Spice Digital Presentation

Spice Digital Limited Corporate Presentation

Index of Contents

• Corporate Introduction – Spice Global Group

• Major Milestones

• Company Overview – Spice Digital

• Rewards & Recognition

• Events & Sponsorships

• Products & Services

• Carrier

• 3G Services

• Government

• Enterprise

• Clients & Partners

• Reach Us

Copyright©2010 Spice Digital Limited. All rights reserved.

Corporate Introduction Spice Global Group

Copyright © 2010. Spice Digital Limited. All rights reserved.

Spice Global Group

The Spice Global Group is led by well known global industry leader Dr. BK Modi. Spice has a longand rich 30-year history of innovation and leadership in Technology, Automation and Telecommunications. The Group, which was founded in 1980, pioneered several products andservices for the Indian business landscape – the first computer, printer, photocopier, faxmachine to the first Mobile GSM service call (on the Modi Telstra Network in 1996)


FACTS & FIGURES

• The Group is valued at nearly U$1.3 billion

• It has more than 10,000 employees

• It reaches out to a customer base of more than 25 million annually across various products and services

Global Presence

• India

• Nepal

• Bangladesh

• South East Asia

• Africa

Major Milestones


Year Milestones

1983 Pioneered office automation in India

1987 Launch of MRi Olivetti (now Spice IT Systems)

1992Launch of India's first private sector company to manufacture telecom equipment.

1995 India’s first cellular service network launched by the group

1996 Launch of Spice Communications

1997 Strategic tie-up with Center for International Development, Harvard University

2000Strategic tie-up with The Conference Board, USA, to set up the Global Corporate Research Centre, India Chapter.

2006Tie-up with Telecom Malaysia, Lehman Brothers joins Cellebrum as a financial partner

2007 Spice Telecom goes Public

Company Overview Spice Digital Limited


Spice Digital Limited


Spice Digital Ltd. is one of India’s leading VAS (Value Added Services) companies in the Telecom arena. Part of theSpice Global Group, it offers innovative solutions for Telecom Operators, Enterprises and Government agenciesusing different mobile connectivity medium of Voice, IVR, SMS, USSD, WAP, 3G & Mobile Applications. It haspartnership with most of the telecom service providers like Airtel, Vodafone, IDEA, BPL, BSNL, Reliance, MTNL andother corporate. Our exhaustive range of products and services span across following verticals i.e.

1. IVR: Interactive Voice Response Systems 2. SMS: Short Messaging Services3. USSD: Unstructured Supplementary Service Data 4. WAP: Wireless Access Protocol5. 3G: Third Generation of developments in wireless technology

FACTS & FIGURES

• Reaching out to 50 mn subscribers daily

• Delivering solutions in 20+ languages

• 19 Copyrights awarded and 8 Patents Applications

• 100mn daily VAS transactions

• Year on year growth of 200% per year

• Award winning Products and Services offered

• Roaming Networks with alliances stretching across 450+ Mobile Networks across Globe

Global Presence• India

• Nepal

• Bangladesh

• Indonesia

• Jordan

• Mauritius

• Nigeria

• Saudi Arabia

• Singapore

• Kenya

Major Milestones


Year Milestones

2000• Customer Self Provisioning – First self care portal• Music on Mobile - First taste of mobile entertainment!

2001• SMS to Landline – Taste of technical convenience (TTS)• Gaming on Mobile – Lucky7/Bingo/Tambola

2002 • Unified Messaging – Fax, Voice, Email – Year 2002

2003• First ever Mobile TV Interactive show – Zee and Aajtak• Replaced Tier1 P-P SMSC at two telcos

2004• We Started Providing VAS on IVR/GPRS/SMS Platform.• We established a new development center in Parwanoo (Himachal Pradesh).

2005• Launched CRBT• We established another development Center in Parwanoo.

2006• We introduced products such as BGM and VAS on USSD• Lehman Brothers Opportunity Limited Invested USD 15 Million in our Company.

2007

• We Launched products such as Roam Priviledge, Welcome Roamer, Roam Secure, Roam Tracker, Mobile Radio, Select Caller List, Pay4me.

• Launched our services internationally in Jordan.

2008

• Launched services at Aktel Bangladesh• Cellebrum becomes number one Voice VAS vendor for Airtel & vice-versa with over 110 Million INR

monthly contribution• Spice launched its retails website www.sms56300.com

http://www.sms56300.com/

Major Milestones


Year Milestones

2009

• New Brand Launched by Spice Group and new Company Name is “Spice Digital” from FY2009.• Spice Digital ties up with MTNL to offer innovative 3G VAS products - Dec'2009,• Spice Digital Launches Live Streaming Services like Live Aarti• Launched USSD based Banking Solution for SBI• Spice Launched various products relating to education, devotional, Music etc

2010

• Implemented SAP ERP and went live in Jan 2010.• CRBT platform in Zain Tanzania (Feb'2010)• Launched Mobile Application Stores for Idea and Aircel.

Rewards & Recognition


Mobile Radio wins Best Mobile Music Service for Airtel at Asia Mobile Awards 2008

Railway SMS 139 wins m-Governance Initiative of the Year at eINDIA 2009 Awards

BigFlix Movie Rental wins Best Mobile Application- Gold at India Digital Media Awards 2010

Railway SMS 139 wins mBillionth Awards for Best Project in M-Travel & Tourism

Mobile Banking Service on USSD wins ICT in Financial Inclusion of the Year at eINIDA 2010 Awards

http://www.spiceglobal.com/SpiceDigital/PopUpAwards.aspx?src=Big-award1.jpg&title=m-Governance%20Initiative%20of%20the%20Year%20-%202009

http://www.spiceglobal.com/SpiceDigital/PopUpAwards.aspx?src=Big-award2.jpg&title=Best%20Mobile%20Music%20Service%20-%202008

http://www.spiceglobal.com/SpiceDigital/PopUpAwards.aspx?src=Big-award3.jpg&title=Best%20Mobile%20Application%20-%202010

http://www.spiceglobal.com/SpiceDigital/PopUpAwards.aspx?src=eIndia-2010-Awards.jpg&title=SBI%20Mobile%20Banking%20on%20USSD%20wins%20eIndia%202010%20Awards.

http://www.spiceglobal.com/SpiceDigital/PopUpAwards.aspx?src=mBillionth-Awards-2010.jpg&title=SMS%20139%20wins%20mBillionth%20Awards%202010

Events & Sponsorships


Products & Services


Spice Digital provides cutting edge communication software services to global communication Original equipment manufacturer (OEMs) and Service Providers.

• Carrier

• Music, Social Networking, Education, Religion, Streaming, Rural

• 3G Services

• Mobile TV, Video Aarti, Video on Demand, Video Chat, Gaming

•Government

• M Governance, Education, Municipal Corporation, Health

• Enterprise

• SMS, IVR, USSD, Mobile Banking, Mobile Applications, Mobile Advertisements & M-Commerce Solutions

Products & Services


Carrier


Mobile Radio

Mobile Radio is an intelligent nonstop-music playing station akin to FM radio with extendedcapability of creating automated playlists i.e storing songs of choice in a special personalizedfolder which is automatically played out whenever this service is accessed.


KEY FEATURES

• Our Mobile Radio won Best Mobile Music Service for Airtel at Asia Mobile Awards 2008, MACAU

• Library of more than 1 Lakh songs to choose from

• More than 20 language categories

• Intelligent IVR automatically takes the user to the menu that is browsed most

• Download ringtones & Dedication full songs

• Multi Channel Functionality: Music, Devotional, Comedy…

Background Music

Background music is a value addition to mobile peer-to-peer calling wherein subscriber isallowed to create his own ambience during a call by playing music in the background. The callercan choose his music from a variety of sounds provided.


KEY FEATURES

• BGM is a network-based solution, which is independent of both handset and SIM

• Operators have the flexibility to offer background music to all types of subscribers

• Users have an instant way to express their own individuality

• BGM reflects the unique personality of the caller

• It provides a pleasurable experience for the person called, adding variety and enjoyment to a simple call

Caller Ring Back Tone

With caller ring back tones, subscribers replace the ring tone that callers normally hear with aPersonal choice of music or audio content –bringing a more enjoyable calling experience to theircallers. We have bagged the 1st International Deployment for CRBT in Zain Tanzania.


KEY FEATURES

• Caller/ Group based RBT: Different callers are played different ring back tones

• Special Condition RBT: The RBT is set depending on the day

• Roaming Tone RBT: Set a roaming tone to be played when out of the network

• Occasions-based Greetings RBT: Set a special RBT on a special occasion

Spice Sangeet

Spice Sangeet is an interactive mobile application for mobile phones that will assist thesubscriber of this service to listen to their favorite song from within the application. Thisapplication will turn the mobile phone into a music player, where the customer can browse andlisten to his/her favourite songs from the stored catalog available in the backend.


KEY FEATURES

• More than 200,000 download in a very short span of time.

• Music catalog update allows you to add fresh songs to there Spice Sangeet zone.

• Can share or dedicate songs to friend/family/loved one etc. from the application.

• Spice Sangeet provides the facility to download full song

• Spice Sangeet can set any song as default CRBT.

• You can create and manage your own playlists.

Social Networking

Spice Digital Ltd has platform for people to make new friends and keep in touch .They can do soat their own convenience. It brings the users to a podium that gives them a chance to find newfriends with the same kind of interests and yet maintains the anonymity.


KEY FEATURES

• Simple, user friendly and intuitive interface open to masses

• Platform to interact with new interesting people

• Secure and maintains the anonymity of registered members at all times

• Extensive searching capabilities

• Multilingual support is available on IVR

• Empower the user to personalisation features

• Quick access to Matching profiles

• SMS alert functionality pushes the service to end users

Education


LEARN ENGLISH

• Basic Grammar

• Pronunciation

• Conversational English

• Enhance Vocabulary

• Writing & Speaking Tips

WOMEN PORTAL

• Beauty

• Health

• Cookery

• Career

• Relationships

KIDS ZONE

• Rhymes

• Poems

• Stories

• Moral Stories

Religion


DEVOTIONAL

• Provides the widest range of devotional content

• Provides over 50 subcategories of content

• Supports special navigation to promote content

• Live Aarti system streams the Aarti that is being performed live at various places to the 3G users that are tuned into the system.

• Application allows users to view & share videos instantly.

ASTROLOGY

• Provides highly personalized feature

• Rich service deploying IVR and SMS platforms

• Offers live on-line consultancy from best names in the field of Astrology

• Supports highly flexible revenue model

• Deploys standard technologies with an open architecture, easily scalable and extensible


Live Streaming

'Live Aarti' service allows user to listen to live prayers from revered shrines on their mobilephones. Mobile customers can listen to live pujas and aartis from the Tirupati Balaji, SidhiVinaayak, Shirdi Sai Baba and Bangla Sahib shrines through the Live Aarti service. The serviceWill soon include shrines like the Golden Temple, Vaishno Devi, Kashi Vishawanath, Har Ki Paudi,Nathdwara, Patna Sahib Gurudwara and Puri Jagannath.

KEY FEATURES

• Listen to Live Streaming of Aarti of different religious places with easy browsing

• Option to invite others to listen Live Aarti

• Daily Alerts notifying start of Aarti and special Poojas.

• Highest quality, quick response and uninterrupted service on phone

Rural


MANDI RATES

• Covers all agriculture markets (over 3500) regulated under the APMC Act

• Covers over 800 commodities and their varieties

• Provides content in all major Indian languages

• Offers dynamic mapping of crops on the basis of user location

WEATHER FORECASTING

• Maximum Temperature

• Min Temperature

• Sunrise

• Sunset

• Precipitation

• Bad weather warnings

CROP ADVISORY

• Best practices covering the entire cropping cycle, from seed procurement to selling of crops

• Latest developments and fresh avenues

• Information on the latest agriculture developments

3G Services



3G Services

Spice Digital is the 1st VAS provider in country to introduce 3G VAS Services in the burgeoningIndian telecom market. With this launch of 3G network and steady growth in the subscriber basebeing witnessed, we seek to satisfy the high demand for the highly awaited 3G mobile video VASsegment with its innovative product offering.

KEY FEATURES

• Mobile TV

• Video RBT

• Video Aarti

• Video on Demand

• Video Chat

• Video SMS

• Video Portal

• Gaming

Government



Spice Digital has a presence in multiple areas of the telecom business basket. This makes usuniquely placed to bring a diversified perspective to meet all requirements of m-Governance.

KEY FEATURES

• We have won eINDIA 2009 Awards for Railway service “SMS 139”.

• Railway service SMS 139 wins mBillionth Awards 2010.

• We have won an M-Governance Deal in Himachal Pradesh for a mobile applications “Spice Guide to Himachal”.

• Provide hassle free one-stop solution to the citizen.

Government

Enterprise



SMS 139 is the offering from Spice Digital in collaboration with Indian Railways (IRCTC) andBharat BPO that allows a user to get Railways related information from the comfort of his/hermobile phone.

KEY FEATURES

• Railway SMS 139 wins mBillionth Awards for “Best Project in M-Travel & Tourism”.

• Our Railway SMS won e-INDIA 2009 Award for “m-Governance Initiative of the Year”.

• PNR Enquiry

• Train Arrival/ Departure

• Ticket Availability

• PNR Status SMS alert

SMS


Allows the customer to be touch with the enterprise through a short code. Augments Enterprisecustomer service by addressing the routine queries of the customers. Enables anytime anywherecustomer service.

KEY FEATURES

• Interactive

• Easy to Understand

• Low Maintenance

• 24x7 availability

• Security

• Less costly compared to call center

IVR


USSD is a GSM service that allows high speed interactive communication between thesubscribers and applications across a GSM network. USSD is session oriented, unlikeSMS, which is store and forward technology, thus turnaround response times for interactiveapplications are shorter for USSD than SMS.

KEY FEATURES

• Mobile Banking Service on USSD wins “ICT in Financial Inclusion of the Year” at eINIDA 2010 Awards.

• Simple fast and flexible

• Service Differentiation

• A real WAP alternative

USSD


With the mobile penetration and usage being on an upward swing across the world, our vision isto be a technology enabler in a wire-free world connecting data source or application to anydevice and make the mobile phone an integrated communications device, with the ability toprovide information and perform real time online transactions anytime, anywhere.

KEY FEATURES

• Mobile Banking Service on USSD wins “ICT in Financial Inclusion of the Year” at eINIDA 2010 Awards.

• AlertBank’s customers can access financial information

• It is convenient, personal and time-sensitive

• Customer is not restricted by normal banking hours

• User can access financial information

• Perform banking transactions while on roaming at very reasonable rates.

Mobile Banking


Spice Digital has developed various Mobile Applications for our numerous clients in diverseDomains – Entertainment, Commerce, Messaging, Information, etc.

KEY FEATURES

• Our movie rental mobile app has won IDMA Awards 2010 for BigFlix.

• Accessing getapp.in from your mobile phone's WAP browser

• Sending SMS to 56300 with the appropriate application code (see below)

• Typing in your mobile number below and have the download link sent to your

phone.

Mobile Applications


Spice Digital delivers by using a dynamic filter which directs an advertiser's message to asubscriber chosen based on a pre-defined set of profile parameters. The filter would throwmillions of matches on various combinations of parameters which the advertiser uses to definehis target audience. Spice Digital helps you design a mobile advertising campaign that deliverson the following parameters.

KEY FEATURES

• Innovative

• Personalised

• Targeted

• Measurable

Mobile Advertisements


BILL PAYMENTS

• The Bill Pay application offers a simple navigational multi-modal interface

• Users to select the utility company for which the want to make the payment

• Check the outstanding amount and then choose to make the payment.

• The payments can be made either using credit card or based on the operator- utility company tie-up

M-Commerce Solutions

TICKETING

• Spice Digital’s Ticketing Services enables users to enquire about the availability of tickets

• access price

• ticket booking options

• book tickets on their mobile phones with SMS notification.

Clients & Partners


Telecom Operators


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International Clients


Enterprise Partners

Application Partners


Technology Partners


Content Partners


Reach Us



CORPORATE OFFICE

Spice Digital Limited

Spice Knowledge Centre

D 1, Sector 3, NOIDA

Uttar Pradesh – 201301

India

Tel: +91 120 4363600

Fax: +91 120 4265786

Web: www.spicedigital.in

Mail: [email protected]

Reach Us

Spice Digital Presentation

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