Spb Startup Day 2016: •°‚µ€¸½°...

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Transcript of Spb Startup Day 2016: •°‚µ€¸½°...

  • ,

    Mobile Programmatic:

  • Beeline 2016 2

  • Beeline 2016 Source: TNS RussiaSource: TNS Russia

  • 85

    5

  • Source: TNS Russia

    16

  • Source: Google Mobile Day 2015

    .

    .

    60% ,

    .

  • Beeline 2016 7Source: TNS Web Index

    Mobile-only

    -

    18%

    65%

    -2% YoY

    56%

    +15% YoY

    Mobile is the First Screen

  • 18-24 25-34 34-45 45+

    iPhone 99,3 % 98,1 % 96,5 % 93,2 %

    Android 91,8 % 83,4 % 78,4 % 69,4 %

    Windows Phone 91,6 % 84,0 % 78,6 % 69,7 %

    Feature phones 43,2 % 28,1 % 21,3 % 8,4 %

    C Beeline

  • Beeline 2016 9

    Mobile Programmatic

    Source: eMarketer, PMA Network

  • Beeline 2016 10

    apps SDK

    GPS*

    * 4% Opera Mediaworks

    In-app -

    Mobile Programmatic

  • /

    Mobile Programmatic

  • Beeline Programmatic

    Programmatic ,

    ,

    -ssp - , ,

  • up-sale

    . .

    -

    Look-alike

    CRM-

  • Beeline 2016 14

    BRAND

    AWARENESSPERFOMANCE

    INCREAE

    FOOT TRAFIC

    :)

    (

    )

  • Beeline 2016 15

    , ,

    (,

    , )

    IP /

    (2G, 3G, 4G, Wi-

    Fi)

    300x50, 160x600, 240x400,

    320x480, 728x90

    Rich media

    Full-screen , .

    in-banner actions

    png, jpeg, gif

    ( )

    YOUR

    AD

    HERE

    Programmatic

  • : eCommerce

    :

    Beeline

    CTR 0,10 % 0,42 % 4X

    Conversion Rate 0,05 % 0,85 % 17X

    :

    ( )

    1

  • Beeline 2016 17

    :

    :

    Beeline

    CTR 0,17 % 1,16 % 7X

    Conversion Rate 0,09 % 1,48 % 16X

    2

  • programmatic@beeline.ru

    Be Mobile

    Be Programmatic

  • Beeline 2016

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