SPE3002 Entrerpeneurship - Financing and Starting a Business

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    WEEK 13

    1 6 OCTOBER 2006

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    AGENDA

    Starting and

    Financing a Business

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    The Secrets to Successful

    Financing

    1. Choosing the right sources of capital is adecision that will influence a company for alifetime.

    2. The money is out there; the key is knowingwhere to look.

    3. Creativity counts. Entrepreneurs have to be

    as creative in their searches for capital asthey are in developing their business ideas.

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    The Secrets to Successful

    Financing (continued)

    4. The World Wide Web puts atentrepreneurs fingertips vast resources ofinformation that can lead to financing.

    5. Be thoroughly prepared beforeapproaching lenders and investors.

    6. Entrepreneurs should not underestimate

    the importance of making sure that thechemistry between themselves, theircompanies, and their funding sources is agood one.

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    Three Types of Capital

    WORKING GROWTH

    FIXED

    CAPITAL

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    Three Types of Capital

    Fixed - used to purchase the permanent orfixed assets of the business (e.g., buildings,land, equipment, etc.) Working - used to support the small

    companys normal short-term operations

    (e.g., buy inventory, pay bills, wages,salaries, etc.)

    Capitalis any form of wealth employed to produce more wealthfor a firm.

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    Three Types of Capital

    Growth - used to help the smallbusiness expand or change its primarydirection.

    Capitalis any form of wealth employed to produce more wealthfor a firm.

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    Equity Capital

    Represents the personal investment of theowner(s) in the business.

    Is called risk capitalbecause investorsassume the risk of losing their money if thebusiness fails.

    Does nothave to be repaid with interest likea loan does.

    Means that an entrepreneur must give upsome ownership in the company to outsideinvestors.

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    Sources of Equity Financing

    Personal savings

    Friends and family members

    Angels Partners

    Corporations

    Venture capital companies Public stock sale

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    Sources of Finance

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    List of Sources

    Equity (common stock, preferredstock)

    Loans: long term, short term

    Lease finance

    Inter corporate deposits

    Bank cash credit and overdraft limits

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    List of Sources (Continued)

    Debentures Fixed deposits

    Grants from government agencies

    Supplier credit and deferredpayments

    Credit cards

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    Modes of Acquisition

    Primary market: public issue, rights issue(flotation costs)

    Secondary market (listing costs)

    Private placement (individual orinstitution)

    Banks and mutual funds

    Pension funds, insurance companies

    Debenture issue

    Fixed deposits

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    Basis for Comparison -- Attributes

    Holding period (Duration)

    Repayment terms

    Interest rate

    Other strings attached

    Pledges and collaterals

    Finance marketing costs and lead time

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    Legal Structure and Time Lines

    Limited Liability Partnership

    Multiple funds under on VC firm

    Fund life about 8-10 years

    First four-five years of investing

    Next four-five years of harvesting

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    Personal Savings

    The firstplace an entrepreneur should lookfor money.

    The most common source of equity capital

    for starting a business. Outside investors and lenders expect the

    entrepreneur to put some of her own capitalinto the business beforeinvesting theirs.

    Sweat equity and personal risk equity (non-monetary)

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    Friends and Family Members

    After emptying her own pockets, anentrepreneur should turn to those mostlikely to invest in the business friends

    and family members. Survey: 10% of business owners turn to

    family and friends for capital.

    Careful!!! Inherent dangers lurk infamily/friendly business deals, especiallythose that flop.

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    Friends and Family Members

    Guidelines for Family and FriendshipFinancing Deals:

    Consider the impact of the investment oneveryone involved. Keep the arrangement

    strictly business.

    Settle the details up front.

    Create a written contract.

    Treat the money as bridge financing. Develop a payment schedule that suits both

    parties.

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    Angels

    Angels - private investors who backemerging entrepreneurial companies withtheir own money.

    Fastest growing segment of the smallbusiness capital market.

    An excellent source of patient money for

    investors needing relatively small amountsof capital often less than $500,000.

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    Angels

    Key: finding them!Accessing Angels

    Not in the Yellow Pages

    NetworkingACE-net.org

    Angels almost always invest their

    money locally and can be foundthrough networks.

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    Angels

    The typical angel accepts 30% of theproposals presented to him and hasinvested an average of $131,000 in 3.5

    businesses.What do angels look for?

    Exciting ideas (with clear potential)

    A way to help a trusted friend

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    Angels

    Advantages Early stage resource

    Value-added money : network, advice,

    commitment Disadvantages

    No follow-on funds

    Give-up equity

    Over-control from angel

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    Venture Capital

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    Venture Capital

    $21.7 billion in 2005 2,939 investments

    Down from $104 billion & 7,832 deals in

    2000 Pool of capital invested in rapidly growing

    companies

    Private Partnerships General partners manage

    Limited partners provide funds

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    Venture Capital

    30% of all venture capital investmentscome from corporations.

    About 900 large corporations across theglobe invest in start-up companies.

    Capital infusions are just one benefit;corporate partners may share marketing

    and technical expertise.

    (Continued)

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    Venture Capitalist Companies

    More than 3,000 venture capital firmsoperate across the United States.

    Most venture capitalists seek investments in

    the $3,000,000 - $10,000,000 range incompanies with high-growth and high-profitpotential.

    Business plans are subjected to anextremely rigorous review less than 1%accepted.

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    Venture Capitalist Companies

    Most venture capitalists take an activerole in managing the companies inwhich they invest.

    Many venture capitalists focus theirinvestments in specific industries withwhich they are familiar.

    Most often, venture capitalists invest ina company across several stages.

    (Continued)

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    Venture Capital Financing

    $-

    $5.0

    $10.0

    $15.0

    $20.0

    $25.0

    Q1

    Q2

    Q3

    Q4

    Q1

    Q2

    Q3

    Q4

    Q1

    Q2

    Q3

    Q4

    Q1

    Q2

    Q3

    Q4

    Q1

    Q2

    Q3

    Q4

    Q1

    Q2

    1995 1996 1997 1998 1999 2000

    Amoun

    tFinanced(in

    Billionsof$)

    -200400600

    8001,0001,2001,4001,6001,800

    NumberofDeals

    Billions of $ Number of Deals

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    What Do Venture CapitalCompanies Look For?

    Competent management

    Competitive edge

    Growth industry

    Viable exit strategy

    Intangibles

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    What is the VC Looking For in a BP ? Revenue model: Sources of revenue

    (service/product mix) Profitability, break even point, growth

    estimates (revenue, team size)

    Risks and contingencies: De-risking/riskmanagement/risk containment plan

    Projected (pro-forma) financial statements

    Exit strategy (IPO, equity buyer, strategicbuyer, Merger & Acquisition)

    Valuation and offer (equity price, number ofshares)

    Wh t i th VC L ki F i BP ?

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    What is the VC Looking For in a BP ?

    Basic value proposition

    Market size, segmentation, targetcustomers, competitors

    Entry barriers, IP protection, Unique Selling

    Points Technology expertise and domain

    knowledge

    Alliance and strategic partnerships

    Promoters, Board of Directors, Topmanagement (VPs)

    (Continued)

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    Structure of a VC Firm General partners 3-5 (themselves

    successful entrepreneurs): put about 2-3% of the corpus

    Limited partners (Pension funds,Retirement plans): Put 97% corpus

    Corpus = Fund, typically rangesbetween USD 50M to 2B

    Management fee is about 2-3 % peryear

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    Structure of a VC Firm Funds about 5-30 new companies per

    year

    Employs junior managers for duediligence (associates)

    After IPO/Acquisition, general partnerskeep 20% of gains, limited partners getPrincipal + 80%

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    Role of the VC in the PortfolioCompany

    Negotiate aggressive terms Select strong co-investor

    Help in constituting the Board of Directors

    Assist in Recruitment

    Market validation

    Strategic relationships

    Pursue liquidity aggressively

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    VC Fund Raising Process

    Introduction (phone call, e-mail,referral)

    Submit business plan / executive

    summary Presentation

    Company visit

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    VC Fund Raising Process

    Due diligence (managementreference checks, customer calls,market analysis)

    More meeting(s) Term sheet

    Legal / Closing

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    VC Decision Making

    Deal flow Less then 2% of deals are funded

    1 to 2 new deals per year per partner

    Due diligence in-depth investigation ofthe venture & you

    Time frame to do a deal: 3 to 12 months

    Entrepreneur decision making Due diligence

    Chemistry is key

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    Managing VC Portfolio Companies

    A, B, C, & D Rounds

    Dry powder

    Each round is often staged withmilestones

    Board of Directors

    Hands-on vs. portfolio approach

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    VC Required Return on Investment

    Seed 80%+

    Start-Up 60% Early Stage 50%

    Second Stage 40%

    Third Stage 30%

    Bridge 25%

    ROI5 yr.

    Increase 19x

    10x 8x

    5x

    4x

    3xBygraves & Zacharakis

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    What Are the Implications to theEntrepreneur of VC ROI?

    The later the stage, the better the deal

    The better the management, the better

    the deal The quicker the exit, the better the

    deal

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    Why people want to be VCs?

    Partnership General partners

    Limited partners

    Management fees 2%

    Specialize in an industry

    Carried interest 80/20 Series of funds

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    Going Public

    Initial public offering (IPO) - when acompany raises capital by selling shares ofits stock to the public for the first time.

    Typical year: about 550 companies makeIPOs.

    Few companies with sales below $10 millionin annual sales make IPOs.

    A common exit strategy for investors (butneeds strong justification)

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    Initial Public Offerings

    0

    200

    400

    600

    800

    1000

    1981

    1983

    1985

    1987

    1989

    1991

    1993

    1995

    1997

    1999

    Number

    ofIPOs

    $0.0$10.0$20.0$30.0$40.0

    $50.0$60.0$70.0$80.0

    M

    oneyRaise

    d($billions

    )

    Number

    $ Raised (Billions)

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    Advantages of Going PublicAbility to raise large amounts ofcapital

    Improved corporate image

    Improved access to future financingAttracting and retaining key

    employees

    Using stock for acquisitions

    Listing on a stock exchange

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    Disadvantages of Going Public

    Dilution of founders ownership Loss of control

    Loss of privacy

    Reporting to the SEC Filing expenses

    Accountability to shareholders

    Pressure for short-term performance Timing

    D bt Fi i

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    Debt Financing Must be repaid with interest.

    Is carried as a liability on the companysbalance sheet.

    Can be just as difficult to secure as equity

    financing, even though sources of debtfinancing are more numerous.

    Can be expensive, especially for small

    companies, because of the risk/return tradeoff. Convertible loans (very popular if IPO might be

    used as an exit strategy)

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    Sources of Debt Capital

    Commercial/Retail banks

    Investment Banks

    Financial Institutions

    Retail Banks and Financial

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    Retail Banks and FinancialInstitutions

    Commercial banks as market-makers in debtfunds

    Accept deposits from general public and giveloans to general public as well as corporate

    Net Interest Margin (NIM) is the main sourceof bank income

    Losses can occur due to adverse movement

    of interest rates and non-performing assets orbad loans

    Banks spend a lot of time to estimate thecredit rating of loanees

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    Loan Offer from a Bank

    Prime Lending Rate (PLR)

    Term structure of interest rates

    Credit spread

    Collaterals and covenants

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    Commercial Banks

    Cash flow is the key Relationships!

    Short-term loans

    Commercial loans (prime +, unsecured) Lines of credit (limit tied to working

    capital)

    Floor planning (ID numbers)

    Intermediate and long-term loans Installment loans and contracts

    ...the heart of the financial market for small businesses!

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    Sources of Debt Capital

    Commercial banks

    Asset-based lenders

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    Asset-Based Borrowing

    Discounting accountsreceivable

    AccountsReceivable

    Inventory financing

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    Sources of Debt Capital

    Commercial banks

    Trade credit (materials suppliers)

    Equipment suppliers Commercial finance companies (security

    interests, guarantees, high interest)

    Saving and loan associations (realproperty)

    Asset-based lenders$$

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    Sources of Debt Capital

    Stock brokerage houses (margin loans) Insurance companies

    Credit unions

    Bonds (industrial development bonds)

    (continued)

    S f C

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    Sources of Debt Capital

    Private placements (insurance companies,etc)

    Small Business Investment Companies(SBICs) usually options or convertibleloans

    Small Business Lending Companies(SBLCs)

    (continued)

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    Investment Banks Matchmakers

    Fee-based referral services

    Help in private equity placement

    Structured (OTC) deals

    Globalized capital markets (FCCBs, ECBs)

    GDR, ADR issues

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    Internal Methods of Financing

    Factoring - selling accounts receivableoutright

    Leasing assets rather than buying them

    Credit cards

    Internet Resources on VC and

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    Internet Resources on VC andPrivate Equity

    www.ventureeconomics.com

    www.v1.com (Dow Jones Venture One)

    www.vnpartners.com (Venture NetPartners)

    www.vnpartners.com/primer.htm

    British Venture Capital Association www.bvca.co.uk

    What to Include in a Financial

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    What to Include in a FinancialAnalysis and Plan

    When does the business have to buy resources,such as supplies, raw materials, and people?

    When does the business have to pay for them?

    How much capital equipment is required tosupport a dollar of sales?

    How long does it take to acquire a customer?

    How long before the customer sends the

    business a check?

    More Questions

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    More Questions

    For businesses just starting out, the amount of money

    available up-front is a key to survival. For all businesses,long-term financial health determines health.

    Is the companys cash flow being carefullymonitored?

    How does the companys financial conditioncompare to that of the competition?

    Does the company have ready access to cashreserves?

    Does the company have a budget?

    Are revenue and profits growing?

    Whats Wrong With Most

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    What s Wrong With Most

    Finance Plans?

    Waste too much ink on numbers and devote

    too little to the information that really matters

    to investors. Financial projections for a new company are

    an act of careful planning and imagination,

    especially detailed, month-by-monthprojections that stretch out for years

    Whats Wrong With Most

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    What s Wrong With Most

    Finance Plans?

    An entrepreneurial venture faces far too

    many unknowns to predict revenues, let

    alone profits.

    Few entrepreneurs correctly anticipate how

    much capital and time will be required to

    accomplish objectives. They are wildlyoptimistic.

    Some Numbers Are Essential

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    Some Numbers Are Essential

    Business plans should contain some numbers.

    Numbers should appear mainly in the form of a

    business model that shows the key drivers of

    the ventures success or failure.In manufacturing, this might be the yield on a

    production process; in magazine publishing,

    the anticipated renewal rate; or in software, theimpact of using various distribution models.

    Some Numbers Are Essential

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    Some Numbers Are Essential

    The model should also address the break-

    even issue:

    At what level of sales does the business

    begin to make a profit? When does cash flow turn positive?

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    Objectives and Milestones

    in the Financial Plan

    Purpose of Objectives &

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    p jMilestones

    By mapping actual cost to achieve each milestoneagainst the planned cost, a firm can re-evaluate its

    position and predict cash shortfalls in time to take

    action.

    Preparing milestones and expected cost, a firm shows

    it intends to track performance closely against the

    business plan. This offers some comfort to potentialinvestors and may prevent the plan from sitting in a

    desk drawer once it has served its initial purpose.

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    Milestone Examples

    Hiring of a full management teamCompleting product specifications

    Completing prototype design

    Completing prototype

    Product testing

    First customer shipment

    Beginning production

    First full quarter of profitability

    Attaining $10 million in revenue

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    Ownership and Equity Issues

    in the Financial Plan

    What to Include in

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    What to Include inOwnership & Equity

    How will equity in the venture be distributed?

    Will the founders retain control?

    How do the investors get their money out, andwhen?

    Will employees be able to earn equity for theirperformance?

    How much equity will investors have, and how will

    that change over time?

    Checklist For The

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    Checklist For TheFinancial Plan

    1. Explain the assumptions you have made thatform the basis for all of the data contained inyour financial statements. Sales ProductionAccounts Receivable, Accounts Payable

    Overhead Expenses Capital Expenditures and Depreciation Etc.

    Checklist For The

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    Checklist For TheFinancial Plan

    2. Prepare the following plans for the first yearbudgets:

    Sales

    Production

    Operating Expenses

    Number & salaries of needed staff members

    Head Count Plan

    Capital Expenditures

    Start-up costs, fixtures, equipment, etc.

    Checklist For The

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    Checklist For TheFinancial Plan

    3. Prepare a cash flow until the businessreaches cash break-even point or through

    the first year - by individual months.Some considerations are:

    Start-up expenditures

    Accounts payable proceduresAccounts receivable

    Collection periods

    Checklist For The

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    Checklist For TheFinancial Plan

    4. Prepare the five-year cash flow usingquarterly projections.

    Use a computer spreadsheet Pitfall: Avoid using straight line projections

    Make sure to identify all business expenses

    5. Prepare for the first year profit & lossstatement.

    Checklist For The

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    Checklist For TheFinancial Plan

    6. Prepare a 5-year Profit & Loss (P&L)Statement.

    First year by quarter

    The remaining years annually

    7. Prepare a balance sheet for each quarter forthe first year of operation.

    Make realistic projections and coordinate withthe Profit & Loss Statement

    Checklist For The

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    Checklist For TheFinancial Plan

    8. Prepare a yearly balance sheet for the firstfive years of operation.

    Make realistic projections and coordinate withthe Profit & Loss Statement.

    9. Explain how the projections compare with

    industry norms.Are the costs, revenues, profits, etc. higher or

    lower with similar businesses?

    TO FIGURE YOUR COST

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    TO FIGURE YOUR COST

    OF LIVING, TAKE YOURINCOME AND ADD TEN

    PERCENT.

    Steve Forbes

    Remember:

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    Remember:Formulating a Workable Financial Plan

    Requires:A willingness to change to an

    entrepreneurial orientation

    Continued planning and crafting andrevalidation

    An opportunistic disposition

    Commitment of resources not ownership Reassessment of measured performance

    Leadership