SplunkLive! São Paulo - Overview by markus zirn

Markus Zirn VP Product Management

Delivering Operational Intelligence

Copyright © 2014 Splunk Inc.

COMPANIES WHO COMPETE WITH DATA WILL WIN

Mar 01 19:18:50:000 aaa2 radiusd[12548]:[ID 959576 local1.info] INFO RADOP(13) acct start for [email protected] 10.164.232.181 from 12.130.60.5 recorded OK.!2013-03-01 19:18:50:150 10.2.1.34 GET /sync/addtolibrary/01011207201000005652000000000053 - 80 - 10.164.232.181 "Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3" 503 0 0 825 1680!Mar 01 19:18:50:163 aaa2 radiusd[12548]:[ID 959576 local1.info] INFO RADOP(13) acct stop for [email protected] 10.164.232.181 from 12.130.60.5 recorded OK.!

MACHINE DATA HAS VALUE

IP Address

Phone Number

Track ID

Error Code

YOU COULD MAKE MACHINE DATA ACCESSIBLE, USABLE AND VALUABLE FOR EVERYONE

WHAT IF…

THE POWER OF

COLLECT DATA FROM ANYWHERE

SEARCH AND ANALYZE

EVERYTHING

GAIN REAL-TIME OPERATIONAL INTELLIGENCE

DEMO #1 Operational Intelligence

Store Data

Structure Data

Search, Explore

Analyze, Mine

Report, Visualize

Store Data

Structure Data

Search, Explore

Analyze, Mine

Report, Visualize

Business Intelligence

Store Data

Structure Data

Search, Explore

Analyze, Mine

Report, Visualize

ANALYTICS STORE

DATA MODEL

PIVOT

Feed Data

Store Data

Structure Data

Search, Explore

Analyze, Mine

Report, Visualize

Alert & Ac?on

ANALYTICS STORE

DATA MODEL

PIVOT

Oprational Intelligence

Feed Data

Store Data

Structure Data

Search, Explore

Analyze, Mine

Report, Visualize

Alert & Ac?on

ANALYTICS STORE

DATA MODEL

PIVOT

Oprational Intelligence

HA / DR Admin Data Security Apps API Scale

DE FACTO FABRIC FOR UNSTRUCTURED DATA

SEARCH WILL BE THE DE FACTO DATA QUERY LANGUAGE

Todd Papaioannou Jan 27, 2014, 11:59 PM! Image?!

SCHEMA AT READ NOT AT WRITE TIME

Todd Papaioannou Jan 27, 2014, 11:59 PM! Image? Or fancy fonts!

Educa?on

Healthcare

Technology

Energy and U?li?es

Manufacturing

Telecommunica?ons

Cloud and Online Services

Government

Retail

Financial Services and Insurance

Media

Travel and Leisure

Proven at 7,400+ Customers in 90+ Countries Over 2/3 the Fortune 100

Why Apollo Group Uses Splunk

Developers finding root cause

5-‐10x faster!

Product Lifecycle

Monitoring

Fraud preven?on

Ac?vity tracking

Produc@on Applica@on Analy@cs

Reduced down?me

Capacity planning

Mobile Applica@on Monitoring

Reduced costs!

Cloud Monitoring

Saves security team 20 hours every day

Security & Digital

intelligence

IT Opera@ons

Security, Compliance &

Fraud

App Dev & App

Management

Developer PlaHorm (REST API, SDKs)

Business Analy@cs

Industrial Data and Internet of

Things

Delivers Value Across IT and the Business


Platform for Application Delivery & IT Operations

PROACTIVE MONITORING &

REAL TIME ALERTING

DELIVER BETTER QUALITY CODE

FASTER

MOBILE APP TROUBLESHOOTING

ROOT CAUSE & ISSUE

RESOLUTION

CLOUD APP & INFRASTRUCTURE MONITORING

USER AND USAGE ANALYTICS

Better Code, Faster Development & Migration to Cloud

Reduced error rates by 2 orders of magnitude in a couple of weeks

Rapidly found and fixed one line of code responsible for 30,000+ errors

Real-time dashboards on error rates & production impact

In-depth visibility as they strategically migrate apps to AWS Cloud


Faster Troubleshooting – Reduced Severity 1 & 2 by 43%

Real-time Visibility Across 1,200+ Applications

CIO Dashboards on KPIs and Trends by Store

Health Status of Entire Application Infrastructure

Why Home Depot Uses Splunk for App and IT Management


Apps for Application Management & IT Ops

Splunk Apps for VMware and

Exchange

300+ IT ops and App Management Apps

*nix

Cloud Service for Mobile Developers

IT Opera@ons


Fraud

App Dev & App

Management


Business Analy@cs


Things



Single Platform for Security Intelligence

SECURITY & COMPLIANCE REPORTING

REAL-‐TIME MONITORING OF KNOWN THREATS

DETECT UNKNOWN THREATS

INCIDENT INVESTIGATIONS & FORENSICS

FRAUD DETECTION

INSIDER THREAT

Splunk Complements, Replaces, and Goes Beyond Existing SIEMs

Prevent security breaches and protect patient privacy

Operational analytics for connected medical devices

Comply with HIPAA regulatory requirements

How HCA Uses Splunk for Security and Medical Informatics


Apps for Security Splunk App for

Enterprise Security 130+

Security Apps

DEMO #2 Splunk for Security / ES 3.1

2014 Gartner SIEM Magic Quadrant

27

IT Opera@ons


Fraud

App Dev & App

Management


Business Analy@cs


Things



Extending Splunk for Business Analytics

CUSTOMER EXPERIENCE

PRODUCT ANALYTICS

BUSINESS PROCESS ANALYTICS

DIGITAL MARKETING

Splunk Complements Exis?ng BI Solu?ons

Why Domino’s uses Splunk for Application Management and Business Analytics


30

Understand device and app usage trends for

orders

Real-‐?me revenue

insights from store data

Visibility into online &

mobile coupon redemp?on

Refine campaigns for higher conversion

Apps & Capabilities for Business Analytics

• DB Connect • Stream

• ODBC Driver • Data Models

• Pivot

Apps, Features & Partners

BREAKTHROUGH IN BIG DATA: HUNK

9 YEARS OF SPLUNK ENTERPRISE SOFTWARE R&D

ON TOP OF HADOOP

IT Opera@ons


Fraud

App Dev & App

Management


Business Analy@cs


Things



Splunk for Industrial Data & Internet of Things

REMOTE TROUBLESHOOTING & PREVENTIVE MAINTENANCE

SECURITY & COMPLIANCE

DEVICE USAGE &

CUSTOMER ANALYTICS

OPERATIONAL

EFFICIENCY

Building Smarter Transportation

Improving Safety

Reducing Fuel Costs

Improving On-Time Operations

Over $1 Billion in Poten@al Savings


Apps & Capabilities for Industrial Data & Internet of Things

• DBConnect • REST API & SNMP Modular Inputs

• Universal Forwarder for Raspberry Pi

Apps, Features & Partners

REST

VMware

PlaHorm for Machine Data

Making Splunk Adoption Easier

Exchange PCI Security

Forwarders DB Connect Mobile Syslog / TCP / Other

Sensors/Control Systems

500+ Ecosystem Apps

Across Data Sources, Use Cases & Consumption Models


Stream

Free Online Sandbox

Easy to Get Started


Free Download

Free Amazon Machine

Images (AMI)

Thriving Community

6 SDKs with documenta?on and

examples

40,000+ ques?ons

and answers

500+ apps Local User Groups and

SplunkLive! events

5th Annual Splunk WWUC •  October 4-6, 2014 •  MGM Grand, Las Vegas •  3 days of Splunk University - Get

Certified! •  3 days of Technical Content •  140+ sessions •  50+ Customer Speakers •  30+ Technology Partners •  30+ Apps in Apps Showcase •  Ask the Experts, Business Value ROI

Booth, and more

conf.splunk.com

SplunkLive! São Paulo - Overview by markus zirn

Technology

Transcript of SplunkLive! São Paulo - Overview by markus zirn