Spohrer smarter service systems transdisciplinarity 20141121 v7

Smarter Service Systems Workshop

Brief History of AI

1956 – Dartmouth Conference1956 – 1981 Micro-Worlds1981 – Japanese 5th Generation1988 – Expert Systems Peak1990 – AI Winter1997 – Deep Blue1997 – 2011 Real-World2011 – Jeopardy! & SIRI2013 – Cognitive Systems Institute2014 – Watson Business Unit2015 – “Cognition as a Service”

11/21/2014 (c) IBM 20143

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% Answered

Baseline

12/2007

8/2008

5/2009

10/2009

11/2010

12/2008

PBS Nova (2/9/11): “The Smartest Machine on Earth?”

5/2008

Now Playing in the Winners Cloud

4/2010

Pre

cis

ion

Conferences• HICSS

– January 5-8, Hawaii

• ICSERV, July– July 7-9, San Jose

• Frontiers, July– July 9-12, San Jose– Deadline Nov 20th

• AHFE HSSE, July– July 26-30, Las Vegas

Remember: This is very hard!

11/21/2014 (c) IBM 20146

Cartoon courtesy of Jean Paul Jacob, IBM Research Emeritus & IBMer on Campus, UC Berkeley

Transdisciplinary Teams

Jim Spohrer

November 20, 2014

IBM University Programs

Transdisciplinary Teams

11/21/2014© IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward)

8

http://web.mit.edu/mitssrc/nsf/index.html

What is more important than this?

• “To our children and children’s children, to whom we elders owe an explanation of the world that is understandable, realistic, forward-looking, and whole.”– Stephen Jay Kline (1922-1997)

– From the dedication of “The Conceptual Foundations of Multidisciplinary Thinking,” Stanford University Press, 1995.

11/21/2014 (c) 2014 IBM UP (University Programs) 9

• Founded Jul 2012 by IBM, Cisco, HP, and several universities as an umberella association to help institutions and individuals to grow and be successful in our global service economy

• ISSIP members representing industry, research, academia, students, NGOs, and government, collaborate to promote service innovation and service innovators in research, education, practice, policy making, and professional development.

• Special Interest Groups collaborate to produce papers, workshops, webinars, reports, surveys; current SIGs:

– Research and Education, – Service Innovation Framework in Practice, – SDN,– Service UE,– IoT (currently recruiting SIG Chair)), – Other of interest to members: Cognitive Computing, Big Data and analytics. Health IT, ….

• ISSIP Ambassadors connect ISSIP to over 30 professional association and research centers globally to sponsor conferences and awards

• ISSIP-BEP Service Innovation Books Series: 7 published, 12 in the pipeline

• Grand Challenges, members collaborate to solve pressing problems in business and society

Mission: to

“promote service

innovations for our

interconnected

world”.

Please join us!

www.issip.org

http://www.issip.org


From I to T-shape and Beyond!IBMers with more depth and breadth for a Smarter Planet


11

Many disciplinesMany sectors

Many regions/cultures(understanding & communications)

Deep

in o

ne se

ctor

Deep

in o

ne re

gion

/cultu

re

Deep

in o

ne d

isciplin

e


http://tsummit2014.org


12


ISSIP

• President, Charlie Bess (HP Fellow)

• VP, Jeff Welser (VP IBM)

• VP Elect, Monique Morrow (VP Cisco)

• Founding President, Ammar Rayes (DE Cisco)

• Secretary & Treasurer, Jim Spohrer (IBM)

• Executive Director, Yassi Moghaddam (ISSIP)

• And others… see http://www.issip.org


13

Megatrends: Charlie Bess (HP Fellow)

Augmented-reality

and interface

advances

• Shift in service value

Contextual megatrends Choice

Urbanization

Aging

Population

Resource

scarcity

Greater access

to education

Individual

empowerment

Global

Mass customization

Security

scarcity

SciTech megatrends

Disruptive technologies AI

IT

abundance

BioTech

Internet of Things (IoT)

Gamification

NanoTech

Automation

Analytics

and

big data

Flexible,

open,

modeled business

Value

Open data

15© 2013-2014 Cisco and/or its affiliates. All rights reserved.

• The Internet of Everything (IoE) is potentially the biggest business opportunity in history.

Internet of everything is the new economy

• How big is the opportunity?

• The payoff of this Internet of Everything could be staggering, especially for technology companies.

• IoE Economy is about enabling people to be more productive andeffective, make better decisions, and enjoy a better quality of life

Mobile

SocialHome

Business

People

DataThings

Process

People to People

(P2P)

People to

Machine

(P2M)

Machine to Machine

(M2M)

People

to Data

(P2D)

Monique Morrow, Cisco


Cloud and Data Center-based Data by 2017

• How much data is this?

107T hours of streaming MUSIC - or 19 months of continuous music streaming for the world’s population

~3 hours of streaming HD VIDEO every day annually for the world’s population

• Traffic: 76% of traffic will be inside the Data Center; 7% DC to DC; 17% DC to Users

• Data: 64% will be in the Cloud (UP from 40% in 2012); Only 36% will be in traditional DCs (DOWN from 60% in 2012)

In 2017 Data Center hosted data will be 7.7 ZetaBytes –an increase of over 300% from 2012.



Mobile in 2017 and 2018

By 2017:

• 90 Exabytes of mobile data traffic will be generated by smartphones(8.5 times the total amount of data generated by 2012)

By 2018:

• Global Mobile Traffic reach 190 Exabytes per year

Increasing nearly 11-fold to 16EB/month from 2013 to 2018

>190 times more than all IP traffic generated by 2000

42 Trillion Images, 4 Trillion Video Clips

• The # of mobile devices will grow 3.5X faster than global population

• Major consumers / generators of traffic will be M2M, wearables, smartphones, tablets and laptops.

• Mobile Video will be 70% of all the traffic

• Cloud will host 90% of all the mobile traffic by 2018.

From: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018



In the new economy we will:

• Live longer and healthier

• Live in a world where decisions are made using inductive (pattern-based) reasoning, based on data science

not based on deductive (hypothesis-based) reasoning

• Travel more safely

• Live in a world of applications and continuous device evolution

• Have a virtual version (the avatar) of our car, house or other assets in the cloud (just like Facebook is a virtual version of you)

We can build a safer world

People will be the major beneficiaries



Process for combining the power of big data, analytics,

distributed processing, and network innovation

Resources Data

AnalyticsMgmt &

Orchstr.

Sensing

Strategy

The IoE Concept

Policy


Thank you.


Internet of Everything Overview

Ammar Rayes

Ammar Rayes, Cisco


Cisco defines IoE as the networked connection of people, process, data and things. IoE brings “Everything” online.

IoE is creating unprecedented opportunities for organizations, individuals, communities, and countries to realize greater value from networked connections among people, processes, data, and things.

By comparison, the “Internet of Things” (IoT) refers simply to the networked connection of physical objects (doesn’t include the “people” and “process” components of IoE).

Cisco estimates that 99.4 percent of physical objects that may one day be part of the Internet of Everything are still unconnected. Cisco predicts that $14.4 trillion of value will be “at stake” over the next decade, driven by “connecting the unconnected” through the Internet of Everything. These connections can be people- to-people (P2P), machine-to-people (M2P), and machine-to-machine (M2M).

IoE Overview

Ammar Rayes, Cisco


Internet of Everything Reference Model

Sensors, Devices, Machines,

Intelligent Edge Nodes of all types

Edge

IoE Platform

IOE Applications

IoE Getaways & APIs

Ammar Rayes, Cisco


Data Collection: form sensors and services

Data Structuring

Turn Collected and Structured Data/Information into Action

Improve Decision Analysis with Correlation of Intelligence/BA/etc.

Long-tem Trending and Predication

Platform as a Service

Example of IoE Smart Services

Ammar Rayes, Cisco

Educating Service InnovatorsJim Spohrer, IBM

AHFE Human Side of Service Engineering

Krakow, PolandJuly 22, 2014


This presentation with speaker notes is available for download at: http://www.slideshare.net/spohrer/ahfe-hsse-20140722-v3

ISSIP.orgProfessional Development for Service Innovators

• 2015 Conferences– HICSS, Honolulu, HI, Jan 5-8– T Summit, E Lansing, MI, Mar 16-17– ICSERV,San Jose, CA July 6-8– Frontiers, San Jose, CA July 9-12– AHFE HSSE,Las Vegas, NV July 23-27


Professionals Associations & T-Shapes

• ISSIP

• INFORMS

• IEEE

• ACM

• AMA (Marketing)

• AIS

• POMS

• TSIA

For more complete list of 24 see: http://service-science.info/archives/1982

http://tsummit2014.org

© 2012 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)28

Service Innovators

ISSIP = International

Society of

Service Innovation

Professionals

T-shaped Professionals

– Depth

– Breadth

Register at:

– ISSIP.org

Journals

For more see: http://service-science.info/archives/2634

Paul Maglio, Editor Mary Jo Bitner, Editor

Readings & Textbooks

See http://service-science.info/archives/2708 http://service-science.info/archives/1931

Recent Report, Funding, etc.

http://california-center-for-service-science.org/nsf-workshop/

http://www.nsf.gov/pubs/2014/nsf14610/nsf14610.htm

https://www.linkedin.com/groups/NSF-Industry-Academe-Enabling-Smart-5109582

http://web.mit.edu/mitssrc/nsf/index.html


Academic Industry PartnershipsResearch, Readiness, Recruiting, Revenue, Responsibility, Regions

Jim Spohrer, DirectorIBM University Programs (IBM UP)

http://www.ibm.com/universityNovember 20, 2014


32

http://www.ibm.com/university



33

Holistic Service Systems (HSS)

11/21/2014© IBM 2014 IBM University Programs

worldwide accelerating regional development (IBM UPward)

34

http://www.service-science.info/archives/1056

Nation

State/Province

City/Region

University

College

K-12

Cultural &

Conference

Hotels

Hospital

Medical

Research

Worker(professional)

Family(household)

For-profits:Business Entrepreneurship

Non-profitsSocial Entrepreneurship

U-BEEJob Creator/Sustainer

U-BEEs = University-Based Entrepreneurial Ecosystems

“The future is already here (at universities),it is just not evenlydistributed.”

“The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.”

“Multilevel nested, networked holistic service systems (HSS) that provision whole service (WS) tothe people inside them. WS includes flows (transportation, water, food, energy, communications), development (buildings,retail ,finance, health,

education), and governance (city, state, nation). ”

University Four Missions1. Learning2. Discovery3. Engagement4. Convergence

Universities Matter #1



35

Japan

ChinaGermany

France

United KingdomItaly

Russia SpainBrazil

CanadaIndia

Mexico AustraliaSouth KoreaNetherlandsTurkey

Sweden

y = 0,7489x + 0,3534R² = 0,719

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9

% g

lob

al G

DP

% top 500 universities

Nation’s % WW GDP and % Top 500 Universities (2009 Data)




36

…But it can be costly, American student loan debt is over $900M




37

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”

IBM University Programs 6 R’s• Research (Collaborate)

• Readiness (Skills)

• Recruiting (Jobs)

• Revenue (Solutions)

• Responsibility (Volunteers)

• Regions (Smarter Cities, Startups & Workforce)


38

WORKFORCE

PRODUCTS

SUPPLY CHAIN

COMMUNICATIONS

TRANSPORTATION BUILDINGS

Partnering for Skills

Marisa Viveros,VP Cybersecurity

Innovation

Dianne Fodell,Program ExecSkills for 21st C

Nanci Knight,AcademicInitiatives(Western Region)

T-Shaped People:Next Generation Adaptive Innovators

for a Smarter Planet

Many disciplinesMany sectors

Many regions/cultures(understanding & communications)

Deep

in o

ne se

ctor

Deep

in o

ne re

gion

/cultu

re

Deep

in o

ne d

isciplin

e

“No one knows everything, but a well-chosen team of T-shapes has empathy to learn anything.”


Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activities

transportation &

supply chain water &

waste

food &

productsenergy

& electricitybuilding &

construction

healthcare

& family

retail &

hospitality banking

& finance

ICT &

cloudeducation

&work

city

securestate

scale

nation

laws

social sciences

behavioral sciences

management sciences

political sciences

learning sciences

cognitive sciences

system sciences

information sciences

organization sciences

decision sciences

run professions

transform professions

innovate professions

e.g., econ & law

e.g., marketing

e.g., operations

e.g., public policy

e.g., game theory

and strategy

e.g., psychology

e.g., industrial eng.

e.g., computer sci

e.g., knowledge mgmt

e.g., stats & design

e.g., knowledge worker

e.g., consultant

e.g., entrepreneur

sta

ke

hold

ers

Customer

Provider

Authority

Competitors

reso

urc

es

People

Technology

Information

Organizations

ch

an

ge

History(Data Analytics)

Future(Roadmap)

va

lue

Run

Transform

(Copy)

Innovate

(Invent)

Observe Stakeholders (As-Is)

Observe Resource Access (As-Is)

Imagine Possibilities (Has-Been & Might-Become)

Realize Value (To-Be)

disciplines

systems

© 2011 IBM CorporationIBM University Programs worldwide, accelerating regional development (IBM UPward)

What is service science? A service system? The ABC’s?

Economics & Law

Design/

Cognitive Science Systems

Engineering

OperationsComputer Science/

Artificial Intelligence

Marketing

“a service system is a

human-made system to improve

provider-customer interactions

and value-cocreation outcomes,

by dynamically configuring resource

access via value propositions,

most often studied by many disciplines,

one piece at a time.”

“service science is

the transdisciplinary study of

service systems &

value-cocreation”

The ABC’s:

The provider (A)

and a customer (B)

transform a target (C)


2030 ICT


Example: Leading Through Connections with…Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy !

Assisted in the development of the Open

Advancement of Question-Answering

Initiative (OAQA) architecture and

methodology

Pioneered an online natural language

question answering system called START,

which provided the ability to answer questions

with high precision using information from

semi-structured and structured information

repositories

Worked to extend the

capabilities of Watson, with a

focus on extensive common

sense knowledge

Focused on large-scale

information extraction,

parsing, and knowledge

inference technologies

Worked on a visualization component to

visually explain to external audiences the

massively parallel analytics skills it takes for

the Watson computing system to break down

a question and formulate a rapid and accurate

response to rival a human brain

Provided technological advancement

enabling a computing system to remember the

full interaction, rather than treating every

question like the first one - simulating a real

dialogue

Explored advanced machine learning

techniques along with rich text

representations based on syntactic and

semantic structures for the Watson’s

optimizationWorked on information

retrieval and text search

technologies

http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html

http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html

Platforms for Entrepreneurs

• Smarter Cities Intelligent Operations Center Platform• IBM Watson & Cognitive Computing Platform• IBM UP helping university startups to scale-up (growth)



45

Welcome to the new age ofplatform technologies and

smarter service systemsfor every sector of

business and society

nested, networks systems

National Science FoundationA feature of a service system is the participation and cooperation of the customer in the service and its delivery. A service system then requires an integration of knowledge and technologies from a range of disciplines, often including engineering, computer science, social science, behavioral science, and cognitive science, paired with market knowledge to increase its social benefit.

Nano-Bio-Info-Cogno

Vision: Augment & Scale Expertise

11/21/2014 (c) IBM 201448

Cognitive Assistants - Occupations

11/21/2014 (c) IBM 201449

Biochemist/Biochemical Engineer

11/21/2014 (c) IBM 201450

Occupations = Many Tasks

11/21/2014 (c) IBM 201451

Watson Discovery Advisor

11/21/2014 (c) IBM 201452

Simonite, T. 2014. Software Mines Science Papers to Make New Discoveries. MIT. November 25, 2014.

URL: http://m.technologyreview.com/news/520461/software-mines-science-papers-to-make-new-discoveries/

User Models

11/21/2014 (c) IBM 201453


Up-SkillCycle

University-Region1

University-Region2

= New Venture

= Acquisition

= High-GrowthAcquisition/New IBM BU(Growing)

= High-Productivity/Mature IBM BU(Shrinking)

= IBMer moving from

mature BU to acquisition

= IBMer moving into

IBMer on Campus role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills

= Graduates with

Smarter Planet skills

IBM

Key Question: Knowledge Half-Life• What percentage of a companies product and service

offerings to customers change every year?

• What percentage of the courses that students get change every year?



56


IBM Research - Almaden

© 2012 IBM Corporation


IBM UP 2010 Key Directions © 2010 IBM Corporation58

IBM operates in 170 countries around the globe

Acquisitions contribute significantly to IBM’s growth ; 140 acquisitions

since the beginning of 2000

2013 Financials

Revenue - $99.8B

Net Income - $ 18.0B

EPS - $ 16.28

Net Cash - $18.8B (excluding GF receivables)

23% of IBMs revenue in Growth Market countries;

down 2% ( @cc) in 2013

Number 1 in patent generation for 21 consecutive years; 6,809 US patents awarded in 2013

More than 40% of IBMs workforce does

business away from an office

5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques

The Smartest Machine On Earth

100 Years of Business & Innovation in 2011

New Era in IBM’s Leadership

IBM Growth Initiatives

IBM has ~430,000

employees worldwide


IBM University Programs worldwide, accelerating regional development (IBM Upward)

Welcome to IBM Almaden Research CenterSan Jose, CA (“Silicon Valley/Bay Area”)

Dr. James (“Jim”) C. Spohrer, [email protected]

Innovation Champion and Director IBM UPward

(University Programs worldwide, accelerating regional development)

Thur Sept 18 2014

Working together to build a Smarter Planet

mailto:[email protected]

© 2012 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)

IBM Research Evolution

Hardware

Software

Services

Integrated

Solutions

Collaboration for

a Smarter Planet

Re

se

arc

h A

ge

nd

a


IBM Research: 3000 Global Researchers

61

China

WatsonAlmaden

Austin

TokyoHaifa

Zurich

India

IBM Research Labs 1998 - 2007

IBM Research – Openings in 2011/2012

Ireland

Australia

Brazil

Africa

• DB & Analytics

• Storage

• Nanotech

• Healthcare

• SW & Services• Semiconductors

• Processors

• Semiconductors

• Systems

• SW & Services

• Natural Resources

• Smarter Devices

• Human Systems / Events

• Smarter

Cities

• Science

• Nanotech

Materials • “Big Data”

Analytics

• Security • Services

• Mobile Communications

• Software

• Internet of

Things • Integrated Solns

• Accessibility

• Natural Resources

• Disaster Mgmt

• Healthcare / Life Sciences

• Public Sector

• Smarter Cities

• Human Capacity


IBM Research: Globally and Vertically Integrated

China

WatsonAlmaden

Austin

TokyoHaifa

Zurich

India

Dublin

Melbourne

Brazil

IBM Research labs

Labs added since 2010

Kenya

future systems

nanotechnologies

processors/storage /switching

cloud

cybersecurity

analytics

industry expertise

62


IBM Research: Industry Expertise

IBM Research labs

Labs added since 2010

banking / insurance

healthcare meteorology

energy

oil and gastransportation &

public sector

retail

telecomm

63


Inspired by the function, power, and volume of the organic brain,

IBM is developing TrueNorth, a novel modular, scalable, non-von

Neumann, ultra-low power, cognitive computing architecture.

TrueNorth consists of a scalable network of neurosynaptic cores,

with each core containing neurons, dendrites, synapses, and

axons. To set sail for TrueNorth, IBM developed Compass, a

multi-threaded, massively parallel functional simulator and a

parallel compiler that maps a network of long-distance pathways

in the macaque monkey brain to TrueNorth.

IBM and LBNL demonstrated near-perfect weak scaling on a 16

rack IBM Blue Gene/Q (262,144 processor cores, 256 TB

memory), achieving an unprecedented scale of 256 million

neurosynaptic cores containing 65 billion neurons and 16 trillion

synapses running only 388× slower than real time with an

average spiking rate of 8.1 Hz. By using emerging PGAS

communication primitives, IBM also demonstrated 2× better real-

time performance over MPI primitives on a 4 rack Blue Gene/P

(16384 processor cores, 16 TB memory). Here is PDF of final

paper.

NEW NEWS: Since submitting the camera ready copy, using 96

Blue Gene/Q racks of the Lawrence Livermore National Lab

Sequoia supercomputer (1,572,864 processor cores, 1.5 PB

memory, 98,304 MPI processes, and 6,291,456 threads), IBM and

LBNL achieved an unprecedented scale of 2.084 billion

neurosynaptic cores containing 53x1010 neurons and 1.37x1014

synapses running only 1542× slower than real time. Here is PDF

of IBM Research Report, RJ 10502.

1014 on November 14, 2012

http://www.modha.org/blog/SC12/SC2012_Compass.pdf

https://www.llnl.gov/

https://asc.llnl.gov/publications/Sequoia2012.pdf

http://www.modha.org/blog/SC12/RJ10502.pdf

© IBM CorporationIBM - Deutsche Bank Innovation Workshop, Hawthorne, May 2012© 2012 IBM Corporation

Exploratory Research

2012 Technical Strategy – Grand Challenges

Medical Sieve

DNA Transistor

Cognitive Computing

The “Next Switch” for Digital Electronics

Fault Tolerant Quantum Computation

Energy Storage: Lithium - Air Battery

3D Molecular Structure Microscope

Room Temperature Superconductor

Scalable Genome-wide Association

Modeling the Enterprise

IBM University Programs Global Team updated


66

Region Contact Name

Africa Sean Mclean

Australia TBD

ASEAN Seow Khun Lum

Canada Stephen Peregut

China Jean Li

Egypt Hisham El-Shishiney

EMEA Diem Ho

GCG Wang Hao

India Mezjan J Dallas

Japan Rieko Kataoka

Mexico Angela Alvarado

Middle East Andrea Emiliiani

Nordics Jyrki Koskinen

Russia/GMU Sergey Belov

Turkey Jale Akyel

Cognitive Computing Course

• Watson Intro

• Ingest Corpora

• Machine Learning

• Mobile Application

• Business Plan

• Lead: Pam Induni– 10 in 2014

– More in 2015

11/21/2014 (c) IBM 201469

Cognitive Systems Institute• Vision: Augment and scale human

expertise – Website (virtual institution)– LinkedIn Group

• Platforms: Cognition as a Service– BlueMix & SoftLayer & CCAMSS– DEEPQA Semantic Technologies– Watson Developer Cloud– Watson Platform Next (IBM Research)– Corelet Programming & TrueNorth

• Researchers in Residence– Grand Challenges– Co-Create Grant Proposals– Publications, Guest Lectures– Recruiting Interns, Co-ops, etc.– Conferences & Cognitive Colloquia Cognition as a Service

11/21/2014 (c) IBM 201470

Conferences

• AAAI

• CogSci

• HICSS

• AHFE HSSE

11/21/2014 (c) IBM 201471

So what should universities be asking themselves?

• Will your researchers, faculty, students be benefitting from cognition as a service?

11/21/2014 (c) IBM 201472

IBM Vision: A New Era of Computing

• Cognitive systems allow us to do more and dream bigger, boosting both creativity and productivity

11/21/2014 (c) IBM 201473

Watson Business Unit

• $1B Investment: Far beyond Jeopardy!

Watson Foundations

Big Data and Analytics

Cognitive Systems74

Ecosystem Program

Business Partners

Developers

Researchers

Solutions

Customer Engagement

Healthcare

Finance

Accelerated Research

Services

Watson Discovery Advisor

Watson Explorer

Watson Analytics

11/21/2014 (c) IBM 201474

Academic Programs

• On ramp…

2014

Readiness

- Cognitive Computing Course

- Case Competitions

- Great Mind Challenges

- Other collaborations

Recruiting

Research

- Cognitive Systems Institute

2015 – Scale Globally

•Expand functionality,

algorithms, experience

•Collaborative Research

•Publish papers

•Develop courses

•Develop applications

•Program in Corelets

•Establish SIGs

11/21/2014 (c) IBM 201475

New Era of Computing:Cognitive Technologies & Componentry

76

Natural Language– Reasoning, Logic & Planning

– Symbolic Processing

– Natural Language Processing

– Ranking of Hypotheses

– Knowledge Representations

– Domain-Specific Ontologies

– Information Storage/Retrieval

– Machine Learning, Reasoning

– Von Neumann Componentry

– OpenPOWER Systems

Pattern Recognition– Recognition, Sensing & Acting

– Pattern Processing

– Image & Speech Processing

– Ranking of Hypotheses

– Pattern Representations

– Domain-Specific Neural Nets

– Information Storage/Retrieval

– Machine Learning, Perception

– Neuromorphic Componentry

– TrueNorth & Corelets Systems

AI for IA:

Intelligence

Augmentation

Cognitive Systems

(“Cogs”) that boost

learning,

discovery,

engagement,

transformation, and

long-range planning.

Cognition as a Service

11/21/2014 (c) IBM 201476

Watson Platform on BlueMix

11/21/2014 (c) IBM 201477

78

Cognitive Systems Institute

Engage with Universities on

Research, including Watson

Platform Next (“WatsNext?”)

Build a pipeline of university

skills by working with Faculty

on courses and curricula

Actively recruit best students

with skills that align to our

business needs

78

79

What’s UP at IBM?

80

Those in-the-know say, “IBM is helping to build a Smarter Planet…”

81

Smarter Planet = Smarter “Service” Systems

INSTRUMENTED

We now have the ability to measure, sense and see the exact condition of practically everything.

INTERCONNECTED

People, systems and objects can communicate and

interact with each other in entirely new ways.

INTELLIGENT

We can respond to changes quickly and accurately, and get better results

by predicting and optimizing for future events.

WORKFORCE

PRODUCTS

SUPPLY CHAIN

COMMUNICATIONS


IT NETWORKS

82

Land-population-energy-carbon

Carlo Ratti:Senseable Cities

85

What are the trends?

Digital ImmigrantBorn: 1988

Graduated College: 2012

Digital NativeBorn: 2012

Enters College: 2030

http://www.prlog.org/11878039-the-secrets-to-hiring-recent-college-graduates.jpg

http://www.prlog.org/11878039-the-secrets-to-hiring-recent-college-graduates.jpg


2030 Transportation: Self-driving cars

Steve Mahan:

Test “Driver”


2030 Water


2030 Manufacturing

Ryan Chin:

Urban Mobility

Baxter: Building the Future

Maker-Bot: Replicator 2


2030 Energy


2030 Buildings: Recycled to be stronger, safer, cleaner

China Broad Group:

30 Stories in 15 Days


2030 Retail & Hospitality


2030 Finance & Business


2030 Health


2030 Education: Watch one, do one, teach one…


2030 Government

Four measures

Innovativeness

Equity

– Improve

weakest

link

Sustainability

Resiliency


Competitive Parity – Achieved.

The NFL has spent the last two decades touting its parity—the idea that any team can win on any given Sunday (or Monday or Thursday). But this year, parity has truly run wild.

… here's the wackiest thing: Through six weeks, 11 of the NFL's 32 teams are 3-3. The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation…


2030 and Beyond…. Government, Health, Education, Finance, etc.


The New Normal: Smarter Systems

Computational System

Smarter Technology

Requires investment roadmap

Service Systems: Stakeholders & Resources

1. People

2. Technology

3. Shared Information

4. Organizations

connected by win-win value propositions

Smarter Buildings, Universities, Cities

Requires investment roadmap


A Framework for Global Civil Society

Daniel Patrick Moynihan said nearly 50 years ago: "If you want to

build a world class city, build a great university and wait 200

years." His insight is true today – except yesterday's 200 years

has become twenty. More than ever, universities will generate and

sustain the world’s idea capitals and, as vital creators,

incubators, connectors, and channels of thought and

understanding, they will provide a framework for global civil

society.

– John Sexton, President NYU


In Conclusion: Two Books To Help Us All Prepare For Change


Thank-You! Questions?

Dr. James (“Jim”) C. Spohrer

Innovation Champion &

Director, IBM University Programs worldwide accelerating regional development (IBM UPward)

[email protected]

“Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.” – IBM

“If we are going to build a smarter planet, let’s start by building smarter cities” – CityForward.org

“Universities are major employers in cities and key to urban sustainability.” – Coalition of USU

“Cities learning from cities learning from cities.” – Fundacion Metropoli

“The future is already here… It is just not evenly distributed.” – Gibson

“The best way to predict the future is to create it/invent it.” – Moliere/Kay

“Real-world problems may not/refuse to respect discipline boundaries.” – Popper/Spohrer

“Today’s problems may come from yesterday’s solutions.” – Senge

“History is a race between education and catastrophe.” – H.G. Wells

“The future is born in universities.” – Kurilov

“Think global, act local.” – Geddes

Watson Academic Programs

• On ramp…

2014

Readiness

- Cognitive Computing Course an and Competition

- Case Competitions

- Great Mind Challenges

- Other collaborations

Recruiting

Research

- Cognitive Systems Institute

2015 – Scale Globally

•Expand functionality, algorithms, experience•Collaborative Research•Publish papers •Develop courses •Develop applications•Program in Corelets•Establish SIGs


Isolated Research

Joint ProjectsRadical

Collaboration

’50s — ’90s’90s — ’00s

’00s …

IBM Divisions, Clients, Universities

The World is Now Our Lab

Collaboratories Global Labs

Hardware+ Software & Services

+ Smarter Planet

First-of-a-Kind Program

Research Services

Intellectual Property

Evolution of IBM Research

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What improves Quality-of-Life? Service System Innovations

A. Systems that focus on flow of things that humans need (~15%*)

1. Transportation & supply chain

2. Water & waste recycling/Climate & Environment

3. Food & products manufacturing

4. Energy & electricity grid/Clean Tech

5. Information and Communication Technologies (ICT access)B. Systems that focus on human activity and development (~70%*)

6. Buildings & construction (smart spaces) (5%*)

7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)

8. Banking & finance/Business & consulting (wealthy) (21%*)

9. Healthcare & family life (healthy) (10%*)

10. Education & work life/Professions & entrepreneurship (wise) (9%*)C. Systems that focus on human governance - security and opportunity (~15%*)

11. Cities & security for families and professionals (property tax)

12. States/regions & commercial development opportunities/investments (sales tax)

13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)

0/19/02/7/4

2/1/1

7/6/1

1/1/0

5/17/27

1/0/2

24/24/1

2/20/24

7/10/3

5/2/2

3/3/1

0/0/0

1/2/2

Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities

* = US Labor % in 2009.

“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”


Economic Shift in National Economies

Daryl Pereira/Sunnyvale/IBM@IBMUS,

42%643331.4Germany

37%2611632.1Bangladesh

19%2010701.6Nigeria

45%672852.2Japan

64%6921102.4Russia

61%6614203.0Brazil

34%3916453.5Indonesia

23%762315.1U.S.

35%23176014.4India

142%29224925.7China

40yr Service

Growth

S

%

G

%

A

%

Labor

% WW

Nation

World’s Large Labor ForcesA = Agriculture, G = Goods, S = Service

2010

2010

NationMaster.com, International Labor Organization

Note: Pakistan, Vietnam, and Mexico now larger LF than Germany

US shift to service jobs

(A) Agriculture:Value from

harvesting nature

(G) Goods:Value from

making products

(S) Service:Value from

IT augmented workers in smarter systems

that create benefits for customers

and sustainably improve quality of life.


Growth of Service Revenue at IBM

SOFTWARE

SYSTEMS

(AND FINANCING)

SERVICES

2010 Pretax Income Mix Revenue Growth by Segment

0

20

40

60

80

100

1982

1988

1994

1998

2004

2006

2007

2008

2009

2010

Year

Reven

ue (

$B

)

Services

Software

Systems

44%

17%

39%

IBM Annual Reports

What do IBM Service Professionals Do? Run IT & enterprise systems for customers,

help Transform customer processes to best practices, and Innovate with customers.


California Human Development Report 2011:Measuring quality-of-life…. h

ttp://w

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asu

reo

fam

eric

a.o

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ocs/A

Po

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.pd

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Jim Spohrer, IBM

• Dr. James (“Jim”) C. Spohrer is IBM Innovation Champion and Director of IBM University Programs (IBM UP). Jim works to align IBM and universities globally for innovation amplification. Previously, Jim helped to found IBM’s first Service Research group, the global Service Science community, and was founding CTO of IBM’s Venture Capital Relations Group in Silicon Valley. During the 1990’s while at Apple Computer, he was awarded Apple’s Distinguished Engineer Scientist and Technology title for his work on next generation learning platforms. Jim has a PhD in Computer Science/Artificial Intelligence from Yale, and BS in Physics from MIT. His current research priorities include applying service science to study nested, networked holistic service systems, such as cities and universities. He has more than ninety publications and been awarded nine patents.


Measuring Impact

SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR

• Key was tools to model customers & IBM better

• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures

• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)

• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)

– External: More than $1B in national investments in Service Innovation activities

– External: Increase conferences, journals, and publications

– External: Service Science SIGs in Professional Associations

– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions

– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation)

Service Research, a Portfolio Approach– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)

– 2. Create new offerings (for old and new customers)

– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)

– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)

– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)

– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)


Who I am (http://www.service-science.info/archives/2233)

Director IBM Global University Programs since 2009– Global team works with 5000 university world wide (http://www.ibm.com/university)

– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions

– Transform “IBM on Campus” brand awareness (“Smarter Planet/Smarter Cities”)

– Create “Urban Service System” Research Centers & U-BEEs

Founding Director of IBM's first Service Research group from 2003-2009– Almaden Research Center, San Jose, CA

– 10x ROI with four IBM outstanding and eleven accomplishment awards

– Improve existing offerings, create new, portfolio synergies, partners, patents, publications

– I know/work with service research pioneers from many academic disciplines

• I advocate for Service Science, Management, Engineering, and Design (SSME+D)

– Short-term: Curriculum (T-shaped people, deep in an existing discipline)

– Long-term: New transdiscipline and profession (awaiting CAD tool)

• I advocate for ISSIP (“one of the founding fathers”)

• Co-editor of the “Handbook of Service Science” (Springer 2010) Other background (late 90’s and before)

– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley

– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)

– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)

– B.S. in Physics from MIT (70’s)


Academic Industry Partnerships


112

IBM University Programs 6 R’s• Research (Collaborate)

• Readiness (Skills)

• Recruiting (Jobs)

• Revenue (Solutions)

• Responsibility (Volunteers)

• Regions (Smarter Cities, Startups & Workforce)


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WORKFORCE

PRODUCTS

SUPPLY CHAIN

COMMUNICATIONS


IBM University Programs Priorities (Adaptive)


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PRIORITY AREA

Re

se

arc

h

Rea

din

ess

Recru

iting

Reve

nu

e

Responsib

ility

Reg

ion

s

Smarter Cities and Service Innovation- ENTREPRENEURSHIP (Smart Camps & GEP, U-BEEs, Students for a Smarter Planet, etc.)

- INTERNET OF THINGS (Instrumented, Interconnected, Intelligent)

- LIVING LABS (Triple Helix Innovations, Smarter Buildings, Asset Management, CityForward.org)

- QUALITY-OF-LIFE (Holistic Modeling (CityOne), STEM Education Pipeline, Jobs & Entrepreneurship)

Cloud & Analytics, Watson, Cyber Security & Social Biz- WATSON DEEP-QA (Analytics Skills, Massive Analytics, Stream Computing)

- BIG DATA (High Performance Computing, Grand Challenges, Boost University Rankings)

- SHARED SERVICE (On-line education, IBM Cloud Academy, IBM Academic Cloud, VCL)

Growth Markets & Special African Intern Progams- SKILLS GAP (2015 Roadmap requires special focus and emphasis on ramping up global talent)

- REGIONAL INNOVATION ECOSYSTEMS (Smarter City Challenge, Universities as Living Labs)

- TANDEM AWARDS (connect developed & emerging Twin Towns & Sister Cities to Boost Quality)

- ACCELERATING INNOVATION (Bi-Directional Learning’ To Be The Best Learn From The Rest)

Collaborative Innovation Centers, IBM on Campus Global Entrepreneurs-- STUDENTS FOR A SMARTER PLANET (Millennials, Social Media, Entrepreneurs)

-- ON CAMPUS IBMERS (Checklist for University Relationship Maturity Audit)

-- IBM CENTERS (CAS, IIE, University Delivery Centers, Research Collaboratories, etc.)

-- ALIGNMENT (IBM Cloud Academy, City Shared Service, Smarter City Challenge, etc.)

Events & Ecosystem Alignment- BIG EVENTS (Social Media, Students for a Smarter Planet - SFSP, Entrepreneurs and U-BEE’s, etc.)

- EXTERNAL STAKEHOLDERS (Professional Associations, National Academies, Science Foundation)

- INTERNAL STAKEHOLDERS (S&D, GBS, GTS, STG, SWG, HR, CC&CA, IDR, VC, etc.)

Awards Programs- CLASSICS: Shared University Research, Open Collaborative Research, Faculty, PhD Fellowships

- SPECIALS: Special Award Programs, Named Awards, Smarter Planet Curriculum Awards

- LEVERAGE: Leverage IBM CCC&A with government, foundation, and other external award programs

IBM University Programs 6 R’s Proof-PointsIBM Smarter Cities &

NYU CUSP Center for Urban Science and Progress

Big Cities + Big Data Faculty Awards

MS in Applied Urban Science & Informatics

Academic, Government, Industry

NYU and NYU-Poly, Carnegie Mellon University, The City University of New York, The Indian Institute of Technology (Mumbai). The University of Toronto, The University of Warwick

IBM partners with State of Louisiana & City of

Baton Rouge, & Louisiana State University

Creation Of 800-Job Technology CenterIn Downtown Baton Rouge

Gov. Jindal, Baton Rouge Mayor/President Kip Holden, Baton Rouge Area FoundationPresident and CEO John Davies, andLouisiana State University (LSU) College of

Engineering Dean Richard Koubek.

The State will provide $14 million in funding over 10 years for expanded higher-education programs designed primarily to increase the number of annual computer science graduates.

IBM and Ohio State University collaborate to boost

analytics skills in State of Ohio

Projected to create 500 new jobs and become an education and training hub for advanced data research, big data and cognitive computing

IBM worked with Ohio’s economic development organizations - aims to benefit than 30 regional companies in health care, financial services, government and retail.

State of Ohio providing incentives for the center.

IBM and Karlsruhe Institute of Technology

collaborate on Service Science in Germany

The Karlsruhe Service Research Institute at KIT (Karlsruhe Institute of Technology) aims to be the leading European research institute in the field of Service Science.

Develop concepts, methods, and technologies relevant for innovators and decision-makers to create and capture value in an increasingly services-led economy..

Holistic interdisciplinary approach to solvebusiness problems along the dimensions of people, organization, information, and technology


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IBM University Programs 6 R’s Proof-PointsIBM University Programs supports IBM’s Delivery

Center at Brno in the Czech Republic

IBM’s Delivery Center at Brno employs about 3,000 IT professionals and supports over 600 clients from around the world

Best practices have been established by local University Relations personnel for internship programs that support IBM’s resourcing needs

This local expertise is now planned to be extended and applied to the resourcing requirements of the Brno Delivery Center

IBM UP / SWG supports IBM’s new Delivery

Center in Costa Rica with faculty training

IBM’s Delivery Center in Costa Rica opened in May with 1,200 employees & intends to hire up to 1,000 new IT professionals by 2014

Part of IBM’s agreement includes working with 6 local universities to help build the future workforce and training them on IBM’s Cloud, Cyber Security & various other technologies

IBM UR & SWG team members along with NC State University faculty are conducting curriculum workshops for local faculty in country to “train the trainors”. IBM is the first company to offer such a creative approach to helping establish the latest in technology skills in Costa Rica

IBM and University of Mauritius collaborate to

boost computer skills in the Indian Ocean Islands

Region off the coast of Africa

IBM and University of Mauritius struck a academic partnership to provide technology and training resources for computer science professionals at the University

IBM also launched an IBM Africa Technical Institute in Mauritius offering education about IBM technologies and how these solutions solve some of the challenges facing businesses and the public sector in Africa.

IBM technical staff will provide guest lectures to students and IBM will also offer research collaboration for UM researchers

IBM and Stellenbosch University collaborate for

computer skills development in South Africa

IBM and Stellenbosch University (SU) have partnered to open a Software Center of Excellence to assist students in building strong SW development skills

The COE is a first-of-its-kind in South Africa including a post-graduate computer laboratory with advanced software (including Rational) to provide a full-fledged software production environment for students to hone their skills.

The Center seeks to integrate the latest technologies into SU’s curriculum to prepare students for high-value job opportunities


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IBM University Programs 6 R’s Proof-PointsIBM Russia & Bauman Moscow State Technical

University launch Smarter Cities Dev’t Education Center

BMSTU launched the Smarter Cities Education Center as a strategic initiative w/ IBM to help students and city leaders develop expertise and apply innovative technologies to create smart solutions to tackle issues that have high social and economic impact for cities around the world.

Aligned with the Russian government's priorities for the modernization and technological development of urban centers, the center will support the development of IT skills crucial to Russia's innovation agenda

As part of the Smarter Commerce China Summit, IBM announced the joint Smarter Marketing Course Program with Chinese University of Hong Kong and Shanghai Jiaotong University

The collaboration helps students learn more about the enormous opportunities brought by Smart Commerce and technology marketing and promote the local talent education

The program will train students & industry leaders with advanced smarter marketing mindset and solutions and build ecosystem for Smarter Commerce business impact

IBM SWG, IBM China UR and Leading Universities

in China Team Up on Joint EMBA Program IBM India Univ Relations Receives Award from Zinnov Consulting

India University Relations was presented w/ the

“Ecosystem Enablement for Universities” award from

Zinnov Consulting for the 3rd consecutive year

The award recognizes IBM’s contribution towards the

development of the University R&D Ecosystem through

depth of research and breadth of reach across Tier 1, 2

and 3 universities

Zinnov is a consulting firm providing services in the

area of offshore advisory, market research, competitor

analysis, business research, data analytics and HR

consulting to Fortune 1000 companies

IBM Research, CC&CA & IBM UP Supports

Brazil with 3 PhD Fellowships for 2012

Flavio Figueiredo from Universidade Federal de Minas Gerais studying in filed of content popularity growth on online social networks

Ivan Mechado from Universidade Federal da Bahia studying in field of variabilities in product lines and the most suitable testing strategies

Gabriel Nazar from Universidade Federal do Rio Grande do Sul studying in the filed of cost-effective fault tolerance techniques for filed programmable gate arrays


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Regional Economic Development (RED):We are all competing for collaborators

• Universities & Regional Economic Development Boards– Talent and infrastructure investments

• More high skill, high pay jobs to boost quality-of-life

– Regional progress & continuous improvement upward spiral• Smarter systems = Instrumented + Interconnected + Intelligent

– Science of Service Systems: Nations, states, cities, universities• Nested, networked holistic service systems co-create value (SSME+DAPP)

• IBM Global Innovation Network– Foresight: IBM Innovation Centers (IICs) & Customer Briefing Centers

• Global Technology Outlook (GTO) Report• Institute for Business Value (IBV) Studies• IBM Centers for Advanced Study (CAS)

– IBM Global R&D and Service Delivery Centers• Hardware, Software, Solutions & Service R&D• IT Data, Call, Analytics Service Delivery Centers


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Government

Industry Academia

Regional Economic Development

IBM University Programs Worksheet:All Players: Benefits ($M) >> Costs

Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr10 Total

Costs

IBM $M

RED $M

UNI $M

Bene-fits

IBM >$M

RED >$M

UNI >$M


IBM Platforms for Entrepreneurs

• Smarter Cities Intelligent Operations Center Platform• IBM helping university startups to scale up (growth)


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7th R? Reputation

What Watson related skills do students need

in the 21st

century?

How can individuals get involved with Watson?

What role can universities play in Watson’s development?

How will Watson technology redefine the future of smarter systems?

SKILLS

DEVELOPMENT

STUDENT

ENGAGEMENTRESEARCH


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IBM University Programs Global Team (Sampling)


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Region Contact Name

Africa Sean Mclean

Australia Jay Hannon

ASEAN Seow Khun Lum

Canada Stephen Peregut

China Jean Li

Egypt Hisham El-Shishiney

EMEA Diem Ho

GCG Wang Hao

India Bhooshan Kelkar

Japan Kohzoh Kitamura

Mexico Angela Alvarado

Middle East Andrea Emiliiani

Nordics Jyrki Koskinen

Russia/GMU Sergey Belov

Turkey Jale Akyel

IBM University Programs Universities Matter #1


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Japan

ChinaGermany

France

United KingdomItaly

Russia SpainBrazil

CanadaIndia

Mexico AustraliaSouth KoreaNetherlandsTurkey

Sweden

y = 0,7489x + 0,3534R² = 0,719

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9

% g

lob

al G

DP

% top 500 universities

Nation’s % WW GDP and % Top 500 Universities (2009 Data)



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…But it can be costly, American student loan debt is over $900M



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“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”



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What is a U-BEE? A local job creator/sustainer

Innovating “whole service” in all regions worldwide

http://www.service-science.info/archives/1056

Nation

State/Province

City/Region

University

College

K-12

Cultural &

Conference

Hotels

Hospital

Medical

Research

Worker(professional)

Family(household)

For-profits

Non-profits

U-BEE

Job Creator/Sustainer

U-BEEs = University-Based Entrepreneurial Ecosystems

IBM University Programs On Campus IBMers


127127

Up-SkillCycle

University-Region1

University-Region2

= New Venture

= Acquisition

= High-GrowthAcquisition/New IBM BU(Growing)

= High-Productivity/Mature IBM BU(Shrinking)

= IBMer moving from

mature BU to acquisition

= IBMer moving into

On Campus IBMer role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills

= Graduates with

Smarter Planet skills

IBM



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129

IBM operates in 170 countries around the globe

Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade

2012 Financials

Revenue - $ 104.5B

Net Income - $ 17.6B

EPS - $ 15.25 (10 yrs of EPS d/digit growth)

Net Cash - $18.2B

24% of IBMs revenue in Growth Market countries; growing at 7% ( @cc) in 2012

Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012

More than 40% of IBMs workforce does business away from an office

5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractivesurgical techniques

The Smartest Machine On Earth

100 Years of Business & Innovation in 2011

New Era in IBM’s Leadership

IBM Growth Initiatives

IBM has ~425,000 employees worldwide

IBM University ProgramsCore Team Matrix


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Team

Members

Primary

Responsibilities

IBM Organizational

Alignment

Geographic

Alignment

Smarter City

Alignment

(US Only)

Industry Alignments

(Indicates IBM Research Focal Pt)

Bruce Bassett GMU Global Coordinator

USC Coordinator

Financials Operations Support

(Meyerson)

Smart Cities sales, SC Challenge

liaison

CHQ Trust & Compliance liaison

(Revenue)

Finance, BTCIO, Global

Recruiting, UDS

Smarter City S&D & GBS

CC & CA, IGS

STGUA, Communications

AI-IDR, AoT, CHQ T&C

Africa, Egypt, Canada,

All Growth Markets

State of Vermont

Northern New England

Burlington VT

All Smarter City

Locations

Finance/banking/business consulting (Juerg von

Kaenel), Insurance, Oil & Gas

Jeff Brody Faculty Awards, PhD Fellowships, Univ

Profiles, UR IT Strategy

(Research)

CC&CA, HRR, BU’s

IGS, AI-IDR

CEE, MEA, ASEAN Philadelphia

New Hampshire

Maine

Retail/hospitality/media/entertainment

(Arun Hampapur)

Juan Caraballo LA Grid & IBM on Campus Pioneer

(Responsibility)

Research, SWG,STG, HRR Florida, Central America Miami

South Fla.

- Healthcare ( Dario Gil )

-Transportation (H. Rowland) / HPC Fong, Ho)

-Disaster Management

-City (B.Anschuetz)

Girija Cheruvu Operations (Web Sites &

Segmentation), UR DBA

(Readiness)

BTCIO, AI India, Italy Indiana, Newark NJ Food / Manufacturing

Dianne Fodell Skills for Future :SP, BAO, Cyber

Security, SSME Programs

Education, local govt. sales support

(Revenue – Cities, Analytics)

(Readiness)

GBS, RES, HR, AI, IDR,

SWG, S&D, CC&CA, CIO,

AoT

North Carolina, Italy,

Poland, Columbia, Costa

Rica, Malaysia

Raleigh

Durham

Atlanta

Water / air / climate / environment (Harry Kolar)

Buildings (Young Lee)

Education, Local Govt (Eddie Finnel, Davis Furchs,

Mark Dixon)

Wendy Murphy Students for a Smarter Planet

SP, BAO, SSME Programs

(Readiness)

GBS, GTS, IGA, RES, AoT,

IEEE, CC&CA

Mexico, Ireland, Italy,

Jordan, Argentina, Brazil

Georgia

Tennessee

Wash DC Metro

Atlanta Metro

Education

Dawn Tew OCR Awards, Smart Camp, U-BEE’s

(Research / Responsibility)

Research , SWG , Recruiting

, Venture Capital

Massachusetts,

Switzerland, Columbia

Boston Metro Government/Legal

Christine

Ouyang

Big plays in HPC, Cloud and Analytics;

New UP: Collaborative Innovation

Center

(Research / Readiness /

Revenue/Regional)

STG, RES, GBS, SWG China, SAEAN, Middle

East, New York

NY Metro (CUNY)

Atlanta Metro

(Georgia Tech &

Georgia State U)

Connecticut (UCONN)

Texas (SMU)

National/Aerospace and Defense Sector

HPC (Janis Landry-Lane)

Cloud (Andy Rindos, Chris Bernbrock)

Healthcare (Cameron Brooks)

Education (Mike King)

Energy (Brain Gaucher)

BAO (Chid Apte, Brenda Detriech, Fred Balboni)

JoAnn Winson WW PEP Community, SC IOC Support

Team,

IBM On Campus Community

IBM Research (JEK) Intern Program

Center for Sci & Progress (CUSP)

(Rev / Responsibility / Readiness)

S&D Education Team

Academic Initiative

IOC Solutions S&D

CUSP Team

GMU - Brazil

Greater DC Metro

States of PA, MD, VA

All IOC University

Based Opportunities :

-Skills Based

-Campus Mgmnt (for

revenue)

-Cloud Based

Education (Mike King / Patty Sullivan)

Transportation (Marty Salfen)

CUSP (Jurij R Paraszczak, Stephen Frodey)

Lilian Wu SUR Program, PhD Fellowships

Student Challenges/Competitions

RES,

AoT,

GCG, Korea, Japan,

Singapore, New York

NY Metro (NYU,

Columbia, Fordham,

HealthCare ( Joe Jasinski )

City/Security

Spohrer smarter service systems transdisciplinarity 20141121 v7

Education

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