spongecell solutions - helping build better banner ads

8/9/2019 spongecell solutions - helping build better banner ads

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Bringing Rich Media FunctionalityTo Standard Ad Placements



We turn ads like these……

Learn More >



Into Interactive Ads like these



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Competitive Advantages

• Increased Engagement:

– Spongecell specializes in increasing consumer engagement, interaction rates and

time spent with the ad unit without being intrusive (Spongecell ads do not expand)

• More Space, More File Size:

– No more 40k max file size restrictions for standard banners - ability to support multipleKPIs/objectives and drive to multiple landing pages

• Easy to Run: – Spongecell ads can run on ANY site/any placement, just like standard flash

• Quick Turnaround

– Require as little as 48-72 hours to build once assets have been received

• Cost Effective

– Spongecell Interactive Ads are more cost effective than Rich Media

• Reporting

– Reporting is interactive, detailed (all interactions are tracked), web-based, and canbe easily shared and exported to Excel

• Optimizations

– Changes to creative can be made without needing to re-traffic, site-level reportingwith Spongecell metrics tied in lets you optimize beyond the click



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Dedicated 24/7 Service

From New York to San Francisco to Europe, Spongecell is alwaysavailable to assist

Available 24 hours a day, 7 days a week



Building With Spongecell Is Fast



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Spongecell Enhanced Ad vs. Standard Flash

ClicksVideo

Social Features

Maps

Product Carousels

Branding Time

Easy Optimization

Detailed Reporting

Data Generation

Spongecell Ads

outperformStandard FlashAds Every Time



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Increased Brand Lift and Conversions Through API-FueledTechnology

* Results from 2010 IPG Media Lab Study



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Hover Intent – Increased Engagement Without Clicking

How it WorksThe technology calculates the pace at which the mouse is moving when the pointer enters into the selectable area in the ad unit. The two main criteria

for Hover Intent to take effect is when (1) the mouse hovers over the target for at least 0.2 seconds and (2) is moving at a speed of less than 10 pixels

per second.

Why We Do ItMany consumers are fearful of clicking on an ad, and as a result, many interactions are missed with normal banner ads. With Hover Intent, Spongecell

is able to capture those missed interactions. This technology is highly relevant for situations where advertisers are interested in consumers filling out

forms, taking quizzes, scrolling through products and ultimately driving deeper interaction within the ad unit.

Benefits of Hover Intent

• Visually simulates a click when the usersmouse hovers over an area

• Allows consumers to make selectionsinside of ad units without having to click

• Takes fear out of interacting with an ad

• Increases time spent engaging with ad



Feature in Depth: Video Enhancements

What is it? This feature pulls video functionality into all iab standard ad sizes. There is also the

ability to run multiple videos in a single unit, click to view full screen and much more.

How does it work?



Twitter Feed

What is it? This feature lets you dynamically stream the most up-to-date posts from your Twitter

page into the ad. The feed is brand-curated, only the posts written by the Admins of the page will be streamed into the feed.

How does it work? The consumer hovers over the Spongecell button

Pulls in content-safe, brand-specific Twitter feed. Feeds are updated in

real-time and consumer can Follow and Retweet directly from ad unit

The Spongecell screen loads and the consumer clicks to Follow the brand directly from the ad unit



Product Carousel

What is it? The carousel is a great way to showcase multiple products or features.

How does it work?

The consumer hovers over the Spongecell button

The Spongecell screen loads and the consumer views the first product in the carousel

Consumer can use the arrows to scroll through the different products in the carousel



Smart Maps

What is it?

Spongecell has the ability to integrate customized interactive maps into the ad unit.

Location-based technology can be used to display closest stores, dealers, product sites and more.

How does it work?

The consumer hovers over the Spongecell button

The Spongecell screen load, the map technology IP targets the user and shows the closest locations of the advertiser

User can roll over store to to receive information about location. Advertiser can include any information desired



Dynamic Content

What is it?

Spongecell can integrate any open API information directly into the ad that will

dynamically populate based on location or desired action. For example weather reports,maps, text and much more can be customized.

How does it work?

This screen pulls in customized location- specific event information and allows consumer to register within banner

This example uses a data feed (Google Spreadsheet) to easily control what text (price & offer) is displayed

This example is weather application that is dynamically served based on location



Dynamic Content: A Closer Look



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Other Features Include

Maps API Add toCalendar

Buy Now

Facebook Text to Phone E-mail Twitter

Coupons Reminders Video RSS

Print Send to Friend AudioReal-TimeUpdates

And More…



Advertisers

A Look At Some Of Our Partners

spongecell solutions - helping build better banner ads

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