Speaker Training For Medical Scientific Experts Giving ... · "Speaker for the General Public"...
Transcript of Speaker Training For Medical Scientific Experts Giving ... · "Speaker for the General Public"...
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Speaker Training For Medical Scientific Experts
© Dr. Günter Umbach www.umbachpartner.com
Giving Great Presentations
1) Principles and Preparation
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You are already successful
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Objective
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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Take you to the next level of success
Make you a sought-after speaker at international conferences
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My Background
- Researcher- Author- Physician- Speaker
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"Speaker for the General Public"‐ Magician‐ Comedian‐ Quiz show host‐ "Motivational speaker"
creating a nice and entertaining experience
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3 Operating Modes
Researcher/Investigator
PractisingPhysician
High-ContentSpeakerat event
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Tips and Techniques
Specifically for physicians presenting at Medical Scientific Conferences
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Help you
• Facilitate giving presentations
• Increase your impact
• Enhance your communication skills
• Engage your audience
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Reservoir
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You choose
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Notes
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Is giving a performance
Your Alter Ego
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Your mindset
A positive, optimistic attitude
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How do you want to come across?
…
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Competent and confident, but not overconfident …
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4th Operating Mode
Workshop
Sharing and discussingbest practices
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ChartsFeel free to interrupt me and ask questions
DiscussionInformal conversation
Agenda today
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SpeakRead
Publication Presentation
Words
"Minds move faster than lips"
Words
Conveying Information
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Your in-person presentation is
times as effective as people reading publications …
_________
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just to give large amounts of data
Your Job is not
(People can read the publications)…
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… to give - explanations
What is the underlying mechanism?- insights
Why this is happening?- advice
What are the implications?
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Making science make sense
Make Meaning
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Connecting the dots
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"All the world is a stage"
Mindset
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but we can learn from actors
We are not actors
electrifying or extravagant performances
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Architecture
Chronological Sequence
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Before During After
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Before
Prepare
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Arrive early
(the evening before)
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Rehearse your answers to questions that might be asked
Part of Your Preparation
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Have one chart with the3 most frequent questions
In case you must present longer
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Your Technical Back-up
• Bring your USB stick
• Email charts to yourself
• Store charts in the cloud
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- Laptop- Cables - Adapters
(VGA, HDMI, Display Port)- Large audience: Microphone- …
Ensure technical equipment
Print-out
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Do not rely on wifiYour internet connectionmight work fine - until …hundreds of people switch on theirsmartphones and suck up bandwidth
Wired broadband connection(ethernet cable)
Store files (e.g. videos) locally
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Consider a Flip Chart
For smaller audiences
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Bring your own marker pen:blue or black(no yellow or green colour)
Ensure it is put in the right place before you start
Flip Chart
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Turn off
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Before Your PresentationSpeak to
- Chairperson- Co-speakers …
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Connect to
Members of the audience
"Networking"
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For Smaller GroupsMention a conversation youHad before your presentation
"I just talked to … and hesaid: …"
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During
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Tips for theStage / Platform
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Watch your steps
(entering and leaving)
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Get out from behind the lectern
When possible
"Barrier between you and the audience"
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Impact
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Know
The audience should …
Feel
Do
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Triangle
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• Content Scientific data
• Modes of ExpressionHow you articulate and illustrate
• Delivery "Stage Performance"
"3 Drivers"
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Architecture of presentation
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Learning: Effective Points
Anchoring bias Recency bias
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I am happy topresent to you
Let us look at
Is the micro-phone on?
IntroductionPoor Better
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Build Rapport
Create an emotional connection to the audience …
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A sense of belonging tothe same community
…
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Mention something that bothyou and your audience share:
Say something that youhave in common …
Example
Trust
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"Since we are all physicians …
ProfessionExample
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"We are all treating patients with allergies"
Patients
Example
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"I did my studies in the city of … "I did my internship in … "I have good friends in …
GeographyExample - depending on the venue
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This helps the audience feel
- important - understood - appreciated …
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Flood of data
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Attention
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Start
Arouse Curiosity
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Identify the problem
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Without problem,you cannot offer a solution
…and the audience will not care
about your presentation
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"We did a study"
Example
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Understand your audience
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Your presentation should address
the audience's interest
You are filling a gap
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Question Answer
Rhetorical options
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Example
"Should we really treat all patients with … ?"
"The answer …
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Challenge Solution
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Example
"We are facing the challenge of having to diagnose and treat thousands of new patients every day"
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Past Present
Before After
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Example
Until recently, the conventional treatment was
…Now there is a new option
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Other Interesting Titles
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"Update and new trends …"
Example
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"3 Myths about …"
Example
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"Why we should treat …"
Example
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Take them on a journey of discovery
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Main Pitfall
Presenting more than necessary
• •• • • • ••• • •
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Spreading content too thin
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Do not pack too much content
into your presentation
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"Everything is important"
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Primary endpoint• 8% in all-cause mortality (non-significant trend: p=0.128)Secondary endpoints• 12% in combined all-cause mortality and all-cause hospitalization
(p=0.002) • 10% in cardiovascular mortality (non-significant trend: p=0.073)• 8% in combined all-cause mortality and cardiovascular hospitalization
(p=0.036)• 9% in combined cardiovascular mortality and hospitalization (p=0.027)• 8% in fatal and non-fatal … and hospitalization … (p=0.374)Post-hoc analysis• 15% in combined all-cause mortality and hospitalisation … (p<0.001)
The clinical study of A versus B resulted in risk reductions of
Major Results of XYZ Trial
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Resist the temptation
to present many details
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Eliminatewhat is non-essential
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Focus
To achieve clarity
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Record yourself on video
…
or
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Most people
I am willing to rehearse
Number of actual rehearsals
0 10
Intention vs Practice
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1/15
- Prepare your speech- Overview of elements for impact- Mindset: All the world is a stage- We can learn from actors- Keep it simple and straightforward- Find common ground- Use rhetorical options- Rehearse answers to possible questions- Practice often- Record your presentation on video
Recap