Special Event Permit 23rd Annual Winemaker's Celebration Wine Tasting Event 01-06-15

8/10/2019 Special Event Permit 23rd Annual Winemaker's Celebration Wine Tasting Event 01-06-15

1/12

CITY OF CARMEL-BY-THE-SEA

Council Report

January 6, 2015

To: Honorable Mayor and Members of the City CouncilDoug Schmitz, City Administrator

Submitted by: Janet Bombard, Library and Community Activities Director

Subject: A Resolution of the City Council of the City Of Carmel-By-The-Sea Authorizinga Special Event Permit and Street Closure for the 23 rd Annual WinemakersCelebration Wine Tasting Event on May 2, 2015

RECOMMENDATION(S): Approve a resolution authorizing a Special Event Permit and street closure for the 23 rd Annual

Winemakers Celebration wine tasting event on May 2, 2015.

EXECUTIVE SUMMARY: The Monterey County Vintners and Growers Association is requesting permission to hold the

23rd Annual Winemakers Celebration event on Saturday, May 2, 2015, and to close DoloresStreet between Ocean and 7 th Avenues from 7:00 a.m. to 7:00 p.m. for the event.

If approved by Council, this will be the second year the event will take place in Carmel-by-the-Sea.

ANALYSIS/DISCUSSION :

The Annual Winemakers Celebration is an educational, interactive event that emphasizes thelong-standing history of Monterey County wines, which features workshops and wine tastingfrom local wineries paired with food from local restaurants.

Per Chapter 9.20 of the Carmel-by-the-Sea Municipal Code, it is unlawful for any person todrink any alcoholic beverage in or upon any public place; however, the City Council has theright, through adoption of a resolution, to make exceptions to the regulation for specific eventsof limited duration.

The event location was chosen due to the fact that there are not many entrances into thestreet, which makes securing the event easier and facilitates the procurement of a California

Department of Alcohol and Beverage Control (ABC) license. Organizers will install smallwhite picket fencing in the street around the perimeter of the event in order to contain theevent to ticket holders. The fencing will be placed along curbs so that sidewalk foot traffic tolocal businesses will not be impeded. There will be entrances to the event on both Ocean and7 th Avenues, and security personnel will be stationed in the alley next to Le St. TropezRestaurant.

A stated goal of the event is to foster tourism: the month of May was chosen in order to boosttypically low hotel occupancy rates.

Agenda Item: 7.APage 1

City Council Meeting of January 6, 2015Page 5


2/12


Organizers will work with local restaurants to provide food for the event , and the hours of theevent 1 00 to 5 :00 p .m . - were selected so that people leaving the event can have dinner intown. Event organizers also intend to promote local businesses through the establishment ofa program whereby event attendees will receive discounts or special incentives upon showingtheir event wristbands at participating stores.

The May 2014 event was very successful , with approximately 500 people in attendance .Event organizers expect between 500 and 700 attendees at the May 2015 event.

Event organizers have delivered notices of the proposed event to the businesses a ndresidents on Dolores Street between Ocean and i Avenues . Proposed event notices werealso posted on Dolores Street.

FISCAL IMPACT:

The Monterey County Vintners Growers Association will assume all costs for the event,

including any costs for City staff and other City related services.

Budgeted (yes/no)N/A

Funding Source( general fund, grant ,state) N/A

PREVIOUS COUNCIL ACTION DECISION HISTORY:

The May 3, 2014 22 d Annual Winemaker's Celebration event was approved by the CityCouncil January 7, 2014 .

ATTACHMENTS:

Attachment A: Draft Special Event PermitAttachment 8 : Proposed Site DiagramAttachment C : Notice of Proposed Special Event

APPROVED:

Doug I

/

Date: J 2 c _ _ f

Agenda Item: 7 APage 2


3/12



TYPE OF EVENT

CITY OF CARMEL-BY-THE-SEACOMMUNITY SERVICES

POBOXCC

ATTACHMENT A

CARMEL- BY-THE-SEA, CALIFORNIA 93921Phone: 8311624.1366 Fax: 8311624.2132

E-Mail:jbombard@ci .carmel .ca .usjboucher@ci .carmel. ca. us

NON-BEACH

DRAFT SPECIAL EVENT PERMIT

o Race o Parade x Festival o Film Permit o Fundraiser o Other

EVENT TITLE : Monterey County Vintners Growers Association (MCVGA) 3rd Annual

Winemakers Celebration

DATE OF REQUEST: August 20, 2014

DATE OF EVENT: Saturday May 2, 2015

TIME OF EVENT: 1 pm- 5 pmStaging Time: 7 am- 1 pmSet-Up Time: 7 am- 1 pmTear-down Time: 5 p m - 7 pm

SPECIFIC EVENT LOCATION : Dolores Street (between Ocean ih . The sidewalks willremain open to the public; the event will be on the street only .

CONTACT PERSON : Kim Stemler, Executive Director

CELL PHONE/TELEPHONE /FAX: 831.915.6621 c) /831.375.9400 o) /831.375.1116 f)

E-MAIL: [email protected]

PHYSICAL ADDRESS : 536 Pearl Street

CITY, STATE, ZIP: Monterey CA 93940

DAY OF EVENT CONTACT PERSON: Kim Stemler, Executive Director

Cell Number Required): 831.915.6621 c)

DESCRIPTION OF EVENT: PLEASE INCLUDE ALL EQUIPMENT TO BE UTILIZEDFOR EVENT TABLES, CHAIRS, SOUND EQUIPMENT, ETC.)Event Overview: The 3rd Annual Winemakers Celebration will be a premier outdoor wine and


4/12



ATTACHMENT A

food festival held the first Saturday afternoon in May during the shoulder season of Carmel'stourism industry. The 2014 event, the first to be held in Carmel-by-the-Sea, was a tremendoussuccess for Carmel, surrounding businesses and the M onterey wine community. {It was sosuccessful that several business people asked us to do this quarterly.) Going above and beyonda traditional tasting event, the MCVGA will enchant and educate guests as they build personalrelationships with Carmel, local winemakers, and their staff. Guests compare wines, identifywhat they truly enjoy , and learn how to best pair their favorites with incredible local foods.Guest chefs will prepare tapas style dishes that are reflective of the region. There are alsoeducational components incorporated throughout the program.

Location Requested : Dolores Street, between Ocean & ih. Sidewalks will remain open towalking traffic allowing complete access to the stores; the event will be on the street only. Thestreets will be surrounded with attractive white picket fencing.

Target Guests: Our goal is to attract approximately 500- 700 adults, of all age ranges, with atleast 50 of attendees from outside the Monterey County area, to foster area tourism and

continue building the Monterey Wine Country reputation.

Parking: Parking impact will be reduced through the usage of off-site parking with shuttles(Carmel High School and upper City lot near police station), as well as the maximization oftargeting out of town guests who stay in the local inns and hotels .

Set Up: (Refer to draft site plan.)1. The style will be reminisce of a European street festival and maintain the quaint appeal of

Carmel.2. Using our learning's from the 2014 event, this event will be structure in a way that allows

for ease of crowd flow, maximizes access to wines and foods, creates space for rest andsocialization, and allows places for educational opportunities.

3. Guests will enter at one of two entrances ih and Ocean ). They will each be personallygreeted as they entered, where they will be led to confirm their registration and be toldabout the event.

4. Security will be present at all points of en t ry - and throughout the event. DLI volunteersare used for security and other volunteer needs.)

5. Approximately 25 wineries and 10-15 chefs will be grouped between three hubs. Wineri esand chefs will each have their own small table configured in a half-circle to allow ease ofaccess of guests.

6. We abide by all Health Dept., ABC and City of Carmel-by-the-Sea requirements in the set

up of the event, including incorporating back working tables for the restaurants andwineries, hand washing stations at each food area, and water barricades at the ends ofthe street.

7. Eating and seating centers will be located throughout the event incorporating both highstanding tables and lower bistro chairs.

8. Quaint colorful umbrellas (blue and red) will provide cover for the vendors and in some ofthe seating areas .

9. All features- chairs, umbrellas, tables, signage, and plants will be visually aligned with thefeel of both the street and the City.

2


5/12



ATTACHMENT A

10. There will be a simple low presentation stage in the middle of the event withcomfortable seating for workshops and space for listening and dancing to music.

11. Sound equipment will be used for the associated activities and sound will be kept at an

appropriate level. Music will be aligned with character of event and Carmel-by-the-Sea,including Spanish guitar, French Bistro, and Latin and Light Jazz

12. Potted green and flowering plants will be placed attractively throughout.13. Attract ive picket fences will surround the street and security will block o all access

ease ways.

Security : Security will be provided either through volunteer from DLI and as required, theCarmel Police Dept.

Wine Bottle Sales: We hope to receive permission from ABC for point of sale wine (Try Buy)as we have at previous events.

Local Business Promotion Partnership: Based on feedback from local businesses in 2014, we will

establish an incentive/discount program with local businesses, whereby we will promote themto guests in exchange for a discount or spec ial incentive in the stores by showing eventwristband.

Ticket Sales : The majority of ticket sales will be done prior to the event. This event sold outprior to the event in 2014 and we anticipate the same in 2015.

Benefits to Carmel Brings occupancy to hotels on a weekend with historically low occupancy. Connects out of town guests with local hotels and inns through packages. Connects both local and out of town guests with local restaurants- strategically timing

the event to feed into meal times benefiting nearby restaurants/businesses . Maintains surrounding sidewalks open to the public, promoting shop access

Brings unique visitors to streets, lacking heavy of traffic during this time . Incentives to visit and buy from local retailers. Connects guests to local retailers through promotional incentive program (at no cost to

local retailers other than offering an in shop incentive or discount).

ESTIMATED ATTENDANCE : 5 00 0

ADMISSION: _Free X Pre-sold Ticket _ t h e r please specify) Tickets will be sold inadvance . If there are extras, we will sell at the door , although we expect to be sold out prior tothe event.

_ F O R P R O F I T ORGANIZATION Please make note if there is a charity component to yourevent and who would benefit).

X NON PROFIT ORGANIZATION 501c6 Tax ID Number: 94-2323441

_NOT for PROFIT ORGA N IZATION\ ID N umber :

3


6/12



ATTACHMENT A

STREET CLOSURES PARKING STALLS:

Parking Stalls signs posted 48-hrs n advance): 3 to 4 (ih street comers)

Street Closure : Need street closure for Dolores Street between Ocean and ih and ih Street .

CITY P RSONN L EQUIPMENT: A two (2) hour minimum is used in order to placeequipment at their locations prior to the event, brief city personnel and handle any delays orchanges in the original plan once the event starts .

I Police Personnel Equipment Personnel Staffing level will be determined by Carmel PD.

Mandatory 2-Police Officers Security /TrafficControl; 4 hour minimum

118 per hou r Working with Officer Joeoucher

II. Public Works Personnel Equipment

Equipment: 4 Water Barricades for street closures needed:1. Dolores and Ocean on Ocean2. ih and Dolores on ih3. ih and Dolores on Dolores4. t at San Carlos on 7th

Personnel: Sta ff to set up and break down (including water release)

CONDITIONS OF APPROVAL: Approval contingent upon submittal of appropriateinsurance coverage and pa yment of fees stipulated by the Cit y of Carmel-by-the-Sea (PolicyC89-45 , C89-47 , C95-06).

Insurance Policy:X Required as stated: Organizer/Organization to be named as additional insured:o Other conditions as required

155 Non-refundable processing fee365 Street closures (per block)3 No Parking signs (each )3 Orange cones (each65 Long barricades (each )25 A-frames (each)27 Sound permits (dail y)118 Off-duty police assistance per hour (off-duty) 4-hour minimum50 Public Works sta ff per hour1 00 Parking st all s (each )


7/12



ATTACHMENT A

Business License Required: Any event requiring the support of professional or service specialbusiness must insure that each business obtain a City Business License. Only if a caterer oroutside food is brought in to the event.

o Yes - Valid permit must be on file with city hall.

No

Other conditions as required:X Prior notification of event to affected areaX Garbage /Recycling: recycling and trash containers on-site with the assistance ofthe Waste

Management District. Will rent a parking space in which to put a dumpster.X As per Municipal Code Section 8 74, the use of single-use carry out plastic bags is

prohibited from use at any business, restaurant, corporate or individual special event.X Cups , plates , or any type of food or liquid containers made of styrofoam are not

permitted

Applicant is advised that the Department o f Alcoholic Beverage Control may summarilyrevoke the Temporary Conditional License should the Department in its discretiondetermine that the public welfare nd morals are being impaired or a law enforcementproblem is being created; nd that upon notice o f such sales o f alcoholic beverages at theevent for which the Temporary Wine License was issued shall cease immediately.Monterey County Health Department Permit is required for any events where food will becooked on site or premade nd handed out t the general public and/or invited guests

Municipal Code Section: CMC17 40

Signs and displays including those which are visible from exterior areas accessible topedestrians and which are flashing, self-illuminated , neon, phosphorescent, glossy,incorporate internal lights or movement or that include strings of small lights around doors orwindows. Also prohibited are exterior signs , displays, or other installations that includeballoons, streamers , or other notice-attracting appendages.

NOTIFICATION TO CITY DEPARTMENTS

NOTIFICATIONSCHIEF OF POLICE:CARMEL FIRE DEPARTMENT:DEPARTMENT OF PUBLIC WORKS:

FOREST AND BEACH:PLANNING AND BUILDING:RISK MANAGER:CITY COUNCIL READ BOARD:

OUTSIDE AGENCIES:

MST Monterey Salinas Transit)WASTE MANAGEMENT W-M)

DATE ADVISED DATE REVISED

5


8/12



ATTACHMENT A

APPROVED BY: DATE:ibrary and Communi ty Activities Director

I, Kim Stemler, have read and agreed to comply with all conditions of this permit:

Name of Event Organizer

DATE:12.16.14 Revision)

6


9/12




10/12



NOTICE OF PROPOSED SPECI L EVENT

The Monterey County Vintner s Association will be requesting permission from the CityCouncil of the City of Carmel-by-the-Sea on January 6 2015 to hold the MontereyCounty Vintners Growers Association 23rd Annual Winemakers Celebration onSaturday, May 2 2015. If you are unable to attend the City Council meeting, you mayalso register your comments with Library and Community Activities Director JanetBombard: jbombard@c i.ca rm e l.ca.us 831) 624-1366

Persons interested in the Special Event details may also review additional materialsavailable at the Park Branch Library Administration office located at Mission Street and6th Avenue, phone number 831-624-1366.

This notice is being sent to all occupants of property on the street containing theproposed special event described further in this letter. It is being sent for the purpose ofinforming the notified persons and other interested parties about the proposed event.

Event Contact Kim Stemler, Monterey County Vintners Growers Association 831.275.9400Kim@ Mo nte rey Win es.org

Date delivered

Project Location Dolores Street, between Ocean 7th. Sidewalks will remain open to thepublic; the event will be on the street only.

Applicant Monterey County Vintner's Association

Project Description The 3rd Annual Winemakers Celebration outdoor wine and food festivalwill be held the first Saturday May 2 2015. Guests will compare wines, identify what they trulyenjoy , and learn how to best pair their favorites with local foods. Guest chefs will prepare tapasstyle dishes. There are also educational components incorporated throughout the program.

Location Requested Dolores Street, between Ocean ih . Sidewalks will remain open towalking traff ic allowing complete access to the stores; the event will be on the street only. Thestreets will be surrounded with attractive white picket fencing.


11/12



f l l A u1 tU [;;/Jl c__

Target Guests Approximately 750-1,000 adults, of all age ranges, with at least 50 ofattendees from outside the Monterey County area, to foster area tourism and continuebuilding the Monterey Wine Country reputation.

Parking Parking impact wil l be reduced through the usage of off-site parking with shuttles(Carmel High School and upper City lot near police station), as well as the maximization oftargeting out of town guests who stay in the local inns and hotels.

Set Up Guests will enter at one of two entrances (Dolores off ih or Ocean Avenue). They willeach be personally greeted as they entered, where they will be led to confirm their registrationand be told about the event.

Security will be present at all points of entry and throughout the event. Security will beprovided by volunteers from DLI and the Carmel Police Dept.

Approximately 35 wineries, 15 chefs, and 5-8 aligned specialty product vendors will be groupedbetween three hubs. Wineries and chefs will each have their own small table configured in ahalf-circle to allow ease of access of guests.

Eating and seating centers will be located throughout the event incorporating both highstanding tables and lower bistro chairs.

Blue and red umbrellas will provide cover for the vendors and in some of the seating areas.

There will be a simple low presentation stage in the middle of the event with comfortableseating for workshops and space for listening and dancing to music.

Sound equipment will be used for the associated activities and sound will be kept at anappropriate level. Music will include Spanish guitar, French Bistro, and Latin and Light Jazz.

Picket fences wil l surround the street and security will block off all access ease ways.

Wine Bottle Sales: We hope to receive permission from ABC for point of sale wine (Try Buy)as we have at previous events.

Local Business Promotion Partnership: Based on feedback from local businesses in 2014, wewill establish an incentive/discount program with local businesses, whereby we will promote

them to guests in exchange for a discount or special incentive in the stores by showing eventwristband.


12/12

RESOLUTION NO. 2015 -

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEAAUTHORIZING A SPECIAL EVENT PERMIT AND STREET CLOSURE FOR THE 23 RD ANNUAL WINEMAKERS CELEBRATION WINE TASTING EVENT ON MAY 2, 2015

WHEREAS, Monterey County Vintners and Growers Association is requestingpermission to hold the 23 rd Annual Winemakers Celebration event on Saturday, May 2, 2015and to close Dolores Street between Ocean and & 7th Avenues for the event; and

WHEREAS, per Chapter 9.20 of the Carmel-by-the-Sea Municipal Code, it is unlawful forany person to drink any alcoholic beverage in or upon any public place; and

WHEREAS, the City Council has the right, through adoption of a resolution, to makeexceptions to the regulation.

NOW, THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL OF THE CITY OFCARMEL-BY-THE-SEA DOES authorize a Special Event Permit and street closure for the 23 rd

Annual Winemakers Celebration Wine Tasting Event on May 2, 2015.

PASSED AND ADOPTED BY THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEA this 6th day of January, 2015, by the following roll call vote:

AYES: COUNCIL MEMBERS:

NOES: COUNCIL MEMBERS:

ABSENT: COUNCIL MEMBERS

SIGNED: ATTEST:

_______________________Jason Burnett, Mayor Lori Frontella, MMC

Interim City Clerk

dl f

Special Event Permit 23rd Annual Winemaker's Celebration Wine Tasting Event 01-06-15

Documents

Transcript of Special Event Permit 23rd Annual Winemaker's Celebration Wine Tasting Event 01-06-15