Specialty features is the trend in Smartphone market

OEM’s are increasingly focusing on specialized features that differentiate them from the competitors and low end brands.

Mobile app development experts might be witnessing a dusk when more powerful cameras take the center stage. With the Waterproof feature of Xperia Z to the wireless charging of Lumia 920, exclusive features in mobiles are pumping in and making headlines. Recently Nokia has announced a 41 megapixel camera phone in the Lumia series which might revolutionize the mobile cameras forever.

Why is this happening?

After the iPhone was conceptualized, the innovation spree halted after a while. The first iPhone had almost everything that revolutionized the phone and created an entire army of mobile app development experts.

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Other manufacturers followed the trend but differentiation and exclusiveness are also on the charts for these device makers. Especially in Android, the sheer no of OEMs are huge and one needs clear differentiating features to get attention. The Xperia Z from Sony was a similar effort that drew a lot of attention and likability from android lovers across the whole world. In Japan alone, 140000 Xperia Z were sold in the first week of its launch with positive market reception from other countries as well. In the same line if Nokia can gather rave reviews and awareness for a high end camera mobile, it can be a breather for the struggling company.

These days new OEMs are making their way into the market with their own Android powered devices. In countries like India these manufacturers are selling android phones in exceptionally low prices. Hence the renowned names are now going towards making specialty based android devices and leverage their brand.

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