Spirit shoppers in Sainbury's v2
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1 1 Autumn 2010
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A 2010 look at spirit shoppers in Sainbury's, I pointed out the need for a brave approach to spreading shopper triggers out and around store, using both Wi-Fi and ontrade activity. Tesco have this month announced they will be rolling out free Wi-Fi across its stores. Also the recent award winning Tesco work in Korea that used QR code shopping in the Metro is a great example of multi-point shopper marketing
Transcript of Spirit shoppers in Sainbury's v2
1 1Autumn 2010
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Photos & Imagery shown for illustration purpose’s only, no rights assigned. Sourced; authors own, Flickr.com & Socialweb.com
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Philip Slade+44 7956 685 615
Open sources used in compiling this report, all published 2010 unless indicated:
Sainsbury’s July AGM The Future Company - ‘The new normal’Nielsen - The Spirits Report Diageo - Investors Conference & Presidents briefingMillward Brown Optimor - ‘100 most valuable brands’Kantar Wordpanel - British SpiritsYouGov/SixthSense - Changing attitudes to alcoholInstitute of Alcohol Studies - Drinking in Great BritainBritish Beer & Pub Association - The Truth May HurtCentre for Value Chain Research - Shopper insightsGMA / Deloitte - Shopper marketing reportSecurity.honeywell.com - Sainsbury’s Case HistoryTNS/Kantar - Global Digital LifeJoseph Rowntree Trust - Drinking Trends 2009Deloitte Touche Tohmatsu - Exploring the Third Dimension 2009The Store WPP - The Sky Did Not Fall 2009
Store visits London x4 Superstores x3 Connivance Photos & Imagery shown for illustration purpose’s only, no rights assigned. Sourced; authors own, Flickr.com & Socialweb.com
