SparkUp – new business development process New puzzle from old pieces.

SparkUp – new business development process

New puzzle from old pieces


What Sparked it Up?


What is SparkUp?


SparkUp essentials

Start-up hub; one-stop-shop

Space and process where people and

ideas meet

Need-driven idea creation, lean

startup methods in use

Interaction with teams, mentors,

and investors

Center gathers all startup events and

coaching in the area

Process helps to commercialize

University innovations

Branch-specific coaching and

networks

Supports established

companies in their growth

Finds the right path for each

startup’s development


Business Hotel

Co-working space

Flexible, dividable open space

• Center of all operations and action• Cafeteria• Team working space• Work spaces for free use• Events• Mentor corner, counseling desk

Staff offices

Conference rooms and services

Single-person or group rooms

Operated by Turku Technology Properties

Flexibly sized offices for companies

Also co-working offices and single-person work spaces

For the use of companies and organizers of other events

Meetings, training sessions

Cooperation partners’ premises

Space plan


Re-invented business development process

• Innovative• Growth oriented• International

potential

Business idea or

company


Customer flow

SparkUp

PrivateCompanies

EntrepreneursEntrepreneur ass.

InventorsUnemplyed

PublicPotkuri

TSEKTekesELY

TScPTE-toimisto

Kunnat

UniversitiesYE

Student ass.Innovation servicesEntrepreneur trng.

Cooperatives


Process


Welcome breakfastinfo/private

Keynote speakers

Startup Journey Demoday

Matchmaking

Info sessionsE.g. IPR,Banking

Entrepreneurial identityRecognizing the strengths of the individuals vs. team

Training and events by other providers

Theme-centered idea creation events• Development Camp• Hackathon• Global Service Jam

Events


STARTUP BASICS

LEANSTARTUP

STARTUP RESEARCH

STARTUPMETRICS

REVENUE STREAMS &

CUSTOMERS

PITCHING & PUBLICITY

Preparation Workshops


Preparation Workshops

STARTUP BASICS•What is an startup?•You as a founder•Entrepreneurial mindset•What are you passionate about?•What does it take to be a founder?

LEAN STARTUP•The lean approach•Getting rid of the waste•Customer development process•How-to - hands on validation.

STARTUP RESEARCH•Market size, addressable market•Competitors, analysis•Conferences, News, Opinion leaders•Funding news, Exits, M&As•Potential customers - Interviews, Surveys

STARTUP METRICS•Understanding metrics (CAC, CLV, etc.)•Where to focus?•Conversion metrics - AARRR: Acquisition, Activation,•Retention, Referral, Revenue

REVENUE STREAMS & CUSTOMERS•Different business models & revenue sources•Steps to revenue• Identifying key drivers for your rev.model• Ideal customer (user personas)

PITCHING & PUBLICITY•Why to pitch?•Different pitches•Building the pitch decks•How, where & why?


Experienced coaches boosting the teams’ progress

Customer development

Testing on the market

DemodayJourney graduation event, where teams pitch their cases

Building the concept or prototypePitching

Training in essential business skills

Planning and Challenging the Business Case


Journey: 12-week coaching program for chosen teams

Problem identification and validation with clients

Prototype building, validation with clients

Business Plan refinement

Recognizing competition

Financing options, meetings with investors

Legal issues: IPR, agreements, regulations

Pitching, Pitching, Pitching Sales Planning Marketing, PR

Revenue Generation Model

Company financial planning

Company registration, tax issues


Coach companiesKnowledge in business, funding, field of tech

Individual roadmaps

Funding Guide• Expert help• Guidebook

Peer support and community

Toolkit

Training• Sales• Pitching• Marketing• Brand build-up

Focus on supporting internationalization

Mentors,Coaches

Turku Pitch

Regular weekly gatherings of the teams

Growth and Internationalization


Growth and internationalization

programBusiness Strategy, Business Plan

Team composition and recruitment

Need-driven product and service development

Revenue Generation Model

Sales Plan, customer meetings

Market and Competition analysis

Marketing Communications

Internationalization Plan, networking

Planning and acquiring funding for growth

Financial planning IPR strategy planning and execution

Organizing tasks of the board of directors


Connected projects or institutions

Turku GameLab

ProjektiässätEnterprise Europe

Network

fff-Flavor

RSGT

BID

Yard Park

Aava

Meridiem


SparkUpSparkUp is a center that is full of action, constantly redefining itself, open for

everyone, has a low barrier of entry and a relaxed atmosphere, and a co-working community where great startups are created.

SparkUp – new business development process New puzzle from old pieces.

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