Special Features - 5 W's of Business 2012

2 The 5 W’s of Business Wednesday, May 16, 2012

Hell Ya...ThatHell Ya...That’s Good Pizzas Good PizzaHell Ya...That’s Good Pizza!

Gaetz Ave Crossing, #40b, 5250 - 22nd St.www.therockwfp.com403.309.7365

National AwardWinning Pizza

The Rock Wood-fi red Pizza & Spirits continues to fl ourishBY MARK WEBERRed Deer Express

With an emphasis on family-

focused, full-service casual

dining, The Rock Wood-Fired

Pizza & Spirits continues to fl ourish in

Red Deer since opening its doors in 2010.

They are located at 40B, 5250 22nd St.

Sandy Nesbitt, a co-owner of the local

restaurant, said the staff is excited to

be launching special summer features

in tandem with their spring patio open-

ing. “I think we were the fi rst patio to

open this year in the City and it was

packed.”

Though focusing on gourmet wood-

fi red pizza, The Rock offers an array

of pasta dishes, burgers, sandwiches

and salads. Add a slate of unique mi-

crobrews and cocktails to the list and

there is truly something for virtually

any taste.

The key to their ongoing success also

stems from their emphasis on estab-

lishing a family-friendly atmosphere

while maintaining a cool, sophisticated

edge. The rock and roll themes and

tunes appeal to virtually all ages as

well, he said.

Opened in 1995 as a gritty local piz-

za joint in Tacoma, Washington, The

Rock’s gourmet pies and atmosphere

quickly gained recognition. Numer-

ous locations were added throughout

Washington and Oregon and later to

Canada. Further expansion plans con-

tinue to take shape as well.

Nesbitt said the high quality ingredi-

ents richly enhance the fl avours of their

multitude of menu options. The Rock’s

pies are made with fresh, hand-tossed

dough, topped with premium ingredients

and then baked in their famous wood-

fi red ovens. And the variety of tastes is

extensive, with 23 unique combinations

for guests to choose from.

But really, the possibilities and ultimate

combinations are endless, said Nesbitt.

Of course, an energetic and commit-

ted staff also make The Rock stand out

amongst Red Deer eateries. Nesbitt said

plenty of time is spent in training staff

on effectively connecting with custom-

ers. Managers are also very hands-on

too, regularly chatting with patrons

in the dining room. “They’re very ap-

proachable and friendly.”

Meanwhile, Canada has proven to be

an ideal location to expand into from

the United State. And Red Deer was a

terrifi c place to start, said Nesbitt, who

also co-owns the rights to establishing

the brand across the nation.

“Red Deer has been fantastic,” he

said. “It was a great place to launch

from – the support has been really

strong.” Next up, the team is looking

to open restaurants in Calgary, Regina

and Edmonton and St. Albert.

Meanwhile, it’s not just the custom-

ers who have taken note. The chain has

garnered critical acclaim as well -- The

Rock’s continued success has earned

the company recognition as America’s

Number One Independently Owned

Pizza Chain by Pizza Today Magazine.

Indeed, the future holds plenty of prom-

ise for The Rock, with plans to open res-

taurants all across North America.

Keep Rockin’ LLC, the franchisor of

The Rock, signed a Master Development

Agreement with Great Times Pizza Ltd.

to develop 40 stores in Canada. Keep

Rockin’ LLC, has also signed an agree-

ment with the H. Katz Capital Group,

forming Dream On, LLC and plans to

open 15 to 30 new locations throughout

the country by 2018. With many restau-

rants shifting their focus away from be-

ing primarily family-friendly, Nesbitt

said there is plenty of demand for what

the chain has to offer.

Ultimately for Nesbitt, who has

worked in the restaurant business for

many years, The Rock has proven the

ideal restaurant concept to introduce

locally and nationally. And it’s the con-

necting with people that continues to

fuel his enthusiasm for his work.

“When we looked at The Rock, we

saw that it was so edgy and well-brand-

ed,” he said. “I knew the whole Cana-

dian marketplace was ready for it.”

For more information, call 403-309-

7365 or check out www.therockwfp.

com. GM Curtis Kiriakides and KM

John Devine.

[email protected]

Wednesday, May 16, 2012 The 5 W’s of Business 3

HE

RIT

AG

E C

HR

YS

LE

R J

EE

PH

ER

ITA

GE

CH

RY

SL

ER

JE

EP

44

50

- H

wy

12E,

La

co

mb

e, A

B

44

50

- H

wy

12E,

La

co

mb

e, A

B 4

03

-78

2-2

277

40

3-7

82

-22

77

SAVE THE FREIGHT... NO CHARGE CUMMINS... PLUS THERE WILL BE A GUARANTEED

$25,000 CASH WINNER!STOP IN AND TEST DRIVE ONE TODAY!www.HeritageRamDeals.ca

DD

HE

RIT

AG

E C

HR

YS

LE

R JE

EP

HE

RIT

AG

E C

HR

YS

LE

R JE

EP

44

50

- Hw

y 12E, La

co

mb

e, A

B

44

50

- Hw

y 12E, La

co

mb

e, A

B 4

03

-782

-22

774

03

-782

-22

77Not just vehicles at Heritage ChryslerNot just vehicles at Heritage ChryslerBY KIRSTEN PALARDY

Red Deer Express

Heritage Chrysler sets them-

selves apart from many oth-

er dealerships by capitalizing

on their small-town location and at-

mosphere.

“We are one of the few family-

owned dealerships left which is

pretty unique and we work hard to

establish deep ties to the commu-

nity,” said General Sales Manager

Doug Brown.

Brown said they are very happy

to be serving their third generation

of customers in an environment that

he describes as not being pressured

like many of the larger dealerships.

“In a larger centre they’ve already

predetermined what’s going to happen and

then they try to get the customer to adapt to

that, whereas here we don’t approach with a

preconceived notion of what we want to hap-

pen.”

Brown said 63% of the business they do is

repeat customers or referrals.

Being family owned is another benefi t to

customers, said Brown.

“The owners are able to make decisions

quicker without having to go through the bu-

reaucratic channels. If they want to do some-

thing to help a customer they don’t have to go

through a book of policies to make a choice.”

Every situation is different and every cus-

tomer’s fi nances are taken into consideration

when selling a vehicle.

Brown said because of the family-owned

small town approach there is also a large com-

mitment to local sponsorships. “It’s a project

of the president to sponsor youth programs.

They acknowledge it is important to support

the people that have supported them for 25

years.”

Even with the economy going through some

rough patches Brown said the company fared

well because of the relationships they build

with their customers.

“They might not have come in to buy a

brand new vehicle but they come to us for a

good quality pre-owned vehicle. And even if

they didn’t need a new car they continue to

come to us to get their vehicles serviced.”

Brown said because of Heritage Chrysler’s

focus on treating their customers well it has

ensured their existence.

“We know many of our customers on a fi rst

name basis and see them around town at the

grocery stores and gas stations.”

Brown also said the staff go out of their

way to do things for their customers. “We have

service loaner vehicles which

most dealerships have quit do-

ing and we bring in mechanics to

do emergency service. We have a

lot of truck owners where their

truck is their work so we do our

best to make sure they’re always

mobile.”

Integrity is a huge part of

what Brown said makes Heritage

Chrysler unique. They stand be-

hind their product and what they

tell customers. “Quality is some-

thing that is hard to put a price

on. Every one of our customers is

treated with respect.”

On top of the focus on commu-

nity and customer service, Brown

said the company is successful be-

cause they have some of the best

product on the market.

“The product we sell has been acknowl-

edged by the awards it’s been given for safety

and quality. When you have a product you can

be proud to display to people that’s a very posi-

tive thing.”

Brown also explained the pre-owned ve-

hicles available for purchase at Heritage

Chrysler have undergone thorough inspec-

tions equivalent to that of an out-of-province

inspection.

“If we see something at a passable level we

usually repair it anyway. When a person pur-

chases a vehicle we want them to walk away

happy with what they have bought.”

Heritage Chrysler is located at 4450 High-

way 12 east Lacombe. For more information

or a list of inventory visit www.heritagechrys-

lerdealer.com or call 403-782-2277.

[email protected]


Al and Chris Evans#293 - 28042 HWY 11 • Burnt Lake Industrial Park (Beside Laebon Group Building)

[email protected] • (p) 403.347.0277 • (f) 403.347.0288

O XY-wellness is a breath of fresh air for Central Alberta

For people looking

for a place to relax,

a place to heal, or a

place to fi nd some answers,

o2xy-wellness is the place

to be.

Owners Al and Chris

Evans said they wanted to

offer something to Central

Albertans that they would

otherwise have to travel a

fair distance to fi nd.

“We went into this busi-

ness with the intent to

provide customer service.

We both felt we had more

to give and we wanted to

fi nd a way to do that,” said

Chris.

Some of the services of-

fered by o2xy-wellness in-

clude sleep apnea testing

and treatment through use

of cpap machines, hyperbar-

ic oxygen therapy and pri-

mordial sound meditation.

“The hyperbaric cham-

ber provides oxygen under

pressure which provides

the client with oxygen over

and above what they would

normally have,” said Chris.

There are many benefi ts

to hyperbaric therapies

but Chris and Al said they

felt that other clinics using

these techniques were too

limiting.

Rick Splett said after

some research into hyper-

baric therapies he sought

treatment through o2xy-

wellness for his father who

had suffered a stroke that

impacted his mobility and

circulation in his lower ex-

tremities.

“My father started re-

ceiving his 40 treatments

in 2011. By the time half

the sessions were complete

I noticed a signifi cant im-

provement in his circula-

tion, with swelling in his

feet virtually eliminated,”

said Splett.

Splett said his father’s

overall skin tone indicated

increased oxygen through-

out the body and that his

core body strength has im-

proved as well since com-

pleting his treatments.

“This is usually only

available in larger centres

and we wanted to bring it

to Central Albertans who

would otherwise have to

travel to get these servic-

es,” said Chris.

Karla Freeman said

prior to her second use of

the hyperbaric therapy she

had a migraine-like head-

ache. “I called in and luck-

ily there was an opening.

In about 20 minutes I could

feel the relief from being in

the oxygen chamber,” said

Freeman.

Julie Blow has had Mul-

tiple Sclerosis since 1991

and said when her hus-

band and mom told her

about hyperbaric oxygen

chamber therapy that she

agreed to try it.

“I didn’t really expect

anything to happen at fi rst

but after a few treatments I

began to feel a little stron-

ger and even took a few

steps while supported. Af-

ter each week I was able to

walk a little further,” said

Blow.

Blow also said that she is

now able to do more with

her hands and there have

been improvements to her

speech.

Chris also teaches the

meditation at o2xy-well-

ness and said it’s a calming

and relaxing experience.

“The goal is to take time

to quiet your brain and

set your intentions for the

day and then go out into ac-

tion.”

She said it is a very sim-

ple method of meditation

and that anybody could

learn it.

“We want to go that ex-

tra mile which is what we

weren’t able to do previ-

ously. We want people to

get healthy and we are so

happy when we see the im-

provements.”

Al said that the sleep ap-

nea testing as well as pro-

viding the cpap machines

is an answer to a public

need. “Sleep apnea can

mimic a lot of other condi-

tions,” said Chris.

Al and Chris both agree

that if you feel the symp-

toms of sleep apnea in-

cluding feeling constantly

fatigued or falling asleep at

unusually short intervals it

is important to get tested.

“The important thing to

note is that testing is easy,

simple, done at home and it

only takes fi ve minutes to

show someone how to set it

up,” said Al.

Sleep apnea is a sleep

disorder that causes abnor-

mal pauses in breathing or

moments of low breathing.

It can be diagnosed with

one test and in as little as

one night.

“When you add all of the

techniques we offer togeth-

er it’s a huge group of peo-

ple that could potentially

benefi t from our business,”

said Al.

For more information,

visit www.o2xywellness.

com or call 403-347-0277.

[email protected]

BY KIRSTEN PALARDYRed Deer Express

aanndd

2


Western RV is the fi rst choice for new or used RVs

BY ERIN FAWCETT Red Deer Express

With friendly, knowledgeable staff and a bright, open showroom packed with product, Western RV vows to be the fi rst

choice in your hunt for a new or used RV.The business is located in the Queen’s

Business Park, along Hwy. 2.“If you’re looking for the good deals,

come to the north side of the river,” said Todd Plotnikoff, general manager and project manager for the company. “You can do your looking, but come and see us -- you won’t be disappointed.”

In addition to carrying a wide vari-ety of RV’s, fi fth wheels and tent trailers, Western RV also offers a good selection of uniquely styled Ironhorse motorbikes and a wide selection of accessories.

The large showroom offers a lot of opportunity to check out the many products Western RV car-ries. And if the little ones come along, they will get an experience all on their own. Western RV also offers a Kids Cave which includes Play Station 3, Xbox 360, satellite TV and arcade games to keep them busy while you shop.

“The kids love it,” said Plotnikoff. “It’s a great chance for the parents to do their shopping and it keeps the kids occupied.”

Western RV Group of companies is eight dealerships strong and has locations in Lethbridge, Calgary, Airdrie, Leduc, Sherwood Park, Grande Prairie, Kelowna and of course in Red Deer.

“We will service our customers at any of those locations,” said Plotnikoff. “If you choose to do

business with us, you’re not just buying one deal-ership, you’re joining a family. At Western RV it’s not just about the sale but taking care of all our customers after the sale. We know service is important to our customers therefore we make a

point of offering the service facili-ties from all our lo-

cations accessible to every customer.

We’re more than just a sales centre.”

Western RV offers competitive prices, everyday!“We build value into every deal.”

Plotnikoff added Western RV has some-thing for everyone whether it is those look-ing for an entry-level trailer or those look-

ing for a luxury model.“Our sales staff is non-commission, so there is

no pressure. If our customers have a budget, then we work within that budget. We don’t try and up sell them, that only upsets the customer and then the shopping experience is no longer fun, it be-comes very stressful for the buyer. Our goal is to make this a fun and pleasant experience,” he said.

For more information about the many prod-ucts Western RV has available call 1-877-356-9399 or visit the showroom at 65 Burnt Park Dr. in the Queen’s Business Park North Red Deer. Look for the big orange guitar on highway 2!

Also check out www.westernRVcountry.comWestern RV is open Monday to Thursday from 9

a.m. to 8 p.m., Friday and Saturday from 9 a.m. to 5 p.m. and Sunday and holidays from 11 a.m. to 4 p.m.

[email protected]

OUR PRICES ARE HEATING UP!JUST IN TIME FOR SPRING!NNGGGGGG!!!!!!!!!!!!!!!NGGGG!!!!!!!! AREARE YOUYOU READY?READY?

FREE GIFTFREE GIFT DROP BY, SAY HELLO AND RECEIVEDROP BY, SAY HELLO AND RECEIVEYOUR FREE RV GIFT FROM US!YOUR FREE RV GIFT FROM US!

$168/MO.

Stk. #11E497

$252/MO.

$29,990$29,990

$16,990

2012 EAGLE SUPER LIGHT 235 RBS2012 EAGLE SUPER LIGHT 235 RBS

2012 JAYFLIGHT SWIFT 264 BH2012 JAYFLIGHT SWIFT 264 BH $16,990Stk. #12RD159

$168/MO.

2012 NORTHTRAIL 32 BUDS $29,990 2013 SABRE SILHOUETTE 290 REFD

2013 APEX 235 FBS2013 APEX 235 FBS $20,990$20,990Stk. #12E104

$178/MO.

2013 APEX 189 FBS2013 APEX 189 FBS

$33,990

Stk .#12RD145

5THWHEEL!

NOW OPEN SUNDAYS 11AM-4PM

61 EAST LAKE RAMP NE HWY 2 NORTH,AIRDRIE, AB(403) 912-2634, 1-800-668-2882

1-877-356-9399

WWW.WESTERNRVCOUNTRY.COM

SCANTO CHECK OUTOUR COMPLETEINVENTORY

Follow us on

ARE YOU READY?

FREE GIFT DROP BY, SAY HELLO AND RECEIVEYOUR FREE RV GIFT FROM US!

$29,9902012 EAGLE SUPER LIGHT 235 RBS

2012 JAYFLIGHT SWIFT 264 BH

2012 NORTHTRAIL 32 BUDSStk. #12A020

AIRDRIE LOCAITON ONLY

$29,990 2013 SABRE SILHOUETTE 290 REFD

2013 APEX 235 FBS $20,990

2013 APEX 189 FBS

$33,990

5THWHEEL!

www.westernRVcountry.com

HWY 11 WEST

BU

RN

T L

AK

E T

R. N

. BURNT PARK DR. E.

BU

RN

T P

AR

K D

R. N

.

WESTERN RV

FAS GAS

UFA

CHECKCHECKUS OUT!US OUT!

1.877.356.9399

PartsPartsSALESSALES

3 6 9

65 BURNT PARK DRIVE, HWY 2

NORTH, RED DEER

Central Alberta’s Lifestyle DestinationCentral Alberta’s Lifestyle Destination

BOXING /KICKBOXING

CIRCUITFOR

WOMEN

There is nothing like it!

Women are taking advantage of a new workout sensa-

tion that incorporates elements of self-defense in Cen-

tral Alberta.

30 Minute HIT opened its doors in Sylvan Lake in

Hewlett Park Landing last October. A second location is

slated to open in Red Deer this coming fall as well.

“This is a boxing/kickboxing circuit training for women

only,” said Todd Plotnikoff, who owns the training facility

with his wife Jennifer. “It only takes 30 minutes to run the

circuit and the intensity of it is phenomenal.”

The full-body workout is designed to accommodate

the busy lives of women. The circuit consists of tech-

niques taken from boxing & kickboxing, self-defense

and core stability training. Each station is two minutes

long and there is a 15 second break in between each

making up a 30 minute time period.

“You are buying into a self defense program and we are

going to teach basic boxing and kickboxing and how to

punch and kick properly. Over and above any other circuit

training out there, you walk away honing a skill,” said Todd.

30 Minute HIT is a franchise that originated in 2004 in

B.C. and Jennifer discovered it while visiting her sister

and participating in a FREE TRIAL for the fi rst time.

“After she fi nished running the course, she knew this

would be well received in Sylvan Lake,” said Todd.

At 30 Minute HIT there is always a trainer on staff at

all times.

“It is like having a personal trainer work you through

a circuit. They are watching you every moment through

the course. So if you are doing something wrong, they

will correct you to maximize the benefi t. If you get to a

point where you are mastering it, we’ll add another level

of intensity to keep it interesting,” said Todd. “We always

work on the basics fi rst, to make sure everyone has that

solid skill foundation, but it’s really easy to modify your

program quickly.”

He added they have seen results in a women’s core

in even as little as two to three weeks.

“It’s amazing, but it’s a tough workout,” said Todd.

Membership fees are affordable as well. There is a

one-time $99 registration fee but that includes a pair of

leather boxing gloves – something you’ll need during

your workout. After that the cost is only $49 a month.

“If you are interested, book a free trial and give it

shot. You won’t be disappointed,” said Todd.

For more information, to check out the facility’s

hours of operation or to book a FREE TRIAL visit

www.30minutehit.com. Don’t delay… Book today!

[email protected]

New self-defense workout Sensation hits Central Alberta


FITNESS THAT KICKS!

POP by and take a look!403-887-3004

#3 - 40 Hewlett Park LandingSylvan Lake, AB

www.30minuteHIT.com


C COMFORTOMFORTOMMUNITYand

at

Those looking for a warm, inviting retirement

home rich in community spirit should check

out the The Redwoods Retirement Residence.

Described as an integrated care model, the

goal at The Redwoods is to enrich the lives of seniors

whether they are fully independent or require Supportive

Living Level 3 care. This would include a range of servic-

es from the availability of home care support and sched-

uled personal care to a medication assistance program.

“By having this model of care, residents can stay in

one place much, much longer,” explained Charmaine

Kramer, general manager at The Redwoods. “They can

age in place.

“The Redwoods is also small like a family commu-

nity because with 80 suites, you get to know everyone’s

name and you get to be like family.”

The site features large private suites with full kitch-

ens, housekeeping, laundry service, all meals, health

and wellness clinics, exercise classes, a games room

and library, daily activities and outings on a private

bus.

“On Mondays and Fridays they take residents on

shopping trips, and on Tuesdays and Thursdays they

take them to their individual doctor’s appointments.

And on Wednesdays, we call it ‘Where do you want to go

Wednesdays’. We will drop residents off and pick them

up anywhere within the City limits.”

Kramer added the dining program is one of the best –

for every meal there are two specials to choose from. “If

neither special works for them, we

have an a la carte menu as well with

up to 12 different choices for each meal.”

For exercise programs, there are as

many as eight to take part in each week from

‘sit and be fi t’ to yoga and Tai-Chi. As to recre-

ational activities, there are fi ve to six events planned

each day. It’s all about staying busy and engaged.

“We really focus on active aging,” said Donna Schum-

acher, assistant general manager. “Residents can be as

busy as they would like to be.”

Another feature is the inclusion of recovery suites

which are ideal for those who have just had surgery.

It’s the perfect place for transition from the hospital or

for caregiver relief as well. For $105 per day, guests can

have three meals a day, medication supervision, access

to amenities and social programs and personal care as-

sistance.

Meanwhile, residents can’t say enough about The

Redwoods Retirement Residence.

Ted Decker said he had to make a move four years

ago because of his wife’s failing eyesight. “Of course,

when we got here, we were accepted.” When the couple

fi rst arrived, he told staff of their passion for garden-

ing. Ted, now 93, takes care of the gardens on the prem-

ises and oversees the garden club.

“We’re happy. We’ve been treated well, and we really

enjoy it. We always tell our friends about it, too.”

Mary Topley, 84, is also very pleased with her home

at The Redwoods. She moved in about three and one-

half years ago.

“This is home and where I’ll spend the

rest of my life I hope,” she said, adding that

the

s o c i a l

aspect is es-

pecially wonderful. She also

loves the location of the facility in Deer Park, and the

activity options that are available to residents.

“There is something to do everyday, if you want to do

it. I really like it here, and I think people should look

into it early on. My family is happy – they know I’m safe

and that I’m being looked after.”

Ultimately, Kramer said the benefi ts of community

living are tremendous.

“It’s much healthier for people to move into a com-

munity like this where they are encouraged to eat

healthy and exercise,” said Kramer. “And the social

aspect is huge. When you are with your peers, and you

are encouraged to keep yourself active and healthy, it’s

much better all-around.

“I always tell people there are fancier places, but they

don’t have our ‘heart’. It’s The Redwoods caring staff

that makes us Red Deer’s best choice.”

Schumacher agrees. “Once you come in the doors,

you feel the warmth.”

For more information, call 403-309-6333 or visit www.

theredwoods.ca.

[email protected]

The Redwoods Retirement Residence

6 Daykin Street, Red Deer, AB403.309.6333

BY MARK WEBER Red Deer Express

Red Deer’s best value in full-service

rental retirement

living


COSMOS celebrates 40 years of service to Central Alberta in September 2012! The Cosmos Group of Companies is made up of three companies: Cosmos Community Disability Services Foundation, Cosmos Community Support Services Ltd., and Cosmos Bottle Depots Ltd.

Our Foundation offers administrative services to all three companies and delivers various programs including volunteer coaching and supports, careerdevelopment services, Life Skills courses, and Information Technology training. We offer a computer training centre open Monday to Friday, with afacilitator. Our services are open to meet the needs of clients with unique circumstances and/or barriers. This includes services to individuals with mental health needs, brain injury, physical disabilities, and sensory impairments. Our career services are supported by Alberta Human Services and are available to eligible unemployed and under-employed Albertans.

COSMOS also lead the way in setting up the fi rst offi cially chartered club in Toastmasters International history to be founded by individuals with disabilities. The Dream Catchers Toastmasters Club has received global recognition in the Toastmasters communities and has been highlighted in the media. It now boasts an inclusive membership and continues to invite community members to join.

Support Services Ltd serves persons with development disabilities and we take pride in ensuring that individual’s embrace total community inclusion. The evolution of Support Services began in 1972 with the operation of a sheltered workshop. Fast forward to present times and Cosmos offers a wide range of services including our Community Options Program which exists to enhance individuals’ quality of life and inclusion in the community through a variety of activities such as recreation/leisure, volunteering, and education. Our Employment Access works with clients and employers to match job-seekers with their chosen career path. We deliver pre-employment and workplace training, offer career development courses and coaching, and connect clients to competitive employment. We also offer transitional and follow-up services for clients, where necessary.

Our fi rst bottle depot opened in 1986 and a second one was built in 2003. Profi ts from both depots are used as a fundraising tool to augment the services we provide to individuals. We also have bins at both depots for donations of containers and the profi ts from those go directly to the Children’s Hospital in Calgary. In 2011, we began placing large blue bins around the City where containers can be collected and those profi ts go to a different charity each month. Our wait list for charitiesdesiring donations is now two years long.

At Cosmos, our greatest strength is our employees. We number 75 and each is truly dedicated to our Mission Statement of providing opportunities for individuals with disabilities and/or barriers to enhance personal quality of life and promote recognition of individual value. We are fortunate in our retention of staff with the longest serving employee marking his 24th anniversary this year.

Visit us on our website at www.cosmosreddeer.ca or on Facebook.

COSMOS GROUP OF COMPANIES

PUMP & MOTORFORMERLY MCAULEY’S ELECTRIC MOTOR LTD.

403-346-3361 WWW.HARBOURPUMPANDMOTOR.COM6 7 5 1 - 5 0 T H A V E , R E D D E E R A B

Get Your Get YourMotor Running...Motor Running...

&

Franklin Electric

SALES & SERVICEFOR ALL MAKES OF

PUMPS & ELECTRIC MOTORS

Harbour Pump and Motor has been a successful company in Red Deer since 2008 but the foundation for the business has been here for nearly 50 years. Today, they continue to build their customer base and provide top-notch service.

McAuley’s Electric was bought by Jim Roth, owner of Harbour Spas Home and Leisure in 2008. Former owners of McAuley’s Electric, Darryl and Linda McAuley, are still very involved in the business and in fact remain as shareholders and continue to run Harbour Pump and Motor, a division for Harbour Spas Home and Leisure.

“We have worked closely with them for years, so it was a natural fi t,” said Roth.McAuley’s Electric has been in Red Deer since 1964. The business was originally started in Red Deer

by Earl, Bill and Roy Corbett.Then, the business became Cormac Auto Electric when Les McAuley and Lawrence Macintosh were

named as partners in the business. Soon after, the business was split into three divisions – McAuley’s Electric, Elmac Auto Electric and Cormac Auto Electric, after their sons took over.

Since becoming Harbour Pump and Motor, it has been a successful venture.“We do sales and service of all types of pumps and motors – we can service anything up to 400 horse

power,” said Roth.In addition to servicing pumps from Harbour Spas, Harbour Pump and Motor, which is CSA certifi ed,

also deals with other industrial, commercial, oilfi eld and ag-ricultural sales and repairs.

“We are the largest motor sales and service shop of this kind in Central Alberta,” said Roth. “Not only are we the largest but we also provide top of the line service to our customers. Our great, hard working team strive to make a difference.”

In addition, Harbour Pump and Motor rewinds electric motors up to 350 hp.

Some of the major lines Harbour Pump and Motor carry include Baldor Motors and Drives and General Electric.

Harbour Pump and Motor is located at the east entrance of 6751-Gaetz Ave in the former loca-tion of The Brick.

For more information visit www.HarbourPumpAndMotor.com or call 403-346-3361.


Harbour Pump and Motor relishes in successHarbour Pump and Motor relishes in success


THREE DECADES OF SUCCESS AT TAGISH

ENGINEERING LTD.

G4 - 5550 - 45 St. Red Deer

403-346-7710www.tagish-engineering.com


Tagish Engineering Ltd. is celebrating 30 years of success in 2012.

Central Alberta native Wes Williams, principle engineer

at Tagish Engineering Ltd., started the company in 1982. In

2010 Greg Smith became a partner in the fi rm.

There are now 20 staff with the company which includes

engineers, technologists and administrative support with a

variety of experience including civil engineering, land de-

velopment and storm water management.

Over the course of the past three decades, Tagish En-

gineering’s main focus has been government, primarily

Central Alberta municipalities. Tagish provide reports, as-

sessments, engineering services related to water systems,

sanitary systems, storm water systems and roads.

Born and raised on a farm north of Delburne, Williams’

background includes being the assistant city engineer for

the City of Whitehorse.

“I had the town engineering-type experience behind me. I

worked for fi ve years with a major consultant in the Yukon

and because I had a background as a city assistant engineer,

it’s what I liked and I started working for the towns around

Red Deer. Today we work for a good portion of the towns

around Red Deer.”

The name Tagish stems from Tagish Lake

which is located in the Whitehorse southern

lakes region, at the headwaters of the Yukon River.

When Williams was working in the north he frequented the

Tagish Lakes area. Subsequently he’s built a cabin in the

area and travels up there every year for vacations.

In the past 30 years, Williams said the biggest change they

have seen in their profession has been the technology used

in engineering.

“The advent of computers and the AutoCAD system of

doing drawings and the electronics of surveying has ampli-

fi ed what we can do,” he said. “Even the electronic fi ling has

been benefi cial.”

Meanwhile. Williams said looking back at his career there

have been many things that he has enjoyed.

“I have always enjoyed designing and improving the

overall living conditions of a community. I love enhancing

a community,” said Williams. “The passion is being able to

take the ideas of the community that they have and using

science and engineering and molding them into a project

that is in harmony with everyone.”

Some of the highlights for Williams over his 30-year ca-

reer include seeing the success of his company.

“We attribute our success to the consistent, gradual

growth in our company and to the personal attention we give

our ongstanding

and more recent clients. We have

had clients who have gone elsewhere and come back to

us. A success is maintaining our client base and providing

the services to the best of our ability to them and being ef-

fi cient at it,” said Williams. “Other successes include major

projects that we have completed over the years. We’ve done a

lot of work for Red Deer County – just about all the servicing

for Gasoline Alley. We were fi rst involved in Gasoline Alley

when Costco was building its store.

“We are excited to have been involved in communities,

where there was once just fi elds and farmland.”

He added another accomplishment in the company’s 30-

year history is simply surviving.

“In this market there are a lot of big companies and big

heavy-weights and we’ve been able to survive and maintain

our position and we feel like we’re doing an excellent job.”

Smith continues to be a working partner and is slated to

become the majority partner in Tagish Engineering.

Tagish Engineering is located at G4 5550 -- 45 St. in Red

Deer. For more information call 403-346-7710 or check out

www.tagish-engineering.com

19891989 19921992 20042004 20112011


BY KIRSTEN PALARDY Red Deer Express

More than just fl oors at Central Alberta Flooring

PH: 403.342.5010www.CENTRALABFLOORING.comCentre 76 North Bay 9, 7667 - 50 Ave. RED DEER

MAKING YOUR HOUSE A HOME!

Find us on

Serving Central Alberta for over 30 years

FLOORINGCentral Alberta

INTERIOR DESIGN • CARPET • HARDWOOD • LINO • CERAMIC TILE • LAMINATE • BLINDS & DRAPES • MASONRY

•Design•Quality•Service

p

Whether a person is on the hunt for new

fl oors, new window treatments, or an all

around room makeover, Central Alberta

Flooring is the place to go.

“We are a full service interior design business and

most of us are either certifi ed interior designers or

decorators,” said Certifi ed Interior Designer Colleen

Hanson.

Colleen says the benefi t to customers working with

the staff at Central Alberta Flooring, is not having to

deal with the stress of running from place to place.

“A client can come in our door thinking we might

only be able to do fl ooring and blinds, but in fact we can

help pick paint colours, cabinets, countertops, and even

furniture,” said Hanson

She said that Central Alberta Flooring works dili-

gently to be price competitive, but they also strive to

provide customers with unique and exclusive products.

“We like to carry exclusive products so that our cli-

ents can have unique designs and styles in their home

tailored to their personal taste.” said Hanson

Projects done by Central Alberta Flooring includes

the award winning Kinsmen dream homes, the Hos-

pitals’ Lottery home and this years award winning

STARS Lottery Home, as well as many of our builders

Show Homes .

Hanson said the extensive showroom is a huge ben-

efi t to the company because people with any sort of

budget can fi nd something suitable to their home.

Owner Gerry Hodgson said the showroom is con-

stantly changing and they try to keep up with the most

current technologies and products.

“My company features some of Central Alberta’s

best designers, most qualifi ed installers and a fantastic

support staff. I do my best to provide my staff excellent

suppliers and products to work with.” said Hodgson.

For customers that are looking for a place to start

with a project, Hanson said an in-home consultation

is a great way to begin and that the staff at Central

Alberta Flooring & Interiors can then help along the

way.

“We want to help them fi nd something that is a com-

bination of the direction they want to go as well as what

is suitable in the market,” said Hanson.

She said one of the key things they try to help cus-

tomers be aware of is what things will help the resale

value of their home versus what expenses won’t benefi t

them at all.

“We don’t want to put products in a client’s house

that are too outlandish or out dated.”

Regardless of whether people want a single room re-

done or an entire house stripped down to the structure,

Hanson said Central Alberta Flooring can help their

customers through each step.

“We can assist with the entire renovation including

demolition all the way to bringing out our expert fl oor

installers to complete

the project.” said Han-

son.

Central Alberta

Flooring is one of the

only design and deco-

rating businesses in

Red Deer that can take

a blueprint of a home

or commercial space

right through to the

staging process.

The company has

been in Central Alber-

ta since 1979 and Hodg-

son said they are a ‘little big’ company that works on

the principle that every job, big or small, is important.

“We work very hard to look after our clients, we want

to make our customers happy with what we provide

them,” said Hodgson.

The vision of the staff is to do the very best for their

clients. Hodgson said from our warehouse personal to

our designers to our installers, our people are the ones

who make the company great.

For more information visit www.centralabfl ooring.com

or phone 403-342-5010.


solutionscomplete home medical

equipment

www.medichair.com

walkers/rollators wheelchairs scooters stairlifts/porch lifts seating systems power chairs lift chairs canes/crutches bathroom safety aids to daily living soft goods bedroom safety elevators accessible vehicles braces/supports

in-home trials free in-home assessments delivery & set-up options rentals in-house service

complete products

complete service

11-7667-50 Ave, Red Deer (403) 342-7300 1-800-265-3350

reddeer.medichair.com


Complete ServiceComplete ServiceM

EDIchair in Red Deer

prides itself on provid-

ing its customers with

excellent service and top of the

line home medical equipment and

supplies.

The business, which is located

at #11-7667 50 Ave., has been oper-

ating in the city for more than 20

years and is the one of the oldest

MEDIchair franchises in Canada.

In fact, the Red Deer store was the

fi rst to operate in Alberta.

MEDIchair provides equipment

for people with special needs and

physical challenges as well as for

those undergoing rehabilitation

who are in either a long-term care

or residential facility as well as to

funding agencies and retail cus-

tomers. The store carries equip-

ment such as scooters, lift chairs,

walkers, wheelchairs, power

wheelchairs, bathroom equip-

ment, beds, vehicle lifts and more.

“Basically we carry all of the

necessary home medical equip-

ment a person needs to use at home.

“We offer everything to make sure

a person can stay at home longer

instead of moving into a nursing

home,” said Grace Messing, owner

of MEDIchair in Red Deer.

“We have a lot of experience be-

cause we have been in this business

for a long time and our employees

take courses to keep up to date with

the new equipment that is coming

out every year. We offer competi-

tive pricing and we also do rentals

as well as repairs and service.”

Grace became involved with

the MEDIchair about 10 years ago.

What attracted her to this busi-

ness were the challenges to fi nd

solutions for a variety of different

needs for our clients. “Our aim is

to supply equipment so people can

stay longer in the comfort of their

own home.”

Although MEDIchair is a fran-

chise, all stores are independently

owned and operated. In total there

are about 65 MEDIchair stores

throughout Canada.

MEDIchair in Red Deer is open

Monday to Friday from 8:30 a.m.

to 5 p.m. and on Saturdays by ap-

pointment only. For more infor-

mation call 403-342-7300 or visit

www.reddeer.medichair.com

Promotional Products for ANY Occasion!Promotional Products for ANY Occasion!CALL today for your CALL today for your no obligation, FREE no obligation, FREE

consultation!consultation!

• Address Labels & Decals • Bookmarks & Rulers • Bottle Openers & Corkscrews• Business Cards & stationery • Calculators & Data Keepers • Calendars & Desk Pads• Diaries & Pocket Planners • Fridge Magnets • Invoice & P.O. Books • Items for Golfi ng, Fishing & Hockey• Matches & Lighters • Paperclips & Holders • Pens, Pencils & Highlighters • Watches & Clocks Advertise YourselfAdvertise Yourself

Promotional Items & Ideas“Non-wearable specialties with something to say”

Get YOUR business or name out to YOUR market with something someone will use!

Welcome to the fascinating world of advertis-

ing specialties! These are items that can

be imprinted with your company logo and

your message and handed out to remind your clients

to think of you fi rst. There are a plethora of promo-

tional products to suit almost everyone’s taste in the

Advertise YourselfAdvertise Yourself specialties smorgasbord.

Small items that are useful include key tags, let-

ter openers, hand sanitizers, fl ashlights, power clips,

pens, calculators, pencil cases, shoelaces, levels and

more!

Medium-sized items for gifts or prizes include pad

holders, coolers, thermos and mug sets, wine open-

er sets, BBQ sets, desk clocks, photo frames, glass

drinkware, sports bags, the possibilities are endless!

Large items that leave an impact include lawn

chairs, coolers, umbrellas, rolling coolers, popcorn

machines, compressors, travel

safety kits, power tools, etc.

Company HistoryCompany HistoryIn 1995, Connie was working for a small business

in downtown Red Deer, which sold signage, rubber

stamps, and advertising specialties, where she re-

ceived her training on promotional products. When

that business closed its doors, it was suggested to

Connie that she start a home business offering per-

sonalized service.

Advertise Yourself was established in 1996 to offer

local businesses a wide range of advertising special-

ties, other than promotional clothing. Starting with

22 suppliers, Connie has since expanded to 86 suppli-

ers, including familiar names as BIC, 3M of Canada

and Papermate pens.

Mission & VisionMission & VisionThe aim of Advertise Yourself is to offer a variety

of non-wearable specialties for imprint, that can be

used for trade shows, gift giving, prizes and awards,

and to mark special occasions.

Community InvolvementCommunity InvolvementConnie is an avid supporter of the Canadian Can-

cer Society and participates yearly in fundraising

events. She also participates regularly in the Red

Deer Chamber of Commerce events. Connie has

been working in the sales and customer service sec-

tor most of her life, from concessions to the arts and

crafts industry. She keeps in touch with the busi-

ness community through the Red Deer Chamber of

Commerce.

Advertise Yourself offers friendly, personal ser-

vice that will come directly to your place of business

and help you choose from a variety of promotional

items that you will be proud to give to your clients

or employees. Each one can be imprinted with your

company logo or message and handed out to remind

people to think of you fi rst.

403.347.3768 • www.advertise-yourself.ca403.347.3768 • www.advertise-yourself.ca


™

HEAR WITH CONFIDENCE

Call 403-347-4703 for your personal appointment4928-53 Ave.• Red Deer • Out of Town 1-800-661-4703

THE HEARING CENTRE

HOW WELL ARE YOU HEARING?

LIFE SHOULD SOUND GOOD.LIFE SHOULD SOUND GOOD.DISCOVER BETTER HEARINGDISCOVER BETTER HEARING

™IN A CLASS BY ITSELF

NOW

Beltone ~ Setting a New Standard in Hearing Health Care

BETTER HEARING THROUGH PROFESSIONAL CARE BETTER HEARING THROUGH PROFESSIONAL CARE

Exclusively Available

ONLY AT

Beltone is the most recognized name in the hearing industry with over 70 years of Quality Hearing Health Care.

“Hearing loss is an invisible handicap which is now recognized as a disability affecting all ages” said Daniel Mulrooney, Hearing Aid Practitioner and Co-owner of Beltone Hearing Centre. “The onset of a hearing problem can take many years to become bothersome which is why on average, it is approximately seven years between the recogni-tion of a problem and the time it gets addressed.” If you suspect you are not hearing well, it is recommended to make a personal appointment for screening with one of Beltone’s hearing professionals.

“Beltone is a unique organization,” explained Daniel. “It is extremely well networked with approximately 1,500 main offi ces together with over 20,000 auxiliary clinics. This means that clients can move anywhere in Canada or the United States with Beltone’s Exclusive “Belcare” aftercare program, and still receive the same high quality service. The Red Deer offi ce has 25 auxiliary service center clinics throughout Central Alberta. Beltone is always there for its clients with ongoing support and counseling. “Working with hearing loss, you get to know people on a very personal level,” said Daniel. “You establish a lifetime relationship”

“Digital technology has made it possible to change amplifi cation or pro-gramming at a touch of the fi nger for a variety of situations from party noise to library quiet,” explains Daniel. The new and revolutionary “True” interna-tional award winning system of wireless digital amplifi cation has opened up the world to almost all hearing impairments on many different levels of com-munication.” Beltone, together with the “True” product line has truly set a new standard in Hearing Health Care. “Hearing instruments are affordable at all income levels,” said Daniel. They come in a variety of styles to suit every individual, from behind the ear to micro-mini canal instruments.

“But hearing aids are only useful if you wear them” emphasized Dan-iel. “Attitude, fl exibility and commitment will determine how well any hearing instrument will work. Better hearing is a partnership between Beltone, the individual and the hearing device.

Because there is a better understanding of the benefi t of hearing health care, there are now a variety of programs to assist in the purchase of hearing instruments, (which includes private insur-ance, Workers Compensation, Alberta Aids to Daily Living pro-gram and Veterans Affairs Canada.

May is Better Speech and Hearing Month. If you suspect that hearing loss is affecting your quality of life, call Bel-tone and set up an appointment with a qualifi ed hearing practitioner today.


MSR

P $17,2802012xD

MMM

SRP $18,3602012

xB

www.reddeerscion.ca

MSR

P $16,700iQ

2012

NEW

RED DEER

GALAXY

GASOLINE ALLEYAUTO MALL

Download a QR CodeAPP and scan this ad

403-343-3736 1-800-662-7166

MM

SRP $20,9402012

tC

2013FR-S

Purchase fi nance rates from as low as 0% on remaining 2011 product”

Every new Scion vehicle features the Star Safety System which includes:

Smart Stop Technology (SST), Vehicle Stability Control (VSC), Anti-lock Brake System (ABS),

Traction Control (TRAC), Electronic Brake Force Distribution (EBD),

Brake Assist (BA)” Vehicles pictured may show accessories not included in the base price. Base price does not include Factory to Dealer freight, Dealer Preparation, Block Heater or applicable taxes. Please see dealer for details”

M

2013FRR-SSFFRRR SSS

MSR

P $25,990

Arriving June 2012Call to book your

test-drive!”

Quality, selection and premium custom-

er service at Red Deer Toyota Scion BY

MARK WEBER Red Deer Express Red

Deer Toyota continues to deliver new

product with the tremendously successful addi-

tion of the Scion line to their already extensive

selection of top quality vehicles.

Situated on a seven-acre site in the Gasoline Al-

ley Auto Mall, Red Deer Toyota introduced Scion

last year with a number of state-of-the-art models:

the xD compact 5 dr hatchback, the xB, a radical

shift from the run of the mill passenger car and

the tC, a premium coupe cleverly fi lling a vacant

slot in the Toyota Canada line-up.“The Scion really

introduces the client to the Toyota product but in

a package and a brand that is distinct from Toyota

and in a manner that allows our buyers to get into

a high-quality product at a reasonable price,” said

John Shoulders, general sales manager.

There are more than 75 factory accessories

available to be added to these vehicles as well.

“Owners can truly personalize these vehicles;

they are a great product.”

Shoulders said the Scion line has been widely

andenthusiastically accepted by the local com-

munity.. “We are sure the product itself is getting

a really good grounding in this market”

This month, staff were gearing up to introduce

the highly-anticipated Scion FR-S. The FR-S,

which stands for Front-engine, Rear-wheel drive,

Sport, has been described as Scion’s defi nition of

an authentic rear-wheel drive sports car with ex-

ceptionally balanced performance and handling,

compelling style and fl exible utility.

“It’s a very important model in our Scion line-

up because it’s regarded as probably the closest

to a real sports car,” explains Shoulders. “We’re

really excited to see that one come along.”

Another fascinating new vehicle introduced

this year is the Toyota iQ, promoted as the world’s

smallest four-passenger vehicle. It’s also touted

as a vehicle complete with world-leading design,

class leading safety, premium amenities and am-

ple opportunities for customization.

“It also has the smallest turning radius of any

car, even though it has quite a wide track on it.

There is very ingenious packaging and design on

that vehicle.”

Besides these Scion products, there is a full

range of award-winning vehicles onsite including

Toyota Corolla, Camry & Camry Hybrid, Toyota

Sienna, Tundra, Tacoma, Rav4, Venza, Prius,

4Runner, T Highlander & Highlander Hybrid, FJ

Cruiser, Yaris, Sequoia, and Toyota Avalon.

The dealership relocated to south Red Deer

in 2005, but its local history goes back in 1976.

Meanwhile, the defi nitive word at the Red Deer

location is ‘growth.’ Shoulders explains that

in just a few years, the dealership outgrew its

showroom.

“We continue to be Central Alberta’s largest

import brand dealership. We also doubled the

size of our service department over the last two

years, so the capacity of the store is huge. And

we still have room to expand,” he said, pointing

out that Red Deer Toyota has one of the largest

overall Toyota dealership locations in Canada.

Of course, a dedicated, friendly staff is also at

the heart of what keeps Red Deer Toyota surging

ahead as well. “Our staff are dedicated to satis-

fying our customers,” said Doug Barbeau, opera-

tions manager/assistant general manager.

Shoulders agrees. “We are a destination store

for sure; and as we’re not on the main Gaetz Ave-

nue strip ,” he said. “We don’t necessarily pander

to the spontaneous buyer and as a result, people

seek us out for specifi c purchasing reasons. Not

the least of which is that we provide the Toyota

product, but also the manner in which we provide

the product, sell the product, service the product

and take care of our customers and ensure they

are regarded in a respectful manner. It’s just a

nice place to do business.

“You don’t get that feeling in a high-pressure,

high turnover type of store. And we certainly

aren’t that.”

Check out www.reddeerscion.ca

[email protected]


.

New Stock Arriving Daily!Monday - Friday 8am - 7pm, Saturday 9am - 5pm

403.343.6511West Side of Gasoline Alley (next to Gary Moe VW)

.

Lorne says...Don’t Miss our20th Anniversary

Sales Event!

off alreadyDiscounted Prices!

All CarpetRoll Ends25% off

BerberBlowouts$1.56 sq.ft.

Super Heavy Shag Carpet

only $2.99 sq.ft

TravertineLaminate

only $1.99 sq.ft

FREELINO

Buy 4 Sq.yds.Get the 5th yard free!

(min 20 sq.yds)

Cash & CarryKangaback

CarpetAnniversary

Specialonly

$1.11 sq.ft

JUST ARRIVED!A HEALTHIER CHOICE UNDERLAY•Very low VOC emissions, makes this cusion ideal for anyone who suffers

from asthma or allergies.•Memory touch carpet cusion isHypo Allergenic. .78¢sq.ft

only

10% 15%20%

some restrictions apply

Acadia Distressed

Engineered Hardwood

BY ERIN FAWCETTRed Deer Express

The month of May marks the 20th anniversary for Car-

pet Superstores in Red Deer and business continues

to boom for the retailer.

The mega-sized store, located on Gasoline Alley at suite

140-37400 Hwy. 2, offers 14,000 sq. ft. of space jam-packed

with product. The business moved to its current location in

2006.

Carpet Superstores, owned by Bryce Schille and his son

Chris Schille, offers a full line of carpets with well-known

names such as Mohawk, Shaw, and Beaulieu. They also offer

ceramic tiles, hardwood, laminate, vinyl, cork and commer-

cial fl ooring.

“We are a stocking store and when you look in our ware-

house, you’re looking at a huge stock of carpet. Go around

this town and try and fi nd another place that has stock like

this,” said Bryce.

The name Carpet Superstores is owned by Bryce and three

of his cousins. There are 13 other stores in B.C., Alberta and

Saskatchewan which are all independently owned.

Bryce added Carpet Superstores is able to buy their prod-

uct in bulk and then pass those savings onto the consumer.

Lorne Hamm, sales manager at Carpet Superstores said

the store has an extremely large inventory for customers to

choose from.

“We have the largest inventory in Central Alberta and be-

cause of that we can offer the consumer better pricing than

anywhere else they can fi nd. We are very proud of the stock

we have.”

He added the staff at Carpet Superstores is also able to

help anyone fi nd product no matter what their budget is.

“I think there is a misconception about that with stores

like ours. Some can’t understand that we can sell a higher-

end luxury carpet because we are this type of store. We sell a

lot of higher-end carpet,” said Hamm, who has over 40 years

of experience in the industry. “We also sell a lot of economi-

cal carpet. We really can cater to any customer that walks

in the door.”

Carpet Superstores also has a showroom that can help

customers decide on the perfect product for them and the

knowledgeable staff are eager to assist as well.

“Our customer service is second to none. I don’t know if

anyone in town could offer customer service like we have,”

said Bryce.

In addition to a wide selection of product, Carpet Super-

stores also offers installation with a full insurance program,

managed and supervised by Dragan Jovanovic, that is run

out of the store as well.

“We guarantee our work 100 per cent,” said Bryce. “We

have a great installer team. And all of our installers have

the most up to date knowledge.”

Of course in 20 years of business, many things have

changed including designs and durability of the products.

“How the industry has evolved, Carpet Superstores have

evolved with it and we’ve kept up with that,” said Hamm.

For more information call 403-343-6511 or check out www.

carpetsuperstores.ca.

[email protected]

This month marksThis month marks20 years for Carpet Superstores20 years for Carpet Superstores

$3.99 sq.ft.


BY ERIN FAWCETTRed Deer Express

Hauck Vision & Hearing is celebrating 40 years in the hearing and eye care

industry.

The company currently has two Central Alberta locations – one in the

Parkland Mall and the other in downtown Stettler.

Hauck Vision & Hearing Centre was started by the Hauck Family in 1972. The busi-

ness has been at its Parkland Mall location for over 20 years. They are located across

from the food court in the mall and are open seven days a week.

“We’ve built the business on the same foundation of the Haucks’ belief of the opti-

cal craft, quality and service for families,” said Loren Bilinski, registered contact

lens practitioner, adding that the company’s main clientele is families and seniors.

Today, the business offers a number of services including eye exams, eyeglass and

contact lens sales; they have an in-store lab and can also do artifi cial eye fi ttings,

hearing tests and hearing aid sales and service.

“We carry designer frames, top leading manufacturers and we carry some bou-

tique products that you will not fi nd anywhere else. We also carry industrial eye

wear and frames that are affordable – we have a large scope of products,” said Bil-

inski.

Over the past 40 years, both the vision side and hearing side have drastically

changed in terms of technology. “Both vision and hearing are benefi ting from the

latest digital technology.”

Hauck Vision & Hearing is also able to fi t their customers who have rare eye dis-

eases with contact lenses and glasses.

“I have a passion for this. I enjoy helping people with their visual needs. I really

like when I fi t someone with contact lenses and they say ‘wow’,” said Bilinski. “It’s a

good feeling when I can fi t someone that is hard to fi t or has never been able to have

been fi t before and I’m able to see the result.”

Patrick Reed, registered optician said what sets Hauck Vision & Hearing apart

from other similar businesses is that the company’s policies are not handed down

from a corporate offi ce.

“We are the corporate offi ce.”

Bilinski also added some hearing and optical companies require you to purchase

their product and that is not the case with Hauck Vision & Hearing.

“We are like a broker. We can deal with every hearing aid available and we can

deal with every optical company. We’re not owned by one company that sells that one

company’s product. We will deal with all sorts of products.

“We are a true independent business and there is less and less of us in Alberta who

are truly independent retailers.”

The employees at Hauck Vision & Hearing also pride themselves on experience and

knowledge. Bilinski has 31 years in the industry and Reed has 26 years in the industry.

And not only is experience an important aspect of their business, but both Bilinski

and Reed have instructed the optical program at NAIT, with Reed currently doing so.

“We have a keen, unique, rare understanding of optical. We know the old way that

it was done and we know the new ways that are coming in and we know how to actu-

ally fi t the two together,” said Bilinski.

Reed, who spends most of his days in the lab, said he enjoys making eyeglasses.

“I enjoy the craft or the mechanical aspect of putting things together and making

a quality product.”

For more information call Hauck Vision & Hearing at 403-346-5568.

Hear ing A ids • Eyewear • Contact Lenses

Parkland Mall 403-346-5568 1-800-813-0702Main Street, Stettler 403-742-4504

HAUCK VISION & HEARING CENTRE CELEBRATES 40 YEARS

Parkland Mall 403 346 5568 1 800 813 0702


SOUTH SOUTH GAETZGAETZ CHIROPRACTIC CHIROPRACTIC CLINIC

Monday - Thursday 8:30-5:30 • Friday 8:30-12

Walk-ins Welcome!Walk-ins Welcome!

NowNow Open

Walk-ins Welcome!Monday toThursday8:30-5:30Friday8:30-12

ooooooooooooooooohhhhhhhhhhhhhh33333333333

rrrrrrrriiiiiiiiiiii3333333333333

ooooooooooooooooooonnnnnnnnnnnnnnndddddddddddddddddaaaaaaaaaaaaaaayyyyyyyyyyyyyyyyyyy ttttttttttttttooooooooooooooouuuuuuuuuuuuuuuuurrrrrrrrrrrrrrrrsssssssssssssssdddddddddddddddaaaaaaaaaaaaaaaaaayyyyyyyyyyyyyyyyy333333333333333000000000000000000------------555555555555555:::::::::::::::333333333333333300000000000000ddddddddddddddddaaaaaaaaaaaaaayyyyyyyyyyyyyyy

333333333330000000000000000--------1111111111111112222222222222222222222

Dr. Todd Liebig

Dr. Todd Liebig is back in townD

r. Todd Liebig’s new offi ce, South Gaetz Chiropractic Clinic, offi cially opened in Red Deer on May 7, 2012.

With a commitment to helping patients regain range of motion and quickly get back to doing what they enjoy

doing, Dr. Liebig ensures patients have easy and timely access to his services. He is happy to accommodate

walk-in and short notice appointments as he recognizes that his patients often wake with pain or

discomfort and need an adjustment that day.

Dr. Liebig’s goal is to ensure patients retain control of their own health. If they experi-

ence back or neck issues, they can come in quickly, receive treatment and get back to

the business of living their lives.

In addition, he stresses the benefi ts of periodic chiropractic visits to keep pa-

tients and their nervous systems in optimal health.

Dr. Liebig has practiced chiropractic in Alberta for 20 years. He began his

career in Slave Lake, where he practiced for 13 years, before moving back to

his hometown of Red Deer. After working for the Sports Therapy Centre and

the Red Deer Chiropractic and Laser Centre, Dr. Liebig decided the time was

right to open his own chiropractic practice here in Red Deer, the city he was

born and raised in.

Dr. Liebig looks forward to welcoming you to South Gaetz Chiropractic Clin-

ic, located at B, 3450- 50 Avenue in Red Deer. For more information or to book

an appointment call 403-986-6260.

B3450 50 Ave., Red Deer, AB (Next door to Lomsnes Vet Clinic) 403.986.6260

BY TANIS REID Red Deer Express

BY TANIS REIDRed Deer Express

Collin Orthner, manager of McBain Camera

in Red Deer, says his store excels for three main

reasons: his staff, his service and his stock.

Most of the staff at McBain Camera are pho-

tographers themselves or have a background in

it. Therefore they have a great knowledge base

and are able to easily assist customers.

One of his policies in the store is that if a

staff member does not know the answer to a

customer’s question, they must dig around un-

til they fi nd it. This helps his staff learn and be

better able to assist customers in the future.

Orthner is pleased to hold himself and his

staff to the highest standards of integrity

whether it comes to backing up a product that

was sold, or staying true to his word. Orthner

stands by his principles.

Photographers can run into a situation

where their equipment fails them and that is

when they should turn to McBain Camera.

“We can service anything that we sell,” said

Orthner. “If you have a problem with some-

thing, bring it in, we can send it away and we

will take care of it.”

McBain Camera also has top-notch inventory

levels. With over 6000 SKUs in the system and

half of that on hand, it is easy to fi nd what cus-

tomers require. Orthner says that they carry

the “bits and pieces” that are hard to fi nd else-

where.

“Some other shops, sure you can buy a cam-

era from them, but try and fi nd a battery char-

ger for it or a lens cap. They will send the cus-

tomer here because they know we’ve got it.”

“If a customer wants something, there’s a

good chance that we carry it,” said Orthner.

If they do not have what a customer is look-

ing for, Orthner’s staff is able to place special

orders for their customers.

With knowledgeable staff, great service and

an amazing stock McBain Camera is the go-to

camera shop in Red Deer.

McBain Camera is located at 5129-48 St. in

Red Deer. For more information visit www.

mcbaincamera.com or call 403-341-5885.

Also check out www.facebook.com/mcbain-

camera or follow them on Twitter @mcbain-

camerard.

[email protected]

Red Deerians experience great staff, service and stock at McBain Camera

5129 Alexander Way, Red Deer Phone: (403) 341-5885 www.mcbaincamera.com

may is month

GREAT DEALS on Nikon Digital Cameras, DSLRs, Lenses & more at


BY KIRSTEN PALARDY Red Deer Express

Asset Builders sets themselves apart from other local builders by providing a three-year new home

warranty and quality construction. “We offer a three-year warranty

but because we believe in quality con-struction we aren’t overwhelmed with service calls,” said president Garth Du-shanek.

The three-year warranty offered by Asset Builders is an industry exclusive and they have been running it for three years and are now seeing homes com-ing off their warranty.

“The issues that we have seen have been small from nail pops in the walls to mechanical issues that are beyond our control. It’s like buying a car, there are

things that come up,” said Dushanek. Part of the three-year home war-

ranty program also entails a call back routine that has members from Asset builders visiting the new homes after certain lengths of time.

“We want customers to know that after that standard one year they’re not forgotten about,” said Dushanek.

Dushanek said when customers come to Asset Builders wanting to build a home there is a process to fi guring out what they need.

“First we have to pick a community and then a lot. Then we fi gure out what style of home they want and the details like what types of fl oors and cabinets, right down to how many bathrooms they might need.”

Dushanek said while Asset Build-

ers is one of the smaller home building companies in the City they offer some terrifi c guarantees to their customers and back everything they do.

He said part of what makes Asset Builders different is their adaptability and their willingness to change with the technologies available to them.

“We have weekly meetings with all our staff to discuss things we can do differently and things that we see that might require some change, it keeps us consistent and working together as a team,” said Dushanek.

In the 11 years that Asset Builders have been in Red Deer Dushanek es-timates that they have built over 600 homes.

“Another thing we offer is the guar-anteed sale program. Basically we take

their current home on trade. This is a huge benefi t for fami-lies who don’t want to move twice and al-lows them to stay in their existing home until their new one is built.”

Dushanek said the call back pro-gram is important because there are sometimes issues that a new homeown-er doesn’t think are important enough to bother with.

“We physically go back and visit so the home owner knows they’re not just being left. This is the biggest purchase of a person’s life and we do not want to leave our customers hanging.”

The new Asset show-home in Va-

nier east is under construction and is expected to be complete some time in July. The home showcases the new fl oor plan available to future Asset cus-tomers.

Asset Builders are located at 110, 7491 Edgar Industrial Bend Red Deer. For more information visit their web-site at www.assetbuilderscorp.ca or

call 403-342-2738

[email protected]

Local builder an asset to the community

7610 Edgar Industrial Dr.Red Deer, AB 403.314.0346www.thecoverallshop.caw

“We’ve Got You Covered”“We’ve Got You Covered”

• Coveralls • Accesories• Non Flame Resistant Workwear• Gloves and Safety Products• Flame Resistant Gear• In House Embroidery• Fast Turn Around Times

34666666

es NewNewLocationLocation

BY KIRSTEN PALARDY Red Deer ExpressSeamless service from The Coverall Shop

For anyone who may need cov-eralls, specialty workwear, personalized embroidery or a

good variety of Personal Protective Equipment for their job, the Cover-all Shop does it all.

President and General Manager Jeremy Jablonski said while The Coverall Shop is fairly focused on a certain market, they have products suited to a number of clientele.

“We provide fl ame resistant work wear of various sorts, the bulk of which is coveralls, pants, shirts, winter clothing and accessories. We also handle lots of gloves and some safety gear as well,” said Jablonski.

One advantage of The Coverall Shop is their ability to do in-house embroidery as well as a focus on fast

and effi cient service which includes free local area delivery.

“We provide a service to the client that goes beyond buying coveralls. We keep high volumes of inventory in stock and then we can customize and deliver large volumes inside one or two days.”

He said the company’s goal, no matter how large the order or amount of customization required, is to always have product shipped within fi ve days and the number of garments on hand in Red Deer ex-ceeds 10,000 units.

The Coverall Shop opened in May 2010 and has since added an addi-tional service, which Jablonski be-lieves to be a huge asset.

“We just recently acquired an in-dustrial dry cleaning business. We

wanted to integrate that piece of the coverall business into our organiza-tion, to increase our service offer-ings.”

Jablonski said having the dry cleaning service moved to their cur-rent location by June of this year will allow the business to provide seamless service to any and all cus-tomers who use specialty workwear.

“Now we can offer everything from brand new garments and customization to the cleaning and repairs of work wear, which is criti-cal to ensuring the integrity of the garments.”

While many places sell coveralls and some of the accessories that The Coverall Shop has, Jablonski said what makes them different is the variety they carry.

“The big box stores only have a limited selection of fabrics, styles and colours while we have six co-lours, fi ve fabrics and eight or nine styles to choose from.”

Jablonski also said the advantage to visiting or phoning The Coverall Shop is the knowledgeable staff.

“We can assist our clients with understanding fl ame resistant prod-ucts and what they should be wear-ing in their specifi c industry as well as the advantages and disadvantag-es of each material or product, rela-tive to their line of work.”

Jablonski added the company is proud to be family-owned and in-volved in the community in every way they can.

“We support a variety of differ-ent charities and organizations. Our

belief is that without the support of our community, we don’t have a business so it is critical that we give back.”

The Coverall Shop is located at 7610 Edgar Industrial Drive. For more information visit www.thecov-

erallshop.ca or phone 403.314.0346.

[email protected]


JIM’S SEPTICJIM’S SEPTICTANK SERVICETANK SERVICEService Second to None!403-748-2628403-748-2628Toll Free: 1-877-292-6777

We also offer:PORTABLE TOILET

[email protected] www.jimseptic.ca

• Septic Tanks • Campgrounds• Camps • RV’s • Holding Tanks• Barn Pits • Lagoons

Although it’s not the most glamorous job, septic tank cleaning services are a necessity for homes with septic tanks,

septic fi elds or holding tanks.“Most septic systems with a properly func-

tioning septic fi eld only require servicing occasionally. The problem with emptying a septic tank too often is that healthy bacteria that aid the digestion process inside the tank are not able to form in short time frames” said Greg Selander owner and general manager of Jim’s Septic Tank Services.

Holding tanks, on the other hand, have fi nite capacity and must be continually monitored,

similar to an RV. Most acreages or properties adjacent to lakes are usually not permitted to have septic fi elds and are restricted to holding tanks only.

Springtime can also create problems, said Selander. “There are always problems when fi elds get saturated with rain in the spring, the effl uent has nowhere to go and can back-up into the house; anyone having experienced this displeasure knows it isn’t good.”

Bottom line: Know your system capacity and act proactively; of course the goal is to avoid emergencies and the annoying natural forces of Murphy’s Law; remember Jim’s Septic Tank Services is in your district every week.

“We have the equipment and ability to react

quickly to most emergencies” said Selander, “but we strongly recommend booking ahead.”

Selander said Jim’s Septic strives to provide quick and effi cient service and emergency calls are just part of the job. In fact respond-ing to emergencies can be very gratifying, our customers are always so glad to see us.

“Thankfully”, Selander said, “more peo-ple are becoming familiar with how their particular system functions so they are able to book in advance and get the job done be-fore problems arise.”

We purchased Jim’s Septic Tank Services from the original owner, Jim himself, in the early 90’s and operated the business for a few years before selling. We then recently re-

purchased the company, through Little Jons

Portable Toilet Rental and Services, from the

people we sold it too. Co-owner Carter Klepper

said it is a natural fi t for the two related busi-

nesses, portable toilets and septic services go

hand in hand.

“We’ve been in business now for a number of

years; we appreciate the patronage of our valued

customers as we continue our efforts to provide

the best possible service,” said Selander.

Jim’s Septic Tank Services is located at 207,

39015 Hwy. 2A Red Deer County. For more in-

formation visit www.jimsseptic.ca or call 403-

748-2628 or 877-292-6777.

[email protected]

Jim’s Septic Tank services a necessity for many Central AlbertansBY KIRSTEN PALARDY Red Deer Express

4810 - 52nd Street (above Sterling Cleaners)Visit www.chairteasedance.com for class descriptions/schedules

To Register - Call Natalie Brooks @ 403-391-2779

“Walk with confidence. Love your body. ChairTease Dance”“Walk with confidence. Love your body. ChairTease Dance”

Classes taughtby experienced,

talented instructors!

Specializing inbeginner dancers.

Now taking registrations!

Offering a unique & rewarding dance/fitness

experience to students 18-60+

Off &

NEWNEWLOCATION!LOCATION!

Chair Tease Dance, a great way for women to stay fi t

• BOLLYWOOD• ZUMBA• BURLESQUE• CHAIR DANCE 1-3• BAD GIRL• COUPLES DANCE • BOOTY BURLESQUE• SALSERCIZE• STAGETTES/PARTIES• WEDDING DANCE CHOREOGRAPHY• REGGAETON

Red Deer’s Adult Dance Studio!!!

Women today know it is important to stay

fi t; however, for some women typical

gyms are intimidating and discourage

them from getting the exercise they need.

Instead of giving up women should try a dance

class at Natalie Brooks’ Chair Tease Dance Studio.

“We are geared towards the everyday woman

who wants to feel better about herself, to gain

confi dence and make some friends,” said Brooks.

The key to making women feel good and to

building their confi dence is having the right at-

mosphere.

“That’s why we keep the lights down rather

than bright lights so everyone doesn’t feel awk-

ward when they come in.”

In order to keep up with her growing busi-

ness and to improve her studio’s atmosphere

Brooks has relocated to a, “newer, better,

brighter location.”

Chair Tease Dance Studio has a new home

above Sterling Cleaners across from Central

Middle School.

Currently Chair Tease Dance Studio offers 20

classes but it is still growing.

“We have got new instructors, new classes and

more classes.” The new schedule will begin this

September.

Currently Brooks bases most of her classes

on burlesque moves and she is always looking

for new instructors to help expand her range of

classes.

“I do a lot of cabaret burlesque, like you see in

the movie “Burlesque, but I’m always looking for

something new,” said Brooks. “The more I can of-

fer the better.”

With an attitude like that Brooks has built her

business from the ground up and has enjoyed

much success. She is going into her fourth year of

business and business is booming.

Other municipalities are trying to court Brooks

and entice her to come to the bigger cities, but for

Brooks Red Deer is home.

“It is home. It really is. I wouldn’t even consider

moving. Red Deer will always be my home.”

For more information visit www.chairtease-

dance.com or call 403-391-2779.

[email protected]


A prominent part of Red Deer’s business community since 1919, Mitchell & Jewell continues to forge ahead with a new partnership at the helm.

Located at 4910 -- 45th St., the spacious, classy store carries an extensive range of jewellery and giftware all beautifully displayed in a setting that melds a warm, traditional sensibility with a sophisticated décor. Mitchell & Jewell is also the longest-running independently-owned business in the City. The store was fi rst launched as A.B. Mitchell Jewellers in downtown Red Deer.

As of this past February, Sean and Granada Robinson partnered with owners Dick and Marilyn Jewell because Dick, whose father Bob joined forces with Alexander Mitchell back in 1950, was looking ahead to succession planning with the business.

Meanwhile, the Robinsons, who were partners with Granada’s parents in the Whitecourt-based Merchant Jewellers for many years, have brought extensive industry experience with them. He and his family have also enjoyed settling into the community.

“Red Deer has been very welcoming to me and my family. We look at what is here, and not too many people get this kind of opportunity,” he said.

“We’re also very fortunate to be in this business because it’s generally a ‘celebration’ kind of business,” explained Sean. “We are very privileged that we get to be part of an engagement, an anniversary or a special birthday. To get to be a part of a celebration in somebody’s life – not a lot of businesses get to do that.”

Their friendship with Dick and Marilyn provided a wonderful opportunity – the Robinsons could partner in the venture and Dick and Marilyn could rest assured the future of the business was in excellent hands.

“The way we ran our business and the way Dick runs his, they’re very similar. The way we look at running things as far as customer service, inventory, staff – we are on the same page,” he said. “We’re not new to each other by any means, and that’s what makes it a perfect fi t.”

Sean said he’s very pleased to be working alongside Dick for the next few years.

“I’m excited that we get to be part of a business like this. Dick is also excited because he knows the store is going to carry on. We have a great staff and a great customer base, so it’s up to us to make sure we continue that.”

Of course, the extensive product line also keeps generations of customers returning. It’s a comfortable environment to shop in – immaculate and polished but still warm and welcoming.

“I think they fi nd there really is something for everyone.” There are plenty of conventional classic pieces, but customers can

also see their own personal designs in jewelry craftsmanship come vividly to life. “It’s not just out-of-the-box manufactured goods we carry. We put a lot of thought into designing unique pieces as well.”

Everyday is a learning experience, he added. Besides the classic looks, some trends come and go and that means keeping up on all the latest in terms of consumer taste.

Every staff member is also a graduate jeweler from the Canadian Jewellers Association. “We make sure staff have to tools to fi nd out what the customer is looking for. We really put an effort into listening to our customers and making sure the end result is ‘wow’. That’s our goal – to make sure everyone leaves here and has had a pleasant experience.”

&Mitchell Jewell marks new chapter in

successful history

BY MARK WEBER Red Deer Express

Sean Robinson pictured here with

General Manager Sherry Heffernan


An organization which helps low in-come women return to the work-force in Central Alberta is consis-tently growing and continues to

give them the confi dence they need when they are hired for a new job.

Dress for Success Central Alberta is an affi liate of an international organization. It was established in New York in 1997. There are now 110 different affi liates in 12 different countries around the world.

Arlana Tanner, founder of the Central Al-berta chapter, started investigating the process to bring Dress for Success to Red Deer in 1997. Along with Dagmar Hargreaves, the organiza-tion was brought to the City in 2008, became a registered society in 2010 and is currently working on attaining its charitable status.

Dress for Success is a not-for-profi t orga-nization that offers services for women who require clothing to return to work. Their mission statement says its purpose is to pro-mote the economic independence of disad-vantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

“We work with disadvantaged or low in-come women by providing professional at-tire,” said Hargreaves. “Seventy per cent of low income families are single parent fami-lies headed by women. A single mom will al-ways look after her children fi rst.”

Women are referred to Dress for Success

Central Alberta by a number of employment programs or organizations that work for the betterment of women.

“We allow the women to pick out an out-fi t for a job interview and once they have secured a job they can come back and are entitled to receive professional attire for fi ve days worth of work. Of course we normally mix and match, so really fi ve days works into a lot more,” said Hargreaves.

The organization also receives sponsorship

from companies such as Lia Sophia, Avon, Stella and Dot and Bobby Brown which pro-vides them with products to give to women in addition to their clothing.

Since the beginning of January, Dress for Success has done 35 suitings, which is more than all of last year put together, said Lane Chesko, volunteer and board member with the organization.

In addition, Dress for Success is 100% vol-unteer-run and has a board which is made up

of eight women.

“We do have ex-p e n s e s . We have rent to pay and we have insurance to pay and we also maintain a cell phone,” said Hargreaves. “We have to raise all of our own money. We receive no funding from anyone at this point.”

Twice a year, Dress for Success has a cloth-ing sale to help raise funds.

“Our clothing sale consists of items we can’t use in our boutique that have been donated to us,” said Chesko. “We always en-courage people to donate. We’re able to keep appropriate work attire, but we often receive other things like blue jeans. We can sell those and raise funds.”

The organization’s largest fundraiser of the year is just around the corner. On May 27th, Dress for Success will be holding a fund-raising luncheon at Cities Gastro Pub. There will be great food from a menu specially cre-ated for the event, a silent auction, door priz-es as well as raffl es.

Red Deer singer/songwriter Randi Boul-ton will also perform. Tickets are $45 each and the event runs from 1 – 3p.m.

Last year $3,600 was raised at the event.For more information about Dress for Suc-

cess or for tickets to the fundraising event call Lane at 403-597-8769 or Michelle at 403-358-1157.

[email protected]

For Tickets: Michelle 403.358.1157 [email protected] Dagmar 403.302.7777 [email protected]

Organization helps Central Alberta women ‘dress for success’


Dress for Success Central Alberta Fundraising LunchWith Randi Boulton Gourmet Lunch

Silent AuctionDoor Prizes

Diamond NecklaceSunday May 27, 2011

Cities Gastro-Pub 1:00 – 3:00 pm Tickets $45.00


60th Annual or

*Taking New Swimmers for Fall 2012!TTaakkingg NNeeww SSSwimmers ffoorrr FFFaaallll 222001122!!www.reddeercatalina.ca 403-347-SWIM (7946)WIM (7946)

350 Swimmers

17 Swim Clubs across Alberta***TTakkkiiing NNNew SSSwimmers fffor FFFall 22001

Outdoor Swim Meet @ Recreation Centre In the 50 meter

June 8, 9, 10th

Starts Friday, June 8th @ NoonEnds Sunday, June 10th @ 6pm

Recreation CentreeRecreation Centre

Join Us . . .Join Us . . .

By Lianne Kruger

Red Deer Catalina Swim Club will host the Sixtieth (60th) Annual Freeze or Fry Swim Meet on June 8th through the 10th. Seventeen swim clubs will participate bringing 350 swimmers from all over Alberta.

The name of the meet “Freeze or Fry” represents how the swim-mers and spectators might feel during the meet. Some years it is very cold and we “Freeze”, some years it is very hot so we “Fry” and other years we do both.

Early HistoryIn 1950 and 51 there was a group

of swimmers who attended swim meets in the area. In 1952 the team became offi cial under the name of Catalina, which seems to be named after a fl ying fi sh not after the is-land. The coaches for the next ten years were life guards. Offi cers were elected. There were about 40 swimmers. The registration fee was $1.00 plus an additional 15¢ each time for admission into the pool. They swam in an outdoor 100 x 50 foot pool. A rope was used to mark the end of a race.

In 1962 the Recreation building was fi nished with a 50m outdoor pool and a 25m indoor pool. The swim team could now swim year round. Don Moore was the fi rst of-fi cial head coach. The annual fee was $5.00 with no pool rental costs.

Don volunteered as head coach for ten years. A bus took the team to meets from Saskatoon to Kelowna, and from Edmonton to Medicine Hat. They were billeted when they arrived and billeted swimmers from other teams when they came to Red Deer.

Catalina has had many provin-cial record holders and a few Na-tional record holders. Bev Stirling, who swam in the 1960s and early 70s was the fi rst. At one time she held the provincial records for all events in her age group and a National time in the 100 Breast. She is still talked about today. Currently our swimmer Rebecca Smith has tied a National record and holds 6 Provin-cial Records. Catalina Swimmers hold another 5 Provincials Records, including Brent Harvey (1984, two of the longest standing provincials records), Joel Greenshields (2001), and Julie Kells (2002).

In 1983 Catalina became a non-profi t organization. We have had many wonderful sponsors throughout the years. The follow-ing is a list of current sponsors.

Freeze or Fry Sponsors•Red Deer Express•Vellner Leisure Products•Kindopp’s Printing•CanWest Propane•Atco Gas •Digitex•Red Deer Lodge•Trail Appliances

•ATB Financial - North Gaetz Crossing

•Red Deer Advocate•Team Aquatic Supplies

Lane Sponsors•Red Deer Bolt•The Coverall Shop

Catalina Gold Supporters•Jedco Energy Services•Tracey McBeth Kachor with Epicure Selections•Baker Wellness Centre•Mitchell Jewell•Ant Construction•TBS•Ingrid Anderson with An-derson and Slipp Char-tered Accountants•Z99 FM•KG Country 95.5•Chuck and Donna Easy•Ray McBeth

Fundraising is a big part of Catalina just as it is with all sports teams. One of the mandatory fund raisers is a swim a thon. All swim-mers have two hours to swim 200 lengths. They take pledges for each length they complete. The left photo is from a swim-a-thon in the 1980s.

Rod Barrett was the head coach from 1992 – 1996 with an average of about sixty-fi ve swimmers. During his time as coach Catalina rose from 113th to 30th in the Na-tion. Rod won the Alberta Coaches Council “Outstanding Contribu-tion to Coaching Award” in 1994.

For the fi rst time we had a top relay team in t h e province. Mark Welty was named to the National Youth team in the 100m back. He attended the Olym-pic Trials in 1996.

2009-presentMandi Smith has been the head

coach since 2009. She won the 2011 Swim Alberta Coach of the Year and the 2011 Alberta Coaches Ren-egade Award (top coach voted by the coaches), and was the Alberta Coach at the 2011 Western Canada Summer Games and 2010 British Age Group Championships.

Smith and our swimmers are continuing the winning perfor-mances of those before them. Sean Penhale attended the 2010 common-wealth games. In 2011 Emma Mac-Dermaid won Gold in the 200 and 400 Free at the North American Challenge Cup. This spring Alana Skocdopole and Marshal Parker at-tended the 2012 Olympic Trials.

Swim Alberta recognizes top performances each year under the Provincial Youth recognition pro-gram. In March this year, Kristen Trepanier and Alana Skocdopole earned the recognition of Alberta Top 1 performances. Top 10 recog-nition was awarded to Emma Mac-Dermaid, Madalyn Smith, Rebecca Smith, and Marshal Parker. Eight Catalina swimmers earned Al-berta Top 25: Haley Jaques, Lainie Wareham, Matthew Gauthier, Pe-ter Parker, Josh Young, Amy An-drew, Brianna Bailey, and Rebecca Miller. One swimmer recognized for the Alberta Top 5 (10 and un-der), is Dylan MacDermaid.

In 1965 Red Deer hosted the Na-tional Swimming and Diving championships at the Recre-ation Centre. [center photo] Nobody from our team qualifi ed to compete. Red Deer Catalina Swim

Club is involved with the Central Alberta Aquatic Centre, an organi-zation dedicated to bringing a new Multi-Use Aquatic Centre to Red Deer. An important component of the new facility is a new 50 meter pool which would provide better training and aquatic program-ming facilities for all aquatic users in Red Deer and allow Red Deer to host Provincial and National level competitions once again.” With a new indoor 50m pool we could again hold the National Swim-ming competition and this time we would have swimmers who qualify to compete.

Join the teamJenny Wear came to Catalina on

a “bring a Friend” day. She says “I liked it so much, I decided to stay in it.” During her sixth year she was one of two named for the Na-tional Youth Team. Kelly Albre-cht was encouraged by his friends to join. He got hooked. Ten years later he was the fourteenth fastest 200 Back swimmer in the country. If you would like to join the swim team, there is a Rookie Camp the fi rst week of September after La-bor Day. Please check out our web-site for information, dates of the camp and how to register. www.reddeercatalina.ca

This article includes snippets of our history. The extended history will be available in a booklet at the swim meet in June. If you swam with Catalina at any time we would love to hear your story. Please email us at [email protected]

CATALINA’S FREEZE OR FRY SWIM MEET IS 60 YEARS OLD


RED DEER EXPRESS COMMITTED TOSERVING AS COMMUNITY NEWSPAPERT

he Red Deer Ex-

press continues

to be commit-

ted to Central Alberta

by serving as the com-

munity newspaper

and being the ‘go-to’

product for local news,

features and advertise-

ments.

Established in 1946,

the award-

w i n n i n g

Red Deer

Express is

a weekly

community

n ews p ap e r

serving the

City and all

of Central

Alberta.

Our con-

stant aim

is to be accurate and

unbiased in our cov-

erage. Our audience

continues to grow with

the City and we are

looking to make our

paper as accessible

as possible. One way

we do this is by print-

ing 29,000 copies every

Wednesday which are

available to all resi-

dents in Red Deer and

throughout Central

Alberta.

Our publication is

also available online at

www.reddeerexpress.

com to read in full

page format. To view,

click on our e-edition

button at the top right

of the home page.

Also available online,

our special features,

which you can access

clicking the button di-

rectly below the e-edi-

tion, marked special

features. Such as our

Many Menus, which is

a handy booklet that

offers a variety of take

out menu options ac-

cessible for last min-

ute dining ideas.

We reach our neigh-

bouring communities

and visitors to the City

through racks and box-

es in various high traf-

fi c commercial and rec-

reational locations. We

also offer Canada-wide

subscriptions at excep-

tionally low rates.

The Red Deer Ex-

press acts as the com-

munity’s trusted

source of local news

and information with

exceptional coverage

of a wide range of in-

terests from politics,

sports and community

events to health, arts,

business and leisure.

Each section refl ects

the interests of the

community -- we pro-

vide editorial and pho-

tographic coverage of

what our readers look

for the most.

Not only does the

Red Deer Express in-

form our readers but

the newspaper also

values community in-

put by listening to and

publishing opinions

through Letters to the

Editor. We also create

reader involvement

through a variety of

contests held through-

out the year.

The Express ex-

pands its reach into

the community further

through the sponsor-

ship of local charities

and non-profi t organi-

zations. We also pro-

vide publicity for nu-

merous special events.

Advertising in the

Express on a regular

basis creates top-of-

mind awareness for

local businesses and

services. Our special

features throughout

the year focus on spe-

cific target markets.

These include Red Deer

Family/Healthy Red

Deer, Many Menus, as

well as this feature,

The 5Ws of Business,

among others. There

is truly no better medi-

um in which to entrust

your advertising needs

than through the Ex-

press.

The identity of the

Red Deer Express is

not limited to the face

of the paper but ex-

tends deeper to the

devoted, hardworking

staff within. We have

a well-informed news

team passionate about

ensuring readers have

a thorough knowl-

edge of local news and

events.

Our experienced

sales team works hard

to provide professional

marketing expertise

to ensure the success

of your business and

to promote various

events. For further in-

formation regarding ef-

fective marketing strat-

egies for your business

or service,

please contact

the sales team.

Our enthu-

siastic pro-

duction team

creates eye-

catching ads

to build on the

visual aspects

of the paper.

These depart-

ments work to-

gether in creating this

award-winning commu-

nity publication. This

is all overseen by Pub-

lisher Tracey Scheveers

through her strong lead-

ership skills as well as

her passion for the in-

dustry.

For more informa-

tion, call 403-346-3356,

visit www.reddeerex-

press.com or drop by

our office.

#121, 5301 - 43 ST. RED DEER, AB • T4N 1C8PHONE: 403.346.3356 • FAX: 403.347.6620

WWW.REDDEEREXPRESS.COM


Readers’ Choice Awards 2012

This special feature, The 5 W’s Of BusinessThe 5 W’s Of Business, includes many Red Deer businesses that have succeeded because customer service and exceptional products are

their top priorities.

June 20 we will publish our Best of Red DeerBest of Red Deer feature. Best of Red Deer welcomes you to vote for the

businesses that you believe have the best customer service, friendliest staff or all around best business.

Don’t miss the chance to vote and support the businesses that you believe to be the best.

Vote on line at www.reddeerexpress.comor look for a voting ballot in the Red Deer Express

Voting closes May 20, 2012


located directly south of Galaxy Theatre located directly south of Galaxy Theatre 403.348.5309403.348.5309

www.the-hideout.comwww.the-hideout.com

BY KIRSTEN PALARDYRed Deer Express

Red Deerians looking for some

live entertainment, good food,

and a crowd of mixed ages and

demographics continue to make their

way to the Hideout for all of these

things.

Having been open now since Novem-

ber of 2010, The Hideout has seen steady

success and a growing group of regulars.

Allan Pasutto, owner and operator at

The Hideout, said the atmosphere con-

tinues to be the relaxed and welcoming

one that he had hoped for when they

opened their doors.

“It has a nice vibe mostly because of

the people who come here. It is a very

nice mix of age groups,” said Pasutto.

The building boasts 25 televisions on

top of the live entertainment stage that

hosts a variety of local and international

music groups.

In the last year Pasutto said there

have been three menu changes that have

brought in new items to The Hideout’s

crowds.

“Because of Chef Mo, I was con-

fi dent the food was going to

be good. I simply couldn’t

be happier with my great

staff and excellent chef.

I’m fortunate and lucky

that this has taken off.”

The Hideout’s chef, Ma-

hamoud Saiyad, was at the

Capri centre for 20 years and also worked

in Jerusalem and the United States during

his career.

“It’s his experience that makes the

world of difference between us and just

about everybody else.”

Current menu items include the ever-

popular waffl e fries, jalapeno soup, a

smoked sausage ravioli, the “two fi ster”

burger and an array of grill items includ-

ing charbroiled fi let mignon or a salmon

fi llet.

What Pasutto said makes The Hideout

different is that it doesn’t fi t into any one

category like many other pubs, bars, res-

taurants or lounges.

“Is it a restaurant, sports bar or live

music venue? You could really answer

yes or no to all of those questions.

People are always saying that they just

don’t know what it is they like about The

Hideout.”

2 0 1 1

also saw The Hideout

winning silver for the Best of Red Deer

category of best place for live music as

well as the Golden Fork gold award for

best new restaurant.

The Hideout has seen success in its lo-

cation in Gasoline Alley and Pasutto said

it is a great place for everybody.

Every day offers something new at The

Hideout including daily menu specials or

special events.

The warm weather is also offering Red

Deerian’s a chance now to enjoy The

Hideout’s patio and Pasutto said it has

been busy since it opened.

“When we were fi fty percent positive

it wouldn’t snow we opened it and people

have

been out

there since.”

And while Pasutto acknowledg-

es that The Hideout does see the typical

meal rushes he said it is the lunch crowd

that really drives the business.

Pasutto said he is passionate about

the music aspect of The Hideout and he

is very happy that the venue has provid-

ed a place for many acts to play in Red

Deer.

“We’ve had some great acts and it’s

wonderful that we can give these inde-

pendent artists a place to play.”

He said The Hideout plans to con-

tinue updating their menu as the times

and crowds change and he feels confi -

dent that the music acts will continue to

roll in and entertain anyone who steps

through the doors.

The Hideout is located at 411 B 37400

Highway 2 Red Deer County. For more

information visit www.the-hideout.com

or call 403-348-5309.

Break away from the day at the HideoutBreak away from the day at the Hideout


located directly south of Galaxy Theatre • 403.348.5309 • www.the-hideout.com

No takeout 12-1pm: Monday - Friday. Take out charges apply.

GOLF TOURNAMENT | CURB PARTY | UPCOMING SHOWSWatch for it... Stay tuned for our

STARTERSSTARTERSMO’S SOUP OF THE DAY $6

JALAPEÑO CHEDDAR SOUP $7

COCONUT SHRIMP $11SERVED WITH SWEET CHILI SAUCE

GOLDEN FRIED CALAMARI $10SERVED WITH TZATZIKI

GARLIC SHRIMP SKILLET $12SERVED WITH GARLIC DIPPING BREAD

CURRY MUSSEL BOWL $10STEAMED MUSSELS IN A MILD CURRY SAUCE WITH

SAUTÉED GARLIC AND LEMONGRASS

WAFFLE FRIES $14TOPPED WITH TACO BEEF, CHEESE, TOMATOES,

GREEN ONIONS AND JALAPENOS

MOZZARELLA STICKS $11SERVED WITH MARINARA SAUCE.

DRY RIBS $10TOSSED IN HONEY GARLIC SAUCE

SHRIMP DUMPLINGS $12PAN FRIED SERVED WITH SWEET CHILI SAUCE,

SCALLIONS AND CILANTRO

POTATO SKINS $10STUFFED WITH CHEESE, BACON, GREEN ONION

CHICKEN WINGS $12CHOICE OF HOT, HONEY GARLIC, SALT & PEPPER,SESAME THAI OR SWEET CHILI, SERVED WITH

RANCH SAUCE

CLASSIC NACHOS $14CHEESE BLEND, GREEN ONIONS, JALAPENOS,

TOMATO, SERVED WITH SALSA, SOUR CREAM AND GUACAMOLE

ADD BEEF OR CHICKEN FOR $5

SWEET POTATO FRIES $7SERVED WITH DILL DIP

CHICKEN TENDERS $12SERVED WITH FRIES AND PLUM OR HONEY

MUSTARD SAUCE

MEDITERRANEAN TRIO $13HUMMUS, BRUSCHETTA, TZATZIKI

APPETIZER MOUNTAIN $46CHICKEN WINGS, DRY RIBS, CALAMARI, CHICKEN

TENDERS, SWEET POTATO FRIES, POTATO SKINS, SERVED WITH DIPPING SAUCES

ORIGINAL GREENS ORIGINAL GREENS ASIAGO CAESAR SALAD $10

BACON BITS AND CROUTONS ADD CHICKEN FOR $4.50 OR SHRIMP FOR $5.50

BLACKENED SHRIMP SALAD $16 SPRING MIX, CANDIED PECANS, JULIENNE APPLE,

GRAPE TOMATO, RED ONION AND RASPBERRY VINAIGRETTE

MEXICALI SALAD $16MIXED GREENS, BLEND OF CHEESES, TOMATOES,

GREEN ONIONS, BLACK OLIVES, PEPPERCORN RANCH DRESSING, AND FRIED TORTILLA STRIPS SERVED WITH GUACAMOLE, SALSA AND SOUR CREAM. CHOICE OF CHICKEN OR TACO BEEF.

CALIFORNIA MIXED FIELD GREENS $12FETA CHEESE, ORGANIC GREENS, JULIENNEAPPLES, CANDIED PECANS, GRAPE TOMATO,

JULIENNE CARROTS AND BALSAMIC VINAIGRETTE

PAPA MO’S PIZZA PAPA MO’S PIZZA TRY PAPA MO’S 8” DEEP DISH PIZZA

(AFTER 2PM)

PEPPERONI & MUSHROOM $12

HAWAIIAN HAM & PINEAPPLE $12

ASIAGO CHICKEN CAESAR $13

CHEESE PIZZA $10

MEAT LOVER $14

MEXICAN PIZZA $12

SANDWICHES & SANDWICHES & BURGERSBURGERS

THAI CHICKEN WRAP $14WITH GINGER SLAW, JULIENNE VEGGIES, RICE AND

CHICKEN BREAST

CHICKEN CLUB $14WITH PEPPER BACON, BUTTER LETTUCE, TOMATO, HAVARTI CHEESE, ALFALFA SPROUTS AND MAYO

ON TOASTED MULTI GRAIN BREAD

AMSTERDAM REUBEN $14CORNED BEEF, SAUERKRAUT, AND SWISS CHEESE

SERVED ON A PRETZEL BUN WITH THOUSAND ISLAND DRESSING

SLOW ROASTED PRIME RIB BEEF DIP $15ON A FRENCH BAGUETTE WITH MOZZARELLA

CHEESE AND DIPPING AU JUS

GRILLED MAC & CHEESE PULLED PORK $13WITH CARAMELIZED ONIONS

ULTIMATE GRILLED CHEESE $11TRIPLE DECKER WITH MOZZARELLA, HAVARTI,

SWISS, CHEDDAR AND MONTEREY JACK

SIRLOIN STEAK SANDWICH $127 OZ AAA ALBERTA SIRLOIN STEAK, SERVED WITH FRIES, COLESLAW AND GARLIC TOAST ADD ONIONS

OR MUSHROOMS FOR $1.50 EACH.

THE TWO FISTER $14ONE PATTY WITH MONTEREY JACK, CHEDDAR

CHEESE, BACON, BUTTER LETTUCE, TOMATO, PICKLE AND ONION TOPPED WITH TRADITIONAL TOPPINGS

HIDEOUT BURGER $11 WITH TRADITIONAL TOPPINGS

AL DELUXE BURGER $15FOR SERIOUS BURGER LOVERS. PEPPER BACON,

CHEDDAR AND HAVARTI CHEESE, SAUTÉED ONIONS, MUSHROOMS AND BBQ SAUCE.

ALL SANDWICHES AND BURGERS ARE SERVED WITH YOUR CHOICE OF FRIES,

TOSSED OR CAESAR SALAD. UPGRADE TO ONION RINGS OR POUTINE FOR $2

FROM THE GRILL FROM THE GRILL ENHANCE YOUR STEAK:PEPPERCORN SAUCE $2.50

PORTABELLO MUSHROOM $2.50BUTTON MUSHROOM $1.50SAUTEED ONIONS $1.50GARLIC SHRIMP $6.50KING CRAB LEGS $10

10 OZ NEW YORK CUT STEAK $24

CHARBROILED FILET MIGNON $317 OZ GARLIC RUBBED FILET

10 OZ RIB EYE STEAK $28

BBQ BABY BACK RIBS $25FULL RACK

SALMON FILLET $19GRILLED WITH SATAY SAUCE

PORTABELLO CHICKEN BREAST $19WITH GRAINY MUSTARD AND WHITE

WINE CREAM SAUCE

“FROM THE GRILL” ENTREES SERVED WITH MASHED, BAKED POTATO OR RICE, AND

SEASONAL VEGETABLES.

SPECIALTIES SPECIALTIES FISH & CHIPS $14

BEER BATTERED SKEWERED HADDOCK SERVED WITH FRIES, COLESLAW AND TARTAR SAUCE

CHICKEN TEXANA $18JULIENNE CHICKEN, PEPPERS, RED ONIONS IN A

FLOUR TORTILLA, TOPPED WITH MARINARA SAUCE, AND BLENDED CHEDDAR SERVED WITH RICE,

REFRIED BEANS AND CORN RELISHADD SALSA OR SOUR CREAM FOR $1.50 EACH

BUTTER CHICKEN $18RED AND GREEN PEPPERS, GARBANZO BEANS,

CILANTRO SERVED WITH RICE AND NAAN BREAD

WICKED PAD THAI STIRFRY $18CHICKEN AND SHRIMP, ORIENTAL VEGETABLES,

SERVED ON PAD THAI NOODLES WITH THAI SWEET CHILI SAUCE

ASIAN LETTUCE WRAP $11FRIED, STEAMED NOODLES, HOISIN SAUCE,

MUSHROOMS, PEPPERS & CILANTROADD CHICKEN FOR $4.50 OR SHRIMP FOR $5.50

ORIENTAL PEPPER & MUSHROOM BEEF $16BELL PEPPERS, MUSHROOMS, AND BEEF TOSSED

IN HOISIN SAUCE, SERVED ON A BED OF RICE

PASTA PASTA SMOKED SAUSAGE RAVIOLI $14

JUMBO RAVIOLI STUFFED WITH SMOKED SAUSAGE IN GRAINY MUSTARD ROSE SAUCE

FETTUCINI ALFREDO $15TOSSED IN A WHITE WINE GARLIC CREAM SAUCE,

WITH CHICKEN AND MUSHROOMS

CREOLE PENNE $17WITH CHICKEN, SHRIMP, GARLIC, RED ONIONS,

MUSHROOMS AND FINISHED WITH A SPICY TOMATO SAUCE

LASAGNA BOLOGNESE $14LAYERED HOMEMADE MEAT SAUCE TOPPED WITH

MOZZARELLA CHEESE

BAKED CHICKEN & BROCCOLI PENNE $15SUNDRIED TOMATOES, RED ONIONS AND

MUSHROOMS TOSSED IN A RICH CREAM SAUCE AND BAKED WITH MOZZARELLA CHEESE

ALL PASTA SERVED WITH GARLIC BREAD.

Special Features - 5 W's of Business 2012

Documents

Transcript of Special Features - 5 W's of Business 2012