Special Leads
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Transcript of Special Leads
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Special Ledes
Presented byBrett Atwood
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Types of Special Ledes
• Narrative Ledes• Contrast Ledes• Staccato Ledes• Direct-Address Ledes• Question Ledes• Quote Ledes
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Narrative Ledes 1. Elements of the narrative lede
a. Lead block- A couple of paragraphs that build interest in the story
b. Nut graph - The “so what” paragraph- Usually the third or fourth
paragraph
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Narrative Ledes
2. Writing a narrative lede a. Using observation
- There is more going on than the spoken word b. Keeping the story going
- Narrative used to move the story along
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Contrast Lede
1. Elements of the contrast ledea. “compare and contrast”
2. Writing a contrast lede a. Using observation b. Using “turn words” - but, today, now, before…
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Staccato Ledes
1. Elements of the staccato ledea. Short bursts of phrases
2. Writing a staccato ledea. The nut graph must contextualize the staccato lede
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Direct-Address Ledes
1. Elements of the direct-address lede a. Uses “you” to directly address the reader
2. Writing a direct-address lede a. Use direct-address ledes sparingly b. Be prepared to rewrite direct-
address ledes
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Question Ledes
1. Elements of question ledesa. Your lead opens with a question
2. Writing a question lede a. Answer the question quickly b. Tease the audience c. Combine question ledes with direct
address
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Quote Ledes
1. Elements of quote ledesa. Your interview subject has prominence in the lede
2. Writing a quote lede a. General guidelines for quote ledes b. Don’t misrepresent in a quote lede c. Beware of libel when using a quote
lede
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Creating Effective Ledes
A. Using Strong Verbs in Ledes 1. Make sure the verb is precise
B. Choosing a Lede: Which Lede, and When?
1. There are no rules2. Hard news usually requires a summary lede
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In-Class Exercise
• VISIT A MAINSTREAM NEWS SITE AND IDENTIFY TWO DIFFERENT "SPECIAL LEDES“
• Things to consider:– IS THIS THE BEST LEDE FOR THIS STORY?– CAN THIS LEAD BE IMPROVED?– IS A SUMMARY MORE APPROPRIATE?– WOULD ONE OF THE OTHER SPECIAL LEDES WORK BETTER?