Knowledge Transfer Series Upcoming Calendar November Incubators, Accelerators and Co-work Space:

What’s Right for Me?

December Office Hours

January Investors, Angels, Venture CapitalCrowd Funding

February Working with Universities

Watch Your Inbox for Upcoming Program Details and Event Announcements

Paula A. Soileau, CPACoFounder

Building A Team

• Team starts with YOU• Know thyself• What’s needed (vs who)• How to evaluate others

• Partner or key hire• Well-rounded team• Techies and non-techies• Creative compensation/vesting

Work Culture

• Beyond window dressing• What you say, don’t say and how

you behave• Authenticity – reflects us as

individuals

better hiring decisions

©2013 Affintus, LLC

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www.twitter.com/affintus #affintus

www.youtube.com/user/affintus

www.affintus.com/blog

@seobrien

@seobrien

Beware of advice about successful people and

their methods- Scott Adams; WSJ, Saturday

@seobrien

Know what's in the box

Business Owner Comfortable Living

Product / Market Change the World

Inn

ov

ato

r

Marketer

@seobrien

IntuitQ4 2012 investment

@seobrien

Advanced Manufacturing

Clean Energy & Power Technology

Corporate Headquarters

Data Centers

Life Sciences & Biotechnology

Multimedia Technology

@seobrien

It defines your future

Product / Market Change the World

@seobrien

Product / Market or Goal OrientedSeed MVP Monetiz

eScale Pivot

@seobrien

Change the World: PhilosophyFriends & Family

Seed (Angel) Scale (Series A) Monetize (Series B)

@seobrien

To put it bluntly, goals are for losers. That's literally true most of the time. For example, if your goal is to lose 10 pounds, you will spend every moment until you reach the goal—if you reach it at

all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure

that they hope will be temporary.

@seobrien

@seobrien

Passion, purpose, story, branding... MarketingCulture defines your approach to attracting and retaining:

1. Employees2. Partners3. Customers4. Investors

@seobrien

If you're creative, you have to keep innovating bigger!

- whurley; Chaotic Moon

@seobrien

Innovation is about conveying your

imagination to someone else.

- whurley; Chaotic Moon

@seobrien

Because the purpose of business is to create a customer, the business enterprise has two–and

only two–basic functions: marketing and innovation. Marketing

and innovation produce results; all the rest are costs. Marketing

is the distinguishing, unique function of the

business

@seobrien

paul@seobrien.comhttp://seobrien.com

Team and Culture

From the perspective of a venture investor

9 quick points

✤ 3 on how we pick

✤ 3 on culture formation

✤ 3 on the culture of Techstars

Selection

✤ Team, Team, Market, Product, Traction

✤ Team dysfunction is heart disease

✤ Traction

Culture Formation

✤ In the beginning, it’s all founders

✤ Scaling either dilutes or strengthens

✤ Startups are pressure cookers

TechstarsDNA

✤ Give first

✤ Mentor and be mentored

✤ The long long term

www.techstars.com jason@techstars.c

om

The story of Drillinginfo

Culture and Team BuildingCasey Amidon

Start up phase:◦ Culture of the start up is the founders

High growth/expansion phase (current):◦ Focus on mission – make sure everything you do everyday

is working toward that mission.◦ Define your core values, get buy-in from everyone, and

stick to them.◦ Admit openly where there are setbacks or failures – this

builds trust.

Mature Business (future ideal):◦ Core values are ingrained in company culture◦ Climate of trust and openness throughout the organization

Progression of DI Culture

Purpose (why do we exist): “We provide the fuel to improve the global quality of life.”

Mission (what we do): “We enable the world to make better oil and gas decisions, faster.” Work hard, play hard.

One team

Partners in success

Exceptional is normal

Innovating at DI Speed

Explore the impossible.

Open doors, open minds

Change Agents Fueled by passion Do the right thing