Spiders & Butterflies - 2 Social Media Strategies
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Social MediaSpiders & Butterflies
2 different strategies to use social media
Marieke Hensel @hensel
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Butterflies & Spiders
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Consumers are advertisers, advertisers are consumers, both are content producers
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Butterfly Strategy
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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A butterfly listens & joins conversations anywhere on the web and tends to build short meaningful
relationships.
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Great listeners!
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Conversations
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Multiple social media.
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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It’s about personality
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Return On Investment?
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Spider strategy
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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A spider builds one strong presence and focuses on attracting customers to
that hub.
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Slow starters
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Attract people
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Risky
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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“Are they really listening to me?”
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Shift in communication
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Facebook Advertising is old model in a new world
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Evolution of Attracting Fans1. (FaceBook) Advertising2. Promote your social media offline3. Join conversation, people get to know you4. Share and produce content that people like to share themselves (viral)5. People create their own content about your brand; people feel they are your brand
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Join the conversation+
Build a hub
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Combine: SpitterflyReturn on Investment
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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1. Listen
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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How is your audience discussing your brand?
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Join the conversation
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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2. Strategy
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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What are your goals?How to achieve your goals?
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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3. Build your hub
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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4. Get results
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Online Lead Tracking System
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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5. Spread your wings,keep listening!
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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1. Listen 2. Strategy3. Build your hub4. Get results5. Listen
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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Q&AMarieke Hensel
+1-877-747-3263http://twitter.com/hensel
http://facebook.com/brandingpersonality
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010