NATIONAL FROZEN STEAK BRAND

• WORK PERFORMED: STRATEGY, MANAGEMENT, GRAPHIC DESIGN, CONTENT CREATION/CURATION AND MARKETING OF FACEBOOK, TWITTER, PINTEREST, INSTAGRAM, YOUTUBE, GOOGLE+ PLATFORMS. ALSO PARTICIPATED IN MEDIA OUTREACH, BLOGGER OUTREACH AND CUSTOMER SERVICE.

• TRANSFORMED A NATIONALLY RECOGNIZED CPG FROZEN SLICED STEAK BRAND’S FACEBOOK PAGE FROM JUST 2600 FANS TO OVER 38K FANS, WITH A TOTAL ANNUAL ORGANIC REACH OF 1.2 MILLION, AN ENGAGEMENT RATE OF 3.5% WHICH IS REMARKABLY HIGHER THAN THE INDUSTRY STANDARD FOR CPG’S (.26%). INCREASED TWITTER FOLLOWERS BY 465%, AND ANNUAL TWITTER REACH EXCEEDED 2.8 MILLION FOR THE SAME BRAND. LAUNCHED PINTEREST, GOOGLE+, INSTAGRAM AND YOUTUBE PLATFORMS.

NATIONAL FROZEN STEAK BRAND

NATIONAL FROZEN STEAK BRAND

NATIONAL FROZEN STEAK BRANDPromotions, Contests and Sweepstakes

20K Firehouse Challenge

2014

SuperFan Weekend

Trivia Mini-

Contests 2014

NATIONAL FROZEN STEAK BRANDPromotions, Contests and Sweepstakes

Second Chance Firehouse Challenge 24 Hour Fundraiser for the

National Fallen Firefighters Foundation

2015

Game Day Trivia Challenge 2015-Facebook Contests

NATIONAL FROZEN MEATBALL BRAND

WORK PERFORMED: SOCIAL STRATEGY, MANAGEMENT, MARKETING, CONTENT DEVELOPMENT/CURATION, GRAPHIC DESIGN OF FACEBOOK, TWITTER AND LAUNCH OF PINTEREST BRAND PROFILE.

NATIONAL FROZEN MEATBALL BRAND

THROUGH A COMBINATION OF ENGAGING CUSTOM CONTENT, HIGHLY TARGETED ADS AND SUCCESSFUL CAMPAIGNS, SUCCESSFULLY MARKETED A NATIONALLY DISTRIBUTED CPG FROZEN ITALIAN MEATBALL BRAND FACEBOOK PAGE FROM JUST 830 FANS TO OVER 20K FANS, WITH A TOTAL ANNUAL ORGANIC REACH OF 250K, AN AVERAGE ENGAGEMENT RATE OF 4.2% WHICH IS REMARKABLY HIGHER THAN THE INDUSTRY STANDARD FOR CPG’S (.26%). LAUNCHED PINTEREST BRAND PAGE WITH OUTSTANDING RESULTS WITHIN JUST ONE MONTH UTILIZING A VIRAL "PIN TO WIN" SWEEPSTAKES. ALSO INCREASED TWITTER FOLLOWERS BY 305%.

NATIONAL FROZEN MEATBALL BRAND

NATIONAL FROZEN MEATBALL BRAND

Promotions, Contests and Sweepstakes

“Pin to Win” Sweepstakes. Resulted in 39K pins, 500K impressions, 1.2K new followers, 1100 likes, 1.36K Viral Shares. Also reached a 36K on Facebook and Twitter.

Meatball Munchkins Photo Contest:Reach: 72KNew Fans Gained: 384

REGIONAL FROZEN STEAK, PATTY AND MEATBALL BRAND

• WORK PERFORMED: STRATEGY, MARKETING, GRAPHIC DESIGN AND SOCIAL MANAGEMENT OF FACEBOOK AND TWITTER PROFILES.

• ENLARGED FACEBOOK PAGE COMMUNITY FROM JUST 177 FANS TO OVER 10K FANS, WITH A TOTAL ANNUAL ORGANIC REACH OF 143K, AN AVERAGE ENGAGEMENT RATE OF 5.3% WHICH IS REMARKABLY HIGHER THAN THE INDUSTRY STANDARD FOR CPG’S (.26%). INCREASED TWITTER FOLLOWERS BY 232%

REGIONAL FROZEN STEAK, PATTY AND MEATBALL BRAND

BUSINESS EXECUTIVE/INVESTOR• GENERATED AND IMPLEMENTED A SOCIAL MEDIA STRATEGY

FOR A HIGHLY SUCCESSFUL INVESTOR WHO HAD NO SOCIAL PRESENCE INTO A RECOGNIZABLE THOUGHT LEADER IN THE AREAS OF HIGH NET WORTH INVESTING, ASSET ALLOCATION AND FAMILY OFFICE. MAXIMIZED AND SHARED HIS ORIGINAL CONTENT, UNCOVERED NEWSWORTHY INDUSTRY CONTENT AND AGGRESSIVELY IDENTIFIED KEY INFLUENCERS TO ORGANICALLY SPREAD HIS MESSAGE ON TWITTER, LINKEDIN AND OTHER SOCIAL VENUES.

CPG-PRAIRIE GROVE FARMS• DESIGNED AND HELPED CONCEPTUALIZE A NEW RESPONSIVE

WORDPRESS WEBSITE AND FACEBOOK PAGE FOR A BOUTIQUE 100% NATURAL PORK MANUFACTURER LOCATED IN THE MIDWEST. PROVIDED A STRATEGIC SOCIAL MEDIA PLAN AND FAN-SEEDED THE PAGE WITH TARGETED ADVERTISING AND OUTREACH TO BLOGGERS AND NEWS MEDIA.

BEST-SELLING AUTHOR, AWARD WINNING WELLNESS AUTHORITY

• ESTABLISHED A NEW FACEBOOK PAGE FOR A NATIONALLY KNOWN AUTHOR OF SEVERAL BOOKS ON THE SUBJECT OF CANCER AND HEALING. IN JUST 3 MONTHS, GAINED 5K+ FANS AND FOLLOWERS AND ENLARGED HIS REACH TO MORE THAN 250K INDIVIDUALS AND EXPANDED HIS THOUGHT LEADERSHIP THROUGH VIGOROUS CONNECTIONS WITH OTHER INFLUENTIAL CANCER AND HEALING LEADERS ON FACEBOOK. ADDITIONALLY, THE ORGANIC AND PAID POSTS INCREASED THE CONVERSIONS AND CLICKS THROUGH TO HIS AMAZON BOOKSTORE.

HOLISTIC LIFESTYLE COACH AND HEALING TOUCH PRACTITIONER

• EVALUATED AND ESTABLISHED A BASELINE FOR ONLINE WEB AND SOCIAL PRESENCE FOR HOLISTIC LIFESTYLE COACH AND HEALING TOUCH PRACTITIONER. COACHED AND ADVISED ON HOW TO ALIGN, STRATEGIZE AND BUILD HER BUSINESS USING SOCIAL MEDIA, WEB AND EMAIL MARKETING. GENERATED RECOMMENDATIONS ON HOW TO LEAD AND CONVERT WEB VISITORS INTO HER SALES FUNNEL

GIFTS THAT GIVE HOPEALTERNATIVE GIFT FAIR

• PROVIDED IN-KIND SERVICES AND LEADERSHIP FOR THE LANCASTER, PA PLANNING COMMITTEE AND MARKETING TEAM FOR 6 YEARS. MEMBER OF THE NATIONAL BOARD FOR 2 YEARS. CONTRIBUTIONS INCLUDED SOCIAL MEDIA PLANNING AND STRATEGY, GRAPHIC DESIGN, MARKETING, SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA TRAINING, PUBLIC RELATIONS, OUTREACH TO LOCAL BUSINESSES, CHURCHES AND NONPROFITS.