175 million users…Are you on the book?

Speed Marketing

Brent, Jesse, Maria, & Stephanie

March 25, 2009

A brief introduction to

175 million users Average new registrations per day is 250,000. Number of active users doubles every 6

months More than 52,000 applications currently

available on Facebook Platform More than half of users are outside of college Fastest growing demographic is 30 yrs. and

older Average user has 120 friends; their personal

network

On An International Level…

More than 660,000 developers and entrepreneurs from more than 180 countries

More than 35 translations available on the site, with more than 60 in development

More than 3 billion minutes are spent on Facebook each day (worldwide)

More than 70% of Facebook users are outside the United States

Benefits of Using

As already stated, the amount of people using Facebook is already staggering, and increasing every day!

Potential clients can use Facebook as a passive tool to learn more about law firms without taking concrete action to contact the firm Allows users to connect with the firm

without feeling obligated to commit

Three Different Options

• In order to target consumers companies can either:– Create a Facebook account • Allows for a company history, complete description

of services, space to upload media, and allows CGM– Utilize Facebook Lexicon• Counts the number of times one term occurs,

allows company to observe behavior and plan accordingly

– Purchase advertising space on Facebook• The name of your company will appear

Utilizing

In May 2007, the Facebook Platform is launched

Allows for companies to create 3rd party applications Increase market effectiveness “Company Accounts” now available

Exposure to your brand, product, service, or website much easier

Implemented Facebook into marketing and recruiting programs

Eight of the biggest firms in the AmLaw 100 have Facebook Networks • Skadden, Arps, Baker & McKenzie, Jones Day,

Latham & Watkins

Utilizing

“Very often people will say, ‘Here’s my product, I’m in the college market, what do you suggest?’ We might mention Facebook to almost every company we work with,”

Josh Iverson, National Advertising and Sales Account Director, Y2M

Companies are adapting to the newer mediums

Utilize each medium to its full potential

Utilizing

: how close to your business?

103,840 available Facebook users within our Dayton community

How many of those could use your professional services?

Advertise with

Reach 100,000 in 3 simple steps

Reach 100,000 in 3 simple steps

Reach 100,000 in 3 simple steps

Advertising… Even Easier & FREE

175 million users…Are you on the book?

Speed Marketing Brent, Jesse, Maria, & Stephanie

March 25, 2009