Sparkand hustle sm biz
9
Presented by: Jessica Kleiman Meryl Weinsaft Cooper December 7, 2011
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Presentation for Small Business Owners at Mass Women's Conference Dec 2011 on How to Be Your Own Best Publicist
Transcript of Sparkand hustle sm biz
Presented by:
Jessica Kleiman
Meryl Weinsaft Cooper
December 7, 2011
Source: Chartered Institute of Public Relations
Advertising you pay for…
Public relations you pray for
How Do You Create News?
Introduction of a product, service or event
Real / unique news
Having a story to tell Think global; pitch local
Associations with pop culture Tie into current events, trends
Surveys/Polls Statistics verify claims; add
substance
Credible Spokesperson Access Colorful quotes
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How Do You Create News?
Cause Related/Charity Integration
Feels good, attracts notables
Celebrity Associations The right celebrity enhances
media coverage
Stunts/Events Generates “buzz”; brings
ideas to life
Creative Visuals Business card, website,
quality product photography
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Key PR Tactics
Media Relations
Blogger Campaigns
Social Media Programs/Community Management
PR Events/“Stunts”
Influencer Programs/Outreach
Strategic Partnerships
Mat Release
Newswire
Press Conferences
Creative mailings
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+ 7Steps to Strategic PR
Top 10 Tips for Dealing with the Press
1. Have news2. Be brief3. Know your targets4. Develop/maintain relationships5. Be prepared6. Have ties to larger news stories7. Create exciting visuals 8. Be resourceful & flexible9. Be proactive & responsive10. Make it an easy experience
beyourownbestpublicist.com@bestpublicist Forbes.com’s Work in Progress [email protected]
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