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COVER STORY:

44 Janelle naDine

Maimis Latest Gift.

SECTIONS:

18 helPinG hanDS

Kiribati: Raising climate

change awareness

FantaSY DOllS:

Lenni -pg. 26Janelle -pg. 44

Andrea -pg. 82

34 liFeStYle

Cannabis Strains..

36 art

By Toby Hutchens

40 FaShiOnThe Killing Organic

Sweater.

76 entertainMent

Dr Dre: Detox!

84 GrOw rOOM

Germinating

86 Green PaGeSSupport our merchants

89 DiD YOu KnOw?

April/may 20

30 Lifestyle: Strain names

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APRIL/MAY 2011

EDITORIAL

FOUNDER & EDITORAL DIRECTOR

Malik Akbar

LifeStyle EditorNatalya Zihlavski

Entertainment EditorKareem Butler

ART & DESIGNART DIRECTOR

Alim Akbar

PRODUCTION

PRODUCTON MANAGER

Amanda Turner

MARKETING

MARKETING DIRECTOR

Roc Peebles

Roc Peebles has worked and as-

sisted in the development ofnumerous start-ups fromReel.com to Allposters.com tocreating infrastructure withcable and wireless. Roc hasbeen a avid writer cultivatingshort stories and poetry .

SPLIFF Magazine is published bi-monthly by The Akbar GroInc. current individual copies are available at the newstand pof $5.99.Spliff is available by individual subscription at the lowng rates: In the United States, one year $45.00; outsideUnited States $67.00 surface mail. (U.S. dollars only). Backsues when available are $8.00 each. To subscribe visit us onat www.SpliffMagazine.com. Printed in the United StatesAmerica. Copyright Spliff Magazine. All rights reserved. No pof this publication may be reprinted or otherwise reproduwithout publishers written permission. Spliff Magazine assum

no responsibility for unsolicited manuscripts or photograph

SPLIFF MAGAZINEP.O. Box 451986Los Angeles, CA 90045

CONTRIBUTORS

PHONE 424-245-9184

SUBSCRIPTIONS AND CUSTOMERSERVICE

WEB - www.SpliffMagazine.com

EMAIL - [email protected]

ADVERTISING - 424-245-9184

EDITORIAL - 424-245-9184

Melissa Phillips was namedExecutive VP of the bobbimonroe company (the bmc) in2007. The St. John's Universitygraduate also serves as a Pro-ducer for the bmc's televisionand film projects.

Melissa has also served as acontributing Editor and Art Di-rector of an online Digital Mag-

azine. When she isn't working behind the productionscenes, the Los Angeles native enjoys life, Philanthropywork and finding new ways to raise the creative bar.

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RECYCLE

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Change YourLightBulbs

Here's a bright idea. Take a big step to-wards energy conservation in your homeby switching to energy-efficient light bulbs.

Because electricity in most households is still gen-erated in power plants that burn fossil fuels, anywasted electricity, even in the home, can be ex-tremely taxing on the environment in terms of bothresource depletion and carbon dioxide emission.Quite simply, some light bulbs are less efficientthan others. Incandescent light bulbs, the kind thatfit into most household lamps, turn the vast major-

ity of the electricity they consume as much as 95%,according to one source into heat, rather than light.By contrast, compact fluorescent light bulbs (pic-tured), or CFLs, combine substantially increasedefficiency with a significantly longer lifespan. Be-cause of their increased efficiency, an 11-watt CFL,for example, will produce about as much light as a60-watt incandescent bulb. And because of theirlonger lifespan, that same CFL should continuelighting up your room for as long as 15,000 hours,

whereas your incandescent bulb is likely to laonly about 1000 hours.

Just how long is 15,000 hours? That's amost two years, if you left it on 24 hours a day. more realistic terms, that bulb could last you decade or more.

While until recently CFLs have been difficuto find, at worst, and expensive, at best, yearsales have steadily increased, and they are nowidely available and much more affordable. Whatmore, between their longevity and the cash you

save on your electricity bill, you'll make back thdifference pretty quickly.

This commendation comes with a smacaveat. CFLs generally contain small amounts omercury, which means they shouldn't really bthrown out. Good news: you'll have to have therecycled. Some stores will take back dead CFLor you can bring them yourself to your local envronmental society or recycling facility.

By: Jeremy Taylor in Daily Green Tips

www.aboutmyplanet.com/daily-green-tips

USTAINABLE LIVING +

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1. The average American consumes five times more energythan the average global citizen or 10 times more than the typi-cal Chinese.

If the typical Chinese consumer used as much oil as the averageAmerican uses, China would require 90 million barrels perday11 million more than the entire world produced each dayin 2001.

Worldwatch Institute

2. Today, transportation is the worlds fastest-growing formof energy use, accounting for nearly 30 percent of world energyuse and 95 percent of global oil consumption.

The most significant driver of rising energy consumption fortransportation is growing reliance on the private car. About one

fourth of those cars are found on U.S. roads.

West Europeans now use public transit for 10 percent of allurban trips, and Canadians for 7 percent, compared withAmericans at only 2 percent.


3. It takes less gasoline to restart your car than it does to let itidle for more than a minute. If all the cars on US roads hadproperly inflated tires, it would save an estimated 2 billion gal-lons of gasoline per year and improve your gas mileage 3-7%.

University of ColoradoEnvironmental Center, 2003

4. If every car carried one more passenger during its dailycommute, 32 million gallons of gasoline would be saved eachday.

Natural Resources Defense Council, 2003

5. Aggressive driving (speeding, rapid acceleration and brak-ing) wastes gas. It can lower your gas mileage by 33 percent at

highway speeds and by 5 percent around town.

U.S Dept. of Energy

6. Worldwide, people use about a third of all energy in build-ingsfor heating, cooling, cooking, lighting, and running ap-pliances. As homes become bigger, each individual house usesmore energy. The average new American homes grew nearly38 percent between 1975 and 2000, to 2,265 square feettwicethe size of typical homes in Europe or Japan and 26 times theliving space of the average person in Africa.


ENERGY FACTS!

USTAINABLE LIVING +

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Young people raise awareness aboutclimate change in the Pacific atoll nationof Kiribati

The State of the Worlds Children 2011 Adolescence: An

Age of Opportunity, UNICEFs new flagship report, focusesn the development and rights of more than a billion childrenged 10 to 19 worldwide. This series of stories, essays and

multimedia features seeks to accelerate and elevate adoles-ents fight against poverty, inequality and gender discrimi-

ation. Here is one of the stories.

By Tomas Jensen

TARAWA, Kiribati, 4 March 2011 In the middle of

he Pacific Ocean, the young people of Kiribati arexperiencing a disaster that is slowly and steadilyroding their culture and home.

Their nations beautiful, low-lying atolls are poundeday and night by rising sea levels, which crowd in oncarce supplies of fresh water and limited patchesf fertile land. Their lives are challenged by ever

more frequent droughts, as well as diversions ofunding away from the education, health, transporta-on and communications infrastructure to deal withhe adverse effects of climate change.

Solving environmental problems

To the adolescents of Kiribati, the impact of this slowisaster a topic often encountered in the media butot experienced directly by many around the worldis already frightening and real.

Kiribati, a country made up of 32 atolls and an island,

nd home to a population of about 100,000 people,s on the front line of climate change.

Groups of adolescents have long been active heren informing their peers and communities about cli-mate change and coming up with solutions to miti-

ate the impact. With a marginal contribution tolobal emissions, Kiribati is, however fully dependantn global and collective solutions to global environ-

mental problems.


Urgent action needed

The voice of adolescents from the atoll nation isechoed in the The State of the Worlds Children

2011, in an article by His Excellency Anote TongPresident of the Republic of Kiribati. And UNICEis a committed long-term partner to the girls andboys of Kiribati and other Small Developing IslanStates, supporting their participation in the globaclimate-change debate and decision-makingprocess.

Their message, and that of their president, is cleand relevant to everyone on the planet: Climate

change is eating away our adolescents future aplacing their physical and mental development arisk. Urgent action is required from every family,community and government to address climatechange and its consequences.

ELPING HANDS + UNICEF
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http://www.youtube.com/watch?v=zNjCW5_N1sM


A rising sea level poses a serious threat to thesmall Pacific atoll nation of Kiribati.

UNICEF video

UNICEF/Kiribati/2011/Pirozzi

Youths in Kiribati are experiencing the effectsof climate change.

VIDEO: UNICEF reports onadolescents in the Pacificatoll nation of Kiribati raisingawareness about the impactof climate change.

TuvaluThe tiny South Pacific nation is made up of nine catolls. The country has recently lost one metre of around the circumference of its largest atoll. It caafford to lose any land - at its widest point, the atoonly a few hundred metres across

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LEGALIZE IT!

If you have breast cancer, you may

have considered the use of med-

ical marijuana at some point dur-

ng yourchemo treatment. Smoking

marijuana has provided some women

with relief from the nausea and vomit-

ng that can accompany chemo, relief

hat the range of normal side effect

drugs werent able to give. Some

states permit the legal use of medical

marijuana; most dont. Nevertheless,

most women who want to try mari-

uana seem to be able to get it. Per-

sonally, I didnt experience any severe

problems with nausea.

But I was astounded at

number of people who, p

to treatment, offered to

me a supply if I thought I needed

Now, doctors at the California Pac

Medical Center Research Institute

San Francisco have released

study, in the current issue ofMol

ular Cancer Therapeutics, that m

in the future open the door to a mu

more critical use of marijuana: st

ping the spread of metastatic bre

cancer.

By: PJ Hamel

MedicalMarijuana Takes On New Meaning for Metastatic Breast Can

February 2011 SPLIFF

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While studies are still very much in the

preliminary stages, its interesting to think

that a plant that has been used medicinalfor nearly 5,000 years may in the future b

key element in controlling cancer. As rece

as 1937 (when it was outlawed in the U.S

marijuana (cannabis sativa) was being

touted as an analgesic, anti-emetic, narco

and sedative.

Parke-Davis, once Americas oldest and

largest drug manufacturer (and now a div

sion of drug giant Pfizer), offered Fluid

Extract Cannabis via catalogs. Until theinvention of aspirin in the mid-1800s,

cannabis was the civilized worlds main p

reliever. Now its illegal. Heres hoping tha

someday soon cannabis returns, this time

a successful treatment for metastatic brea

cancer.

visit www.mybreastcancernetwork.com

It seems that a compound found in cannabis (the

scientific name for marijuana), CBD, has been

shown (in the lab) to stop the human gene Id-1

from directing cancer cells to multiply and spread.

California Pacific Senior researcher Pierre-Yves

Desprez, in an interview with HealthDay News,

noted that the Id-1 genes are very bad. They

push the cells to behave like embryonic cells and

grow. They go crazy, they proliferate, they mi-

grate. We need to be able to turn them off.

Desprez and fellow researcher Sean D.

McAllister joined forces just two years

ago. Desprez had been studying the Id-1

gene for 12 years; McAllister was a

cannabis expert, but not involved in cancer

research. Together they found that Id-1 is the or-

chestra conductor that directs breast cancer

cells to grow and spread. And that CBD inhibitsId-1; it turns it off, puts it to sleep, pick your

metaphor. Bottom line, it neutralizes it. And the

cancer stops spreading.

Both researchers pointed out that CBD is non-

toxic and non-psychoactive. In other words, pa-

tients wouldnt get high taking it. And its

non-toxicity is an important attribute; Desprez

and McAllister predict that, to be effective, pa-

tients might have to take CBD for several years.

They also cautioned that smoking marijuana isnt

going to cure metastatic breast cancer; the level

of CBD necessary to inhibit Id-1 simply cant be

obtained that way.

its interesting to think that a plant thhas been used medicinally for nearly

5,000 years may in the future be a keelement in controlling cancer

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FESTYLE


By Nataya Zihlavski

What kind of stains have you smoked? If youve been keeping track, youmay be looking at a list of some of the oddest names to call a plant. Names are

used to identify different varieties of marijuana hybrids and strains apart from

each other. They are often given by the person/people who create the new

strain, by crossing other already existing strains. Growers often name the

strains reflecting on the plants unique traits, such as Purple Kush. In other

instances, they have names that seemingly dont have anything to do withwell,

nothing.

You may have noticed that many strains have the same part of a name as

another one, such as Cherry Berry and Cherry Thai. This is because both

strains were produced by a crossing with the same plant. Each strain mentioned

has a Cherry Bomb plant as a parent. Where do the strains that are commonly

used to produce new strains come from? After much research, here are a couple

best-selling crossing strains and how they came to be.

Kush. One of the most popular and sung about strains, Kush is a staple

in the strain game. This strain was, and is still growing as, a landrace plant.

Landrace marijuana plants grow wildly in nature. The famous strain is from,

and named after, the Hindu Kush mountain range. It was originally found in

Afghanistan, northern Pakistan, and northwest India. By the 1970s Sacred

Seeds began developing Kush, because of its great hast productions, into the

strain we know and love today. Fun fact: Kush means happiness in Hinduism.

Another strain thats a foundation of many hybrids still being discovered

is Skunk. Skunk #1 (the original Skunk strain) was first developed in 1970s

California. Its believed to be a cross between Afghani, Colombian Gold, and

Acapulco Gold. After the first Skunk strain was produced, inbreeding began in

1978 to stabilize the strain. Skunk if often used with new crosses to increase

vigor and speed in which the plant flowers.

We hear the name Blueberry attached to many strains these days. Blue-

berry Punch, Blueberry Haze, Blueberry Magic, the list goes on. The original

Blueberry strain was made by DJ Short in the late 1970s on the West Coast.

Its believed to be a cross between Afghani, Juicy Fruit Thai, and Purple Thai.

Haze is another common came you see and hear around. Before it got the

Original lopped off of its name, Original Haze was developed on the West

Coast during the 60s (although some will dispute it to be the 70s). Original

Haze got its name from the growers who developed it, the two Haze brothers.

Strain Names

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It has gone on to become a parent of many popular strains such as Purp

Haze and Super Silver Haze. Haze is used nowadays for producing new crosse

with more potency.

Although weed strains are often named according to their specific trait

some growers are a bit more questionable and mysterious in their naming tec

niques. Some strain names that may fall under this category are Alaskan Thuderfuck, Saltspring Rhino, Killing Fields, and Dankee Doodle. Despite the fa

that many celebrities havent given authorization of their name, strains have a

peared carrying the same names as famous people as well. One of the most pop

lar of these strains is Jack Herer. Theres also Chuck Norris (because the stra

has a kick to it), Jerry Garcia Kush, Marleys Collie, as well as Willie (name

after Willie Nelson).

What are some of your favorite and ridiculous strain names youve com

across? If you could choose a celebrity to name a strain of weed after, who woul

it be? Spark one up and submit your answers to: [email protected].


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ASHION

Photo: suite 101

Now you've seen the sweater but have you seen the t.v show yet? The Killing is a huge sensation iEurope and Denmark and it is about to hit the USA.

A 20 part thriller from the old scary school, the lead detective, an enigmatic woman, wears this handknit Faroe Island sweater which has become a fashion and eco sensation.

It's one of those serendipitous stories. The sweater was created by the little knitwear company GudrunGudrun in the Faroe Islands. The night before a big trade show in Denmark the owner came up witan idea for a new sweater. She says "the inspiration was an old fisherman's humper my father had.wanted it to look Nordic." So she and the lead knitter finished the sweater at 4 in the morning antook it with them.

The Killing Sweater is an Organic and Faroe Island

SensationBy Bonnie Alter, London


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he stylist for the Killing came to the show because the actress who plays Sarah Lund, the detective inhe series, was looking for the kind of hippy sweater that her parents used to wear in the '70's in Copenagen. The stylist saw it, said "that's it" and a trend, and business success,was born. The orders for theweater are coming in from all over the UK and Japan

he sweater is knitted with 100 % organic Faroese wool which is neither dyed nor treated with any chem

als. The colours are the natural colours of the sheep. The sheep live freely in the mountains all yearround. The wool holds a high level of natural oil that makes the finished garment quite water resistantnd self-cleaning.

he company has 30 women from across theslands, aged 28 to 70, who knit from home allhrough the long dark winters. So far theyave sold thousands of the patterned jumper.o much so that they are looking for morenitters to fill the orders. All production is

laced inside the European Union to assureecent working conditions.

ishermen in the Faroe Islands have beenwearing these hand-knit sweaters out to sea

om the 1900's. It was a tradition that thewomen would knit the warm and itchyweaters out of heavy Faroese wool. Eachne would have a different pattern and youould recognize the fisherman by his sweater.

An American-made series (filmed in Vancou-er) is due to start next month. Apparently the

American producers have requested samplesor their series and the owners have been toldhat some of their sweaters will be worn in thepcoming episodes.

he company also works with a project in Jor-an where the women are taught to knit and

make the sweaters there out of the Faroesewool. The finished products are sent back withhe knitter's name attached to it. These areeing sold in markets in London.


Photo: shopgudrungudrun
http://www.treehugger.com/

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1. XBox Natal: Ever heard of Project Natal? Ifyou spend more than half an hour on the Web a

day, you probably have. Otherwise, please firstcheck out this YouTube video. Impressed? Well,after Nintendo's Wii, Microsoft had to do some-thing about its own console. And since the Wiiwas such a big hit, this one has to be bigger. Proj-ect Natal will definitely score some big points forthe Redmond company.

2. Ford's MyKey: If you give your car to your kidsfrequently, you might find that it sometimes getshard to sleep well when they're out, as you're wor-ried about what could happen to them. That's whynext year Ford's releasing MyKey, which uses achip in the car's ignition key so that the driver can-not exceed 80 mph. It can also be programmedto limit the car's audio levels and to sound loudalerts if the driver's not wearing a seatbelt.

3. Dual Touch Screen Laptop: We've alreadywitnessed top-notch laptops with touch screens.But what about dual touch screens? Apparently,the Italian firm V12 Designs will launch its newversion of Canova, a dual LCD laptop. This time,

both will be touch screens.

4. 4G Phones. The real download speed of most3G phones is not more than 384 Kbps, and some-

times a lot less. That's because it might have a 3Mbps announced download speed, but the reaone is a lot less. The 4G phones promise datatransfers of 100 Mbps, and could reach up to 1 gi-gabit per second when static. That could meandownloading a full length DVD movie in about aminute.

5. Hydrogen powered phones might be the nextbig thing. French researchers will probably an-nounce by next year that a hydrogen fuel couldbe used as backup power source for mobile com-munications, letting users have some independ-ence from electricity supplies to charge up theirphones.

Technology tends to surprise us, so probably nextyear we'll see a gadget we haven't ever heardabout. But these certainly make any tech-savvyperson very much intrigued and anxious aboutwhat next year will bring. Don't you feel the same?

There are some cool products out there. There are cool promotional items and c

innovations. But gadgets are the epitome of cool. So cool that many would s

their own mothers to get what they've been waiting for. Almost everyday a n

gadget comes along, and the one you have is then kind of old already, even if y

bought it a couple of weeks ago. However, truly cool gadgets, those that y

would really die for (like, say, the iPhone) are rarer. 2011will be a great ye

for technology. Once the crisis is -we hope- somewhat over, tech companies w

strive to get new customers, and will compete like never before with cutting edesign and technology.

The5CoolGa

dgets

ECH SPOT


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Looking Towards a More Cost Effe

Changing the ClBy the U.S. Department of Energy

The U.S. Environmental Protection Agency and U.S. Department of

Energy are helping states lead the way in an effort to promote low costenergy efficiency. More than 60 energy, environmental and state policyleaders from across the country have come together to produce theupdated National Action Plan Vision for 2025: A Framework for Change.The action plan outlines strategies to help lower the growth in energydemand across the country by more than 50 percent, and shows waysto save more than $500 billion in net savings over the next 20 years.These strategies, if implemented, are estimated to help reduce annualgreenhouse gas emissions equivalent to those from 90 million vehi-cles.

The significant action taken by states, utilities and energy customersadvances low cost energy solutions, said Robert Meyers, principaldeputy assistant administrator for EPAs Office of Air and Radiation.The plan is a big step toward a more energy-efficient future, helpingto reduce greenhouse gas emissions while growing the American econ-omy.

These leaders from state g

be commended for their concient technologies as a key pfrastructure to meet our naDepartment of Energy AssisEnergy Reliability, Kevin Kol

The action plan outlines crittoward the goal of increasingefficiency programs. The plaing toward these goals. Staspending about $2 billion p

Through this investment, stasaved the energy equivalent500 megawatts of electricity annually. This effort helped equivalent to those emitted f

The updated action plan als

ATURE


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Energy Efficient Future

atewww.motherearthnews.com/

t and the private sector should

gress in promoting energy-effi-ernizing our electric and gas in-wing energy needs, said U.S.tary for Electricity Delivery and

for state policy makers to takes investment in low cost energyws the progress states are mak-es and other organizations aren energy efficiency programs.

s and other organizations havehan 30 power plants generatingergy customers nearly $6 billionnual greenhouse gas emissionson vehicles.-

s areas for additional progress.

About one-third of the states have established energy savings target

and addressed utility disincentives for energy efficiency. Moreoveabout half of the states have established energy efficiency programfor key customer classes and reviewed and updated building codes.Two technical assistance documents are also available to assist statein achieving the energy goals established under the action plan. Thfirst document provides guidance on establishing cost-effectivenestests for energy efficiency programs, while the second outlines bespractices for providing business customers with energy-use and cosdata.

Initiated in 2005, the National Action Plan for Energy Efficiency is d

rected by a leadership group of 30 electric and gas utilities, 20 stateagencies and 12 other organizations. This state-driven initiative is designed to help electric and natural gas ratepayers increase energy efficiency while saving money. More than 120 organizations havendorsed the original recommendations of the action plan and havcommitted to making it a reality.


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USINESS


Google "why brands fail" and you'll be rewarded withupwards of 18 million matches.

Given this abundance of expertise on the subject, you'dthink creating bulletproof brands would be as easy as

tying your laces. And yet, brands are crashing and burn-ing as much as they always have. Probably more so.

Why? Well, the 5 or 6 articles I read on the subject (I did-n't manage the full 18 million) certainly don't help.

Almost all focused on predicting what had already hap-pened -- why brands had succumbed in the past. A bitlike predicting someone's death after they'd died.

Truth is, it's much more difficult to point out predictorsof future success. Especially in a world rocked by mas-sive cultural migration, climate change, economic up-heaval and revolutionary new forms of communication.

Having spent some time building brands at the intersec-tion of sustainability, innovation, insight and design, Ibelieve I've gathered some useful battle wisdom. I'd liketo share it by describing five pillars I believe will helpbrands survive, and thrive in our brave new world.

1. Sustainability

I founded a green brand agency in the heady Al Gdays. At that time, I believed sustainability would

come the brand megatrend of the 21st century.

I was right. And very wrong.

Sustainability does make business sense. In a worlddiminishing resources, heightened environmental lislation and vigilant NGO's, it is a smart brand insance policy.

But sustainability is also a political wedge. Ment

green, and 50 percent of Americans run away, whileother 50 percent cringe and wonder how much morwill cost.

Smart brands like Nike believe the solution is to incporate sustainability into their brands, but not use stainability as a selling feature. If brands were an oniyou'd have to peel back a few layers to discover green technology in Nike shoes.

This is smart for two reasons.

First, it prevents sustainability from upstaging brand's key attributes. Nike's are about technology tenable athletic performance. Period.

Second, sustainability becomes a hidden reward brand mavens to discover. They can unearth the stainability story with a few clicks, then spread the nethemselves. On the other hand, those wanting to la

bast Nike for environmental omissions will be pleantly surprised to peel back layer after layersustainability initiatives, culminating in the compancomprehensive Corporate Responsibility report.

2. Innovation

My green brand agency was acquired by one of NoAmerica's premier innovation agencies, which allowme to work in a field that defines progress for busin

By Marc Stolber, greenbiz.com

Five Pillars to Help Your Sustainable

Brand Survive

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What I learned was that far too many companies are ill-quipped to produce a steady stream of innovation. Mostpproached it haphazardly ... there were a few pet proj-cts in the pipeline, and little to no methodology for pro-ucing a steady stream of new products, services andusiness models.

oday, companies that methodically generate both evolu-onary and revolutionary innovation are leading in theirelds. Tomorrow, factors like reverse innovation andapid idea realization through new technology will wipeut companies that aren't passionate about innovation.

. Perennial Insights

was greatly encouraged to hear about BMW's new iPro-ct. Not because it was set to deliver new electric BMWs

o the market, but because it had broadened the BMWrief from "ultimate driving machine" to "mobility."

hink about it. More than half the world's population hasmoved to cities. Megacities are becoming the new norm.Gas prices are not going down. The ultimate driving ma-hine insight may fast be approaching its best before date.

On the other hand, people will never stop moving. Bydopting the broader "mobility" insight, BMW is opening

p an entirely new avenue for innovation. And guaran-eeing brand relevance far into the future.

pays to hold up your key insights to scrutiny, and brain-torm on their relevance in the future. At worst, this exer-se might provide you with the alarming news thateople won't need your product in the future. At best, it

will get you thinking with broader scope, and answeringriefs that allow far greater innovation.

. Design

More than ever before, cultures are mixing and ethnicroups intermingling.

he relatively homogeneous culture our parents knew isone. In its place, we see a world where English is not arst language, America is not the sole generator of popu-

ar culture, and ideas do not flow in one direction fromeveloped to developing markets.

In this cultural cacophony, what do all of us undstand? Design.

Good design creates a visceral reaction in peopleconveys beauty while aiding function. It generafeelings of wonder and drives desire.

One need only look at the international passion all things Apple to understand that people can stantly appreciate products that convey a strong sign sense. Good design sells product, and henew users make the most of that product.

Is your product well designed? Give it to a childto someone who doesn't speak your language, asee if they can understand how to use it. Even bter, see if using it puts a smile on their face.

5. Sociability

I cut my teeth in an advertising world where branwere displayed in metaphoric show windowsconsumers were only allowed to see them in thbest light, and there was no interaction allowed

Today, brands are like fishbowls. Consumers clook at them from every angle, even stick their ha

in and slosh around the water. There are no bounaries.

Established brands (and their agencies) have hadifficult time with the transition. There's stilyearning for control, for proper presentation, giving consumers only the good news. Compltransparency is a frightening thing.

But transparency and honesty is long overduebrands have been harming the planet or people, time to come clean. Unsettling changes may needed to make brands more virtuous. Is that a bthing?

http://www.greenbiz.com/

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CAFFEINEFRIEND OR FOE?

by Dave Milne

Indeed, Once thought to be a nutritional no-

no for athletes, caffeine has taken centerstage in the past few years as a legitimate aidto performance. This benefit has been recog-

nized by the makers of sports nutrition productslike energy gels.

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HOTcoffee!

But what exactly is caffeine?Caffeine is a mild stimulant that oc-

curs naturally in at least 63 plant

species. It is part of the Methylxan-

thine family.

Sources of caffeine are, by no means,imited to coffee and tea drinks, of course.Various concentrations of caffeine arealso found in several types of soft drinks(Coke, Mountain Dew, Mello Yello, etc),energy bars (Clif Bar, Power Bar), andthe gel packets commonly used bymarathoners (Clif Shot, PowerGel, GU,CarbBoom, etc), or may be found in moreconcentrated pill-forms (e.g. No-Doze).

Acording to Metcalfe (1999), a number ofstudies conducted by Dr Terry Graham atUniversity of Guelph, Ontario, haveproven caffeines performance-enhanc-ng power, some yielding 10-15% im-

provements in endurance, but thesestudies have been in laboratories, notreal-life competitive settings.

Whether, and how, it actually improvesperformance in the real world is an ar-guable point. But presumably it does, oth-erwise it wouldnt be a substance on theOCs banned list, right? Hmmm... well,

marijuana is also on the banned list, butwe dont see the fleet-footed EastAfricans tokin on a fatty prior to their

10Ks, do we?

One reason endurance athletes ingestcaffeine is because it increases or accel-erates the release of fatty acids from stor-age in adipose tissue into muscle wheret can be used as fuel.

According to Noakes (1991), caffeine in-gestion causes free-fatty acid concentra-tions in the blood to rise, reaching peakvalues after approximately an hour, butremaining 300-400% higher than normal

values for up to 4 hours (Bellet et al.,1968; Weir, et al., 1987). This effect is de-

layed for the first 2 hours if sugar is takenwith the caffeine (as in caffeinated energygels), but after 4 hours, sugar intake doesnot affect blood free-fatty acid concentra-tions.As there is a plentiful supply of fat in eventhe leanest of athletes, and a limitedstock of carbohydrate, this would cer-tainly seem to improve the situation forthose engaging in prolonged periods (1

hour plus) of exercise and at moderate in-tensities. It is not going to make any realdifference in events of shorter durationand higher intensity (a 5K, for example)as the body can burn fat fast enough toprovide the levels of energy required atclose to maximal running speed. But in amarathon, a healthy does of caffeine mayhelp, which may serve to explain FrankShorters and Bill Rodgers penchant fordrinking flat Coke back in the 70s.

However, there is research to suggestthat caffeine offers no such metabolic ef-fect, at least in runners who have carbo-hydrate loaded and eaten breakfast priorto a race (Weir et al., 1987). So it may beprudent to choose one or the other, ratherthan carbo-loading and java-loading.

According to Metcalfe (1999), over 100million American adults drink coffee everyday, tossing back an average of 3.1 cupseach. And thats just the tip of the caf-feine-consumption iceberg. The averageAmerican also drinks more than a gallonof soda. Not to mention the pint a day, onaverage, consumed by the tea drinkersamong our caffeine-guzzling population.Many sodas and all but decaffeinatedcoffees and teas contain varyingamounts of caffeine.

Caffeine makes yourheart race, your musclestwitch, your head buzz,your hands shake, your

pupils dilate and yourbladder full. So why

would anyone take it to make themfaster? asks Weight (2003). And whall this caffeine doing to our heaHeres a quick run-down of the proscons of caffeine consumption.Although early studies produced poslinks between caffeine consumptionheart disease, as well as certain can(especially breast cancer), more restudies have shown no support for t

links. And the American Medical Asation now states that there is no relaship whatsoever between caffeine inand cancer.

Caffeine is well-known as a diurtherefore, its reasonable athletes whave concerns about its effects on hytion. However, several studies have cluded that no changes occurred in temperature, sweat loss, plasma voluurine volume or body hydration st

during exercise following caffeine intion.As little as 2 cups of coffee a dayraise your blood pressure. The incrisnt big enough to induce hypertenbut if you already have high blood psure, it may be advisable not to excecups of coffee (or its equivalent of ocaffeinated beverages) per day.

The FDA recommends that women are pregnant or are hoping to becpregnant avoid or limit caffeine intHigh caffeine consumption can hiconception and may lead to miscarror low birth weight. Since caffeinemake its way into breast milk, nurmothers should likewise exercise cau


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H E R BAL

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Essiac tea has been under controversy forbeing touted as an alternative cancer cureas well as a solution to other ailments. Theormula or recipe, as used by the Cana-

dian nurse who discovered it, was almostost to humanity

The Four Original Herbs

Burdock Root

Sheep SorrelSlippery Elm Inner BarkTurkish Rhubarb Root

The exact recipe is available on line for a two gallon b

With the standard 2 gallon recipe, you can simply cuherb amounts in half to mix a one gallon amount. Etime you drink the tea, mix 2 3 ounces of tea withsame amount of hot water. Drink once or twice a day, afrom food. If your ailment is serious or chronic, thenrecommended that you drink as much as 3 ounceshot water added three times a day.

It is totally non-toxic. The only side effects recordedwith arthritic Essiac users. Their stiffness and pain

worse until they added calcium along with the tea.

The Benefits of Essiac Tea

Essiac tea removes toxins, including heavy mefrom the body. It also removes mucous. This isnrunny nose relief. The ingredients remove mucous

forms throughout the bodys organs to form plaqThis mucous and plaque hampers digestion, liver tions, lungs, and blood flow.

The tea acts as an immune booster as well. It genethe T-Cells and B-Cells needed to ward off pathogantigens, and antibodies before they can overwthe immune system. There are numerous reports osiac tea helping people recover from serious ailmranging from cancer, hepatitis, diabetes, and

AIDS.

Essiac tea is also used for minor ailments, and aimmune booster it's known to keep colds and flu aDo a little research on Essiac tea. You'll find it's effective and inexpensive enough for you to try it few weeks. Think about it, why would the medicatablishments of two nations, with the help of govment agencies, suppress successful, low cost Escase histories? Maybe because there are some b

fits from Essiac tea.

Essiac Tea

ome Background on Essiac Tea

he name Essiac is derived from spelling the lastame backwards of the Canadian nurse who used ituccessfully on cancer patients for 50 years, Reneaisse. Nurse Caisse made no money from theerbal formula, yet she, like Dr. Glum in the USA,

as harassed and intimidated by Canadian medicalnd government authorities for most of those 50ears.

he recipe was given by a Canadian Obijway Indianedicine man to a woman diagnosed with breast

ancer before the turn of the 20th century. Theoman survived without surgery and lived on for sev-al years. Nurse Caisse received the herb selec-

ons and recipe from that woman in 1922. Soonter, Rene Caisse began using the tea on others

uccessfully.

the mid 1980s Dr. Glum, a Los Angeles, CA basedhiropractor and naturopath, purchased the 4 herbrmula. Since Rene Caisse had passed away at thege of 90 a few years earlier, Gary Glum got it fromfriend of Renes, Mary McPherson. Glum used itr his chronic bronchitis, which was quickly and

ompletely cured.

Essiac tea has a history of improving the well bei

of cancer victims since 1925. There are many othhealth benefits. Do you know about it? Start learn

Paul Louis


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THIS BUDZ FOR YOU + Bruce Banner

Bruce BannerMedicinal Traits:Energy, mood elevation, lots of head and eyepressure cycling (possible migraine and ocularrelief), and some late relaxation.


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Prescription Drug

Natural Alternatives: A growing phenome-non across this world which is a very diverseconcept yet very divine and instrumental in heal-ing health diseases. It might be thought as anyhealth care which is not a part of the mainstreammedical establishment. Despite the tremendousdisparity in philosophy, organization, practice,and origins of the myriad types of alternativemedicine, the growing acceptance and use ofthese therapies is part of a single cultural phe-

nomenon. It is also an extremely dangerous andpretty costly too.

Firstly let me deal with the critical differ-ences between mainstream medicine and alter-native medicine. And why the latter is cause forconcern. In short, prescription drugs are a scien-tific endeavor, and alternative medicine is not.

We know that alternative medicine (Nat-

ural Alternative) was being used in ancient times

long before conventional medicine came into thscene. Mainstream medicine is finally taking noof the herbal industry. More and more people ataking note of herbal therapies to treat varioukinds of ailments in place of mainstream medcine. Herbal supplements are a type of dietasupplement that contain herbs, either singly ormixtures. An herb (also called a botanical) isplant or plant part used for its scent, flavor, and/therapeutic properties. It is interesting to no

that there were not so many mortal pestilencdiseases in those days. What has caused thnever-ending increase of deadly diseases thatinflicting such havoc on the body today?

If conventional medicine was the answto these diseases, why have they increased, anwhy are so many people dying from these deastating illnesses? And why do so many peopseem to be convinced that alternative medicin

made by God do not have healing virtues as th

vs

Chriwww.hatewe

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conventional medicine made by man?Why is information about cures by alter-

native medicine often suppressed even thoughconventional medicine very often interferes withthe natural process of healing?

People are so coerced to use conven-tional medicine that they refuse to even give al-ternative medicine a chance because

advertisements have such great influence whenheard often enough, that the public is convinced.Have you ever noticed the way conventionalmedicines are advertised? It seems apparentthat every effort is made to highlight the possiblenegative effects.

Next what comes into the scene is com-plementary medicine, another treatment whichis used along with conventional medicine to af-fect a cure. However, not all complementarymedicine must be used with conventional medi-

cine to be effective.

For example: When the word "cholesterol" comes to mind some of us may think of as deadly. The truth about cholesterol is that isn't deadly at all, it's a vital substance. Cholesterol is actually a very important part of our bodies because it's used to form cell membraneand is needed for other functions in our bodiesHowever, it's when there are excessive levels o

cholesterol in the blood that cholesterol can become dangerous.There are different ways one can develo

high cholesterol. Your body, mainly the liver, caproduce too much cholesterol and a poor diewill almost always do it. You MUST follow strict, permanent, and healthy lifestyle to takcontrol of your cholesterol.

1) Getting more active.2) Eating foods that are low in cholesterol.3) Maintaining a diet rich in soluble fiber.

There are also many natural alternatives that can be used to compliment a healthy lifestyle. Lecithwhich is a natural substance derived from the soybean, is one of the most effective supplements availa

to lower cholesterol.

What just hovers onto my mind is why most people dont try natural remedies. Very often a simple massais the answer to a problem. I personally have not had a headache for many years. There was a time whI was headache-prone, and got into the habit of using synthetic medicines to ease the pain, but after I dcided to try natural treatments and medicines, I changed my diet from eating 'junk' foods and tried to stusing those synthetic headache remedies. Now they are virtually no more a part of my life.

I have helped many, many persons to be rid of a headache by just simply giving them a massage as metioned above. Many had headaches lingering for days, and after about 20 minutes of massage, they mira

ulously stopped.

Think of the thousands of persons who might have been alive today if only they had known, and had beencouraged, to use certain natural remedies to be healed.It is not the intention of this article to condemn the use of conventional medicine, like prescription drugThere have been countless such cases where, without the administration of conventional medicine, mapersons would not have survived.

However, it is my hope that conventional medicine in the field of drugs will one day give way to alternatmedicine, and conventional medicine will retain its place in the field of surgery and other traumatic con

tions where it cannot be replaced. Natural alternatives are not only much safer than using prescriptidrugs but also a lot cheaper.

This Includes:


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Everyone should be using vaporizers!

enefits of Marijuana Vaporizers

Why? Because youre lungs will thank you. Whenmoking marijuana, you really want to smoke 2gredients, THC and CBN. Although you end up

moking the plant too, which contains harmfularcinogens. Vaporizers are great because theymply heat up the herb until pure THC and CBNsre released, NOT burning the plant. This makesaporizers a smart, and healthy method of usingarijuana. Read below to discover the manyealth benefits of vaporizing marijuana.

arijuana smoke contains hazardous toxins

s well known that marijuana smoke containsazardous toxins which arent great for your res-ratory system. Polynuclear aromatic hydrocar-ons are highly carcinogenic, and believed to beleading factor in cigarette related cancers.

alifornia NORML and MAPS recently conductedlaboratory study and found that vaporizers areuly able to drastically reduce or eliminate harm-l smoke toxins, while still delivering cannabi-oids. Get more info on this study right here.

o date, at least 4 vaporizer studies have beenerformed. Back in 1996 one study found morer in the vapor, although the vaporizers were ofprimitive design. Since, great leaps and boundsave been made in Vaporizer technology.

study in 2006 by researchers at Leiden Univer-ty tested the high end volcano vaporizer andund this:

Our results show that with the Volcano a safend effective herbal delivery system seems to bevailable to patients. The final pulmonal uptakef active ingredients is comparable to the smok-g of them, while avoiding the respiratory dis-dvantages of smoking.

How They Work...

Vaporizers heat up marijuana to around 1190 degrees Celsius, where active cannnoid vapors are released. Noxious smoke

carcinogenic toxins are produced at a higtemperature, 230 degrees. Vaporizers aus to bypass these nasty toxins.

Use Vaporizers for your health!

Click and discover the benefits today

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9

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2005-2009 WebMD, LLC. All rights reserved.WebMD does not provide medical advice, diagno-

is or treatment

ATURAL HEALING + ExerciseYouve been going to the gym every weekseveral times a week, in fact. Youve takclasses, lifted weights, and sweated mothan Muhammad Ali. But every time you climon that scale, your weight stays the same.

Whats with that? Isnt working out the surfire way to lose extra pounds?

Not if youre making the same exercise mtakes that many do in the gym.

The lifestyle that is involved with maintainia healthy body weight involves more thwhat you put in your mouth, says James Peterson, PhD, FACSM, the author of mothan 80 books on health, nutrition, and execise. Many people think that if you go into tgym and bump up against a weight machin

youre going to lose weight.

Peterson, who oversaw the exercise prograat West Point for nearly 20 years, says thmisconceptions abound when it comes maximizing weight loss through working oOne such example is confusing sweating wburning calories.

Sweating just means you have a hyperacti

internal system, he says. It doesnt havesingle thing to do with losing weight, or wburning calories, which is how much work ydo. Also, sweating is all water weight -- whiis all replaced once you take in liquid agaIt doesnt mean anything.

A far bigger problem with weight control, hoever, is that many people simply dont knohow to exercise properly.

They dont know how to use the machineThey dont know how to design and followproper exercise regimen, so they get in theand go through the motions, and doachieve a lot, Peterson says. Then, whthey get discouraged, they go back to tlifestyle factors that caused the weight crease in the first place.

So what else might you be doing wrong du

ing your workout? Check out these frequefaux pas.72 February 2011 SPLIFF

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Exercise Mistake #1:oo much socializing,ot enough exercising.see a lot of individuals talking with each other in theym, says Scott Lucett, director of education for theational Academy of Sports Medicine and a certifiedersonal trainer for more than 15 years. Next thing

hey know, an hour has passed and the amount ofme they have actually spent exercising is relativelyow. So focus on your workout -- and save the chit-hat for the juice bar.

Exercise Mistake #2: Lack of intensity.o you see your gym time as the perfect way to catchp on your reading? Are you leaning on the ma-hines? Lots of people are just going through the mo-ons, even though they may look like theyre working

ut. They think that as long as theyre moving,heyre going to lose weight, Lucett says. But if thentensity is not at the level that it needs to be at, itslmost a waste of time.

Exercise Mistake #3:Always training in the 'fat burning' heartate zone.ouve seen those charts on the cardiovascular ma-hines that list zones. But in the so-called fat-burn-

ng zone, your training intensity isnt very high --sually 65%-70% of your heart rate. Research, how-ver, has shown that the higher the intensity, the morealories you burn -- not only while exercising, but afterou leave the gym, when your body benefits from anafter-burn mode.

Exercise Mistake #4:Overestimating caloric expenditure.

ont let the number on the screen of your cardio ma-

hine fool you, either. Thats a very general numbernd there are a lot of variables that play into that,ucett says. The machine may say that youve ex-ended 500 calories, but you could only be burning50.

Exercise Mistake #5:Not progressing/changing your program.When you do the same workout over and over again,he body has no reason to change. Youll see an ini-

al loss, but eventually youll get to a point of dimin-hing returns, Lucett says.

Exercise Mistake #6:Spot reduction training.Those articles that guarantee you can lose fat fyour abs or glutes? Forget em, say the experts. Pple need to understand that genetics is the primfactor in determining where that body fat comfrom, Lucett says. Your body is going to take fat f

anywhere it wants. The answer? Just focus on bing calories through a well-balanced training progrYoull eventually lose the weight from all areas of ybody.

Exercise Mistake #7:Improper exercise technique.When you dont know how to use a machine or pform an exercise properly, you can easily confuse chanical inefficiency with caloric burn, Peterson sa

Doing an exercise wrong can also lead to injuryyou get injured, you cant work out, Lucett saAnd, if you cant work out, you wont be burning cries in the gym.

Exercise Mistake #8:Doing too much too soon.In addition to injuring yourself, if you jump into anercise program too soon, you can become ovsore. Being sore isnt bad; its actually your bod

way of telling you that its building muscle. But wing out too hard, especially early on, can have a dmental effect on your motivation.

Exercise Mistake #9:Not working with a professional whocertified by an accredited organizationA professional will also make sure that you dontprey to any of these traps. A personal trainer is yinsurance policy to make sure you get the maxim

efficiency out of your efforts, Peterson says.

So whether its a certified personal trainer or anperienced gym employee, consider working wsomeone to customize your training regimen. Hshe will take the guesswork out of the equation, ate a personalized plan tailored to your speneeds, make sure youre doing your workout correand even give you tips on proper diet - an even bigpiece of the weight loss puzzle. If you stick wit

youll finally start to see those pounds disappear.SPLIFF February 2011

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TERTAINMENT

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ANTASY DOLLS + ANDREA


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Cannabis seeds need only water, heatand air to germinate. They sprout withoutlight in a wide range of temperatures.Properly nurtured seeds germinate in 2 7 days, in temperatures from 70 90 de-grees F. Temperatures above 90 degreesF impair germination. At germination, theoutside protective shell of the seed splitsand a tiny, white sprout pops out. Thissprout is the taproot. Cotyledon or seed

leaves emerge from within the shell asthey push upward in search of light.

Popular germination techniques:

Soak seeds overnight in a cup of water.Make sure seeds get good and wet sothat growth is activated. Do not let seedssoak more than 24 hours or they mightget too wet and suffer oxygen deprava-

tion and rot. Once soaked, seeds areready to be placed between moist papertowels to sprout, planted in a root cube orfine, light soilless mix.

In a warm location (70 90 degrees F)place seeds in a moist paper towel orcheesecloth, making sure they are indarkness. Set the moist cloth or papertowel in a vertical position (so tap root

grows down) on a grate (for drainage) ona dinner plate.

Water the cloth daily, keeping it moist,

letting excess water drain away freeThe cloth will retain enough moisturegerminate the seed in a few days. Tseed contains an adequate food supfor germination, but watering with a mfertilizer mix will hasten growth. If livinga humid climate, water with a mild 2 pcent bleach or fungicide solution to pvent fungus. Once seeds have sprouand the white sprout is visible, carefu

pick up the fragile sprouts and plant theTake care not to expose the tender rooto prolonged intense light or air. Cover germinated seed in one quarter to ohalf-inch of fine planting medium with white sprout tip (the root) pointing dow

Sow (direct seed) or move the sprout ia shallow planter, one to five-gallon ppeat pellet or rooting cube. Keep t

planting medium evenly moist. Usespoon to contain the root ball when traplanting. Peat pellets or root cubes mbe transplanted in 2 3 weeks or whthe roots show through the sides. Fertiwith a dilute fertilizer solution.

See color section: Photo of seeds soing in cup of water.

To construct a moisture tent over seedling container, place a baggie piece of cellophane over the seeded sThe cover will keep the humidity high a

How do I germinate seeds?Germinating Seeds, Excerpted from Chapter Eight, Indoor Marijuana Horticultur

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The Indoor Bible

www.marijuanagrowing.com

temperature elevated. Seeds usuallyneed only one initial watering whenunder a humidity tent. Remove the coveras soon as the first sprout appears.Leaving the tent on will lead to damping-off and other problems.

Place planted seeds under the HID lampwhile germinating to add dry heat. Theheat dries soil, which requires more fre-

quent watering. Place a heat pad or soilheating cables below growing medium toexpedite germination. Marijuana seedsgerminate and sprout quickest when thesoil temperature is between 75 80 de-grees F. and the air temperature is at 70degrees.

Cannabis Clue: Maintain the growingmedium temperature between 75 80

degrees F. day and night to root cuttingsfast.

Super Size Secret: Keep the temper-ature of the rooting medium at 78 80degrees and ambient air temperature 6 8 degrees cooler than the rootingmedium, day and night. Root growth in-creases dramatically.

Warning! Internodes will stretch iftemperatures exceed 85 degrees F forlong. The temperature must stay below95 degrees F through flowering.

Seedlings emerging from peat pots firstdevelop seed (cotyledon) leaves beforegrowing first set of true leaves.

Over-watering is the biggest obstacle

some growers face when germinatingseeds and growing seedlings. Keep thesoil uniformly moist, not waterlogged.Setting root cubes or planting flats up ona grate allows good drainage. A shallowflat or planter with a heat pad underneathmay require daily watering, while a deep,one gallon pot will need watering every 3days or more. A well-watered flat of rock-wool cubes needs water every 3 5 days

when sprouting seeds. When the surfaceis dry (1/8-inch deep) it is time to water.Remember there are few roots to absorbthe water early in life and they are verydelicate.

A humidity tent keeps theclimate just right for rooting.


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The DEA's Administrative Law Judge,Francis Young concluded:

"In strict medical terms marijuana is far saferthan many foods we commonly consume. Forexample, eating 10 raw potatoes can result in atoxic response. By comparison, it is physicallyimpossible to eat enough marijuana to inducedeath. Marijuana in its natural form is one of the

safest therapeutically active substances knownto man. By any measure of rational analysismarijuana can be safely used within the super-vised routine of medical care.

7/31/2019 Spiff April+2011

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Spiff April+2011

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