SPH Digital Advertisement Specifications · SPH Digital Advertisement Specifications Last Updated:...
Transcript of SPH Digital Advertisement Specifications · SPH Digital Advertisement Specifications Last Updated:...
V2.0
SINGAPORE PRESS HOLDINGS LTD
SPH Digital Advertisement Specifications
Last Updated: October 27, 2015
V2.1 Page 2
Changes Log
Version Changes
V1.1
Added in Zaobao.com.sg News Rotator Specs. Added in max file size for trans ad, tvc and Pre Roll Ads.
V1.2 Added Native Ads Specs. Added Expandable Super Leaderboard Specs. Leaderboard web responsive size Added Clicktag page Added BH NR specs. Added Mobile Trans Ad Added new specs for A1 revamp.
V1.3 A1 new ad specs added. A1 NewsRotator Safe Area image added. A1 NewsRotator (mobile) Safe Area image added. Welcome Video Specs added. Expandable Halfpage Specs added. EDM ad specs added.
V2.0
Added HTML 5 on specs. BrandInsider Specs added. Skinning specs and download template added. A1 NewsRotator (Desktop Small) Safe Area image added.
V2.1
Added ZB CN and ZB SG Sponsored Content, Banner tile and Specials
V2.1 Page 3
Table of Contents 1. Standard Units ............................................................................................................................................................................................................................. 4
1.1. Standard Banners (Image Ads) ................................................................................................................................................................................................ 4
1.2. Standard Banners (Flash / HTML5 Ads) ................................................................................................................................................................................... 5
1.3. Standard Banners – Inpage (Flash with Video) ........................................................................................................................................................................ 6
2. Pushdown and Over the page units ........................................................................................................................................................................................... 9
2.1. Expandable / Expandable Super Leaderboard Flash Banners (Mouse Click) .......................................................................................................................... 8
2.2. Expandable / Expandable Super Leaderboard Flash Banners (Flash with Video) ................................................................................................................... 8
3. Special Ads ................................................................................................................................................................................................................................. 11
3.1. Catfish / Expandable Catfish / Video Catfish ......................................................................................................................................................................... 11
3.2. Launchpad ............................................................................................................................................................................................................................. 13
4. News Rotator ............................................................................................................................................................................................................................ 16
5. Native Ads ................................................................................................................................................................................................................................. 19
5.1. BrandInsider .......................................................................................................................................................................................................................... 21
6. Video Ad .................................................................................................................................................................................................................................... 25
6.1. TVC / In-read ......................................................................................................................................................................................................................... 25
6.2. Pre Roll .................................................................................................................................................................................................................................. 25
6.3. Welcome Video ..................................................................................................................................................................................................................... 26
7. Specials ..................................................................................................................................................................................................................................... 27
8. Skinning ..................................................................................................................................................................................................................................... 28
9. Z-Index ....................................................................................................................................................................................................................................... 29
10. Clicktag ...................................................................................................................................................................................................................................... 30
11. Safe Area for News Rotator ...................................................................................................................................................................................................... 32
12. EDM ........................................................................................................................................................................................................................................... 35
14. E-Newsletter ………………………………………………………………………………………………………………………………………………………………………………………………………………………41
V2.1 Page 4
Standard Units 1.1. Standard Banners (Image Ads)
Ad Unit Dimensions (WxH) In Pixels File Type File Size
In KB Mega Leaderboard 970x250 JPG / HTML5 MAXIMUM OF 50 KB
Leaderboard * ( Web Responsive)
728x90 and 320x50
JPG, GIF, PNG
MAXIMUM OF 30 KB
Super Leaderboard * ( Web Responsive)
970x90 and 320x50
Half page 300x600 IMU 300x250
OMY Side Banner Tile 320x100 Zaobao SG Banner Tile 300x60 Zaobao CN Banner Tile 150x60
BT Skybox
310x77, 72 dpi, white Background
(Image only, third party ad serve is not allowed)
Transitional Ads
420x350 800x600
MAXIMUM OF 50 KB Mobile Trans Ad 640x880
> Click here to see sample flash banners Notes:
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1. All ads are subjected to testing and approval by the Publisher 2. File size beyond stated specification will require 3rd party hosting. 3. All HTML5 creative will require 3rd party hosting. 4. *BT, A1 Business, A1 News, A1 Homepage, A1 Women, ST, Zaobao, STOMP ROS
1.2. Standard Banners
Ad Unit
Dimensions
(WxH)
In Pixels
File Size
In KB
(FLASH / HTML 5)
Other Requirements
Leaderboard 728x90
40 KB / 50 KB
• Back up gif/Jpg less than 30KB
Super Leaderboard 970x90 • Back up gif/Jpg less than 30KB Half Page 300x600 • Back up gif/Jpg less than 30KB
Banner Tile 120x90 • Back up gif/Jpg less than 30KB IMU 300x250 • Back up gif/Jpg less than 30KB
OMY Banner Tile 320x100 • Back up gif/Jpg less than 30KB
Zaobao SG Banner Tile 300x60
*Transitional Ads
420x350 800x600
• Max of 3 secs of animation • Back up gif/Jpg less than 30KB • Max of 3 secs of animation • Back up gif/Jpg less than 30KB
MAXIMUM OF 80 KB
> click here to see sample flash banners Notes:
V2.1 Page 6
1. All ads are subjected to testing and approval by the Publisher 2. Click Tag is required for all flash creative. Please refer to click tag instructions that can be found here. 3. All HTML5 creative will require 3rd party hosting. 4. Creative must be in Actionscript 2.0 (AS2) / Actionscript 3.0 (AS3) ONLY ( Flash 8, Flash 9, and Flash 10 ) 5. No limit for the animation of the flash banners. 6. All Flash banners can be third party serving. 7. File size beyond stated specification will require 3rd party hosting. 8. *Transitional Ads Creative on HTML5 will require 3rd party hosting.
1.3. Standard Banners – Inpage (Flash with Video)
Ad Unit
Dimensions
(WxH)
In Pixels
File Size
In KB
(FLASH / HTML 5)
Back-up Image
File size in KB
Controls Other Requirements
Leaderboard 728x90 40 Max of 30 KB
Video controls (including sound on/off button, play/pause and replay button)
• Requires 3rd party ad serving • Sound must be OFF by default. • Please click
here for z-index requirement
Super Leaderboard 970x90 40 Max of 30 KB
Video controls (including sound on/off button, play/pause and replay button)
Half Page 300x600 40 Max of 30 KB
Video controls (including sound on/off button, play/pause and replay button)
IMU 300x250 40 Max of 30 KB
Video controls (including sound on/off button, play/pause and replay button)
Notes:
1. All ads are subjected to testing and approval by the Publisher
V2.1 Page 7
2. Click Tag is required for all flash creative. Please refer to click tag instructions that can be found here. 3. All HTML5 creative will require 3rd party hosting. 4. Creative must be in Actionscript 2.0 (AS2) / Actionscript 3.0 (AS3) ONLY ( Flash 8, Flash 9, and Flash 10 ) 5. No limit for the animation of the flash banners. 6. If the banner is a publisher paid, must submit to us the video (maximum size of 2MB). 7. File size beyond stated specification will require 3rd party hosting.
2. Pushdown and Over the page units 2.1. Expandable / Expandable Super Leaderboard (Flash without Video)
Ad Unit
Dimesions
(WxH)
In Pixels
File Size
In KB
(SWFs)
Back-up Image
File size in KB Control Expand
Direction Other Requirements
Expandable Leaderboard
(expand upon mouse click)
728x90 expand to 728x270
max
40 KB (Collapse + Expanded
File)
30 KB (Collapse size of the banner)
Close Button is Required
Downward
• Banner expands when the user clicked or mouse over.
• Collapse to 728x90 when the user clicked the close button only.
• Must submit one 728x90 and one 728x270 swf files
Expandable Super Leaderboard
(expand upon mouse click)
970x90 expand to 970x410
max
50 KB (Collapse + Expanded
File)
30 KB (Collapse size of the banner)
Downward
• Auto expands on initial load then collapses after 6 seconds.
• Subsequent expand is user initiated. • Pushdown the site’s content when
the user clicked the banner. • Collapse to 970x90 when the user
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clicked the close button. • Must submit one 970x90 and one
expanded swf files •Requires 3rd party ad serving
Expandable Halfpage
(expand upon mouse click)
300x600expand to 600x600
max
40 KB (Collapse + Expanded
File)
30 KB (Collapse size of the banner)
Expand to the left
only
• Collapse to 300x600 when the user clicked the close button only.
• Must submit one 300x600 and one expanded swf files
Expandable IMU (expand upon mouse click)
300x250 expand to 500x250
max
40 KB (Collapse + Expanded
File)
30 KB (Collapse size of the banner)
Close Button is Required
Expand to the left
only
• Collapse to 300x250 when the user clicked the close button only.
• Must submit one 300x250 and one expanded swf files
Notes:
1. All ads are subjected to testing and approval by the Publisher 2. All HTML5 creative will require 3rd party hosting. 3. Creative must be in Actionscript 2.0 (AS2) / Actionscript 3.0 (AS3) ONLY ( Flash 8, Flash 9, and Flash 10 ) 4. No limit for the animation of the flash banners. 5. File size beyond stated specification will require 3rd party hosting. 6. Please click here for z-index requirement
2.2. Expandable / Super Expandable Flash Banners/ Slider (Flash with Video)
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Ad Unit
Dimesions
(WxH)
In Pixels
File Size
In KB
(SWFs)
Back-up Image
File size in KB Control Expand
Direction Other Requirements
Expandable Leaderboard
(expand upon mouse click)
728x90 expand to 728x270 max
40 KB (Collapse + Expanded
File)
30 KB (Collapse size of the banner)
Close Button is Required
Downward
• Banner expands when the user clicked or mouse over. • Collapse to 728x90 when the user clicked the close
button or mouse out. • Sound must be OFF by
default. •Requires 3rd party ad serving
Expandable Super Leaderboard
(expand upon mouse click)
970x90 expand to 970x410 max
50 KB (Collapse + Expanded
File)
30 KB (Collapse size of the banner)
Downward
• Pushdown the site’s content when the user clicked the
banner. • Collapse to 970x90 when the user clicked the close
button. • Sound must be OFF by
default. •Requires 3rd party ad serving
Expandable Halfpage
(expand upon mouse click)
300x600expand to 600x600 max
2MB Max Video File Size
30 KB (Collapse size of the banner)
Expand to the left
only
• Collapse to 300x600 when the user clicked the close
button only. • Must submit one 300x600 and one expanded swf files
V2.1 Page 10
Expandable IMU (expand upon mouse click)
300x250 expand to 500x250 max
40 KB (Collapse + Expanded
File)
30 KB (Collapse size of the banner)
Close Button is Required
Expand to the left
only
• Collapse to 300x250 when
the user clicked the close button only.
• Sound must be OFF by default.
•Requires 3rd party ad serving
Notes:
1. All ads are subjected to testing and approval by the Publisher 2. All HTML5 creative will require 3rd party hosting. 3. Creative must be in Actionscript 2.0 (AS2) / Actionscript 3.0 (AS3) ONLY ( Flash 8, Flash 9, and Flash 10 ) 4. No limit for the animation of the flash banners. 5. If the banner is a publisher paid, must submit to us the video (maximum size of 2MB). 6. Video Formats (avi,mp4,mpeg and flv) 7. Please click here for z-index requirement
V2.1 Page 11
3. Special Ads 3.1. Catfish / Expandable Catfish / Video Catfish
Ad Unit
Dimensions
(WxH)
In Pixels
Expand Direction Controls Other Requirements
Catfish 1000x60 N/A • Close Button Required
• Creative must be aligned at the center bottom part of the page
• Banner will remain at the bottom, following user when the user scrolls
• Requires 3rd Party ad serving
Expandable Catfish
1000x60 will expand to 1000x120 max Upward
• Close Button Required in collapse and expanded panel
• Replay/Expand Button Required
• Creative must be aligned at the center bottom part of the page
• Banner will remain at the bottom, following user when the user scrolls
• Auto-expand upward on load • 6 secs of animation for expanded portion
• Collapse into 100x60, when animation completed
• When the user clicked the close button in the collapse panel, the catfish will disappear
• Requires 3rd Party ad serving
V2.1 Page 12
*Video Catfish
900x500
Upward
• Close Button Required in
collapse and expanded panel • Replay/Expand Button
Required • Sound Button Required (if the video has a sound)
• Creative must be aligned at the center bottom part of the page
• Banner will remain at the bottom, following user when the user scrolls
• When the user clicked the close button in the collapse panel, the catfish will disappear
• Click to expand upward only • Sound must be OFF by default.
• Executed by SPH Vendor
Notes:
1. All ads are subjected to testing and approval by the Publisher 2. If the banner is a Publisher Paid, must submit the complete working files including video (If the banner has a video). 3. Video Formats (avi, mp4, mpeg and flv) and maximum file size of 2MB. 4. *Video Format for Video Catfish is FLV max file size is 10mb. 5. Please click here for z-index requirement
V2.1 Page 13
3.2. Launchpad
Ad Unit
Dimensions
(WxH)
In Pixels
File Size Format Other Requirements
Initial Banner (Default Banner)
a. 300x250 (ST & BT)
b. 728x90 40KB SWF
• Expand on click or mouse over for more than 3 secs
Expanded Panel (Launch Pad) 995x550 N/A SWF
• Close button • Expanded Panel Retract when close
button clicked • Click to Share (Optional)
• Email me more info (Optional)
Back Up Image Same as default banner 40KB JPG , GIF N/A
Video Optional 520x292 2MB AVI, FLV , MP4
• Maximum video duration is 30 secs • Video Controls are required
• Sound must be OFF by Default • Replay allowed with user initiation
• Video data rate: 300kbps approximately
• Audio: Mono 48kbps approximately • Frame rate : 25 fps
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Notes:
1. Launchpad requires third party ad serving 2. All Ads are subjected to testing and approval by the Publisher. Delay of submission of the materials may affect the live
date of the ads 3. Click Here to see sample of the ad
V2.1 Page 15
4. News Rotator 4.1. Premium Ad Unit – News Rotator
Site
Dimensions
(WxH)
In Pixels
Max File Size
In KB Headline Text Body Text Format
Asiaone Homepage
Sample Ad: Click here >>
Note: Must Submit the Whole Rotator Size 848 x 400 for Desktop
Desktop Rotator Size: 848 x 400
Safe Area: 740 x 280
(Main content / Visuals should be within this area)
100
80 chars (including space) N/A
JPG
Asiaone Homepage
Sample Ad: Click here >>
Note: Must Submit the Whole Rotator Size 565 x 400 for
Desktop Small Newsrotator
Desktop Small
Rotator Size: 565 x 400
Safe Area: 500 x 280 (Main content / Visuals should
be within this area)
50
V2.1 Page 16
Asiaone Homepage
Sample Ad: Click here >>
Note: Must Submit the Whole Rotator Size 350 x 228 for Mobile
Mobile Rotator Size: 350 x 228
Safe Area: 265 x 120
(Main content / Visuals should be within this area)
50 80 chars (including space) N/A
JPG
Asiaone Business 430x280 50 45 chars (including space)
180 chars (including space)
Asiaone Health 1200x781 50 45 chars (including space)
180 chars (including space)
The Straits Times 300x200 40 60 chars (including space) N/A
The Business Times 298x196 30 50 chars (including space)
150 chars (including space)
STOMP 625x375 30 90 chars (including space)
140 chars (including space)
JPG
OMY 440x286 30 45 chars (including space) N/A
Asiaone Travel 620x413 50 45 chars (including space)
180 chars (including space)
Soshiok 280x183 50 50 chars (including space) N/A
Asiaone Women 640x416 50 30 chars (including space)
150 chars (including space)
Cyberita 375x250 30 40 chars (including space)
180 chars (including space)
Asiaone Education 620x404 50 45 chars (including space)
180 chars (including space)
V2.1 Page 17
Tech Digital 430x280 50 45 chars (including space)
180 chars (including space)
JPG
Asiaone Transport 430x280 50 45 chars (including space)
180 chars (including space)
BT Invest 428x280 30 45 chars (including space)
180 chars (including space)
Zaobao.com.sg 480x300 30 25 chars (including space) N/A
Zaobao.com(CN)
300x300 30 18 chars
(including space) 50 chars
(including space)
Berita Harian
620 x 349 30 40 chars
(including space) 180 chars
(including space)
V2.1 Page 18
5. Native Ads Site Ad Unit
Dimensions(WxH)
In Pixels
Text Format
Max File Size
A1 Home Page
Brand Insider
300x150
42 chars max (including space)
JPG ONLY
30 KB
Sponsored Post
150x96
Intile Ad NA
Advertiser Name: (12 char including space)
Headline1: (20 char inlcuding space) Headline2: (20 char inlcuding space) Optional: Submit 18x18 pixels Logo
Business Times Brand Insider 85x85
42 chars max (including space) Sponsored Post 85x85
Straits Times Brand Insider
300x200
60 chars max (including space)
Sponsored Post Web Specials
A1 Digital Brand Insider 85x85
42 chars max (including space) Sponsored Post 85x85
A1 Women Brand Insider 85x85 42 chars max (including space) Sponsored Post 85x85
A1 News Brand Insider 85x85 42 chars max (including space) Sponsored Post 85x85
V2.1 Page 19
A1 Transport Brand Insider 85x85
42 chars max (including space)
30 KB
Sponsored Post 85x85
A1 Travel Brand Insider 85x85
42 chars max (including space)
Zaobao SG Sponsored Content (Homepage) 120x95
JPG ONLY
Ad Unit Dimesions (WxH) In Pixels Max File Size In KB
Text Copy
Mega Menu *A1 Website
160x100 (image size) 30 KB max
54 chars including space
V2.1 Page 20
5.1. BrandInsider : Content / Materials required from client No. Item Details 1 BrandInsider URL brandinsider.<publication>.com/<BrandInsider_Name>
Eg. brandinsider.straitstimes.com/sphdigital
2 BrandInsider name for masthead - Text (less than 18 characters including white spaces) 3 BrandInsider Leaderboard
OR Super Leaderboard
jpeg or gif (non-animated), 728px(w) X 90px(h) @ 72dpi - jpeg or gif (non-animated), 300px(w) X 50px(h) @ 72dpi OR - jpeg or gif (non-animated), 970px(w) X 90px(h) @ 72dpi - jpeg or gif (non-animated) *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.
4 Mobile Leaderboard
300px(w) X 50px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.
5 BrandInsider IMU
- jpeg or gif (non-animated), 300px(w) X 250px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.
6 Main image slider - Recommended 3 pictures, jpeg or gif (non-animated), 882px(w) x 420px(h) @ 72dpi (maximum 6 pictures). If no specifications, editorial will choose the appropriate articles to showcase
V2.1 Page 21
BrandInsider : Content / Materials required from client Optional items at side column: No. Item Details 1 Video - Youtube URL (s) *No more than 2 or 3 recommended 2 Facebook - 1 Facebook account URL 3 Photo Gallery - Showcase 50 images or less 4 Instagram (optional) - 1 Instagram account URL 5 Twitter - 1 Twitter account URL 6 Poll - 1 question
- 2 to 5 answers (less than 10 words each) 7 Quick Links: - - Recommend 6 or less titles with URL links Items relating to articles: No. Item Details 1 Client’s article - Article title, high-res images and text 2 New article(s) - Content Brief Form 3 Archive article(s) - Brief on types of articles to include
V2.1 Page 22
5.2. No. Item Details 1 BrandInsider URL brandinsider.<publication>.com/<BrandInsider_Name>
Eg. brandinsider.straitstimes.com/sphdigital
2 BrandInsider name for masthead - Client logo in jpeg, minimal 300px(w) X 150px(h) @ 72dpi OR Text (less than 18 characters including white spaces)
3 BrandInsider Leaderboard OR Super Leaderboard
jpeg or gif (non-animated), 728px(w) X 90px(h) @ 72dpi OR - jpeg or gif (non-animated), 970px(w) X 90px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.
4 Mobile Leaderboard
- 320px(w) X 50px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.
5 BrandInsider IMU
- jpeg or gif (non-animated), 300px(w) X 250px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.
6 Main image slider - Recommended 3 pictures, jpeg or gif (non-animated), 910px(w) x 426px(h) @ 72dpi (maximum 6 pictures). If no specifications, editorial will choose the appropriate articles to showcase
7. Optional in-article poll - 1 image, jpeg 300px(w) X 140px(h) @ 72dpi - 1 question - 2 to 5 answers (less than 10 words each)
Native ST BrandInsider : Content / Materials required from client
V2.1 Page 23
Optional items at side column: No. Item Details 1 Video - Youtube URL (s) *No more than 2 or 3 recommended 2 Facebook - 1 Facebook account URL 3 Photo Gallery - Showcase 50 images or less 4 Instagram (optional) - 1 Instagram account URL 5 Twitter - 1 Twitter account URL 6 Poll - 1 question
- 2 to 5 answers (less than 10 words each) 7 Quick Links: - - Recommend 6 or less titles with URL links Items relating to articles: No. Item Details 1 Client’s article - Article title, high-res images and text 2 New article(s) - Content Brief Form 3 Archive article(s) - Brief on types of articles to include
V2.1 Page 24
6. Video Ad 6.1 TVC / In-read
Ad Unit
Dimesions
(WxH)
In Pixels
File Size In KB Other Requirements
TVC / In-read
500x300 (Main Ad) 480x270 (Video Dimension) Video Aspect Ratio (4:3) – Short Rectangle (16:9) – Large Rectangle Tab Bar – 500x30
No Particular Max Size
• max 15 secs animation • Ticker Text max chars is 46 including space. • Submit in AVI, FLV MPEG or DVD, VCD
Notes:
1. Client must submit Video only. 2. Client will submit tab bar and skinning (If any) 3. Provide URL of the TVC / In-read. 4. Must submit 5 working days before the launch date.
V2.1 Page 25
6.2 Pre Roll
Ad Unit
Dimesions
(WxH)
In Pixels
File Size In KB Other Requirements
Pre Roll
500x300 (Main Ad) 480x270 (Video Dimension)
Video Aspect Ratio (4:3) – Short Rectangle (16:9) – Large Rectangle
Tab Bar – 500x30
Video (Max 2.2 MB / FLV)
• max 15 secs animation • Ticker Text max chars is 46 including space.
• Submit in AVI, FLV MPEG or DVD, VCD
Notes:
1. Client must submit Video only. 2. Client will submit tab bar and skinning (If any) 3. Provide URL of the Pre Roll 4. Must submit 5 working days before the launch date.
6.3 Welcome Video
Ad unit
Resolution
File Size
Video Duration
Format
Digital Video
640 x 360 px
<10MB
max 30sec
Any video files
Notes:
1. Executed by SPH Vendor.
V2.1 Page 26
Ad unit
Resolution
File Size
Format
Skinner
1700 x 650 px
< 100kb
JPG
Notes:
1. Lead In URL (Landing page URL)
7. Specials Site
Dimensions
(WxH)
In Pixels
File Size In KB Headline Text Body Text Format
Asiaone Homepage 140x90 30
Line 1: 40 char including space Line 2: 40 char including space
42 chars max (including space)
JPG
Zaobao CN Article Page 650x200 50 NA NA
V2.1 Page 27
8. Skinning Ad Units
Dimensions
In Pixels File Size In KB File Type
ST Skinning
Left/Right Portion Sample Ad: Click here >>
Download template click here
1580x1000
100KB
JPG
*TNP Skinning Left/Right Portion
Sample Ad: Click here >> Download template click here
1580x1000
BH Skinning Left/Right Portion
Sample Ad: Click here >> Download template click here
1580x1000
A1 Skinning
Left/Right Portion Sample Ad: Click here >>
Download template click here
1580x1000
V2.1 Page 28
Notes:
1. * Advertiser’s Brand / Logo should be lower than the Site’s logo on the page. 2. Allow 3 working days.
9. Z-index 9.2 Z-index of the Ad Units
Z-index Range Ad Unit 0 – 10000 Editorial Elements
10001 - 90000 Leaderboard, IMU, Skscraper (Inpage and Expandable Units)
9 million Twin Tower 10 million Superskyhigh
V2.1 Page 29
10. Clicktag Clicktag Instructions
1. Click on the new Layer button rename it “click tag layer”.
2. Select Insert > New Symbol.
3. In the Symbol Properties dialog box, enter the name “clicktag button” the new button symbol and choose Button as the Behavior option. Click OK.
4. In the symbol-editing mode select the second frame, labeled Hit, and choose Insert > Blank Keyframe. 5. On the Stage area, create button clickable area.
6. After creating the clickable area, choose Edit > Edit Movie to exit Symbol Edit mode.
7. Open the Library window by choosing Window > Library. Locate the “clicktag button” in the Library window and then drag the button symbol out of the Library onto the Stage. This creates an instance of the button in the movie.
8. Right Click on this button and select action
V2.1 Page 30
9. Insert a GetURL function
10. In the URL field, key in clickTAG (Please take note Version 7 is case sensitive make sure the TAG is in cap)
11. Check the expression box on the right of this URL field
12. In the Window select field, select _blank
on (release) { getURL(_level0.clickTAG, "_blank"); }
Note : If the layer is in a sub movie, please use this instead on (release){ getURL(_root.clickTAG, "_blank"); }
13. The code should be as shown below
V2.1 Page 31
11. Safe Area (A1 Newsrotator Desktop) Note: Must Submit the Whole Rotator Size 848 x 400 for Desktop
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11.1 Safe Area (A1 Newsrotator Small Desktop) Note: Must Submit the Whole Rotator Size 500 x280 for Desktop
Small News Rotator
Dimension of Small News Rotator: 565px X 400px
Safe area: 500px x 280px (As indicated)
Editorial-managed space – additional stories right of rotator will be chosen by Editorial
V2.1 Page 33
11.2 Safe Area (A1 Newsrotator Mobile) Note: Must Submit the Whole Rotator Size 350 x 228 for Mobile
V2.1 Page 34
12. EDM File Size 40kb ( HTML only)
Format
HTML with sliced images (JPEG/ GIF) ONLY
Text
Title / Subject
88 characters including whitespace
Tracking Link
All tracking link must be inserted into its respective links
Other Requirements / Notes
All images to include both <alt> and <title>
Rich Format Elements (E.g. Flash, QuickTime, Javascript, form & data capturing scripts) are not accepted.
NO Image Mapping in the HTML
NO “colspan” and/or “rowspan” in the HTML
All CSS should be in-line (do not put within the <head> tag or use external style sheet)
PDF materials are NOT accepted
[ADV] or <ADV> precede EDM subject title. [ADV] or <ADV> does not add to the word count limit.
V2.1 Page 35
Lead Time
3 working days prior to broadcast
Publisher reserves the right to reject any creative with content that is deemed to be of questionable nature, and that will negatively affect user experience.
The above specifications may be modified at the Publisher’s discretion at any time.
V2.1 Page 36
13. ST Skinning Make sure that CTA or important message within the safe area.
2nd Safe Area (150x150)
1st Safe Area (150x400)
1024px
1580px
V2.1 Page 37
13.1 TNP Skinning Make sure that CTA or important message within the safe area. Wallpaper should include 1010px white space in the middle.
Safe Area (150x600)
1011px
1580px
V2.1 Page 38
13.2 BH Skinning Make sure that CTA or important message within the safe area.
Safe Area (150x600)
1011px
1580px
V2.1 Page 39
13.3 A1 Skinning Make sure that CTA or important message within the safe area.
Safe Area (150x600)
Total Width 1580px
Centre Space 1200px
V2.1 Page 40
14. E-Newsletter
Site
Ad unit
Dimension
File Size
Duration
ST AM
ST PM
Leaderboard / IMU
728x90 / 300x250
30kb
7 days a week
Leaderboard / IMU
728x90 / 300x250
5 days a week
BT
Leaderboard 728x90
30kb
6 days a week IMU 300x250
Premium 728 x 270 50kb
ZB
Leaderboard
728x90
30kb
5 days a week
IMU
300x250
Premium 640 x 480 50kb
V2.1 Page 41
BH
Leaderboard
728x90
30kb
7 days a week
IMU
300x250