spirits category love has everything with it. - Aloha Vodka · JLove Tangerine Vodka, Blackberry...
Transcript of spirits category love has everything with it. - Aloha Vodka · JLove Tangerine Vodka, Blackberry...
UNIQUELY EXOTIC FLAVORED VODKAS
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www.johnnylovevodka.com
THE TREND TO LOVE
• Distilled Spirits Category continues to experience growth
• Distilled Spirits outpace Beer and Wine with dollar sales outpacing volumes…category shifts towards higher average price points
• Flavored Spirits add excitement and volume and are responsible for category volumegains with Flavored Vodka at the forefront
• Flavored Spirits command premium price points
• The size of the Flavored Vodka segment is almost the size of the entire Tequila segment
THE OPPORTUNITY
• Distilled Spirits outpace Beer and Wine with dollar sales outpacing volumes
• Flavored Spirits are responsible for category volume gains and flavored vodka is on top
• Johnny Love Vodkas command premium pricing
• Johnny Love Vodkas are designed as ready-to-drink, “full proof” concoctions to be enjoyedstraight or with mixers
• Johnny Love Vodkas are endorsed by bartenders for their “we want flavor” clientele
• Consumer call for Johnny Love cocktails is on the rise
THE PRODUCT
• Premium, uniquely exotic flavored vodkas
• A variety of contemporary flavors
• Differentiate from category by utilization of ’perfume strategy’
• Triple distilled vodka as base
• Huge aromas & full middle pallet flavors
• Elimination of alcohol burn
• Designed for today’s on-trend consumers - styled for young, male and female professionals,sports and travel enthusiasts and early adopters
• Competitively priced for higher margin cocktails
lot of lovein every bottle.
There’s a
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UNIQUELY EXOTIC FLAVORED VODKASwww.johnnylovevodka.com
JOHNNY LOVE VODKA is a line of uniquely exotic flavored vodkas - exceptional ingredients combinedwith the smoothest premium vodka. Our triple-distilled multi-filtered vodka is offered in a variety of enticing flavorsincluding tangerine, pineapple-coconut, passion fruit, and apple. The result is a delightful and refreshing infusion - perfect straight or with a splash of your favorite mixer.
JOHNNY LOVE TANGERINE: Tangerine Flavored Vodka…fragrant, ripe and sensual with exotic tangerine essence
JOHNNY LOVE APPLE: Apple Flavored Vodka...the green apple essence is crisp and tart for a fresh picked flavor
JOHNNY LOVE VODKA: Premium Vodka…unflavored, refined and elegant – at 80 proof - it’s a classic!
JOHNNY LOVE ALOHA: Pineapple Flavored Vodka…a paradise of pineapple essence with hints of coconut and citrus
JOHNNY LOVE PASSION: Passion Fruit Flavored Vodka…pure seduction from the tropics using the very essence of passion fruit
• Triple-distilled, multi-filtered 80 proof…using our proprietary classic 70 proofvodka, we infuse 100% natural, exotic flavor essences
• Differentiated from competitive brands by flavor intensity, dynamic aromatics andbouquet, eliminating the alcohol burn on the finish
AVAILABLE IN 1.75L, 750ML, 200ML AND 50ML “SMOOCH” SIZES
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UNIQUELY EXOTIC FLAVORED VODKAS
Take a drinkon the
wild side.
www.johnnylovevodka.com
DIRTY MOMMAJLove Tangerine Vodka, OJ,Chambord
LAZAGNE COCKTAILJLove Tangerine Vodka,Cointreau, Sweet & Sour,Cranberry, OJ
PEACH FUZZJLove Tangerine Vodka with asplash of Peach Schnapps
STARBURST SHOTJLove Tangerine Vodka,Blackberry Liqueur, OJ, Red Bull
BLUE BALLSJLove Passion FlavoredVodka, Splash Chambord
MELLOW PUNCHJLove Passion FlavoredVodka, 7-Up, Cranberry Juice
COMFY PASSIONJLove Passion FlavoredVodka, Southern Comfort, OJ
PASSION HEARTEDJLove Passion FlavoredVodka and OJ
HAWAIIAN HOOTERSJLove Pineapple Vodka, Sweet & Sour, Chamord, 7-Up
JOHNNY DANGEROUSLYJLove Pineapple Vodka, PineappleJuice, Soda
COCONUT CREAM PIEJLove Pineapple Vodka, Malibu,Whipped Cream
AMERICAN MAI TAIJLove Pineapple Vodka, Pineapple, OJ
APPLE AMERCARIDAJLove Apple Vodka, Tequila,Sweet & Sour, Triple Sec, LimeJuice
APPLE PIE JLove Apple Vodka, SplashSweet & Sour, Peach Schnapps
APPLE KISSJLove Apple vodka ,OJ, Cranberry, Soda
EVE’S FAULT JLove Apple Vodka, Chambord, 7-up
JOHNNY BE GOODJLove Premium Vodka and Coke
LOVE ON THEROCKSJLove Premium Vodka on ice with a squeeze of lime
LU LU WHIP1 part JLove Premium Vodka 1 part Vanilla Vodka2 parts Vanilla Liquor, OJ,Splash Half & HalfShake and Pour
UNIQUELY EXOTIC FLAVORED VODKAS
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THE PROMOTIONAL SUPPORT
• A variety of on-premise iconic material to include; posters, t-shirts, table tents, tattoos, and recipe booklets
• Custom materials available for bar nights and special events
feel the lovein all the
right places
JOHNNY LOVETABLE TENTS
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UNIQUELY EXOTIC FLAVORED VODKAS
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feel the lovein all the
right places
PASSION HEARTEDJLove Passion FlavoredVodka and OJ
UNIQUELY EXOTIC FLAVORED VODKAS
Take a drinkon the
wild side.BLUE BALLSJLove Passion Flavored Vodka,Splash Chambord
MELLOW PUNCH JLove Passion Flavored Vodka,7-Up, Cranberry Juice
COMFY PASSIONJLove Passion Flavored Vodka,Southern Comfort, OJ
JOHNNY LOVE “TAKE A DRINK ON THE WILD SIDE”
RECIPE TEARPADS
JOHNNY LOVESHELF TALKERS
lot of lovein every bottle.
There’s a
UNIQUELY EXOTIC FLAVORED VODKAS
5” x 3”
3” x 2”
IN-STORE SHELF DISPLAY SUPPORT
• Johnny Love drink recipe tearpads that feature Johnny's favoritemouth-watering concoctions for each of the flavored vodkas.
• Two-sided eyecatching shelf-talkers that feature a flavored vodkaon one side or Johnny Love Premium Vodka on the other.