Specialist communications - Frontier PR Home · companies, including Tesco, Dobbies ... benefits of...

Specialist communications for housing and regeneration

Specialist communications for housing and regenerationwww.frontierpr.co.uk [email protected] 0161 306 8502FrontierPR Frontier Public Relationsfrontier-pr frontierpr

Frontier PR is a full service agency that delivers creative and dynamic public relations campaigns for housing and regeneration organisations.

We specialise in supplying communications services that help you:

Raise your profile and defend your reputation

Become industry leaders on the issues that matter to you

Engage with your customers in new and more cost effective ways

Formed in 2007, we employ a dedicated team of former journalists and public relations strategists who are experts in social housing, regeneration, planning and community consultation.

Together we have worked with more than 20 landlords, developers and house builders on everything from crisis situations and planning applications, to community engagement and social media strategies.

This means that we understand your organisation, and the communications challenges you are currently facing.

Our experience has taken us from Scotland to Southampton – and everywhere in-between – while our around-the-clock service means that we are there for our clients wherever you want us, whenever you need us.

About Us

The key to our success “ Our expert team works with regeneration companies, house builders and developers to help

them manage their reputation, communicate with communities, engage with customers and win new contracts. We deliver specialist public relations, consultation and public affairs support that link to an organisation’s core business objectives and values.”

David Innes-Edwards, Managing Director

We know housing and regeneration – so we’re confident we can deliver measurable return-on-investment.


Strategic PlanningFrontier PR’s team has worked with some of the UK’s biggest brands to help define how they communicate – both at boardroom level and for individual projects.

We understand that a well-defined communications strategy is an essential business tool for any organisation.

At Frontier PR we create living documents that set out your communications tactics – both internal and external – and ensures that each one links directly to your corporate objectives and company values.

Before any activity is undertaken, we help you paint a clear picture of your communications goals, your target audiences and the key messages that reflect your organisation’s ambitions.

That means whether you’re engaging with the media, your customers, politicians or local communities on a planning application, you’ll know exactly what you want to say; and how you want to say it.

Crucially, we will also define and agree return-on-investment – so everyone knows what success looks like when we get there.

Media RelationsGood media relations get you seen, heard and read in all the right places.

At Frontier PR we use our expert knowledge of media relations and contacts in local, national and trade media to:

Build your organisation’s image and promote the work you do to customers and the wider industry

Defend your reputation against potential negative media stories

Help you take ‘ownership’ of the issues that matter to you within the sector

Support specific initiatives or projects such as planning applications

We’ve secured millions of pounds worth of coverage for our clients, with TV, radio and print media coverage – but more importantly we get the right message to the right audience.

We’re also experts in using social media channels to make sure your stories reach the key journalists, bloggers and opinion formers who help shape debates in the social housing industry.

Our Services

NEWSPublic Consultation & Planning ApplicationsWe’re experts in engaging with communities on major housing and regeneration projects.

Our team has led on planning applications for companies, including Tesco, Dobbies, Barratts Homes, Long-Port Group, and Keepmoat. Together we have worked on more than 50 high profile and often controversial applications.

We work on the frontline where you need us most, and are as comfortable meeting local residents in community halls as we are engaging with politicians in the boardroom.

Frontier PR focuses on delivering the right messages to the key decision makers in communities where you operate.

We specialise in securing ‘buy in’ from the public and local stakeholders and use their stories to highlight the benefits of your projects to deliver positive outcomes at planning committees.


Our Services

Social MediaSocial media has changed the way we talk to each other.

Sites like Facebook, Twitter, LinkedIn, Google+ and Pinterest can no longer be dismissed as ‘passing fads’ – they are now essential parts of the communications mix.

How you present your organisation and respond to online dialogue through these channels will be a major part of defining your image, and a key tool in breaking down barriers with communities and tech savvy generations.

The team at Frontier PR has run social media campaigns for some of the UK’s biggest brands, and can help you:

Engage with new, and often hard to reach, audiences

Manage the perception of your brand in the online community

Raise the profile of key spokespeople and establish them as leaders on key industry issues

Develop social media strategies to ensure that policies and procedures are in place for your online activity

We’re also specialists in using social media to bring campaigns to life, using videos, animation and online engagement to give your stories the edge in the battle to grab media space.

Media TrainingSpeaking live to the media can be one of the most challenging and daunting experiences an organisation faces.

The course of a story and the public image of a company can be re-defined by the answers given in these pressure situations.

That’s why it is absolutely essential that an organisation has a number of well-trained, well-briefed spokespeople who can deliver clearly defined messages, whatever the circumstances.

Frontier PR offers bespoke training that helps organisations prepare for every scenario. We make sure you can take full advantage of opportunities to promote positive projects, and appear calm, competent and in control during a crisis situation.

Crisis CommunicationsHow an organisation operates in a crisis can define its image for years to come.

Our team has a huge amount of experience in managing communications crisis’ having worked on stories including:

The Irlam Gas Explosion

The Adrian Smith vs. Trafford Housing Trust court case

The Lakanal House tower block fire

We offer media training and put plans in place to make sure you are prepared for every eventuality.

Frontier PR will be there for you during a crisis to operate a 24 hour press office, manage communications channels to avoid misinformation, and ensure the right messages reach customers, staff and the media.

We provide regular scenario training to make sure that your team know their roles and responsibilities in the event of a crisis situation.


Our Services

Event management & supportEvents are a highly effective ways of delivering messages into the heart your community.

Frontier PR can take your organisation’s presence to another level through:

Hosting events that can help bolster engagement with customers, politicians and other key stakeholders

Sponsorship and partnership with other local events and maximising your presence

Roundtable events and forums with peers to establish thought leadership

Developing themes for exhibition stands

Hosting fringe event and receptions at conferences

With comprehensive preparation, a great deal of imagination and thorough promotion, Frontier PR will ensure that you stand out from the crowd and deliver return on investment.

Digital SolutionsWe’ve created dozens of digital solutions for our clients to give them the right online presence.

Whether it’s a fully integrated and interactive website that transcends digital platforms, or a project specific microsite, we work with you to develop innovative designs that help you engage with your stakeholders and the wider community.

Frontier PR can deliver from inception to launch, helping you build a web presence that reflects your organisation’s values and image.

We can also help you take advantage of digital platforms to assist in event management and capturing feedback and data from your customers.

Video & BloggingIn the digital age, videos and blogs are a valuable tool that can help deliver your message and interacting with your audience.

When designed and delivered in the right way, short films or animated clips can convey complex messages to your customers quickly, in a format that they are increasingly likely to engage with.

It can also be an excellent way to inject new life into campaigns, giving you an edge when promoting projects in the media.

Like video, blogging can help your organisation interact with peers and key opinion formers within the market. It give you the opportunity to be creative in your delivery, and become the ‘owners’ of industry issues.


At Frontier PR we take a knowledge-based approach to public relations.

That means we only work where we know we can deliver a genuine return-on-investment.

We tailor all our campaigns to the individual needs of our clients, taking into account the unique combinations of business objectives, audiences, messages and issues.

We’re experts in the field of housing and regeneration, and our team has worked with a wide range of organisations including:

Keepmoat Group

Keepmoat Homes

Tesco

Spenhill

Long Port Group

TCN

Smyths Toys

DBA Estates

We understand the markets you operate in, and our team has worked with a number of housing associations and councils, including:

City West Housing Trust

Salix Homes

Halton Housing Trust

Trafford Housing Trust

Knowsley Housing Trust

We are also the team behind the hugely successful Progress: Leadership In Housing forum, which sees us host a series of popular roundtable events for landlords up and down the country to discuss and debate current industry issues.

Our work

“ Frontier PR’s knowledge, creativity, and professionalism has played a very significant role in growing Mobysoft’s presence within the social housing market.”

Derek Steele, MD, Mobysoft

“ As an agency Frontier PR have proven to be responsive and flexible in their approach – responding to the varied needs of our communications team with timely professionalism.”

James Allan, Marketing and Communications Manager


Keepmoat HomesSpecialist public relations agency Frontier PR was tasked by Keepmoat to assist with its proposals on the regeneration of the HCA’s Bickershaw South development site in Leigh near Wigan.

Our role involved engaging with and considering the needs of local stakeholders, including residents, community groups, organisations and politicians, in order to develop a blueprint for ongoing engagement.

Utilising the community intelligence gained, Frontier PR outlined how Keepmoat would effectively tackle issues such as:

Generating new skills and training

The history of the site

Provision of green spaces

Local economic development

This included utilising the local and regional media, site visits, social media and exhibitions.

Ian Fletcher, Regional Head of Land & Partnerships at Keepmoat said: “Frontier PR supported Keepmoat in a major competitive dialogue bid for the HCA, producing a robust PR strategy as part of our detailed submission which demonstrated their comprehensive knowledge of the local market and the nuances of how to engage with communities.”

ProgressMobysoft, a market leader in bespoke data and information solutions for social landlords, requested that Frontier PR develop a mechanism to encourage intelligent and ongoing dialogue with the sectors leaders.

In response Frontier PR created Progress: leadership in housing. Progress is a leadership forum, hosted by RSLs and sponsored by Mobysoft.

Frontier PR developed the concept from beginning to end – delivering a brand identity, working collaboratively with host RSLs on event management and undertaking the promotion and invite process.

Activity also included social media, media relations and post event whitepaper writing.

The benefits can best be summed up by Mobysoft’s Managing Director, Derek Steele: “Progress has been a big success for everyone involved. All the events exceeded expectation, both in terms of numbers of attendees and the new business opportunities generated.

“Progress has also been incredibly well received by the attending delegates who provided overwhelmingly positive feedback.

“Progress hit the right note at the right time, meshing perfectly with Mobysoft’s ‘housing intelligence’ ethos and allowing everyone involved to benefit. Frontier PR grasped from the outset that Progress could not be a ‘hard sell’, rather an opportunity for Mobysoft to facilitate high-level discussion and debate – an opportunity for leaders to learn from leaders.”

Case Studies


Frontier PR’s award winning team is made up of public relations specialists and former journalists. Each member of our team brings a background in housing and regeneration.

David Innes EdwardsManaging Director

Founded Frontier PR in 2007, and as has steered the company into becoming expert communicators and strategists for the housing and regeneration sectors.

Bobbie HoughSenior Account Manager

Has worked extensively with clients from the social housing sector, and has a pedigree in strategic planning, media relations and crisis communications.

Liz SmithAccount Manager

More than ten years of experience in business-to-business, property and regeneration PR alongside a great knowledge of event management and the media.

Richard WentAccount Executive

Recent university graduate specialising in social media and digital strategies for clients.

Yen WolstencroftDesigner

Over a decade of experience in design – including digital, graphic, corporate identity and branding.

Our Team


The Golden Hedgehog PR Awards 2013Integrated Communications Campaign of the Year

CIPR North West Pride 2012Integrated Communications (Finalist)

CIPR North West Pride 2012Corporate and Business Communications (Finalist)

Our Awards

Contact Us

frontier-pr

FrontierPR

frontierpr

Frontier Public Relations

Frontier PR Arch 28, Sackville Street, North Campus Incubator, Manchester M60 1QD Tel: +44 (0)161 306 8502 Sat nav reference: M1 3NL

www.frontierpr.co.uk [email protected]

Specialist communications - Frontier PR Home · companies, including Tesco, Dobbies ... benefits of...

Documents

Transcript of Specialist communications - Frontier PR Home · companies, including Tesco, Dobbies ... benefits of...