Spish profile ppt

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Corporate Profile Brand and Communication Solutions That Fit

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SPISH Concepts

Transcript of Spish profile ppt

Page 1: Spish profile ppt

Corporate Profile

Brand and Communication Solutions That Fit

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Brand and Communication Solutions that fit

Who we are

• SPISH is an acronym for Square Pegs In Square Holes.

• SPISH Concepts is a Full Service Brand and Marketing Communication Consultancy based in Lagos, Nigeria.

• We provide well-thought-out Solutions tailored to meet each Brand’s particular need.

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We help Brands, Organizations and Individuals tower high above competition by providing for them Branding, Strategic Communication and Marketing services which will give them the much needed competitive edge

What we do

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To be the most sought after provider of tailor-made Branding, Marketing and Communications solutions to a wide range of Brands, Organizations and Individuals in Africa and beyond.

Our Vision

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To continually make visible and measurable contributions to our Clients’ bottom-line through the provision of well-thought-out and suitable solutions to meet their specific Branding, Marketing and Communications needs.

Our Mission

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•We believe each Brand is unique therefore we do not believe in a one-size-fits- all approach to Brand communications and Management.

•We also know that the market terrain is dynamic; hence we approach each brief with an open mind.

• We operate an LSDPEE approach

Our Approach

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Our Approach (cont’d)

• We Listen: to the brand custodians

• We Study: the brand, its competition, the market terrain, current trends and prevalent circumstances

• We Diagnose: the problem(s) with the brand

• We Prescribe: the solution to the Brands problem by advising on the right marketing and Communication tool(s) to use and the appropriate mix

• We Execute: the plans. We take the plans from the paper to the market place

• We Evaluate: from time to time to see how well our tools are achieving the desired result for the Brand

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• Compact team with big Ideas

• Access to and wide knowledge of contemporary marketing communication tools

• Strategic and Non-Conventional thinkers

• Seasoned Professionals with decades of experience cutting across the various practices of Brand Management and Communications

Our Edge

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Core Values

Creativity

Passion

Excellence

Innovation

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Our Offerings• We believe that Marketing Communication is a mix of different practices and

solutions all directed at improving the lots of the brand. We therefore provide an array of services which include:

• Advertising:• -Strategy, Concept, Design, Production, Media (Planning &Buying) • -Across different platforms: Radio, TV, Press, Outdoor, Online• Strategic Communications:• -Media Relations (Interviews, Press Conferences, Press Releases etc), Crisis

Management, Stakeholders Relations, Community Relations/CSR, Reputation Management and so on

• Events & Sponsorships:• -Conceptualizing, Marketing and Management• -Including Product Launch, AGM, Anniversaries, Retreats, Conferences,

Seminars, Shows etc.• Experiential Marketing: • -Brand Activations, Road Shows, Town/Market Storms, Product Sampling etc.

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Our Offerings (cont’d)

• Digital Marketing:• -Social Media Marketing (Google ad words, Facebook marketing/page

management), E-mail Marketing, Search Engine Optimization, Website Content Development & Management

• Direct Marketing :Direct mails, Direct Sales etc• Brand Collaterals/ Identity: • Concepts, Design and Production• -Logo Creation, Fliers, Brochures, Call Cards, Stationeries, Catalogues,

Stickers, Corporate Profiles, Annual Reports, Newsletters, Diaries, Calendars, Roll-up Banners ,Signages etc.

• Corporate Gifts, Point of Contact Materials (POCMs), Souvenir• Training & Development :• -Specialized trainings for Individuals & Organizations on Brand Management,

Internal Branding, Personal Branding, SME Branding etc• Conferences, Fairs, Exhibitions, Shows etc

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Our Brands/Clientele

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Our PeopleSeye Farotimi (Lead Strategist) :Seye holds a Higher National Diploma (HND) in Accountancy and Finance from Yaba College of Technology, Lagos and presently studies Communication Studies as a second degree at the Lagos State University. He is an astute Professional whose experience spans Brand Management, Public Relations, Digital/Online Marketing, Experiential Marketing, Corporate Communications and Customer Relationship Management. He started his career in Marketing communications with the Rosabel Leo-Burnett Group. He also worked with Sovereign Trust Insurance Plc. where he rose to become the head of Media/Public Relations unit under the Corporate Communications and Brand Management Department before leaving for Pragmatic Technologies Ltd. to take charge of its Brand Communications Department. He is an Associate Registered Practitioner of Advertising (arpa) of the Advertising Practitioner Council of Nigeria(APCON) as well as an Associate Member of the Customer Care Institute(USA).Seye has attended several trainings covering Brand Management, Digital /Online Marketing, Social Media, Corporate Social Responsibility, Project Management and has worked on notable brands that include Three Crowns, Cyberpower, Bournvita, Harpic, Guinness(FES & GES),BuyRight, PRAG, Tom Tom, Accion Microfinance Bank, UBA, Pretec, Aiptech and so on. He is also a Course Instructor at the Professional Exams Tutor and has facilitated at In-House training sessions for Staff of Sovereign Trust Insurance and Pragmatic Technologies Ltd.

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Our People Contd.• Agbejule Kehinde – Creative & Content Development:An Art Director of class and genius, Kenny

Agbejule sees life in pictures and pure imaginative bliss. He began his advertising career at Concrete Communications Limited as a Visualiser about a decade ago. Sheer creative passion led the University of Lagos Business Management graduate through front-line agencies like Teamwork Communications Limited, TBWA/CONCEPT and ROSABEL LEO BURNETT. A professional to the core, Kenny is always dedicated to developing breakthrough design solutions that ultimately deliver measurable business results.His job has had him contributing to the building of leading brands such as UBA, MTN, Newclime, UBA Metropolitan, Toyota, Equity Assurance, Consolidated Discount House Limited, Project Management Institute (PMI) Nigeria Chapter, and Virgin Atlantic to mention a few.

• Biodun Akintemi (Digital Marketing Analyst) :a SETA certified Digital Marketing professional having attended E-Marketing professional courses in South Africa, Biodun is an experienced Brand Communicator who holds a Bachelor of Science Degree in Mass Communications from Ahmadu Bello University, Zaria and is presently rounding off his MBA degree at the University of Lagos with specialisation in Marketing,his 7 years cumulative experience cuts across Advertising, Direct & Experiential Marketing, Brand Activations & Event, Media & Publishing, Digital Marketing amongst others. He has managed various accounts including those of multinationals like Cadbury Nig. Plc., Guinness, Toyota, Procter & Gamble, to name a few and also handled some ICT/Digital Marketing projects in both public and private sectors of the economy; including projects for the Ondo State government and Bio Smart Technology.

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Our People Contd.

Abiola Tayo-Afolabi (Associate Consultant) : multiple award winning copywriter and scriptwriter, Abiola earned her B.Sc (Ed) Biology from the University of Ilorin in 2001. She got her first certificate in scriptwriting in 2005, Introduction to brand experience from orange academy in 2008, a certificate in creative enterprise from Pan African University in 2009 and an advanced certificate in screenwriting from Goldsmith University of London. She won the Best Screenplay award at the African Film Festival (2010) and also wrote the Winning Copy Pitch at the Orange Academy (2009) among other awards and recognitions. Her copywriting skill has taken her to one of Nigeria’s leading Telecommunications company (Globalcom) where she worked as an executive copywriter ,She is also a facilitator at the School of Media and Communication of Pan African University.

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Contact us

SPISH Concepts Suite 1, I6B Segun Kujore Street,

Off CMD Road, by GT Bank, Shangisha, Magodo, Lagos

Tel : +234 807 472 5402, +234 803 574 7746,

E-mail: [email protected], [email protected]

www.facebook.com/spishconcepts