1. 1. Benefits of Mobilizing User Experience Michelle Speers 08/03/2014
2. 2. Mobile and Tablet Usage Growth Chart 2012-2013
3. 3. Mobile on the uphill climb. Mobile is taking over. Traditional web is declining. Tablets are booming. Mobile to overtake fixed internet access by 2014!
4. 4. Mobiles Affects on Web Design Simplistic Design Less is more Hypertext lacking Resolution for small screens Little to no pictures Only important content
5. 5. Device Detectors User Agent detection Device Atlas WURFL
6. 6. Good: NYX Cosmetics Straight forward Most important content only Aware of the fold Beautiful
7. 7. Bad: Pacific BMW Messy Unimportant content in fold Busy Not user friendly
8. 8. Good: Sephora Fold focused Clean User friendly Photograph background Content driven
9. 9. Bad: Ulta Busy Disregard for the fold Not user friendly Too much scrolling Overkill of content
10. 10. Tips for Success Tablet/Mobile Friendly Device Detectors Resolution size Less is More Content User Experience
11. 11. References http://www.smartinsights.com/wp-content/uploads/2014/03/Site-visits-percent-by-mobile-and-destop- 2014.jpg: Slide 2 photo Dawson, Alexander. (2010) Mobile Web Designs: Best Practices. Six Revisions. Source: http://sixrevisions.com/web-development/mobile-web-design-best-practices/ Faletski, Igor. (2009) 7 Tips to Make Your Website Mobile Friendly. Six Point. Source: http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/ sephora.com: Slide 8 photo ulta.com: Slide 9 photo pacificbmw.com: Slide 7 photo nyxcosmetics.com: Slide 6 photo