Spicycles Mid Term

8/14/2019 Spicycles Mid Term

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Spicycles in Munich

Meeting in progressThe Spicycles Team met at June 11, 2007 at the occasion of the 2007 Velo-City conferencein Munich to hold its Mid Term Seminar.

In this Newsletter Spicycles reports the results of the Mid Term Seminar as well as the

progress the team made on: Bike-sharing Communication and Awareness Raising Planning for Cycling Building Local Partnerships The Benchmarking


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SPICYCLES Mid-term seminar, Munich 11 June 2007The Mid Term seminar was opened by two host speakers.Bernd Decker of the Executive Agency for competitiveness and innovationHans van Vliet, Shimanos Corporate Communication Officer

Bernd Decker spoke on what is new in the IEE program, which is the Communitysinstrument to overcome the non-technological barriers to energy efficiency and greateruse of new and renewable energy sources in Europe.

Top: The new executive agencys logoLeft: Bernd Decker

He outlined that in spring 2006 the European Council called for new European energypolicy: Integrated energy and climate change package based on the energy efficiencyAction Plan. The targets were supported by Member States at the Spring 2007 EuropeanCouncil

He detailed the renewed policyCompetitiveness and Innovation Programme(CIP):

The IEE II programme runs from

2007-13 Annual work programmes are

issued each year to define specificpriorities and actions

This year: applications for funding aresubmitted following the 2007 workprogramme and call for proposals


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Hans van Vliet, Shimanos Corporate Communication Officer addressed the seminarfrom the point of view of the industry. He memorized how he got introduced in theworld of cycling advocacy only some years ago through Velo Mondial and how hefound his path to the world of cycling projects and conferences. Shimano sponsoredVelo.Info and is now active in promoting Velo-City. He showed himself as an ardentpromoter of cycling for many purposes and he works hard to get the rest of the industryinvolved as well. He recognizes cities and their representatives as major players andpursues working with them.

Top: Shimano LogoLeft: Hans van Vliet

Bike SharingPublic Bicycles / Bike Sharing now exists in more than 10 European countries, in morethan 30 European cities, with several technological systems. More cities recognize theadvantages of a bike sharing system. It gives easy and fast access (24/7), has anautomated system for renting and returning the bike, allows for one way cycling only,and the bikes have a distinctive design.But it has more benefits: It is highly flexible, allows for inter-modal travelling and doesnot incur expenditures for maintenance.

There are some aspects one should take care of. The technology for pick-up and drop-offat the location should be flexible and be based on racks. The technique for access shouldbe organized with smart card, mobile phone or deposit and there is a choice betweenwith or without identification (personalised vs. anonymous). The payment can be free ofcharge or pay as you go and the financing of the operating service can be public orprivate.


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Bike Sharing

Ploiesti project actions Awareness raising for the idea of

bike sharing Design of a bike-sharing scheme:

400 users, 50 bikes, 6 cyclestations

Studying potential cycling

trips Using traffic study Studying Experiences and

know-how of partners Possibilities of integration

into PT Promotion of that scheme to

potential users (companies, localgovernment institutions, students)

Bike Sharing

Rome project actions

Feasibility study (Market potential,transport study)

Identification of optimal area Investigation for technologies

fleet with traditional or electric

bicycles Defining of scenarios of operationsand funding

Preparation of implementing bikesharing in Rome

Goteborg project actions To market the bike sharing system

to the companies within the Lundbydistrict

Ensure the implementation of thesystem

Evaluation of the pilot- easy to use, high reliability

Opening for private Users Preparation for a successful Roll-out

of the system to the whole inner city

Berlin project actions:

Optimization of the Call a Bike system Profiles of thefts enlarge the group of users (new

target groups e.g. hotels,companies)

Improvement of access /integration into Location Basedservices

Integration of bike-sharing systemsinto PT

Further needs for bike sharing are to address all possible target groups, to create aframe for competition and entrepreneurship, to develop options for the Integration intoPT (e.g. access via same medium, combined pricing strategies etc.).


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Communication and Awareness RaisingThe Communication and Awareness Raising activities of Spicycles aim at encouragingpeople to use bicycles for their trip by improving information about cycling,communicating through different marketing campaigns, targeting an audience as broadas possible. The public will be taken through stages of behavioural change:AwarenessraisingInfluencing attitudes Change in behaviour. This will be done throughdefining and & implementing communications strategies and awareness raisingmethods. Following you will find some backgrounds, strategies and implementation s inthe various Spicycles cities on Communication and Awareness.

Strategies Barcelona Campaigns with main focus on

educational centres Information on existing

infrastructures & facilities forcyclists

Support activities by CyclingAssociations and Stakeholders

Awareness raising of the benefitsfrom

cycling among local departmentsandgovernmental authorities

Implementation School campaign, Move by bike Bike parking facilities at schools Bike Week with complementary

activities Promotion of Cycle Registration

Progress & Results 12 schools and 876 students

Demonstrations workshops street rides

Huge participation at the BikeWeek

Background Berlin Conflicts between bicycles &

drivers A risky & aggressive

behaviour Call for accidents.

Several different activities andactors with no coordination.

Strategies Use different media

(cinema, radio trails, events, etc.) The financial plan should be based

on sponsoring An Advisory Council with

members from many differentorganisations is planned

Implementation Tender and selection of a

subcontractor Development of the campaign and

a plan for sponsoring

Implementation of the campaign


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Communication and Awareness Raising

Background Bucharest Cycling has not been considered as

a potential solution for the trafficproblem

Earlier bicycle activities has had alow impact:

Isolated activities

Designed by differentassociations No defined objectives

StrategiesA bike usage study:

The citizens opinion regarding thecurrent status of the infrastructure.

Outline a profile about the currentbike users.

Identify the barriers & incentives ofbike usage.

Communication campaigns: Awareness campaign On-street communication

campaignImplementation

Accomplish a study about bicycleusers needs

The study will be the base fordeveloping the communicationcampaign.

A few projects with focus oninfrastructure development will be

set up by the municipality

Background Gteborg Gteborg has a well developed

cycling infrastructure but it is notbeing used to a satisfactory extent The share of cyclists has notincreased

A sustainable communication

strategy is neededStrategiesFocus on:

Awareness raising & Advantages ofcycling

Change attitudesMethods:

Information on existinginfrastructures

Try different communication tools Direct communication with the

Bicycles Observers(A group with 1000 cyclists)

Target groups: Private persons & Working sites

ImplementationDirect communication (Bicycles Observers)

Regular reporting on website General meetings Test-panel for the new web-based

bike travel plannerRaise the status & increase the knowledge& visibility

Bicycle weekCycle course for immigrant womenPrinted matter


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Background Ploiesti Today - No national guidelines &

programmes at:- Transport level- The interface between land-useand transports

Guidelines & programmes needs to

be implemented by the localcommunities.StrategiesCommunication strategy:

A mix of dedicated channels- Press releases- Local meetings with targeted

members of the public- Project leaflet- Ploiesti website- Direct mailing to organisations- On-street communicationcampaigns.

Target groups: Decision makers & citizens

Implementation: The Romanian version of the

newsletter- printed and distributed to local

actors & students Workshop with the Mayor & high

school students The first local leaflet of the project

is drafted The project was disseminated at

the launch of the Localdevelopment strategy for 2007-2015


Strategies Rome Use internet and mass media for

communication Enhance the quality & quantity of

information for cyclists on theMobility Agencys web site

Foster the cycling mobility by

promoting and enforcing the inter-modality service Inform about safe commuting

routes to school and work

Strategies Implement a procedure for

updating information on cycling Set up a shared database Implement a new calculation

module prototype The planning and making of the

information campaign will involve: Stakeholders Individual bikers Bikers associations

ImplementationUpgrading the geographic informationsystem layer on cycling

Collection of territorial informationbelonging to the formermobility agency

Integration of information on the

data model of ATAC Entry of the data concerning paths

length and duration, accordingto the information of Municipality

Printed mattersEvents


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Planning for CyclingCities starting level differences with differences in topography, cycling culture, urbanstructure, mobility, modal share, financial possibilities. Common in the approach wasthat in all cities the objectives are to plan for linear infrastructures, for parkinginfrastructures and for policies with public transport.Studies are done on Cycling lane network in correlation with PT corridors, Transporton board, Safety conditions, Questionnaire for bike user needs, Manuals aboutplanning, Workshops with local authorities and stakeholders,Measuringmethods oftrips by bike.

Some temporary results have been reached on Second level planning of cyclingnetwork, on Bicycle parking infrastructures planning, Public integration transportand bike sharing policies and on Awareness about ensure appropriate financing.

Overview of actions for cycling planning in the Spicycles Cities

Action for cycling Barcelona Creation of the Office of the Bicycle Creation of bike sharing in the city Development cycling network Development of a technical

review/catalogue of traffic calmingmeasures considering bicycles

Stationing and Parking of BicyclesPlan

Program against theft- Protectionof bicycles against robberies

Action for cycling Berlin Improve inter-modality between

public transport and bicycletransport

Decrease bicycle-related accidents

Ensure appropriate financingapproach

Improve bicycle network Extend and innovate the bike

sharing system

Action for cycling Bucharest Planning cycling network by

origin-destination matrix (worktrips)

Studying access with bicycles to theleisure points

Analysing the parking needs (inter-modal nodes, shopping centres,home)

Intercepting associations initiatives Analysing the possibility for bike

rent and share developing

Action for cycling Ploiesti Planning of a real network without

interruptions To implement cycling facilities in

the central area To create areas with priority for

cyclists Promoting campaigns by all media

channels


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Planning for cycling

Action for cycling Gteborg Increasing the attractiveness of the

Cycling network encouragingpeople to use the existing Cyclelanes by providing good servicesand facilities (air-filling stations,service-stations, information etc.)

To establish a modern cycle centreat the central station offering: bikesharing, parking, repairs, airstations, cycle information, etc.


Action for cycling Rome Creation of the Office of the Bicycle

to plan, implement and maintaininfrastructures and services forcycling

Development of main and localcycling networks

Development of inter-modalitybicycles public transport by:parking in the interchanges nodes,routes to nodes, transport onboard, bike sharing


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Building Local PartnershipsThe Objective of this activity is to involve local actors in the cycling plans of localauthorities.

CITY Cycle Master Plan date

Barcelona achieved 2006

Berlin achieved 2005

Bucharest no CMP

Gteborg achieved 1999

Ploiesti no CMP

Rome on going

The goal is to promote cycling byestablishing and strengthening thecollaboration with different groupssuch as political, commercial and social

players. The work leads to developingspecific actions, where partnershipbuilding is needed to create a CycleMaster Plan (CMP).

Overview Partnership in Barcelona

Infrastructures GroupPlans and develops projects which

include cyclist infrastructures (parkingstands, bike lanes, signalling).

Promotion GroupPromotes bicycle use among the citizens,

visitors, enterprises and institutions.

Management Group

Develops projects in order to providemore bicycle services to citizens (ex:bikerental).

Barcelona Bicycle Civic

Commission


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Building local partnershipsOverview partnership in BerlinTo solve this need of partnership andconsultation, the Senate Department ofUrban Development (SenStadt)convened a FahrRat (Cycling Council),which is composed of officials fromvarious city government unitsconcerned with biking (Department of

Urban Development, Department ofEducation, Youth and Sport, thepolice, traffic authorities, boroughstreet and road constructiondepartments), environmental andtransportation interest groups such asAllgemeiner Deutscher Fahrrad-Club(General German Bicycle Club,ADFC), Verkehrsclub Deutschland(Traffic Club of Germany, VCD) andBund fr Umwelt und NaturschutzDeutschland (Friends of the EarthGermany, BUND), metropolitantransit companies (BVG, S-Bahn BerlinGmbH), external experts (includingacademics), a representative of thebicycle trade and the Senate cyclingcoordinator.

Building local partnerships

Overview partnership in Bucharest

The collaboration with local actors involved in

cycling continues and the media sector has

initiated a strong campaign in favour of cycling.A session of debates was initiated and

organized with representatives of the

Municipality, discussing some importantpolitical actions regarding the implementation

of the bicycle as a transport mode. Political andadministrative support from the Municipality isgained and increased interest of local

authorities for cycling projects was induced.Bucharest Municipality started the auctionprocess for bicycles routes. Municipality of the

3rd Bucharest district initiated the first bicycle

lanes near one of the most important green

areas.

Overview partnership in GteborgThe main goal for Gteborg is to createconditions and working methods forcycling planning already in the early

stages of building- and planningphases; they are prerequisites forcycling and needed to promote cyclingby fostering collaboration.There are the Internal working groups(2 meetings during 2007), the Externalworking groups (for example withschools) and the

Overview partnership in Ploesti

The emphasis of building local partnerships in

Ploesti is through the involvement of the high

school and university students. Important was a

public debate with a large audience for theLocal development strategy for 2007-2015 at

the Petroleum and Gas University where

positive reactions came from the targetedaudience of business community, NGOs,

policy makers and young people.


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Regional working group (2 meetingsduring 2007). Also there are workinggroups around specific actions,examples from 2007 are:Cycle centre (workshop with 8 expertsfrom different companies ) & Bicyclehighways.

There was a kick-off with bicycleobservers of the bicycle lights projectwith 100 participants.


Overview partnership in RomeIn 2004 the environment authority ofcity council established the technicalround table on the inter-modalitybetween bicycle and public transport.Issues of discussion are Signage, Freetransport on board, More Shelters &

Racks; alternative transport issues were

discussed. Local media were involved.

ISTITUTIONAL

AUTHORITIES

INFRASTRUCTURE

OWNERS

CYCLISTS

ASSOCIATION


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BenchmarkingThe objective of the benchmarking activity is to evaluate whether bicycle planning willbe anchored in the partner cities organisations, as a result ofSpicycles. Do results stick

in the log run? And, how can progress be compared with other European cities and show

what can be achieved.

Project measurement will happen at the begin and the end of the project. The Political,

organisational involvement with bicycle planning is done with the Velo.Info tool and gets

its overall value expressed in bronze, silver, gold or platinum. The benchmarks are

gathered on Preparation of the policy, Planning, Implementation and on Monitoring &Evaluation. The progress between start and end of Spicycles indicates the difference. This

measure will also be done for other, non-partner cities.

An on-line questionnaire with city characteristics regarding bicycle performance will

allow cross comparison for partner and non-partner cities. Data like Size, Existing modalsplit, Bicycle infrastructure (if any), bicycle/public transport, Safety and security, Policy,

promotion, projects.

The online tool and the questionnaire allow for cross-comparison between different cities:

Spicycles partners, non-partners, categories of size, location, categories of bicycle use,existing infrastructure. It shows the citys position and gives instant feedback of

completing the questionnaire: Data for data

Initial results show that front runner cities are: Barcelona, Gothenburg, Berlin; an

Intermediate position is for Rome and most room for improvement is for Bucharest and

Ploiesti. In general a high performance on Preparation and Planning is easier than onImplementation and Monitoring.Major points for improvement can be derived from this overview:

Preparation Planning ImplementationMonitoring &

evaluation

Barcelona - Timetable - Monitoring

ReportingReview

Berlin - - - -

Gothenburg - - - -

Rome Partnership

building

Staff training All elements

Bucharest All elements All elements All elements All elements


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Ploiesti All elements All elements All elements All elements

Some examples of reports from the Online Questionnaire: Data for Data

The online questionnaire will be made available o

the website.

Accidents cy clists

0

2

4

6

8

10

12

14

16

My city All silver cities Silver cities > 100.000

0%

1%

2%

3%

4%

5%

My city All silver cit ies Silver cit ies > 100.000

% bicycle infrastructure of total Modal share bicycle

Progress score (bronze, silver, gold)

0

1

2

3

4

5

Mycity

Allcitie

s

Citie

s>100

.000

Citiesw

ithin

myr

egion

Citie

scom

p.lev

elinf

ra...

Citie

scom

p.Mo

dals

plit


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Results of the Mid Term Seminar

The attendants of then mid term seminar were asked tot discuss the five presented issues

in smaller groups. We would like to extend our special thanks to special Tom Godefrooij,Mario Gualdi, Cristina Pou and Hermann Bluemel, who took care of the reporting.The results of the Mid Term Seminar will be studies and integrated in future document.

The following remarks were made

Bike Sharing Position bike sharing as public transport (as opposed to private bicycles).

Public transport can be provided by various transport techniques, like busses,trains, trams, and also: bicycles. Public bicycles provide individual publictransport.

And as a consequence: look for strong connections with other parts of the publictransport system thus enabling individuals to make smooth door-to-door trips.

Analyse the contribution of public bicycles to (individual) quality of life as a toolto decide on a proper formulation of performance requirements of the publicbicycles system.

When dealing with bike-sharing, it is essential to ensure inter-operability at leastin systems working in the same country.

Make sure access technology is as simple as possible and linked to other publictransport systems


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Make it accessible to residents, business and tourists therefore, clear, simple andeasy access.

Is the involvement of commercial businesses linked with advertising with highlyaggressive marketing tied to long term contract 10-20 years, a good thing or abad thing?

Advantages: cheap for user Bad and cheap design will prove to be problematic; if vehicles are not up to

scratch they will be a bad experience for riders or prove not to be serviceable Be aware of monopolisation by commuters who will use up all vehicles that will

all go to end stations which then will lack space. Need to think about links between fixed stations and flexible hire processes. Keep looking abroad for interesting cycling concepts, as cities are increasingly

developing new and original ways to organizing cycling services and creatingnew jobs. Take bike-sharing, which is particularly apt at tackling the home-workcommute bottleneck by placing public bikes at PT transport nodes and stewardsdirecting commuters to the bike stations. This Japanese experience is a successfulexample of how to close the last mile commute.

Communication and awareness raising Cycling awareness is one of the key hurdles to be addressed. In many countries it

is still not perceived as a legitimate transport alternative. The problem is the lackof infrastructure and safety conditions. The question is: how to raise awarenesswhen the basics are not even there? What to do first? Whether going forinfrastructure or awareness, or both together, it is important to keep sight of theregional dimension, for lots of commuters travel into the city from outside.Thus, planning and communication must be coordinate with the metropolitanand regional authorities.

Need to educate people early could cycling be a pre-requisite of a driving test? Change behaviour not attitudes (and hope for a behaviour change) [cognitive

dissonance] (Observation :) A high percentage of female cyclists is usually going together

with (and thus an indication for) a high level of bicycle use.

No campaigns without understanding the problems of the target group. Analyse who are the stakeholders. Know their aims and interests. Analyse their position in the playing field (friend or enemies, decision

influencing power, etc) Give information at the right time to the right person/party.


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If one cycling challenge had to be singled out has the most prominent, it hasto be the actual convincing people to leave their cars and mopeds behind andtake a bike. Lets be frank: people are bad weather-conscious, are generallylazy, cannot stand helmets, hate to get to work in a sweat and feel insecurewhen riding a bike. Planning and regulation can take care only of some ofthese idiosyncrasies (e.g. helmets, safety), but for the rest a cultural shift isrequired, and cities must be credible in sending across the message thatcycling is fun. Thus, start early on and teach children.

When planning for cycling, one should not necessarily strive to reach an idealcycling environment, for this is possible only in certain contexts. There areancient and convoluted urban frames that are not suitable for state-of-artcycling lanes, still cycling can be made possible if cyclists are granted theconditions to ride in co-share with motorized modes. The need for motoristseducation is great. They have to learn how to respect cyclists.

Need for re-education of planning and infrastructure implementers

Access to own bicycle at home is biggest bottleneck = home accessibility.Particularly with apartments

Campaign target for building companies: cycle garaging standards, publicbuildings as well

Dont be afraid to give advantages to cyclists to give cycling a strongercompetitive position towards other modes.

Benchmarking

Contextualise cycling within a bigger picture

Quality of cyclists experience important - not size of facility

Benchmarking more than data gathering. Complexity of metrics is a subjectfor further analysis not just an increase in cycling but who, what, where:gender, ethnicity, socio-economic-status

Plus analysis what for trip purpose (with multiple purposes allowable)

Finally, if one thing is expected out of SPICYCLES 1,5 year from now, it is

that cycling share has increased in the six cities and safety improved. Dont allow overall no room for improvement score. (There is always room

for improvement!)

Organise in depth peer to peer benchmarking to enlarge the learningexperience of partner cities.


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ParticipatingCities

SupportingAgencies

Rome,Dipartimento X,Politiche Ambientali edAgricoleItaly

DB Rent GmbH,Germany

Berlin,Senate Department forUrban Development(SenStadt),Germany

Goudappel CoffengBV,The Netherlands

Ploiesti,City Hall (PMP),Romania

CPI Progetti S.P.A.,Italy

Bucharest,Regia Autonoma de

Transport Bucuresti(RATB),Romania

Velo Mondial,

The Netherlands

Barcelona,Barcelona Municipality(BCN),Spain

University of Rome"La Sapienza" DITS,Italy

Gteborg,Traffic and PublicTransport AuthoritySweden

ATAC(Agenzia per i TrasportiAutoferrotranviari delComune di Roma),

Italy

Coordinator:

ISISIstituto di Studi perl'Integrazione deiSistemi),Italy

Spicycles Mid Term

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