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INPRINT REPORT POWERED BY

THE EXHIBITION FOR INDUSTRIAL PRINT TECHNOLOGY

SHOW REPORT & MARKET ANALYSIS

S P E C I A L I T Y • S C R E E N • D I G I T A L • I N K J E T • 3 D

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INPRINT 2014 // THE INDUSTRIAL PRINT SHOW, 8-10 APRIL 2014

A Ground Breaking Launch Show for Industrial Printing

CONTENTS

1 Introduction2 Headline Results3 What is Industrial Print? 4 Onsite Research Results5 Key Trends, Screen, Inkjet and 3D.6 What Exhibitors Said7 Summary8 Founding Sponsors and

Ambassadors

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1 // INTRODUCTION This report refers to information and insight gathered in the run up and during the InPrint Show. It is published to provide factual information relating to what took place at InPrint, as well as some analysis and insight on the future development of industrial print. InPrint was launched by FM Brooks, which is part of the Mack Brooks Exhibitions Group. Unlike any other print trade show, InPrint is focused upon industrial print technology. This technology is used within manufacturing in a diverse range of industries. Highly technical, industrial print has never before had a show of its own. InPrint aimed to bring together exhibitors showcasing cutting edge screen, pad, digital inkjet and 3D print technology, to connect with industrial print production companies, regular print companies, component makers, integrators, tier 1 supply chain and end user manufacturers. Taking place in Hannover, Germany, alongside the Hannover Messe, InPrint 2014 exceeded exhibitor and visitor targets and surpassed all expectations from exhibitors, press, visitors and all within the industrial print and traditional print communities. 110 exhibiting companies connected with 6,995 visitors from Germany, Europe, North and South America, Asia and Australasia. InPrint occupied 7,000 sqm (gross) of exhibition space and benefited from a number of product launches and showcases from leading brands in the field of industrial print technology.

AustraliaAustriaBelarusBelgiumBosnia & Herzegovina BrazilBulgariaCanadaChileChinaColombia

CroatiaCzech RepublicDenmarkEgyptEstoniaFinlandFranceGermanyGreeceHungary

IndiaIranIraqIrelandIsraelItalyJapanJordanKoreaKuwaitLatviaLebanon

LithuaniaLuxembourgMalaysiaMexicoMyanmarNetherlandsNew ZealandNorwayPhilippinesPolandPortugalRomania

RussiaSenegalSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSweden

SwitzerlandTaiwanThailandTurkeyUgandaUkraineUKUSAUzbekistan

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2 // HEADLINE RESULTS

UNITING A MARKET Not only was InPrint an outstanding event for both visitors and exhibitors, it was widely accepted that the show broke new ground by pulling together a disparate set of industries unifying at InPrint to view the latest innovations for industrial print technology. Whether visitors came from ceramics, automotive, electronics, interior decor, architectural, packaging, label converting, fashion or traditional print, visitors were focused in their need to enhance efficiency, improve productivity and profitability with the use of cutting edge industrial print solutions whatever their industry.

HIGH QUALITY ATTENDANCE As well as high quality and focused attendance from the industrial print sector, visitors also attended from some of the world’s leading manufacturing organisations. These visitors attended to gather insight and information to implement into their production practices, enhancing efficiency and improving competitiveness.

WHERE DID INPRINT VISITORS COME FROM?

InPrint 2014 attracted visitors from 63 countries and from outside of Europe including North and South America, Asia and Australasia. Germany represented the largest representation of visitors with 62%, other top 10 leading attendee countries included: The Netherlands, Poland, Italy, UK, Austria, Belgium, Switzerland, France and the Czech Republic.

WHAT KIND OF INDUSTRY DID THEY COME FROM?

InPrint visitors came from two key sectors, manufacturing and printing. Unusually for print technology exhibitions the majority came from the manufacturing sector with nearly 52%. The aim of the show was to connect print technology with a community of buyers and specifiers from the manufacturing sector, whether end manufacturer or tier 1 or 2 supplier. In addition to these 2 key sectors, visitors came from a number of key industries, from automotive and aeronautical through to medical, metal manufacturing, renewable energies and pharmaceutical.

Publishing 0.6%

Print industry 28.5%

Service provider or freelance 6.3%

Manufacturing industry 51.8%

Research and development 6.3%

Information and communication services 2.6%

Student 3.4%Unemployed 1.5%

Organisation 1.0%

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WHAT KIND OF JOB POSITION?

The seniority of both visitor and exhibitor personnel was high. As a consequence, visitors attended looking for expertise and partners to assist them in solving very specific technological problems. Customisation was highly sought after. This is logical as no two manufacturing lines are identical. Technology must flex to align with the specific need of any particular manufacturing line.

WHAT KIND OF COMPANY SIZE

Whilst nearly half of visitors fell within the category of ‘small to medium’ sized businesses, nearly 19% of visitors came from businesses with 1000+ employees reinforcing that InPrint succeeded in attracting people from companies further up the supply chain and closer to the end consumer such as:

Senior position 53.8%

Education, training or job search 9.8%

Other positions 8.0%

Master or skilled worker 28.4%

ABBAudiAEG AirbusBayerAxel Springer BombardierBosch RexrothContinental Daimler AGDow ChemicalDeutsche BahnDeutsche Postbank

FerrariHenkelHitachiHyundaiKärcherMercedes BenzMieleNikeP&GRolls RoyceStaedtlerTetra PackThyssenkrupp

1-10 // 23.6%

11-50 // 21.2%

51 - 100 // 10.1%

101-250 // 11.5%

10,000+ // 7.6%

251-500 // 8.8%

501-1000 // 5.9%

1001- 10,000 // 11.4%

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Based on feedback from one to one interviews with exhibitors and visitors, the following were deemed to be the major success points of the show.

ACCESS TO UNIQUE EXPERTISE Industrial printing requires a high level of technical competence. Print that is part of the process of manufacturing must be able to withstand rigorous testing, whilst providing precise and accurate finish, enduring harsh environments whilst withstanding forces that traditional print cannot match. In order to make the right decisions about the right technology, visitors commented in feedback that they valued connecting with a high level of expertise on stand so they were able to fully understand the potential of the technology, providing answers to technically challenging production. Understanding change and new developments is important for any fast-evolving industry. Access to high quality expertise was seen as an important value of the show which was encouraged and promoted by the InPrint Development Group.

TECHNICAL PROBLEM SOLVINGExhibitors at InPrint have widely reported their satisfaction with meeting a number of senior professionals who attended InPrint with specific problems to solve and seeking new partners in which to solve it. This positioned InPrint clearly at the forefront of the marketplace when it comes to innovation and technical excellence.

QUALITY LEARNINGIn addition to exhibitors, InPrint benefited from key strategic partnerships to assist in creating a high quality learning programme. The InPrint Conference proved to be a highly successful feature of the event. IMI ran the inkjet element of the content programme whilst ESMA (European Specialist Printing Manufacturers Association) delivered the speciality and screen printing content. The content programme was full for the 3 days adding value for visitors.

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3 // WHAT IS INDUSTRIAL PRINT?

A DEFINITION WRITTEN BY MARK HANLEY, I.T. STRATEGIES

As part of the programme of building the InPrint event, defining industrial print was important. InPrint and I.T. Strategies early on formed a partnership to provide insight back to the forming InPrint community as to the classification of industrial print and the potential and availability for industrial print.

FUNCTIONAL AND DECORATIVE Industrial Print was originally defined as when print was applied to manufactured products, such as a logo on a washing machine, or come to that, print on the manufactured product which packaging is perhaps the most significant example. In this format print usually conveys information, identifies brands and communicates motivation to buy the product in some combination. But it can also include print for the sake of decoration on its own, as say, on building materials. It has now even come to include patterning and deposition of functional materials on or in manufactured products (think printed circuit boards, and their successors, printed transistors).

In all these applications the overriding characteristic of industrial print is that it is a sub-process in manufacturing – a kind of product component. That has important implications for the performance parameters of print processes, which must be subordinated to often extreme manufacturing parameters.

PRINT STANDARDSWhen print is applied to manufactured products generally a lot more is asked of it than in the document printing world. It has usually to be of a very high quality often exceeding document standards, especially on miniaturized surfaces, must be able to be applied economically to shapes, forms and surfaces which are not optimized and are sometimes outright unfriendly for print, and it has to be supremely durable on products that long outlast their communications‘ ‘lives’ at retail. The appearance of products largely embodies in fact the perception of the product by the user.

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INDUSTRIAL PRINT PROCESSESBecause of the unusual diversity and complexity of the surfaces that must be printed in the industrial sectors, and because of the conditions to which print is subjected during and after manufacture of products, industrial print often calls for relatively specialised print (and pre-/postprint) processes. There are no simple rules about this and ordinary ‘document’ print processes like offset and gravure are often used where they can be as they bring low cost and high quality.

But many times in industrial sectors rough (technically on a micro-scale three-dimensional), very thin and rigid surfaces dictate the need for flexo printing where a flexible image carrier ‘plate’ can conform to the surface (think metal plates, or very thin flexible films in packaging or an embossed decorative panel, or textiles which require screen rollers to ‘push’ large quantities of ink into its absorbent weft).

Industrial applications require chemical resistances, high opacity and dense layering that can sometimes vary from a few to several hundred microns. This represents a higher level of chemistry when compared to that which is typically found within document or graphic printing as the ink must withstand high temperatures, it must meet high standard and quality controls whilst being very durable over time. Simply put, depreciation of ink quality is not tolerated within industrial print processes.

Sometimes too the substrate is three-dimensional or curved. That can call for screen printing or even pad printing for severe curvature (think a golf ball for example). If you have to print a relatively small number (hundreds) of a very large surface in one go that can also be appropriate for screen printing which is capable of large sizes without requiring large run length. In general, in industrial print markets you find that shorter run jobs make up a bigger share of overall print volume within the fragmented structure of such a diverse marketplace than you will in say document printing. This means comparably high print costs, but also relatively high print margins.

Due to the low surface energy of many industrial market substrate surfaces you find in these markets a more common application of solvent ink chemistry than elsewhere. In addition to low surface energy of the substrate, speciality ink chemistry is needed for applications such as ceramics, but also in addition, printing onto plastics with solvent, two component solvent and UV-Curable printing processes. It should be noted that for best production performance, UV technology is the process of choice for specific needs.

Screen printing however remains a mainstream print technology in the industrial sector, and not only in functional, smart screen printing and can include decorative, direct print onto packaging containers, membrane switches, IMD parts and photovoltaic print.

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MARKET SIZEIt is not easy to estimate the value of industrial print market mostly because the print component of manufacturing is not usually separated out as a cost.

I.T. Strategies peg the print cost value of industrial print at about $100B worldwide. The corresponding total process value for the manufactured goods that are sold as finished products with print on them is open to debate, but a minimal number of another $450B is realistic. Final process value of manufactured goods can sometimes mean a product finished for users like a printed garment, or a semi-finished product like a washing machine facia (i.e. before it has been integrated into a washing machine). We value manufactured products at the next point after printing at which they are ‘sold’ up the value chain to the next participant in the chain, so we are not referring in most cases to retail prices for final products.

Digital print in industrial markets is at a very early stage of development. I.T. Strategies believe, and have publicly said over 25 years that the industrial print markets will be bigger, more valuable and more defensible for digital than all the digital document printing markets put together ever were. However, the mutual knowledge of users and digital technology providers is minimal, and the conditions for entry are formidable.

And just to ice the cake, we may also add that we speak at a time of existential crisis for the $150B digital print industry as about 90% of its markets (office and consumer) are in more or less relatively steep decline. That bodes ill for resource application to industrial under the current financial organization of the vendors, although some very important early wedges have been driven into the markets in areas such as label printing, 3D ‘printing’, textiles and ceramics.

Size of Analogue Print Market in 2012

Current user Expenditure on analogue product ($B) Textiles $ 15.00 Ceramics $ 4.00 Floor coverings $ 8.00 Decorative laminates $ 5.00 Glass $ 9.00 Wood $ 0.50 Product decoration $ 8.00 3D $ 0.25 Printed Electronics & 3C* printing $ 4.00 Bio-Medical $ 2.00 Packaging $ 45.00

Total $ 100.75

* Consumer electronics, computing, communications

Size of Global Digital Inkjet Industrial Printing Market 2012 and Projected Potential 10 Years Out

Current user Potential user Expenditure Expenditure on on digital product digital product ($B) in 10 years ($B) Textiles $2.00 $8.00 Ceramics $0.40 $2.00 Floor Coverings $0.25 $0.60 Decorative Laminates $0.10 $0.40 Glass $0.02 $0.10 Wood $0.03 $0.10 Product decoration $0.12 $0.38 3D $0.02 $0.10 Printed Electronics $0.60 $2.50 Bio-Medical $0.08 $0.40 Packaging $0.15 $7.00

Total $3.77 $21.58

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4 // INPRINT RESEARCH POINTS TO CREATION OF A NEW MARKET FOR INDUSTRIAL PRINT Independent research, powered by Bürkert, was conducted on-site, to assist in the shaping of InPrint and to provide some valuable insight into the development of industrial print. 339 questionnaires were completed.

Based on the sample size of 339 and a population of 6,995, this Research Programme has a confidence level of: 95% and a confidence Interval of: 5

Independent InPrint Event Research conducted by TBG ES Research

HOW LONG DID VISITORS STAY AT THE SHOW?

Typically a launch event of this size might struggle to retain visitors for more than a few hours, but InPrint had sufficient content to retain 18% visitors for a whole day and a further 10% for 2 days. This suggests that the content provided at InPrint was of a level that necessitated detailed engagement between the visitors and exhibitors.

WHY DID VISITORS ATTEND THE SHOW?

In line with all B2B events, meeting colleagues and customers is always high in the list of reasons for attending, along with visitors getting an overview of the market that the event serves. What distinguishes InPrint from other trade events is the number of attendees who are actively searching new technologies or methods of production which suggests that the event is leading this industry. The value of InPrint is further underlined by the number of visitors, (43%), whose aim with their visit was to help them to decide on new products and suppliers and to make purchases. InPrint is clearly an event where business is done.

HOW DID YOU RATE EXHIBITORS AND PRODUCTS AT THE INPRINT SHOW?

77% of visitors to InPrint saw the quality of exhibitors and their products as being ‘Good’ – of this 41% saw them as being ‘Very Good’ or ‘Excellent.’ This suggests that InPrint succeeded in bringing together two parties who really wanted to do business, something all B2B events aspire to, but not all succeed. This result places into context the importance of InPrint. A core aim for the show was to provide access to unique high level expertise and technology and this was achieved.

Up to 2 hours

10% 21% 18% 10% 20% 21%

2-4 hours One day Two days Three days Undisclosed

Excellent Very good Average Don’t know Poor 1%Good

7% 36%34% 16%6%

Get an overall impression of the development of industrial print

Meet colleagues or customers

Find new technologies for production

Decide on new product or supplier

Buy product

Attend conference program and learn about industrial print

32% 20% 17% 15% 11% 5%

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WAS YOUR TIME AT INPRINT PRODUCTIVE?

Nearly three quarters of visitors felt that their time spent at the event was a good investment of their time, with a further 22% who have yet to decide one way or the other. Perhaps the most telling response is that only 5% of visitors felt their time was not productive. This again is evidence that InPrint provided a strong platform for buyers to meet sellers in an emerging sector of the print market.

HOW DID YOU RATE THE PROMOTION FOR THE EVENT?

72% of visitors felt that the promotion for the event was Good or Very good and a further 9% felt it was excellent.This suggests that the marketing plan was both effective and well received and as such should be commended in the light of the fact that the print industry is a crowded market in terms of print shows and that InPrint was a launch event.

WHAT IS YOUR PREDICTION FOR THE GROWTH OF THE INDUSTRIAL PRINT SECTOR?

With 100% of respondents stating they think that industrial print is growing, the debate seems to be focusing upon how quickly and significantly it is growing. This links with the predictions made by I.T. Strategies and other industry research organisations about the potential of industrial print. At InPrint, universally, both exhibitors and visitors agree.

HOW IMPORTANT IS THE INPRINT SHOW TO THE FUTURE DEVELOPMENT OF INDUSTRIAL PRINT?

Visitors clearly believe that there is a need for an event such as InPrint and that currently, InPrint is leading the way in this sector. This is again a very positive figure for a new show, to be able to have established itself as an important focal point for this fast developing market.

Yes

Excellent Very good Good Average Don’t know

Poor

Maybe No

74%

9%

Very important - it is leading the way

Important - there was need for a platform

Not as important

69%25% 6%

Double digit growth Steady growth Slight growth

25% 46% 29%

30% 42% 13% 5% 1%

22% 5%

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IF YOU REPRESENT A MANUFACTURER WOULD YOU PREFER TO PURCHASE FROM SUPPLIERS OFFERING:

When asked whether respondents would like to purchase customised compared with standard components, 86% of respondents stated they want customised. This indicates that the visitor base needs new technology to perform a specific task within a particular production process and that new technology is required to fulfil a unique role. This is a distinguishing fact for industrial print when compared with traditional print. The only real debate seems to be the level of customisation required.

WHAT TECHNOLOGY DO YOU SEE DOMINATING INDUSTRIAL PRINTING IN THE FUTURE?

Whilst ink jet printing is seen by visitors as the dominant form of single print technology, the findings also highlight that it is a blend of all available technologies that will be used in manufacturing level print. With an industrial analogue print industry valued at $100 Billion, analogue processes play the major role. Whilst inkjet printing is predicted to grow, it’s growth is not at the detriment of analogue printing. Inkjet is an additional technology that is being introduced into the manufacturing process. Later on, this report looks at this in more detail and how digital printing provides new market creation and new process and how it is blending with analogue printing.

WHICH INNOVATIONS DO YOU/YOUR CUSTOMERS CURRENTLY WISH FOR THE MOST?

Visitors attended for a variety of reasons to improve their industrial print production. Whilst efficiency is always sought after, an equal emphasis is made by visitors to seek new technology that enables new revenues whilst enabling more customised production capability.

New technology that enables new revenue

More customised production capability

Lower production costs Faster production Shorter production run lengths

More precise and durable finish

19% 19% 18% 18% 15% 11%

Customised system solutions, designed co-operatively Slightly customised components

Majority customised components to simple system

Standard components chosen from catalogue

42% 23% 21% 14%

Inkjet A blend of technologies (screen and digital) 3D printing

Screen printing/pad printing

39% 36% 21% 4%

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5 // WHAT WERE THE KEY TECHNOLOGIES AT INPRINT? SCREEN PRINTING, DIGITAL INKJET PRINTING AND 3D PRINTING

InPrint 2014 showed how a mix of technology is used for industrial print production. At InPrint 3 major technologies were represented.

SCREEN PRINTINGScreen printing is an incredibly vital aspect of industrial printing and featured significantly at InPrint.

In the run up to the InPrint Show, we spoke with a number of experts within the field to both help us to define industrial print and highlight the key issues. Robin McMillan, Sun Chemical, said the following in relation the importance of screen printing in the industrial process.

“Screen printing is still the world’s most widely applied print process. Clearly there are more offset machines, and more desktop printers, but screen printing is the most widely used print process by a number of diverse industries and applications and what is also important is that there is still growth in the processes use, unlike other print processes that may suffering contraction of demand.

There are clear reasons for this widespread use. It is one of the most flexible processes. Using screen printing, you can print onto virtually any shape or print pretty much any size. Ink availability and process development is relatively easy when compared with other print processes for industrial, and this includes inkjet. The ink development is mature and proven, and the chemistry is robust and refined, albeit it is a big challenge to achieve some of the post print product requirements.

In addition, some of the screen machines are specifically customised to suit a specific purpose. It is highly developed technology, it is relatively low cost to develop and very precise in its production, delivering high quality results.

It is really relatively straightforward to integrate screen printing, with offset, pad, flexo and digital inkjet in combination. This isn’t necessarily new as such but it proves a level of compatibility that other processes, such as inkjet are still grappling with and is still in its formative stages.

However, screen and digital print technology is clearly being deployed within production lines to great effect.

One of the famous examples of combination printing utilising two processes is the printing of fruit machines when they converted from multi-colour screen to 4 colour process screen print to a combination of screen and digital where the major, coloured design was digitally printed and then a screen opaque white used to back up the digital print. This uses the best aspects of both processes combining quality with flexibility and we can now see this concept being deployed for new applications such as direct to shape printing.” said McMillan.

“We are amazed that many different industries come together here. You meet people you would not meet elsewhere and the response is just great.”

C. Schimansky, Notion Systems

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‘Smart’ Screen Printing In another conversation, we spoke with Friedrich Goldner of Marabu about Smart Screen Printing. ‘Smart’ screen industrial screen printing is booming due the new wave of communication and consumer electronics driven by brands such as Apple. It is a fact that 700,000,000 touch screens for smart phones alone were produced in 2012. The fact is that without screen printing, smartphones and tablets simply would not work. For functionality and particularly in applications like touch screens, screen printing is firmly embedded as the technology of choice.

Goldner explains “Screen printing is the best method of printing straight lines and edges, critical when evaluating image quality but particularly so while striving to minimise resistance (Ohms) in conductive layers. While striving to eliminate the effect of sawtooth, screen does not suffer from the challenges of “connecting the dots” that say inkjet has. This market not only strives for fine edge definition but carries registration to a new level printing to within less than a millimetre to the edge. These quality standards are incredibly high and the print is required to achieve an accuracy of within a Nano-distance on millions of parts at fast output. With the print virtually to the edge and with the precise edge definition, the manufacturer is able to place a lot of value on the graphic design and branding. A further factor is the density of print. In order to hide the electronics in the background, the density of the black or white ink on the front of an apple iPhone for example, has to be of an extremely high standard.

The standard of touchscreen technology today is using 2 pieces of glass (GG) where they decorate the front panel with black et al., the second piece has all of the electronics, and they then laminate the panels together. OGS (one glass solutions), the up and coming technology for high end units is where they put the electronics directly on top of the ink. This is where the print has to be able to withstand 300 degree (c) heat and exposure to various chemicals, and only screen can fulfil this role due to its high level of resin content with resin determining your resistance level. Digital cannot do this, as by definition a digital ink requires a viscosity which does not allow for adequate resin content.” concludes Goldner.

However screen printing is not limited to functional decoration, functional coatings are also essential in smartphone production. In order to cut the glass screens and to ensure the edges of the screens are safe and not sharp to touch, screen printing plays another role. The glass touch screens themselves are screen printed with a protective masking that enables the cutting of the glass to be more precise as it prevents dust getting onto and scratching the surface. Again screen printing playing an integral, functional role in production.

These are just two examples of how and why screen printing is growing in the industrial sector, add to this the 7 layers of super thin screen printed silicon that enables the touch screen to function and you have a clear picture of why screen printing is growing. So as long as consumer electronics continue to grow and develop, industrial screen printing will continue to thrive.

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INDUSTRIAL INKJET: NEW DESIGN CAPABILITY, NEW PRODUCTION POTENTIAL AND NEW MARKET CREATIONIndustrial inkjet is already providing new options for manufacturers. But will the future for industrial print be digital? This, according to many observers and commentators in the industrial print sector, is very debatable. Clearly inkjet offers tremendous value, but it may not totally replace the incumbent technology. Such is the diversity and scale of industrial printing.

Many believe digital print technology is complementing and not displacing analogue production by producing new value by performing a role analogue processes cannot. It is a fact that digital print technology enables shorter run manufacture, mass customisation and more flexible production alternatives. Inkjet is enabling printing, deposition and advance manufacturing possibilities that never previously existed. Clive Ayling, General Manager of TTP Meteor explains “digital is most certainly enlivening markets but I don’t believe it is replacing the traditional technologies. It is providing value that didn’t exist before.” The ability digital technology has to mass customise is compelling. Mark Hanley, President of I.T. Strategies points out in the InPrint White Paper, “Inkjet and digital printing technology in general carries with it the long-term promise of true customised print based on fully variable data input. This is what analogue print will never be able to do”.

New Design Roberto Zinser and Ed Lensen from Canon explain about the new possibilities inkjet provides designers, “We are seeing from our customers the creation of new designs they would never have been able to achieve before the invention of inkjet. This goes from something as seemingly small as the width of a line on a control system for an electronic device. It means designers have new possibilities, meaning it is creating new value and the potential is hugely exciting.”

Tim Phillips, Xennia, agrees “Inkjet in a number of different application areas is liberating designers to try things never previously possible with traditional processes such as gravure. The risk of getting it wrong when the mistake is so costly, dramatically reduces innovation. The advantage of inkjet is that it is reducing this risk whilst opening up a sea of new creative potential for a designer, whether it is textile, ceramics, glass, wood, plastics, lamination or other decorative applications. So inkjet is creating new potential for industrial product design, implementing a small change to the way something is printed a design feature is enabled. And this is where inkjet has a considerable contribution to make.” Added to flexibility, the speed from design to production has also increased. An idea can reach production reality far quicker, especially so for smaller run output using industrial inkjet.

“We from Durst are very satisfied with our participation at InPrint. We could get in touch with customers from various industries; therefore taking part was worthwhile for us.”

Andreas Unterweger, Durst

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New Production - Fast Fashion and Fast Production is Good Business Alessandra Borghi, Commercial Director for ink manufacturer Kiian Digital, explains the change for textile production. “For retailers like Zara, they need to be able to respond to fashion tastes far more locally, and in line with a constantly evolving landscape. So mass production, that is quite slow to respond, and that has a general approach, does not provide retailers with the right local style or the response time they need. There is no point in having huge stock inventory of low cost production textile, when fashion has moved on and nobody is buying a particular production line because it is too generic or out of date. Fast fashion requires fast design and production and digital textile production is increasingly being moved closer to the retail markets they are designed for, meaning better sales, a huge reduction in stock inventory, whilst minimising risk and cost.” Despite this exciting trend, the market for mass manufactured clothes remains intact. It is clear that this development is not at the expense of analogue processes because it is creating new need. Mark Hanley continues, “Digital print only finds a place where it does something analogue print cannot. Sometimes that is a direct feature of the technology where, say, screen print quality standards can be exceeded, or sometimes it is more of an indirect feature as where digital print as a component of an integrated digital factory enabling a 30% cost reduction in manufacturing. In this sense no one buys digital print to substitute analogue print technology whose reason for existence is cost leadership against digital, where the cost is significantly higher when compared to analogue.” Surface imaging, such as the decoration of floors has, up to now, been the most visible example of growth inkjet is making for industrial print. But it is also making inroads into direct printing onto curved plastic and glass surfaces. In Germany companies such as Till, Hinterkopf and Kammann have developed machines to service this demand, and in France Machines Dubuit, Cyan-Tec in the UK, INX Digital in Italy are developing technologies that enable direct printing onto curved surfaces whether this is plastic, glass, or metal. This could revolutionise the label printing process as it removes the need for a label.

“InPrint was an event that came at the right time and delivered the right amount of visitors. We are pleased that we achieved what we wished or hoped to achieve.”Paul Adriaensen, Agfa

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For printing onto consumer goods, versioning never previously possible under analogue, becomes a reality. The technology is already being used to help promotion, increasing the effectiveness of coding and stock control as well as more localised design and communication on the product itself as opposed to purely printing onto a label. Mark Alexander, Xaar, continues, “Direct-to-Shape inkjet printing is generating significant interest from brand owners in particular because it has the potential to add value in a number of ways. The ability to eliminate the hidden print costs of traditionally printed labels, such as the label itself, overruns, waste and logistics makes this a compelling financial proposition. In addition, brands can be much more creative than they can with traditional print or labels; for example, printing onto grooved and ridged areas that are not suitable for labels; added to this, direct-to-shape printing enables mass customisation, product localisation and fast-response marketing campaigns – such as printing the football scores at the end of a match on a beer bottle which is sold in the bar to fans after the game.”

Inkjet is also moving into the functional printing sector, as Mark Hanley explains, “Whilst it is clear that inkjet is making gains in terms of decorative surface imaging, there are clear innovations within functional print where inkjet is being introduced into the decoration and function of white goods. Whilst it is still early in the innovation cycle, the technology may well provide manufacturers with additional value in terms of technology that assists personalisation, helps effective prototyping and could also be integrated into the manufacturing line.”

New Market Creation

New markets are forming and will continue to develop as digital inkjet continues to develop in its flexibility, speed and quality. I.T. Strategies rate the potential value of inkjet within the industrial sector to reach $20 Billion by 2022. This means that industrial supply chains within multiple industries we will see growth by creating new value, and new companies will form to cater for this demand. However, the bulk of industrial printing will remain in the hands of analogue processes, such is the size, scale and high technical level of demand for production with inkjet playing a new role which is being played out currently.

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3D PRINTING - THE DAWN OF A NEW ERA FOR INDUSTRIAL PRINT?The third key focal point at the InPrint Show was 3D Printing. Despite many claiming that 3D printing is not really an authentic printing technology, from the very start 3D printing fell within the categories laid out for industrial printing by I.T. Strategies. With an emphasis on innovation, this revolutionary technological area of development featured at InPrint. The 3D Printing field is undoubtedly an exciting, but comparatively small sector within industrial print. This seems to contradict the disproportionate amount of attention that 3D printing achieves from mass media and the general public.

The potential for 3D Printing is well documented. As an additive manufacturing process that deploys synergistic technology to inkjet for industrial production, it was a logical addition to the show. Stratasys successfully ran the highly popular 3D Print Factory at InPrint with multiple examples of 3D Printing applications and supplemented this with a number of presentations within the conference programme with a keynote from 3D Printing expert Neil Hopkinson from the University of Sheffield.

Right now the value of 3D Printing seems lower than one might expect, however the future growth potential of 3D Printing is very exciting as high expectations have led to share prices growing at spectacular rates. Credit Suisse calculated the global market size at the end of 2012 at $2,000 (million and predicted a doubling by 2015).

Gartner estimated that 3D printer sales ramped up by 49% in 2013 and will double again by 2015 to over 100,000 machines in the under $100,000 price range. Sales in 2013 are not yet final at the time of writing but are expected to exceed $600 million. For the industrial sector 3D Printing is used within the manufacturing process for rapid prototyping and for highly specialised component manufacturing and for the InPrint Show it is undoubtedly a new technology that can be deployed within the industrial print production company as an outsourced service for customers within the manufacturing supply chain.

InPrint’s Great Innovation

On Thursday, 10th April the Great Innovation Competition took place. A series of presentations designed to highlight the innovative value of a product with the winner decided by a panel and audience. The finalist’s were Hymmen’s Industrieanlagen’s 2.1m single pass array and the Machine Dubuit 9150. As panellist, Sophie Matthews-Paul explained, “Both of these established manufacturers showed a thorough understanding of functional application requirements that clearly demonstrated how digital versatility will benefit future techniques. What really appealed to me in innovation terms was the fact that it was companies with such strong analogue backgrounds that created the greater impact in the development of key digital techniques that are particularly relevant to the overall foundation of where old meets new.”

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6 // WHAT EXHIBITORS SAID

“We had high expectations coming here to InPrint and I think all of our expectations have been met and all the promises the show organisers made to us before the show have been achieved and more.” Graham Kennedy, Ricoh

“We would like to be part of the next InPrint again.”Christian Bender, digidirect GmbH

“The 2nd day of the show, 5.20pm and you see me exhausted. So far the show has been very successful.” Frank Welte, Welte GmbH

“We are amazed that many different industries come together here. You meet people you would not meet elsewhere and the response is just great.”C. Schimansky, Notion Systems

“We met many people we would not normally meet and this is why the show is very interesting for us. We are excited about the next InPrint.”Dr. Christoph Bulliard, Sensient

“Fujifilm showed ink, printhead and systems integration technology at InPrint and the show was an outstanding success with keen interest shown by a great many new customers. ”Jon Harper-Smith, Fujifilm

“InPrint was an event that came at the right time and delivered the right amount of visitors. We are pleased that we achieved what we wished or hoped to achieve.”Paul Adriaensen, Agfa

“We from Hymmen arrived at InPrint open minded and we can say that we are surprised by the good response.”Dr. Anke Pankoke, Hymmen Industrieanlagen

“The show was an sensational success as we met a targeted audience with precise questions so that we could have interesting conversations.”Stefan Fiedler, Salon Iris

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“InPrint more than exceeded our expectations and was the perfect platform for the launch of our Xaar 1002 AMp printhead developed for Advanced Manufacturing applications. We have met many people from disparate industries interested in learning about the latest technology developments and exploring new manufacturing opportunities. Industrial inkjet is transforming the manufacture of various products across many markets and the buzz at InPrint proves that this is the right event at the right time. The future is very exciting.” Mark Alexander, Xaar

“InPrint 2014 can be described as the right show at the right time. The interest from the industry has been exceeding our expectations with a very busy Agfa stand as a result. This is the kind of shows where you don’t mind having missed lunch.” Tom Cloots, Agfa

“We found the show most useful, with high quality leads from decision makers across a range of industries. This was exactly what we had hoped for from InPrint, and we feel our investment as a founding sponsor was well justified. We look forward to InPrint 2015!” Tim Phillips, Xennia

“Being an ambassador means that you have to believe in innovation. Industrial print is not only on the rise in the graphics industry, but also in many other vertical markets. The organisers of InPrint 2014 have therefore picked their momentum perfectly to organise InPrint 2014. The Mimaki booth was buzzing with many new high quality vendors interested in the industrial print applications. The close proximity of Hannover Messe 2014 also enabled us to reach out to other markets and introduce them to the benefits print has to offer. InPrint 2014 has proven to be a new venture for the print industry, challenging the imagination of attendees, Mimaki is proud to have been its ambassador.” Mike Horsten, Mimaki

“For a first time show it delivered much more than we had expected - right from the start. We have been extremely pleased with the level of customers showing up from various industries with very specific interests in mind - all across from industrial inkjet, screen, & pad printing segments. Being very active in industrial print applications for decades, we embraced the idea of InPrint immediately and contributed in early developments meetings shaping the content inclusive taking on an active ambassador role. Well done and looking forward to the next InPrint Show!” Friedrich Goldner, Marabu Printing Inks

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7 // SUMMARY

InPrint: A Strategically Important EventAt the beginning of the planning process for InPrint it was a core value to provide strategically valuable event rich in unique content with access to unique innovation whilst inspiring a connection. The results of the event were widely applauded as it undoubtedly achieved something new. Industrial print itself has become one of the most talked about subjects within the print technology field no doubt in part to the energy and impetus created by the organisers, ambassadors and exhibitors.

Sophie Matthews-Paul, Editor of Specialist Printing Worldwide, wrote within her review of the InPrint Show, “At InPrint the emphasis was definitely on what goes on beneath. All too often in a graphics environment there is an unnecessary level of secrecy built in to some of the most obvious components. Where exhibitors, in the main, were particularly successful at InPrint came in simplifying their manufacturing or production processes so that they captured the attention of the passers by. This was not an event where visitors wanted to see lots of market-ready machines, although there were certainly complete lines on show that catered for specialist areas; instead it was a rare opportunity for new and existing technologies to meet on common ground in a focused environment.”

As Aditya Chavarkar observed, “A point to note was that most of the exhibitor booths had top management or owners present at the stall highlighting their anticipation for this new segment of industrial printing.” Mark Hanley, I.T. Strategies observed, “InPrint was called a good success by most people we and others interrogated at the event. This seems easy to say, but to have established a footprint in a huge future market with good focus and successful feedback is a big achievement. The actual show did a great job of bringing in a mix of digital and analogue vendors and integrators and new market users.”

In conclusion, it is clear that industrial print is positioned at the apex of cutting edge print production and is a fertile area of innovation. Many companies from analogue through to digital are busy investing in new technologies and solutions for industrial printing that is part of the manufacturing sector. The challenge the organisers had to create an exhibition format that pulled in a high quality cross section of visitors from a diverse range of industries was realised. The results and the feedback from participants at the show demonstrated both a desire for InPrint to be the event where new products are discovered but also where a community comes together to learn, network and gain clarity on future opportunities.

Glass

3D printing

3D printing

Aeronautics & Aerospace

Additive Manufacturing

Appliance & Equipment

Architectural

Automotive Printing Ceramics

Home décor

Inkjet printing

Inkjet printing

Laminate printing

Furnishings

Packaging and containers

Surface imaging

Screen printing

Screen printing

Product finishing and decorationIn-mold decorating

Electronic product manufacturing

Lighting

Photovoltaic

Finishing and QCMembrane Switches

Printed Electronics

Solar cells, energy

Decals/nameplates

Medical Devices

Pad Printing

Rapid Prototyping

Credit and gift cards

Hot stamping

Consumer products

Conductive inksCoding & Marking

OLED

Plastics

FUNCTIONAL & DECORATIVE APPLICATIONS

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InPrint Ambassadors

8 // FOUNDER SPONSORS

Alessandra Borghi KIIAN

Jon BultemeyerMarabu

Lorenzo Villa 2be Partners

Mark AlexanderXAAR

Mark HanleyI.T. Strategies

Mike Horsten Mimaki

Roberto Zinser Canon

Rob Haak Spikix

Oliver Beck Thieme

Miles Bentley Lumejet

Mike Willis IMI Europe

Sébastien Hanssens Caldera

Sophie Matthews-PaulRockstro

Tim Phillips Xennia

Tom Cloots Agfa

Neil HopkinsonUniversity of Sheffield

Dr René PankokeHymmen Industrieanlagen

Eric BredinStratasys

Frank SeemannNeschen

Graham Moore Ricoh

TMF O R A 3 D W O R L D

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INPRINT 2014 // EXHIBITOR LIST3D Print International3T Supplies AGAgfa Graphics NVAltana Technology Platform Printed ElectronicsAmesos GmbH & Co. KGAntalis Macron GmbHArranged BVBAB & G Mailsolutions GbRBergstein Digital BVBlase GmbH & Co. KGBYK-Chemie GmbHBürkert Fluid Control SystemsCALDERACanon Deutschland GmbHColor Alliance GmbHColor-Dec Italy s.r.l.ColorGATE Digital Output Solutions GmbHCruse Spezialmaschinen GmbHCyan Tec Systems LimitedCYCONJETDeutsche adp GmbHdigidirect GmbHDP Solutions GmbH & Co. KGDPS Innovationsdruckprozess GmbH & Co. KGDurafos Inc.Durst Industrial Inkjet Application GmbHEckart GmbHEltosch Grafix GmbHEPSON Deutschland GmbHErgoSoft AGERPA Systeme GmbHESC Europa-Siebdruckmaschien-Centrum GmbH & Co.KGESMAEurolaser GmbHExtris S.r.l.Folex Coating GmbHForever GmbH -Digital Transfer

Applications TechnologyFraunhofer-Institut für Fertigungstechnik und Angewandte Materialforschung IFAMFujifilm Speciality Ink Systems LimitedGrünig-Interscreen AGGTO S.r.lGünther Business Solutions GmbHHans Frintrup GmbHDr. Hönle AG UV TechnologyHuntsman Textile EffectsHymmen Industrieanlagen GmbHI.T. Strategies incIACSImageXpertIMI Europe Ltd.Impuls Apparatebau Jaeger & Sohn GmbHIndPrint Magazine (Earth Island Publishing)Industrial Inkjet Ltd.Inkjet Engine TechnologyIntegration Technology EuropeINX Digital Italy srlIST METZ GmbHJ-Teck 3 SRLKALA SASKIIAN S.p.A. Socio UnicoKoenen GmbHKuei SRLLARGE FORMAT + Decorative & Functional InkjetLumeJet GroupMachines DubuitMarabu GmbH & Co. KGMaschinenbau Bochonow GmbHMehring GmbHMetis Systems S.r.l. / SMA Electronic Document GmbHMimaki Europe B.V.mprintNazdar Ink Technologies

Neschen AGNor-Cote International, Ltd.Notion Systems GmbHPall GmbHPhoseon TechnologyPlan.tec. GmbH & Co. KGPlasmatreat GmbHPrintdata GmbHPröll KGPVF-Vertriebs GmbHRicoh EuropeRiebl-SiebdruckRK Siebdrucktechnik GmbHRokuPrint GmbHSaati S.p.ASalon Iris - Stefan Fiedler Imaging GmbHSawgrass EuropeSefar AGSensient Imaging Technologies S.A.SIGN-TRONIC AGSihl AGSpecialist Printing WorldwideSPGPrintsStratasys GmbHSummer Rain d.o.o.SunChemical/SunJetTHIEME GmbH & Co. KGToshiba Tec Tritron GmbHTTP MeteorUnico InksVFP Ink Technologiesvph GmbH & Co. KG / Igepa GroupWelte GmbHWERK II Medien- und Informationsgesellschaft mbHXaar plcXennia Technology Ltd.Xerox GmbHZünd Systemtechnik GmbH

INPRINT CO-DIRECTORSFM Brooks runs innovative trade shows for pioneering print technology. Co-Directors, Frazer Chesterman and Marcus Timson have a combined experience of over thirty years in the exhibition industry and over the past ten years have a successful track record of running and launching market leading print technology trade shows. FM Brooks is part of the Mack Brooks Exhibitions Group, which is Europe’s largest privately owned exhibition business.

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