:– How to eat healthy on a budget– The singles guide to 15 min meals– What liqueur to serve with what desserts or accompany coffee
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Show Overview
The festival will kick-off with the Northern, CA date in June 2009, followed by a U.S. Tour In the Spring, 2010:
Location: Shoreline Amphitheater – Bay Area
Host: Bobby Flay
Timing: June 13, 2009
Expected attendance: 10,000+
Target Demographic: Primary demo of 18-49 with a broad audience expected ranging from 5 to 75
Strong appeal to young adults and families ($80,000 + households)
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Festival Elements
• Interactive Culinary Area for Kids:– Meals for kids and that kids can learn to cook
• i.e. make your own pizza– Organized food fights – Interactive games and activities
• Extreme Eats:– “It’s Better Fried:” pick virtually any food and have it deep fried on the spot– “Candy Creators:” Create your own candy bar and then decorate the wrapper for it.
• Stuff on Buns & ‘MustardPalooza’ - the history of mustard and everything you could possibly think of on a bun:
– Hamburgers – Sausages– Hot Dogs & Brats– Sandwiches– “Buns of the Bizarre” – unique and outrageous sandwiches
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Festival Schedule*
* Sample schedule, subject to change
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* Sample layout, subject to change
Festival Layout*
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• The American Food and Music Revival will develop partnerships with multiple media outlets both regionally and nationally
– Print– Radio– Television– Online
• A coordinated media and advertising plan will ensure broad promotion to reach all corners of the market through:
– Approximately $40K in paid advertising – More than $200K in promotional media trade – Retail promotions
• The American Food and Music Revival projects a minimum of 10,000 attendees seeing, tasting, and experiencing the festival and your brand throughout the day
• Multiple areas of product integration and sampling available throughout the festival
• The American Food and Music Revival will receive both national and regional media coverage
Advertising and Promotion
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We’re committed to building meaningful integrated partnerships with our sponsors and are open to customizing a package to meet your brand’s specific objectives.
Opportunities Include:
• On-site experience:– Presenting or Associate sponsor designation– Interactive display area(s) at every event to engage
attendees– Product demonstration– Collateral distribution
• Additional on-site branding opportunities:– Main-stage branding– Signage– Stage announcements– Booth Space
Sponsorship Opportunities
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Sponsorship Opportunities (cont.)
• Prominent identification in all paid advertising and event generated promotional materials
• Inclusion in press announcements
• Complimentary VIP tickets
• Category exclusivity
• Customized promotions
• Tour / Festival merchandise for promotional use
• Artist & talent meet and greets
• Additional benefits available
This is a unique opportunity to get in on the ground floor as we grow the festival from year to year
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Jim Lewi The Agency Group
Events and Entertainment Dept. (310) 385-2800
For more information, please contact: